Europe Poultry Meat Market Size
Europe Poultry Meat Market Analysis
The Europe Poultry Meat Market size is estimated at 56.58 billion USD in 2025, and is expected to reach 59.68 billion USD by 2030, growing at a CAGR of 1.07% during the forecast period (2025-2030).
The European poultry meat industry is experiencing significant transformation driven by evolving consumer preferences and technological advancements in processing capabilities. The sector has witnessed substantial growth in automated processing facilities, with countries like the Netherlands leading the way through continuous expansion of processing infrastructure. As of 2023, the Netherlands alone operated 58 poultry processing plants, marking a 1.8% increase from the previous year. The industry's production landscape is dominated by chicken meat broilers, accounting for 81% of total production, while turkey broilers contribute 14%, reflecting the market's response to consumer demand patterns and processing efficiency requirements.
The distribution landscape is undergoing a notable shift with the emergence of multichannel retail strategies and digital transformation. In 2022, approximately 70-75% of the EU population engaged in online shopping, with 35% specifically ordering meals from restaurants and fast-food chains, highlighting the growing importance of digital channels in poultry meat distribution. Retailers and processors are increasingly investing in cold chain infrastructure and digital platforms to meet this evolving consumer behavior while simultaneously maintaining traditional retail presence through supermarkets and specialty stores.
The foodservice sector has emerged as a crucial growth driver for the poultry meat industry, supported by robust tourism recovery and changing dining habits. This is evidenced by the significant increase in tourist accommodation stays, with European Union establishments recording 426 million nights in the first quarter of 2023, representing a 28% increase compared to the same period in 2022. Foodservice operators are responding by diversifying their poultry products offerings and implementing innovative preparation methods to cater to evolving consumer preferences.
The industry is witnessing a marked shift toward value-added and convenience products, driven by urbanization and changing lifestyle patterns. Processors are investing in research and development to create innovative processed poultry products that align with contemporary consumer preferences for convenience without compromising nutritional value. This trend is particularly evident in the frozen and processed segments, where manufacturers are introducing new product formats and flavor profiles while maintaining focus on quality and food safety standards. The industry's emphasis on innovation is complemented by investments in sustainable production practices and transparent supply chain management systems.
Europe Poultry Meat Market Trends
Higher production costs and various disease outbreaks are hindering the poultry production
- In 2022, the region experienced a growth of 1.62% in production compared to 2021. Europe is a major importer and exporter of poultry meat, and it is in the process of becoming a major trading partner in the global poultry meat market. Establishing new trade deals is key to expanding the industry and boosting the European economy. An estimated 98% of all EU chicken production consists of broiler meat. The remaining 2% is derived from laying hens and cocks. The poultry production in Russia retrieved after a minimum growth of 0.89% in 2021. In 2022, the market grew by 14.96% compared to 2021. The Russian poultry industry is impacted by factors including a sharp rise in production costs. The price for some feed additives in the Russian market increased by 260% in a Y-o-Y comparison. As a result, the Russian government approved a USD 15 million subsidy to the poultry industry to halt the unprecedented drop in production.
- The German poultry production industry is famous for the short distances between farms and slaughterhouses. The poultry is processed under strict hygienic conditions. The processing is also subject to supervision by a vet. Poland is also a major producer in the region. A major share of Polish chicken meat production is exported primarily to the food service industry.
- Polish poultry production was expected to face significant challenges with higher feed and energy costs in 2023. The industry operates on a short 2–3-month production cycle, which is very reactive to outside events. According to the European Food Safety Authority (EFSA), as of June 2022, there had been 2,398 outbreaks of highly pathogenic avian influenza (HPAI) in 36 European countries, leading to the culling of 46 million birds. The impacts were most severe in ducks, turkeys, and laying hens.
Higher production costs and supply disruptions due to the Russia-Ukraine conflict are leading to price growth
- The prices of poultry in the region grew by 11.53% from 2017 to 2022. The poultry price hike in the region has resulted in a combination of strong demand, tight supply, high input costs, and overall inflation. In 2022, imports of poultry into the EU largely remained constant. Additional imports from the United Kingdom, Brazil, Thailand, and China compensated for the loss of imports brought on by Russia's military aggression on Ukraine in 2022. As the foodservice industry returned to normalcy with ease in restrictions, the price of poultry meat increased in 2022, with a projected 1.5% rise in the total European poultry imports.
- Higher local poultry prices in the EU are helping competitors, such as Brazil, to gain more EU market share. Brazil was also expected to export around 35% more poultry to the EU in 2023. Ukraine, which benefitted from a suspension of duties due to the ongoing war with Russia, was exporting to the EU at higher volumes in 2022 than in 2021.
- The cost of poultry feed is also driving the price of chicken. The costs of corn and soybeans have been higher than in previous years, boosting the price of chicken once it reaches a restaurant or grocery store. Animal feed accounts for up to 55% of the farm gate value of poultry. Therefore, higher-priced poultry may disproportionately impact lower-income families during the forecast period. The broiler prices in the EU during the first half of 2023 varied from USD 1.85/kg of carcass to USD 4.27/kg. The average prices of broilers in the EU grew by 3% in the first half of 2023 compared to the previous year. In June 2023, the Netherlands recorded the lowest price of USD 1.81/kg for carcasses, and Denmark had the highest price of USD 4.45/kg for carcasses.
Segment Analysis: Form
Frozen Segment in Europe Poultry Meat Market
The frozen poultry meat segment dominates the European market, holding approximately 39% market share by value in 2024. This significant market position is primarily driven by the increasing preference for frozen poultry foods across European households, with nearly 30% of Europeans consistently preferring frozen foods since 2023. The segment's dominance is further strengthened by the development of cold storage facilities and infrastructure across the region. For instance, major investments in cold storage facilities continue across Europe, with new automated facilities being established to improve storage efficiency and maintain product quality. The easier availability of frozen poultry meat products in various retail outlets, combined with their increased shelf life, makes them particularly popular in the region. Additionally, the demand for specialty niche products, including organic, non-GMO feed, and free-range chicken in frozen form, remains strong throughout Europe, contributing to the segment's market leadership.
Processed Segment in Europe Poultry Meat Market
The processed poultry meat segment is projected to exhibit the strongest growth trajectory, with an anticipated CAGR of approximately 1.3% during 2024-2029. This growth is primarily attributed to increased consumer acceptance of processed poultry meat products and their convenience in modern lifestyles. The segment's expansion is supported by technological advancements in processing facilities, with the most technologically advanced regions of Europe expected to reach a level of full automation of around 25% by 2025. Innovation in processing equipment and techniques continues to drive efficiency and product quality improvements. The segment's growth is further fueled by the rising demand for ready-to-eat and ready-to-cook products, particularly in urban areas where time-saving meal solutions are highly valued. Additionally, the expansion of distribution networks and cold chain infrastructure is enabling better market penetration for processed poultry products across the region.
Remaining Segments in Form
The fresh poultry/chilled and canned segments complete the market landscape, each serving distinct consumer preferences and needs. The fresh poultry/chilled segment maintains a strong presence in the market, particularly appealing to health-conscious consumers who prefer minimally processed meat products. This segment benefits from the growing trend toward clean-label products and natural food choices. The canned segment, while smaller in market share, serves an important role in providing long-shelf-life poultry products, particularly valuable for emergency food supplies and convenience-oriented consumers. Both segments continue to evolve with innovations in packaging technology and preservation methods, while maintaining their respective positions in the market through differentiated value propositions to consumers.
Segment Analysis: Distribution Channel
Off-Trade Segment in European Poultry Meat Market
The off-trade distribution channel dominates the European poultry meat market, accounting for approximately 50% of the total market value in 2024. This segment encompasses various retail formats, including supermarkets, hypermarkets, convenience stores, and online channels, with supermarkets and hypermarkets being the primary contributors. The segment's dominance is attributed to the growing demand for frozen poultry and processed poultry meat products, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings, which are readily available through retail outlets. Major brands like Tyson Foods, Foster Farms, TGI Fridays, and Avara Foods maintain a strong presence across these channels. The segment's growth is further supported by technological advancements in retail, such as digital signage providing detailed product information, including origins and nutritional qualities of meat products. Additionally, supermarket chains are continuously expanding their presence across Europe, enhancing product accessibility and convenience for consumers.
On-Trade Segment in European Poultry Meat Market
The on-trade distribution channel represents a significant portion of the European poultry meat market, serving as a crucial outlet for cooked poultry products through restaurants, cafeterias, and foodservice establishments. This segment has evolved significantly with changing consumer preferences and dining habits, particularly in response to the growing demand for specialized poultry dishes and innovative preparations. Restaurants and foodservice providers are continually innovating with poultry meat preparations, exploring unique marinades, cooking techniques, and fusion dishes to keep menu offerings fresh and exciting for customers. The segment's growth is supported by the increasing awareness of ethical and sustainable food sourcing, leading many on-trade establishments to prioritize offering poultry meat from responsible and humane sources. Furthermore, the expansion of food delivery platforms has acted as a catalyst in driving poultry product sales, enabling restaurants to reach a broader customer base beyond their physical locations.
Europe Poultry Meat Market Geography Segment Analysis
Poultry Meat Market in Russia
Russia dominates the European poultry meat market, holding approximately 15% market share in 2024. The country's strong position is attributed to its significant production capabilities and well-established poultry farming infrastructure. The domestic consumption of poultry meat accounts for almost 60% of total meat consumption, indicating strong consumer preference. The development of cold storage facilities has been instrumental in maintaining this market leadership, with recent investments in state-of-the-art refrigeration technology enhancing preservation capabilities. The country's poultry sector benefits from vertical integration, where major producers control everything from feed production to processing and distribution. The market is characterized by a strong presence of both frozen poultry and processed poultry segments, with frozen poultry accounting for a significant portion of sales. Supermarket chains and modern retail formats have played a crucial role in maintaining steady demand through efficient distribution networks and consumer accessibility.
Poultry Meat Market in Netherlands
The Netherlands is emerging as the most dynamic market in the European poultry meat sector, projected to grow at approximately 1% CAGR from 2024 to 2029. The country's poultry industry benefits from its advanced food processing infrastructure and strategic location as a major European logistics hub. The Dutch poultry sector is characterized by its strong focus on sustainability and animal welfare practices, which increasingly resonate with conscious consumers. The country's poultry processing industry is highly automated, with significant investments in technology and innovation driving efficiency improvements. The market has seen a notable shift towards processed poultry products, particularly in response to changing consumer preferences for convenience foods. Dutch poultry producers have also been at the forefront of implementing strict quality control measures and traceability systems. The industry's strong export orientation has led to continuous improvements in production standards and processing capabilities, further strengthening its market position.
Poultry Meat Market in France
France maintains a strong position in the European poultry meat market, driven by its sophisticated culinary culture and robust food service industry. The country's poultry sector is characterized by a strong emphasis on quality and origin certification, with a significant portion of production following strict quality labels such as Label Rouge. French consumers show a marked preference for fresh poultry products, particularly in traditional retail channels and local markets. The market has witnessed significant innovation in processed poultry products, catering to evolving consumer preferences for convenience without compromising on quality. The country's poultry industry benefits from strong integration between producers and processors, ensuring consistent supply and quality standards. The foodservice sector plays a crucial role in driving demand, with poultry being a staple in French cuisine across various dining establishments. Local production focuses on meeting specific consumer preferences, including free-range and organic options.
Poultry Meat Market in Germany
Germany's poultry meat market is characterized by its strong focus on efficiency and sustainability in production processes. The country's market structure is marked by a high degree of consolidation among major producers and processors, leading to optimized supply chains and consistent quality standards. German consumers show increasing preference for convenience products, driving innovation in the processed poultry segment. The market has witnessed significant investments in modernizing production facilities and implementing advanced processing technologies. Animal welfare considerations play a crucial role in shaping market dynamics, with producers increasingly adopting higher welfare standards. The distribution network is highly developed, with modern retail formats dominating sales channels. The market also shows strong integration of digital technologies in supply chain management and consumer engagement. Local producers focus on meeting specific consumer preferences for quality and transparency in production methods.
Poultry Meat Market in Other Countries
The poultry meat market in other European countries, including Italy, Spain, and the United Kingdom, exhibits diverse characteristics shaped by local preferences and consumption patterns. These markets are characterized by varying levels of market maturity and consumer preferences, from Italy's strong focus on traditional poultry dishes to Spain's growing demand for processed poultry products. The United Kingdom's market is marked by a strong emphasis on food safety and traceability, while Eastern European countries show increasing modernization in production methods. Consumer preferences vary significantly across these markets, from the Mediterranean preference for fresh poultry products to Northern European demand for convenience foods. The retail landscape across these countries continues to evolve, with modern retail formats gaining prominence alongside traditional channels. These markets also show increasing attention to sustainability and animal welfare concerns, though implementation varies by region. The development of local production capabilities and processing infrastructure continues to shape market dynamics in these countries.
Europe Poultry Meat Industry Overview
Top Companies in European Poultry Meat Market
The leading companies in the European poultry meat market are actively pursuing growth through multiple strategic initiatives. Product innovation remains a key focus area, with companies launching new processed poultry products, expanding existing product lines, and introducing healthier variants to meet evolving consumer preferences. Operational excellence is being achieved through investments in advanced processing facilities, automation technologies, and improved supply chain capabilities. Companies are also pursuing geographic expansion through both organic growth and strategic acquisitions, particularly in high-potential markets. The implementation of sustainable practices, development of specialized product offerings like Plukon Food Group halal meat, and enhancement of distribution networks demonstrate the industry's commitment to comprehensive growth strategies.
Consolidated Market Led By Regional Leaders
The European poultry meat market exhibits a moderately fragmented structure with a mix of global conglomerates and regional specialists. While global players like Cargill and Tyson Foods leverage their extensive resources and international networks, regional leaders such as LDC Group and Plukon Food Group maintain strong local market positions through their deep understanding of regional preferences and established distribution networks. The market is characterized by the presence of vertically integrated players who control multiple aspects of the value chain, from breeding and feed production to processing and distribution.
The industry has witnessed significant consolidation through mergers and acquisitions, particularly among mid-sized players seeking to achieve economies of scale and expand their geographic footprint. Companies are increasingly focusing on acquiring specialized processors and innovative brands to diversify their product portfolios and strengthen their market positions. Strategic partnerships and joint ventures are becoming common, especially for accessing new markets and sharing technological expertise. The trend towards consolidation is expected to continue as companies seek to enhance their competitive positions and respond to increasing market pressures.
Innovation and Sustainability Drive Future Success
For established players to maintain and expand their market share, focusing on product innovation and operational efficiency will be crucial. Companies need to invest in research and development to create value-added products that align with changing consumer preferences for convenience and health. Developing strong brand identities, expanding distribution networks, and implementing advanced technologies for processing and packaging will be essential. Additionally, establishing sustainable and transparent supply chains while maintaining strong relationships with farmers and distributors will help incumbents strengthen their market positions.
New entrants and smaller players can gain ground by focusing on specialized market segments and innovative product offerings. Developing niche products for specific consumer groups, such as organic or premium industrial poultry products, can help establish market presence. Building a strong regional presence before expanding geographically, investing in efficient production facilities, and forming strategic partnerships with established players can provide competitive advantages. Companies must also prepare for potential regulatory changes, particularly regarding animal welfare and environmental standards, while maintaining flexibility to adapt to market dynamics and consumer preferences.
Europe Poultry Meat Market Leaders
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Cargill Inc.
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Lambert Dodard Chancereul (LDC) Group
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MKHP, PRAT
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Plukon Food Group
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Tyson Foods Inc.
- *Disclaimer: Major Players sorted in no particular order
Europe Poultry Meat Market News
- August 2023: Cherkizovo Group expanded their line of products under the brands of Cherkizovo and Cherkizovo Premium by adding over 200 products including cooked and smoked sausages, dry sausages and a variety of deli meats.
- June 2023: Cherkizovo group announced the partnership with Gastreet festival in Sochi for the third consecutive time, and they presented dishes prepared by the company's chefs in the festival.
- April 2023: Cherkizovo Group expanded their range of halal products under Latifa brand. Apart from chicken, it now includes turkey meat produced on the Company’s own farms. The launch of new products is driven by the growing demand for halal meat among both Muslim and non-Muslim people in Russia.
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List of Tables & Figures
- Figure 1:
- POULTRY PRICE PER METRIC TON, USD, EUROPE, 2017 - 2023
- Figure 2:
- POULTRY PRODUCTION, METRIC TON, EUROPE, 2017 - 2029
- Figure 3:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
- Figure 4:
- VALUE OF POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
- Figure 5:
- VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, EUROPE, 2017 - 2029
- Figure 6:
- VALUE OF POULTRY MEAT MARKET BY FORM, USD, EUROPE, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
- Figure 10:
- VALUE OF CANNED POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
- Figure 11:
- VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 12:
- VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
- Figure 13:
- VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
- Figure 14:
- VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 15:
- VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
- Figure 16:
- VALUE OF FROZEN POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
- Figure 17:
- VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 18:
- VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, EUROPE, 2017 - 2029
- Figure 19:
- VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, EUROPE, 2017 - 2029
- Figure 20:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 21:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 22:
- VOLUME OF DELI MEATS MARKET, METRIC TONS, EUROPE, 2017 - 2029
- Figure 23:
- VALUE OF DELI MEATS MARKET, USD, EUROPE, 2017 - 2029
- Figure 24:
- VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 25:
- VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, EUROPE, 2017 - 2029
- Figure 26:
- VALUE OF MARINATED/ TENDERS MARKET, USD, EUROPE, 2017 - 2029
- Figure 27:
- VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 28:
- VOLUME OF MEATBALLS MARKET, METRIC TONS, EUROPE, 2017 - 2029
- Figure 29:
- VALUE OF MEATBALLS MARKET, USD, EUROPE, 2017 - 2029
- Figure 30:
- VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 31:
- VOLUME OF NUGGETS MARKET, METRIC TONS, EUROPE, 2017 - 2029
- Figure 32:
- VALUE OF NUGGETS MARKET, USD, EUROPE, 2017 - 2029
- Figure 33:
- VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 34:
- VOLUME OF SAUSAGES MARKET, METRIC TONS, EUROPE, 2017 - 2029
- Figure 35:
- VALUE OF SAUSAGES MARKET, USD, EUROPE, 2017 - 2029
- Figure 36:
- VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 37:
- VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, EUROPE, 2017 - 2029
- Figure 38:
- VALUE OF OTHER PROCESSED POULTRY MARKET, USD, EUROPE, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
- Figure 40:
- VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, EUROPE, 2017 - 2029
- Figure 41:
- VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2017 - 2029
- Figure 42:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 43:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 44:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, EUROPE, 2017 - 2029
- Figure 45:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2017 - 2029
- Figure 46:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, EUROPE, 2017 - 2029
- Figure 49:
- VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
- Figure 50:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, EUROPE, 2022 VS 2029
- Figure 51:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, EUROPE, 2017 - 2029
- Figure 52:
- VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
- Figure 53:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, EUROPE, 2022 VS 2029
- Figure 54:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, EUROPE, 2017 - 2029
- Figure 55:
- VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, EUROPE, 2017 - 2029
- Figure 56:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, EUROPE, 2022 VS 2029
- Figure 57:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, EUROPE, 2017 - 2029
- Figure 58:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, EUROPE, 2017 - 2029
- Figure 59:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, EUROPE, 2022 VS 2029
- Figure 60:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, EUROPE, 2017 - 2029
- Figure 61:
- VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, EUROPE, 2017 - 2029
- Figure 62:
- VOLUME OF POULTRY MEAT MARKET BY COUNTRY, METRIC TONS, EUROPE, 2017 - 2029
- Figure 63:
- VALUE OF POULTRY MEAT MARKET BY COUNTRY, USD, EUROPE, 2017 - 2029
- Figure 64:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 65:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 66:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, FRANCE, 2017 - 2029
- Figure 67:
- VALUE OF POULTRY MEAT MARKET, USD, FRANCE, 2017 - 2029
- Figure 68:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, FRANCE, 2022 VS 2029
- Figure 69:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, GERMANY, 2017 - 2029
- Figure 70:
- VALUE OF POULTRY MEAT MARKET, USD, GERMANY, 2017 - 2029
- Figure 71:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
- Figure 72:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, ITALY, 2017 - 2029
- Figure 73:
- VALUE OF POULTRY MEAT MARKET, USD, ITALY, 2017 - 2029
- Figure 74:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ITALY, 2022 VS 2029
- Figure 75:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, NETHERLANDS, 2017 - 2029
- Figure 76:
- VALUE OF POULTRY MEAT MARKET, USD, NETHERLANDS, 2017 - 2029
- Figure 77:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 VS 2029
- Figure 78:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, RUSSIA, 2017 - 2029
- Figure 79:
- VALUE OF POULTRY MEAT MARKET, USD, RUSSIA, 2017 - 2029
- Figure 80:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, RUSSIA, 2022 VS 2029
- Figure 81:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, SPAIN, 2017 - 2029
- Figure 82:
- VALUE OF POULTRY MEAT MARKET, USD, SPAIN, 2017 - 2029
- Figure 83:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SPAIN, 2022 VS 2029
- Figure 84:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
- Figure 85:
- VALUE OF POULTRY MEAT MARKET, USD, UNITED KINGDOM, 2017 - 2029
- Figure 86:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
- Figure 87:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, REST OF EUROPE, 2017 - 2029
- Figure 88:
- VALUE OF POULTRY MEAT MARKET, USD, REST OF EUROPE, 2017 - 2029
- Figure 89:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2022 VS 2029
- Figure 90:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
- Figure 91:
- MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
- Figure 92:
- VALUE SHARE OF MAJOR PLAYERS, %, EUROPE
Europe Poultry Meat Industry Segmentation
Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom are covered as segments by Country.Form | Canned | |||
Fresh / Chilled | ||||
Frozen | ||||
Processed | By Processed Types | Deli Meats | ||
Marinated/ Tenders | ||||
Meatballs | ||||
Nuggets | ||||
Sausages | ||||
Other Processed Poultry | ||||
Distribution Channel | Off-Trade | Convenience Stores | ||
Online Channel | ||||
Supermarkets and Hypermarkets | ||||
Others | ||||
On-Trade | ||||
Country | France | |||
Germany | ||||
Italy | ||||
Netherlands | ||||
Russia | ||||
Spain | ||||
United Kingdom | ||||
Rest of Europe |
Canned | |||
Fresh / Chilled | |||
Frozen | |||
Processed | By Processed Types | Deli Meats | |
Marinated/ Tenders | |||
Meatballs | |||
Nuggets | |||
Sausages | |||
Other Processed Poultry |
Off-Trade | Convenience Stores |
Online Channel | |
Supermarkets and Hypermarkets | |
Others | |
On-Trade |
France |
Germany |
Italy |
Netherlands |
Russia |
Spain |
United Kingdom |
Rest of Europe |
Market Definition
- Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.).
- Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market.
- Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.
- Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.
Keyword | Definition |
---|---|
A5 | It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score. |
Abbatoir | It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption. |
Acute Hepatopancreatic Necrosis Disease (AHPND) | It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds. |
African Swine Fever (ASF) | It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family. |
Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark |
Bacon | It is salted or smoked meat that comes from the back or sides of a pig |
Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
Bologna | It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal. |
Bovine spongiform encephalopathy (BSE) | It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion. |
Bratwurst | It refers to a type of German sausage made from pork, beef or veal. |
BRC | British Retail Consortium |
Brisket | It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts. |
Broiler | It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production. |
Bushel | It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg |
Carcass | It refers to the dressed body of a meat animal from which butchers trim the meat |
CFIA | Canadian Food Inspection Agency |
Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
Chuck Steak | It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow |
Corned Beef | It refers to beef brisket cured in brine and boiled, typically served cold. |
CWT | Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg |
Drumstick | It refers to a chicken leg without the thigh. |
EFSA | European Food Safety Authority |
ERS | Economic Research Service of the USDA |
Ewe | It is an adult female sheep. |
FDA | Food and Drug Administration |
Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
Forage | It refers to animal feed. |
Foreshank | It is the upper part of the foreleg of cattle |
Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
FSANZ | Food Standards Australia New Zealand |
FSIS | Food Safety and Inspection Service |
FSSAI | Food Safety and Standards Authority of India |
Gizzard | It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird. |
Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley |
Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
Ham | It refers to the pork meat taken from the leg of a pig. |
HoReCa | Hotels, Restaurants and Cafes |
Jerky | It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage. |
Kobe Beef | It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan. |
Liverwurst | It is type of German sausage made from beef or pork liver. |
Loin | It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow. |
Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
Pepperoni | It is an American variety of spicy salami made from cured meat. |
Plate | It refers to a forequarter cut from the belly of a cow, just below the rib cut. |
Porcine reproductive and respiratory syndrome (PRRS) | It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs. |
Primal cuts | It refers to the major sections of the carcass. |
Quorn | It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten |
Retort Packaging | It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile. |
Round Steak | It refers to a beef steak from the the rear leg of the cow. |
Rump Steak | It refers to a cut of beef derived from the division between the leg and the chine. |
Salami | It is a cured sausage consisting of fermented and air-dried meat. |
Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
Seitan | It is a plant-based meat substitute made out of wheat gluten. |
Self-service kios | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
Sirloin | It is a cut of beef from the bottom and side parts of a cow's back. |
Surimi | It is a paste made from deboned fish |
Tenderloin | It refers to a cut of beef consisting of the entire tenderloin muscle of a cow |
Tiger Shrimp | It refers to a large shrimp variety from the Indian and Pacific oceans |
Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
Vannamei shrimp | It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds. |
Wagyu Bee | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
Zoosanitary | It refers to the cleanliness of animals or animal product |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.