Europe Meat Substitutes Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Meat Substitutes Market is segmented by Type (Tempeh, Textured Vegetable Protein, Tofu), by Distribution Channel (Off-Trade, On-Trade) and by Country (France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

Europe Meat Substitutes Market Size

Europe Meat Substitutes Market Summary
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Europe Meat Substitutes Market Analysis

The Europe Meat Substitutes Market size is estimated at 3.55 billion USD in 2025, and is expected to reach 6.13 billion USD by 2030, growing at a CAGR of 11.55% during the forecast period (2025-2030).

The European meat alternatives market is experiencing a fundamental shift in consumer behavior and preferences, driven by growing environmental consciousness and health awareness. In 2022, approximately 18-21% of the European population identified as flexitarian, consuming meat and fish less frequently than traditional omnivores. This dietary shift is expected to accelerate, with projections indicating the flexitarian population could expand to 29-33% in the coming years. The movement is particularly pronounced among younger demographics, with Gen Z (comprising 14-16% of the UK population in 2022) showing strong interest in alternative protein and sustainable food choices.


The retail landscape for the plant-based meat substitutes market is evolving rapidly, with significant developments in distribution channels and accessibility. In 2022, approximately 93% of European households had internet access, with 68% of the population making online purchases, indicating a strong foundation for e-commerce growth in this sector. Major retail developments include 7-Eleven's 2023 announcement of expansion plans into Western Europe, covering markets including France, Germany, Ireland, Italy, Poland, Spain, and Turkey, which is expected to increase the accessibility of meat substitute products through convenience stores.


Product innovation and diversification continue to drive market dynamics, with manufacturers focusing on improving taste, texture, and nutritional profiles. In July 2023, Beyond Meat demonstrated this trend by expanding its presence in Germany with new plant-based chicken products, launching Beyond Nuggets and Beyond Tenders across more than 1,600 REWE stores. Companies are increasingly investing in research and development to create products that more closely mimic the taste and texture of conventional meat, while also focusing on clean-label ingredients and improved nutritional profiles, including textured vegetable protein.


The market is witnessing a transformation in consumer purchasing patterns and retail strategies, with supermarkets and online platforms adapting to meet evolving demands. In Russia, 54% of consumers expressed readiness to incorporate plant-based meat alternatives into their dietary patterns in 2022, indicating growing acceptance across diverse European markets. Retailers are responding by expanding dedicated plant-based sections, implementing specialized marketing strategies, and developing private-label meat substitute products to cater to price-sensitive consumers while maintaining quality standards in the vegetarian protein segment.

Segment Analysis: Type

Textured Vegetable Protein Segment in Europe Meat Substitutes Market

Textured vegetable protein (TVP) dominates the European meat substitutes market, commanding approximately 56% market share in 2024. The segment's strong position is primarily driven by its extensive application in producing different types of meat analogue products and its close resemblance to the flavor and texture of meat. Major manufacturers like Cargill, Ingredion, and ADM are augmenting the production of textured soy protein or pea protein specifically for the meat replacement industry. The growing flexitarian population in Western European countries, particularly in the United Kingdom, France, and Germany, has significantly contributed to the segment's dominance. The demand for pea-based TVP is witnessing rapid growth, prompting market players to create more non-soy-based, gluten-free vegetarian protein alternatives to cater to diverse consumer preferences.

Market Analysis of Europe Meat Substitutes Market: Chart for Type

Tempeh Segment in Europe Meat Substitutes Market

The tempeh segment is projected to experience the most rapid growth in the European meat substitutes market from 2024 to 2029. This growth is driven by increasing consumer awareness about tempeh's nutritional benefits and its versatility as a meat substitute. Manufacturers have introduced several innovative tempeh products, including organic tempeh, curry tempeh pieces, Mediterranean tempeh pieces, BBQ tempeh pieces, and smoky tempeh rashers, which are fueling market expansion. The surging popularity of tempeh products has prompted regional restaurants like Wagamama, The Tempeh Man, and Holy Cow to add tempeh-based dishes to their menus. The segment's growth is further supported by the increasing number of vegan restaurants and the entry of startups like Better Nature and Tiba Tempeh with significant investments.

Remaining Segments in Europe Meat Substitutes Market

The tofu and other meat substitutes segments continue to play vital roles in shaping the European meat substitutes market. Tofu maintains its position as a traditional and versatile meat alternative, particularly appealing to health-conscious consumers and vegetarians due to its high protein content and adaptability in various cuisines. The other meat substitutes segment, which includes alternatives based on ingredients such as lentils, beans, and jackfruits, as well as cultured meat products, is gaining traction among consumers seeking diverse plant-based options. These segments are benefiting from continuous product innovations, expanding distribution networks, and growing consumer acceptance of plant-based alternatives in the European market.

Segment Analysis: Distribution Channel

Off-Trade Segment in Europe Meat Substitutes Market

The off-trade segment dominates the European meat substitutes market, accounting for approximately 63% market share in 2024. This channel's prominence is driven by the increasing availability of meat substitutes in retail spaces, particularly in supermarkets and hypermarkets, which offer dedicated sections for plant-based products. Major supermarket chains across Europe have built specialized vegan counters to cater to the growing vegan and flexitarian population. The segment's growth is further supported by the expanding network of convenience stores and the rising adoption of online retail platforms. Private-label retail offerings have made plant-based products more accessible to consumers at competitive price points, while supermarkets' ability to stock a wide variety of meat substitute products, from tempeh to textured vegetable protein, has strengthened their position as the preferred shopping destination for consumers.

Online Channel Segment in Europe Meat Substitutes Market

The online channel is emerging as the most dynamic segment in the European meat substitutes market, projected to grow at approximately 16% during 2024-2029. This remarkable growth is driven by the high internet penetration rate of 94% in Europe and the increasing adoption of advanced technologies such as artificial intelligence, IoT, and Big Data in e-commerce operations. Online retailers are investing heavily in expanding their supply networks and implementing innovative product development strategies to meet customer demands with shorter delivery times. The segment's growth is further enhanced by the strong influence of social media platforms like Facebook and Instagram, which enable companies to broaden their consumer base. Major online retailers are implementing personalized product recommendations, chatbots, virtual shopping assistants, and dynamic pricing strategies to enhance the customer experience and drive sales growth.

Remaining Segments in Distribution Channel

The other distribution channels in the European meat substitutes market include convenience stores, supermarkets and hypermarkets, and on-trade channels. Convenience stores play a crucial role in providing easy access to meat substitute products, especially in urban areas and travel locations. The supermarket and hypermarket channel remains fundamental to the market's growth, offering extensive product ranges and dedicated vegan sections. The on-trade channel, comprising restaurants, cafes, and food service establishments, has been rapidly expanding its plant-based menu offerings to cater to the growing demand for meat alternatives. These channels collectively create a comprehensive distribution network that ensures widespread availability of meat substitute products across different consumer touchpoints.

Europe Meat Substitutes Market Geography Segment Analysis

Meat Substitutes Market in United Kingdom

The United Kingdom stands as the powerhouse of Europe's UK meat substitutes market, commanding approximately 20% of the total market value in 2024. As the fastest-growing market in the region, with a projected growth rate of around 11% from 2024 to 2029, the UK's dominance is driven by the increasing availability of meat substitutes in supermarkets and country pubs. The country's retail landscape has evolved significantly, with major supermarket chains building dedicated vegan butcher counters to cater to vegans and flexitarians. The Gen Z population, which represents a significant consumer segment, has been particularly receptive to plant-based food trends and veganism. The market's robust growth is further supported by fast-food restaurants expanding their menus to include plant-based meat alternatives, with establishments like McDonald's and Burger King introducing plant-based burgers to appeal to a broader consumer base. The country's commitment to plant-based alternatives is evident in the continuous innovation and product development by both domestic and international manufacturers, contributing significantly to the UK meat substitutes market revenue.

Meat Substitutes Market in Germany

Germany has established itself as a pivotal market for meat substitutes in Europe, driven by its strong vegetarian and flexitarian culture. The country's market dynamics are shaped by a sophisticated consumer base that prioritizes both health and environmental considerations. German alt-meat companies are primarily focused on developing the domestic market, with limited exports to other EU countries. The market's evolution is particularly notable in the diversity of products available, ranging from tofu sausages and seitan schnitzels to innovative veggie burgers. Supermarkets and convenience stores have played a crucial role in market growth by creating dedicated sections for meat substitute products. The country's regulatory framework, overseen by the German Food Book Commission, has helped establish clear guidelines for manufacturers and consumers, fostering market transparency and product innovation. The market's maturity is reflected in the increasing number of domestic manufacturers investing in research and development to create more authentic meat-like alternatives, solidifying the German meat substitutes market and its significant Germany meat substitutes market size.

Meat Substitutes Market in Italy

Italy's meat substitutes market has witnessed remarkable transformation, characterized by a strong shift in consumer preferences towards plant-based alternatives. The market's development is particularly noteworthy in the refrigerated plant-based meat segment, which has become a dominant force in the category. Italian consumers have shown increasing awareness about nutritious diets, with a growing segment of the population embracing vegan and flexitarian lifestyles. The country's supermarket chains have responded to this trend by expanding their plant-based offerings and creating dedicated spaces for meat alternatives. Local manufacturers have been instrumental in developing products that cater to traditional Italian culinary preferences while maintaining the authentic taste and texture of conventional meat products. The market has also benefited from the strong presence of health-conscious consumers who view meat substitutes as an integral part of a balanced diet. The distribution network has evolved to ensure widespread availability of these products, with both modern retail and traditional stores expanding their meat substitute offerings.

Meat Substitutes Market in Other Countries

The meat substitutes market in other European countries, including France, the Netherlands, Russia, and Spain, demonstrates diverse growth patterns influenced by unique cultural and consumer preferences. France's market is characterized by innovative product launches and strong retail partnerships, with major supermarket chains developing their own plant-based product lines, contributing to the growth of the France meat substitutes market. The Netherlands has positioned itself as a pioneer in plant-based innovation, with retailers actively promoting meat alternatives through competitive pricing strategies. Russia's market is evolving with increased investment in research and development, particularly in soybean processing capabilities. Spain has shown significant progress in developing its plant-based ecosystem, with local manufacturers focusing on creating products that align with Mediterranean dietary preferences. These markets are collectively contributing to Europe's position as a global leader in meat substitute innovation and consumption, each bringing unique strengths and opportunities to the overall market landscape.

Europe Meat Substitutes Industry Overview

Top Companies in Europe Meat Substitutes Market

The European meat alternatives market is characterized by companies actively pursuing innovation and expansion strategies to maintain their competitive edge. Product innovation remains the most adopted strategy, with companies focusing on developing new plant-based alternatives that closely mimic the taste and texture of conventional meat products. Operational agility is demonstrated through investments in R&D facilities and innovation hubs, enabling rapid response to changing consumer preferences and market demands. Strategic partnerships with foodservice chains and retailers have become crucial for expanding distribution networks and market reach. Companies are also pursuing geographical expansion through new manufacturing facilities and distribution centers across Europe, while some are strengthening their position through acquisitions of regional plant-based food manufacturers and brands.

Fragmented Market Led By Global Players

The European meat substitutes market analysis exhibits a fragmented structure with a mix of global conglomerates and specialized plant-based food manufacturers. International Flavors & Fragrances leads the market through its extensive production and distribution network, followed by other major players like Amy's Kitchen and Beyond Meat. These established players leverage their strong R&D capabilities, broad product portfolios, and extensive distribution networks to maintain their market positions. The market also includes numerous regional players who compete through specialized product offerings and local market knowledge.


The industry is witnessing increased consolidation through strategic acquisitions and partnerships. Large food conglomerates are acquiring smaller, innovative plant-based food companies to expand their product portfolios and gain access to new technologies and markets. Companies like JBS SA have made significant acquisitions in the European market, such as purchasing Vivera, to strengthen their position in the plant-based segment. This trend of consolidation is expected to continue as companies seek to achieve economies of scale and expand their market presence.

Innovation and Distribution Key to Growth

Success in the European meat alternatives industry market research increasingly depends on companies' ability to innovate and develop products that meet evolving consumer preferences for taste, texture, and nutritional value. Companies need to invest in research and development to create new product formulations and improve existing ones while maintaining competitive pricing. Building strong relationships with retailers and foodservice providers is crucial for expanding market reach and increasing product visibility. Established players must focus on maintaining product quality while scaling operations to meet growing demand and defend their market positions.


For new entrants and smaller players, differentiation through unique product offerings and targeting specific market segments presents opportunities for growth. Companies need to consider the increasing influence of sustainability and health consciousness in consumer purchasing decisions. Building strong brand identity and transparency in sourcing and production processes can help gain consumer trust. Additionally, companies must stay ahead of potential regulatory changes regarding labeling and product claims while maintaining compliance with existing food safety standards. Success also depends on developing efficient supply chains and distribution networks to ensure product availability and freshness.

Europe Meat Substitutes Market Leaders

  1. Amy's Kitchen Inc.

  2. Beyond Meat Inc.

  3. Conagra Brands Inc.

  4. House Foods Group Inc.

  5. International Flavors & Fragrances Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Europe Meat Substitutes Market Concentration
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Europe Meat Substitutes Market News

  • September 2023: House Food Groups Inc. acquired 100% of Keystone Natural Holdings, LLC (“KNH”), a leading manufacturer of tofu and plant-based foods in North America. The acquisition is meant to assist the company's expansion in United States and Europe with tofu as their core product.
  • July 2023: Beyond Meat expanded its range in Germany with two new plant-based chicken-style products: Beyond Nuggets and Beyond Tenders in over 1,600 REWE stores across Germany.
  • March 2023: International Flavors & Fragrances Inc. launched its new plant-based protein SUPRO® TEX which offers endless product design and formulation opportunities with its high-process tolerance, neutral flavor and color. SUPRO® TEX is based on soy protein.

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We offer a comprehensive and exhaustive set of data pointers. These cover global, regional, and country-level metrics that illustrate the fundamentals of the meat and meat substitutes industry. Clients can access in-depth market analysis through 45+ free charts. This analysis is based on the production of various meat and seafood types, as well as the prices of meat, meat substitutes, and different seafood types. We provide granular-level segmental information, supported by a repository of market data, trends, and expert analysis. Data and analysis on meat types, seafood types, meat substitute types, forms, distribution channels, and more are available. These are provided in the form of comprehensive reports as well as Excel-based data worksheets.

Europe Meat Substitutes Market
Europe Meat Substitutes Market
Europe Meat Substitutes Market
Europe Meat Substitutes Market

Europe Meat Substitutes Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Tempeh
    • 3.1.2 Textured Vegetable Protein
    • 3.1.3 Tofu
  • 3.2 Regulatory Framework
    • 3.2.1 France
    • 3.2.2 Germany
    • 3.2.3 Italy
    • 3.2.4 United Kingdom
  • 3.3 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Type
    • 4.1.1 Tempeh
    • 4.1.2 Textured Vegetable Protein
    • 4.1.3 Tofu
    • 4.1.4 Other Meat Substitutes
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
    • 4.2.1.1 Convenience Stores
    • 4.2.1.2 Online Channel
    • 4.2.1.3 Supermarkets and Hypermarkets
    • 4.2.1.4 Others
    • 4.2.2 On-Trade
  • 4.3 Country
    • 4.3.1 France
    • 4.3.2 Germany
    • 4.3.3 Italy
    • 4.3.4 Netherlands
    • 4.3.5 Russia
    • 4.3.6 Spain
    • 4.3.7 United Kingdom
    • 4.3.8 Rest of Europe

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 Amy's Kitchen Inc.
    • 5.4.2 Associated British Foods PLC
    • 5.4.3 Beyond Meat Inc.
    • 5.4.4 Conagra Brands Inc.
    • 5.4.5 House Foods Group Inc.
    • 5.4.6 International Flavors & Fragrances Inc.
    • 5.4.7 JBS SA
    • 5.4.8 Monde Nissin Corporation
    • 5.4.9 Plant Meat Limited
    • 5.4.10 The Tofoo Co. Ltd
    • 5.4.11 VBites Food Limited
    • 5.4.12 Vitasoy International Holdings Ltd

6. KEY STRATEGIC QUESTIONS FOR MEAT SUBSTITUTES INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. TEMPEH PRICE PER METRIC TON, USD, EUROPE, 2017 - 2023
  1. Figure 2:  
  2. TEXTURED VEGETABLE PROTEIN PRICE PER METRIC TON, USD, EUROPE, 2017 - 2023
  1. Figure 3:  
  2. TOFU PRICE PER METRIC TON, USD, EUROPE, 2017 - 2023
  1. Figure 4:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 5:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 6:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET BY TYPE, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 7:  
  2. VALUE OF MEAT SUBSTITUTES MARKET BY TYPE, USD, EUROPE, 2017 - 2029
  1. Figure 8:  
  2. VOLUME SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 10:  
  2. VOLUME OF TEMPEH MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 11:  
  2. VALUE OF TEMPEH MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 12:  
  2. VALUE SHARE OF TEMPEH MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 13:  
  2. VOLUME OF TEXTURED VEGETABLE PROTEIN MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF TEXTURED VEGETABLE PROTEIN MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF TEXTURED VEGETABLE PROTEIN MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 16:  
  2. VOLUME OF TOFU MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF TOFU MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF TOFU MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 19:  
  2. VOLUME OF OTHER MEAT SUBSTITUTES MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF OTHER MEAT SUBSTITUTES MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF OTHER MEAT SUBSTITUTES MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 22:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF MEAT SUBSTITUTES MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 24:  
  2. VOLUME SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 25:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 26:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 27:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2017 - 2029
  1. Figure 28:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 29:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 30:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 31:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
  1. Figure 32:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA CONVENIENCE STORES SPLIT BY TYPE, %, EUROPE, 2022 VS 2029
  1. Figure 33:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 34:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA ONLINE CHANNEL SPLIT BY TYPE, %, EUROPE, 2022 VS 2029
  1. Figure 36:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 37:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, EUROPE, 2017 - 2029
  1. Figure 38:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY TYPE, %, EUROPE, 2022 VS 2029
  1. Figure 39:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA OTHERS, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 40:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA OTHERS, USD, EUROPE, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA OTHERS SPLIT BY TYPE, %, EUROPE, 2022 VS 2029
  1. Figure 42:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA ON-TRADE, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 43:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA ON-TRADE, USD, EUROPE, 2017 - 2029
  1. Figure 44:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET BY COUNTRY, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF MEAT SUBSTITUTES MARKET BY COUNTRY, USD, EUROPE, 2017 - 2029
  1. Figure 46:  
  2. VOLUME SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, FRANCE, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, FRANCE, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, FRANCE, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, ITALY, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, ITALY, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ITALY, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, NETHERLANDS, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, NETHERLANDS, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, RUSSIA, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, RUSSIA, 2017 - 2029
  1. Figure 62:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, RUSSIA, 2022 VS 2029
  1. Figure 63:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, SPAIN, 2017 - 2029
  1. Figure 64:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, SPAIN, 2017 - 2029
  1. Figure 65:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SPAIN, 2022 VS 2029
  1. Figure 66:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 67:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 68:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 69:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, REST OF EUROPE, 2017 - 2029
  1. Figure 70:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, REST OF EUROPE, 2017 - 2029
  1. Figure 71:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2022 VS 2029
  1. Figure 72:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
  1. Figure 73:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
  1. Figure 74:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE

Europe Meat Substitutes Industry Segmentation

Tempeh, Textured Vegetable Protein, Tofu are covered as segments by Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom are covered as segments by Country.
Type Tempeh
Textured Vegetable Protein
Tofu
Other Meat Substitutes
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Country France
Germany
Italy
Netherlands
Russia
Spain
United Kingdom
Rest of Europe
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Market Definition

  • Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.​
  • Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.​
  • Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.​
  • Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
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Europe Meat Substitutes Market Research FAQs

How big is the Europe Meat Substitutes Market?

The Europe Meat Substitutes Market size is expected to reach USD 3.55 billion in 2025 and grow at a CAGR of 11.55% to reach USD 6.13 billion by 2030.

What is the current Europe Meat Substitutes Market size?

In 2025, the Europe Meat Substitutes Market size is expected to reach USD 3.55 billion.

Who are the key players in Europe Meat Substitutes Market?

Amy's Kitchen Inc., Beyond Meat Inc., Conagra Brands Inc., House Foods Group Inc. and International Flavors & Fragrances Inc. are the major companies operating in the Europe Meat Substitutes Market.

Which segment has the biggest share in the Europe Meat Substitutes Market?

In the Europe Meat Substitutes Market, the Textured Vegetable Protein segment accounts for the largest share by type.

Which country has the biggest share in the Europe Meat Substitutes Market?

In 2025, United Kingdom accounts for the largest share by country in the Europe Meat Substitutes Market.

What years does this Europe Meat Substitutes Market cover, and what was the market size in 2025?

In 2025, the Europe Meat Substitutes Market size was estimated at 3.55 billion. The report covers the Europe Meat Substitutes Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Meat Substitutes Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Meat Substitutes Market Research

Mordor Intelligence offers a comprehensive analysis of the Europe meat substitutes market. We leverage extensive expertise in meat alternatives market research and consulting services. Our detailed coverage includes various segments such as textured vegetable protein, alternative protein sources, and emerging technologies like cultivated meat and clean meat. The report thoroughly analyzes key markets, including the German meat substitutes market and the UK meat substitutes market, along with other European regions. It provides detailed insights into meat analogue products, vegetarian protein options, and novel protein developments.

Stakeholders gain valuable insights through our easy-to-download report PDF. It covers crucial aspects of meat substitute market dynamics, including fermented protein innovations and artificial meat technologies. The analysis explores various distribution channels across Europe, examining both conventional and organic segments. It also tracks the evolution of vegan meat alternatives and mock meat products. Our research particularly benefits manufacturers, investors, and retailers by offering detailed analysis of plant-based meat substitutes market trends, regulatory frameworks, and technological advancements in synthetic meat production across key European markets.

Compare market size and growth of Europe Meat Substitutes Market with other markets in Food & Beverage Industry

Europe Meat Substitutes Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030