Europe Poultry Feed Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The European Poultry Feed Market is Segmented by Animal Type (Layer, Broiler, Turkey, and Other Animal Types), Ingredients (Cereal, Oilseed Meal, Molasses, Fish Oil and Fish Meal, Supplements, and Other Ingredients), and Supplement (Vitamins, Amino Acids, Antibiotics, Enzymes, Anti-Oxidants, Acidifiers, Probiotics and Prebiotics, and Other Supplements) in the United Kingdom, Germany, Italy, France, Spain, Russia, and Rest of Europe.

Market Snapshot

European Poultry Feed Market Bar Graph
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.2 %

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Market Overview

The European poultry feed market is projected to register a CAGR of 4.2% during the forecast period (2021-2026). According to the USDA, the COVID-19 pandemic and the lockdown in most EU-27 countries led to a collapse of HRI demand. The global poultry sector, including Europe, faced the impact of COVID-19 in terms of supply chain disruption, particularly to the foodservice sector and volatile feed prices. Thus, the poultry feed market in Europe is impacted negatively by the global pandemic. Relatively low and competitive pricing of poultry meat compared to other meat, the absence of cultural or religious obstacles, and dietary and nutritional (protein) qualities are the main factors of attraction driving the market growth. With the rising health crisis, consumer's attention has been mainly focused on production methods and the reliability of the information. The growing poultry production led to increased feed production in the region. According to the European Feed Manufacturers Federation (FEFAC), in 2018, the poultry feed production was 55.8 million metric ton, which increased compared to the 54.9 million metric ton in the previous year. Terrena, Royal Agrifirm Group, Cargill, Incorporated, De Hues, and Danish Agro are among the leading players in the market.

Scope of the Report

The report contains an analysis of the various parameters of the European poultry feed market. The European poultry feed market is segmented by animal type (layer, broiler, turkey, and others), ingredients (cereal, oilseed meal, molasses, fish oil and fish meal, supplements, and other ingredients), and supplement (vitamins, amino acids, antibiotics, enzymes, anti-oxidants, acidifiers, probiotics, and prebiotics, and other supplements) in the United Kingdom, Germany, Italy, France, Spain, Russia, and the Rest of Europe. The study involves the analysis of poultry feed and its market demand. The report presents a wide-range analysis of the share, size, and trends of the European poultry feed market. The market operates in the B2C model, and market sizing has been carried out at the consumer level.

Animal Type
Other Animal Types
Oilseed Meals
Fish Oils and Fish Meals
Other Ingredients
United Kingdom
Rest of Europe

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Key Market Trends

Growing Meat Production Drives the Market

Due to the rising meat consumption, producers are also shifting the production trends to meet consumer demand. For instance, according to the Organisation for Economic Co-operation and Development (OECD), in 2019, the per capita poultry meat consumption in Russia reached 31.7 compared to 29.5 in 2016. To meet this rising meat consumption, the need for meat production increased. According to Eurostat, from 2018 to 2020, there was a slight increase in production by 6.0% in Poland. There was an increase of 4% and 6% in Spain and Italy from 2018-2019. In 2019, the European Union (EU) produced 13.4 million metric ton of poultry meat. In the total meat produced, about 70.0% of the production of poultry meat came from just six Member States: Poland (16.8%), the United Kingdom (12.9%), France (11.4%), Spain (10.7%), Germany (10.4%), and Italy (8.5%). The meat production in the region is projected to grow further during the forecast period, which will drive the poultry feed production.

European Poultry Feed Market Key Trends

The Cereals Segment Dominates the Market

Despite the huge variations in feed material prices over the last years, the proportion of feed materials per category remained relatively stable (50% for cereals, 11.5% for co-products of the food, and bioethanol industry). The proportion of oilseed meals decreased due to a trend to further reduce the levels of proteins in feed for farmed animals. Cakes and meals account for 26.0%. According to the FEFAC, in 2016, the cereals consumption in industrial feed production amounted to 78.6 million metric ton, which increased to 81.6 million metric ton in 2018, which is approximately 50.0% of the total ingredients used. Europe also imported cereals amounting to 21.3 million metric tons in 2019 compared to 12.8 million metric tons in 2016. Hence, the growing poultry population coupled with intensive production trends will further drive the growth of the segment during the forecast period.

European Poultry Feed Market Share

Competitive Landscape

The European poultry feed market is fragmented, with the presence of various participants across several regions. The market studied displays unique characteristics such as very few large manufacturing companies and a highly unorganized market with several regional players with small market shares. The leading companies are focused on acquiring feed mills and small manufacturing facilities to expand their businesses in the domestic and international markets. Terrena, Royal Agrifirm Group, Cargill, Incorporated, De Hues, and Danish Agro are among the leading players in the market.

Recent Developments

In January 2019, Cargill acquired Konspol Polish company that operates in the poultry segment. The acquisition includes Konspol’s feed mill, five broiler farms, and two processing complexes. The acquisition aids in increasing Cargill’s production capacity and offering the existing customers a value-added poultry product.

In February 2018, ForFarmers NV acquired 60% of its shares in a Polish company, Tasomix, a leading feed producing company in the poultry segment. This strategic move by the ForFarmers is another step in strengthening its position as the leading feed company in Europe.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Animal Type

      1. 5.1.1 Layer

      2. 5.1.2 Broiler

      3. 5.1.3 Turkey

      4. 5.1.4 Other Animal Types

    2. 5.2 Ingredient

      1. 5.2.1 Cereals

      2. 5.2.2 Oilseed Meals

      3. 5.2.3 Molasses

      4. 5.2.4 Fish Oils and Fish Meals

      5. 5.2.5 Supplements

      6. 5.2.6 Other Ingredients

    3. 5.3 Geography

      1. 5.3.1 United Kingdom

      2. 5.3.2 Spain

      3. 5.3.3 Italy

      4. 5.3.4 Germany

      5. 5.3.5 France

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Alltech Inc.

      2. 6.3.2 BASF SE

      3. 6.3.3 Nutreco NV

      4. 6.3.4 Cargill Inc.

      5. 6.3.5 Terrena

      6. 6.3.6 Danish Agro

      7. 6.3.7 Royal Agrifirm Group

      8. 6.3.8 De Hues

      9. 6.3.9 Roquette Freres SA



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Frequently Asked Questions

The Europe Poultry Feed Market market is studied from 2016 - 2026.

The Europe Poultry Feed Market is growing at a CAGR of 4.2% over the next 5 years.

Terrena, Royal Agrifirm Group, Cargill, Incorporated., De Hues, Danish Agro are the major companies operating in Europe Poultry Feed Market.

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