Europe Plastic Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The European Plastic Packaging Market is segmented by Type (Rigid Plastic Packaging and Flexible Plastic Packaging), Material Type (PE, PP, and PVC), End-user Industry (Food, Beverage, Cosmetics, and Personal Care), and Country.

Market Snapshot

Europe Plastic Packaging Market
Study Period: 2018 - 2026
Base Year: 2020
CAGR: 4.4 %

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Market Overview

The European Plastic Packaging Market was valued at USD 87.29 billion in 2020 and expected to reach USD 112.69 billion by 2026 and grow at a CAGR of 4.4% over the forecast period (2021 - 2026). The increasing technological advancements and end-user industry packaging applications are the significant factors driving the growth of the market studied.

  • In most European countries, the population is growing and the use of packaging per person is increasing. It is due to consumer behavior trends, such as the growth in the use of convenience products, and the increasing use of plastic as a substitute for other packaging materials.
  • The demand for plastic packaging continues to rise in Europe even though serious concerns are being raised about its impact on the environment. However, the market also faces challenges due to the government regulations in Europe and increasing consumer demand that pushes manufacturers to look for plastic packaging solutions that are biodegradable or derived from sustainable sources.
  • Moreover, food takeaway is a crucial segment of the food segment. For instance, in the United Kingdom, Just Eat PLC reported that household expenditure on takeaways increased from GBP 10.1 billion in 2017 to GBP 10.4 billion in 2018, and it is further expected to reach GBP 11.2 billion by 2021.
  • The European Plastics Converters (EuPC) is composed of 50.000 SMEs, and it is currently working to mitigate the effects of the coronavirus crisis. Industries and authorities are directing their full attention to the management of the crisis, and they have put on hold all inessential activities to concentrate on the health and safety of the European citizens during the next 12 months.

Scope of the report

Packaging solutions that are durable, lightweight, and comfortable have augmented the usage of plastics as a packaging material across the region. Plastic packaging vendors are now implementing new ways for the functioning of the packaging industry.

Rigid Plastic Packaging
Flexible Plastic Packaging
Material Type
PE (Polyethylene)
PP (Polypropylene
PVC (Polyvinyl Chloride)
PET (Polyethylene Terephthalate)
Other Material Types
End-user Industry
Healthcare and Pharmaceutical (includes OTC)
Cosmetics and Personal Care
Skin Care
Hair Care
Color Cosmetics
Deodorant and Grooming
Other Applications
Other End-user Industries
United Kingdom
Rest of Europe

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Key Market Trends

PET (Polyethylene Terephthalate) is Expected to Witness Significant Growth

  • Polyethylene terephthalate (PET) was first introduced in the market in the early 1970s, and since then, PET has been the preferred choice for bottles. The FICCI indicated that, globally, more than 80% of the PET produced is used in the water and beverage packaging industry. The food and FMCG industry uses a small percentage of PET in packaging.
  • The EU has set a target of using a minimum of 30% recycled plastic bottles by 2030. The EU member states also signed an agreement to collect 90% of plastic bottles by 2029. The rising awareness and consumer preferences for eco-friendly solutions are the primary factors for the rapid adoption of PET packaging.
  • In January 2020, Toyobo Co. Ltd joined Petcore Europe, a consortium covering the entire PET value chain in the European region. Petcore Europe is dedicated to attaining sustainable growth in the usage of PET packaging. Toyobo, by entering the consortium, is likely to work to realize a circular economy friendly to people and the environment by aiming at the development of sustainable PET packaging products.

Beverage Segment is Expected to Witness Significant Growth

  • The beverage industry plays an essential role in the European region. The primary factors driving the beverage industry's growth in the region include steadily increasing population and per capita income and changing lifestyle.
  • Factors, such as high disposable income, ease of availability, improvement in living standards wide variety, and presence of domestic as well as international players in the market, are fueling the beverages industry in the region. For example, according to trading economics, consumer spending in Germany increased to EUR 428.5 billion in the last quarter of 2019, from EUR 419.9 billion in the last quarter of 2018.
  • Many of the leading brands in Europe have a variety of fruit and sweet-flavored non-alcoholic beverages, and these are the most popular products. Besides, the EMA has introduced an initiative that encourages manufacturers to cut salt, sugar, and fat content in food and beverages. Companies that have pledged to follow this include Mars and Nestle.

Competitive Landscape

The European Plastic Packaging Market is highly competitive, owing to the presence of multiple players in the market. The market appears to be moderately concentrated with the major players adopting strategies, like product innovation, mergers and acquisitions, and expansion, in order to stay competitive in the region. Some of the major players in the market are Amcor PLC, Sealed Air Corporation, RPC Group Limited, among others.

  • Jun 2019 - Amcor completed its acquisition of Bemis Company Inc. The acquisition of Bemis brings additional scale, capabilities, and footprint that are likely to strengthen Amcor’s industry-leading value proposition and generate significant value for shareholders.
  • Oct 2019 - Coveris unveiled Duralite R, a range of next-generation shrink film that is fully recyclable, contains up to 50% of post-consumer recyclable, and an optional pre-consumer top-up material. As a part of its ongoing sustainability journey to deliver recyclable flexible packaging solutions, it covers a new shrink film that provides a fully circular solution to meet both the environmental and legislative demands of the future.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Ecosystem Analysis

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Adoption of Lightweight-packaging Methods

      2. 4.3.2 High Demand from the Skin Care Segment

    4. 4.4 Market Restraints

      1. 4.4.1 High Price of Raw Material

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Market Opportunities

    7. 4.7 Impact of COVID-19 on the Plastic Packaging Industry in Europe

  5. 5. Trade Analysis And Current Supply Chain Scenario in Europe


    1. 6.1 Type

      1. 6.1.1 Rigid Plastic Packaging

      2. 6.1.2 Flexible Plastic Packaging

    2. 6.2 Material Type

      1. 6.2.1 PE (Polyethylene)

      2. 6.2.2 PP (Polypropylene

      3. 6.2.3 PVC (Polyvinyl Chloride)

      4. 6.2.4 PET (Polyethylene Terephthalate)

      5. 6.2.5 Other Material Types

    3. 6.3 End-user Industry

      1. 6.3.1 Food

      2. 6.3.2 Healthcare and Pharmaceutical (includes OTC)

      3. 6.3.3 Beverage

      4. 6.3.4 Cosmetics and Personal Care

        1. Skin Care

        2. Hair Care

        3. Color Cosmetics

        4. Deodorant and Grooming

        5. Other Applications

      5. 6.3.5 Other End-user Industries

    4. 6.4 Country

      1. 6.4.1 United Kingdom

      2. 6.4.2 Germany

      3. 6.4.3 France

      4. 6.4.4 Spain

      5. 6.4.5 Italy

      6. 6.4.6 Russia

      7. 6.4.7 Poland

      8. 6.4.8 Rest of Europe


    1. 7.1 Company Profiles

      1. 7.1.1 Amcor PLC

      2. 7.1.2 Coveris Holdings

      3. 7.1.3 Sealed Air Corporation

      4. 7.1.4 RPC Group Limited (Berry Group)

      5. 7.1.5 Constantia Flexibles GmbH

      6. 7.1.6 Sonoco Products Company

      7. 7.1.7 Berry Global Inc.

      8. 7.1.8 Huhtamaki Group

      9. 7.1.9 Albea SA

      10. 7.1.10 Quadpack Industries SA

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Europe Plastic Packaging Market market is studied from 2018 - 2026.

The Europe Plastic Packaging Market is growing at a CAGR of 4.4% over the next 5 years.

Amcor PLC , Sealed Air Corporation , RPC Group Limited, Constantia Flexibles GmbH, Sonoco Products Company are the major companies operating in Europe Plastic Packaging Market.

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