Europe Meat Substitutes Market Size

Icons | Lable | Value |
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Study Period | 2016 - 2028 |
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CAGR | 9.83 % |
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Market Concentration | High |
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Largest Share by Type | Textured Vegetable Protein |
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Largest Share by Country | United Kingdom |
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Market Concentration | High |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Meat Substitutes Market Analysis
The Europe Meat Substitutes Market is projected to register a CAGR of 9.83%
- Textured Vegetable Protein is the Largest Type: Due to its close resemblance to the flavor and texture of meat and its versatility as an ingredient, it is preferred by the growing flexitarian population in the region.
- United Kingdom is the Largest Country: The main driver for the meat substitutes market in the region is the popularity of veganism and campaigns encouraging plant-based diets and environment-friendly choices.
- Tempeh is the Fastest-growing Type: The need for different protein sources is increasing, and lentil protein is becoming popular in Europe, with nearly 70% of the production volume occurring in Spain and France.
- United Kingdom is the Fastest-growing Country: The growing demand for protein-rich meals having high fiber is driving the growth of meat substitutes in the nation, with TVP contributing 57% to the total sales.
Europe Meat Substitutes Industry Segmentation
Tempeh, Textured Vegetable Protein, Tofu are covered as segments by Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom are covered as segments by Country.Type | |
Tempeh | |
Textured Vegetable Protein | |
Tofu | |
Other Meat Substitutes |
Distribution Channel | ||||||
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On-Trade |
Country | |
France | |
Germany | |
Italy | |
Netherlands | |
Russia | |
Spain | |
United Kingdom | |
Rest of Europe |
Europe Meat Substitutes Market Trends
This section covers the major market trends shaping the Europe Meat Substitutes Market according to our research experts:
Textured Vegetable Protein is the largest Type
- Based on type, textured vegetable protein (TVP) is the most widely consumed meat alternative which accounted for a segmental volume of 10.41% in 2020. Its extensive application in producing different types of meat alternatives drives its sales. Regional manufacturers like Cargill, Ingredion, and ADM are augmenting the production of textured soy protein or pea protein for the meat alternatives industry. These companies are projected to further support the growth of the European meat alternatives market. The demand for pea-based TVP is growing rapidly, which is driving the players to create more non-soy-based, gluten-free meat alternatives.
- In 2020, due to the COVID-19 outbreak, people began experimenting more with what they could prepare at home since cafes and restaurants were closed. During the initial three months of the pandemic, more than 42,500 restaurants in eight EU nations were permanently shuttered. This situation spiked the sales of tempeh and tofu, which witnessed Y-o-Y growth rates of 11.49% and 11.27%, respectively, in 2020.
- During 2019-2020, the United Kingdom witnessed an addition of approximately 500,000 households that started consuming tofu on a regular basis. During the forecast period, about 5.8 million households are expected to start consuming meat-free products regularly. More than 13 million people reduced their meat intake, particularly after the COVID-19 outbreak.
- Tempeh is projected to record the second-fastest CAGR (12.43%) in terms of value during the forecast period. Tempeh is not widely consumed in Europe. Although it is somewhat well-known in the Netherlands, it is almost unknown in the majority of the continent, including Denmark. This situation has created many growth opportunities for new plant-based protein sources.

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United Kingdom is the largest Country
- The growth trend of the consumption of meat substitutes in Europe was static till 2021. This trend is expected to increase rapidly during the forecast period. In 2021, 18%-21% of the total European population was flexitarian, which consisted of people who consumed meat and fish less frequently compared to traditional omnivores. Many people are slowly moving toward the consumption of meat substitutes to fulfill their protein requirements. The flexitarian population is further expected to increase to around 29%-33% due to factors like environmental safety and sustainable diets. The flexitarian population has a huge impact on the meat substitutes market as it is the largest dietary group after omnivores.
- The United Kingdom is likely to be the fastest-growing meat substitutes market in Europe, and it is projected to witness a CAGR of 12.59% during the forecast period. There is an increasing availability of meat substitutes on supermarket shelves and in country pubs, which is aiding the growth of the meat substitutes market. Gen-Z accounted for around 14%-16% of the total population of the United Kingdom in 2021. The Gen-Z population in the country is eager to try out new trends, such as the consumption of plant-based food and veganism. These factors are expected to propel the growth of the European meat substitutes market during the forecast period.
- The rest of the European countries consume meat substitutes primarily due to the shift to a more plant-based diet for better health and for the sake of the environment. Many consumers in countries like Sweden consume completely vegetarian food, including meat substitutes, two to six times a week.

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Europe Meat Substitutes Industry Overview
The Europe Meat Substitutes Market is fragmented, with the top five companies occupying 26.17%. The major players in this market are Amy's Kitchen Inc., Beyond Meat Incorporated, Conagra Brands Incorporated, House Foods Group Inc. and International Flavors & Fragrances Inc. (sorted alphabetically).
Europe Meat Substitutes Market Leaders
Amy's Kitchen Inc.
Beyond Meat Incorporated
Conagra Brands Incorporated
House Foods Group Inc.
International Flavors & Fragrances Inc.
*Disclaimer: Major Players sorted in no particular order

Europe Meat Substitutes Market News
- May 2022: Beyond Meat announced Kim Kardashian as the professional tastemaker in its new campaign, attracting more audience.
- April 2022: Cauldron Foods launched two new tofu products: Quick & Tasty Smoky BBQ Block and Hoisin Tofu.
- December 2021: The Tofoo Co. added a duo of frozen 'straight to wok' tofus. The tofu cubes are coated in cornflour to give them a "crispy crunch.” They are available in two flavors: Naked and Ginger & Chili.
Europe Meat Substitutes Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Price Trends
2.2. Regulatory Framework
2.3. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION
3.1. Type
3.1.1. Tempeh
3.1.2. Textured Vegetable Protein
3.1.3. Tofu
3.1.4. Other Meat Substitutes
3.2. Distribution Channel
3.2.1. Off-Trade
3.2.1.1. Convenience Stores
3.2.1.2. Online Channel
3.2.1.3. Supermarkets and Hypermarkets
3.2.1.4. Others
3.2.2. On-Trade
3.3. Country
3.3.1. France
3.3.2. Germany
3.3.3. Italy
3.3.4. Netherlands
3.3.5. Russia
3.3.6. Spain
3.3.7. United Kingdom
3.3.8. Rest of Europe
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Amy's Kitchen Inc.
4.4.2. Associated British Foods PLC
4.4.3. Beyond Meat Incorporated
4.4.4. Conagra Brands Incorporated
4.4.5. House Foods Group Inc.
4.4.6. International Flavors & Fragrances Inc.
4.4.7. JBS SA
4.4.8. Monde Nissin Corporation
4.4.9. Plant Meat Limited
4.4.10. The Tofoo Co. Ltd
4.4.11. VBites Food Limited
4.4.12. Vitasoy International Holdings Ltd
5. KEY STRATEGIC QUESTIONS FOR MEAT SUBSTITUTES INDUSTRY CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- EUROPE MEAT SUBSTITUTES MARKET, TEMPEH, PRICE IN USD/METRIC TONNES, 2016 - 2022
- Figure 2:
- EUROPE MEAT SUBSTITUTES MARKET, TEXTURED VEGETABLE PROTEIN, PRICE IN USD/METRIC TONNES, 2016 - 2022
- Figure 3:
- EUROPE MEAT SUBSTITUTES MARKET, TOFU, PRICE IN USD/METRIC TONNES, 2016 - 2022
- Figure 4:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME, METRIC TONNES, 2016 - 2028
- Figure 5:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE, USD, 2016 - 2028
- Figure 6:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY TYPE, 2016 - 2028
- Figure 7:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, BY TYPE, 2016 - 2028
- Figure 8:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY TYPE, 2016 VS 2022 VS 2028
- Figure 9:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE SHARE (%), BY TYPE, 2016 VS 2022 VS 2028
- Figure 10:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, TEMPEH, 2016 - 2028
- Figure 11:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, TEMPEH, 2016 - 2028
- Figure 12:
- EUROPE MEAT SUBSTITUTES MARKET, TEMPEH, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 13:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, TEXTURED VEGETABLE PROTEIN, 2016 - 2028
- Figure 14:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, TEXTURED VEGETABLE PROTEIN, 2016 - 2028
- Figure 15:
- EUROPE MEAT SUBSTITUTES MARKET, TEXTURED VEGETABLE PROTEIN, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 16:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, TOFU, 2016 - 2028
- Figure 17:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, TOFU, 2016 - 2028
- Figure 18:
- EUROPE MEAT SUBSTITUTES MARKET, TOFU, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 19:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, OTHER MEAT SUBSTITUTES, 2016 - 2028
- Figure 20:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, OTHER MEAT SUBSTITUTES, 2016 - 2028
- Figure 21:
- EUROPE MEAT SUBSTITUTES MARKET, OTHER MEAT SUBSTITUTES, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 22:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY DISTRIBUTION CHANNEL, 2016 - 2028
- Figure 23:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, BY DISTRIBUTION CHANNEL, 2016 - 2028
- Figure 24:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028
- Figure 25:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028
- Figure 26:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY OFF-TRADE, 2016 - 2028
- Figure 27:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, BY OFF-TRADE, 2016 - 2028
- Figure 28:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028
- Figure 29:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028
- Figure 30:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, CONVENIENCE STORES, 2016 - 2028
- Figure 31:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, CONVENIENCE STORES, 2016 - 2028
- Figure 32:
- EUROPE MEAT SUBSTITUTES MARKET, CONVENIENCE STORES, VALUE SHARE (%), BY TYPE, 2021 VS 2028
- Figure 33:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, ONLINE CHANNEL, 2016 - 2028
- Figure 34:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, ONLINE CHANNEL, 2016 - 2028
- Figure 35:
- EUROPE MEAT SUBSTITUTES MARKET, ONLINE CHANNEL, VALUE SHARE (%), BY TYPE, 2021 VS 2028
- Figure 36:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028
- Figure 37:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028
- Figure 38:
- EUROPE MEAT SUBSTITUTES MARKET, SUPERMARKETS AND HYPERMARKETS, VALUE SHARE (%), BY TYPE, 2021 VS 2028
- Figure 39:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, OTHERS, 2016 - 2028
- Figure 40:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, OTHERS, 2016 - 2028
- Figure 41:
- EUROPE MEAT SUBSTITUTES MARKET, OTHERS, VALUE SHARE (%), BY TYPE, 2021 VS 2028
- Figure 42:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, ON-TRADE, 2016 - 2028
- Figure 43:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, ON-TRADE, 2016 - 2028
- Figure 44:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY COUNTRY, 2016 - 2028
- Figure 45:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, BY COUNTRY, 2016 - 2028
- Figure 46:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY COUNTRY, 2016 VS 2022 VS 2028
- Figure 47:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY COUNTRY, 2016 VS 2022 VS 2028
- Figure 48:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, FRANCE, 2016 - 2028
- Figure 49:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, FRANCE, 2016 - 2028
- Figure 50:
- EUROPE MEAT SUBSTITUTES MARKET, FRANCE, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 51:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, GERMANY, 2016 - 2028
- Figure 52:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, GERMANY, 2016 - 2028
- Figure 53:
- EUROPE MEAT SUBSTITUTES MARKET, GERMANY, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 54:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, ITALY, 2016 - 2028
- Figure 55:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, ITALY, 2016 - 2028
- Figure 56:
- EUROPE MEAT SUBSTITUTES MARKET, ITALY, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 57:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, NETHERLANDS, 2016 - 2028
- Figure 58:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, NETHERLANDS, 2016 - 2028
- Figure 59:
- EUROPE MEAT SUBSTITUTES MARKET, NETHERLANDS, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 60:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, RUSSIA, 2016 - 2028
- Figure 61:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, RUSSIA, 2016 - 2028
- Figure 62:
- EUROPE MEAT SUBSTITUTES MARKET, RUSSIA, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 63:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, SPAIN, 2016 - 2028
- Figure 64:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, SPAIN, 2016 - 2028
- Figure 65:
- EUROPE MEAT SUBSTITUTES MARKET, SPAIN, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 66:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, UNITED KINGDOM, 2016 - 2028
- Figure 67:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, UNITED KINGDOM, 2016 - 2028
- Figure 68:
- EUROPE MEAT SUBSTITUTES MARKET, UNITED KINGDOM, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 69:
- EUROPE MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, REST OF EUROPE, 2016 - 2028
- Figure 70:
- EUROPE MEAT SUBSTITUTES MARKET, VALUE IN USD, REST OF EUROPE, 2016 - 2028
- Figure 71:
- EUROPE MEAT SUBSTITUTES MARKET, REST OF EUROPE, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 72:
- EUROPE MEAT SUBSTITUTES MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2017 - 2022
- Figure 73:
- EUROPE MEAT SUBSTITUTES MARKET, TOTAL NUMBER OF STRATEGIC MOVES, 2017 - 2022
- Figure 74:
- EUROPE MEAT SUBSTITUTES MARKET SHARE(%), BY KEY PLAYERS, 2021
Market Definition
- Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.
- Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.
- Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.
- Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms