Europe Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Poultry Meat Market is segmented by Form (Canned, Fresh / Chilled, Frozen, Processed), by Distribution Channel (Off-Trade, On-Trade) and by Country (France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

Europe Poultry Meat Market Size

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Compare market size and growth of Europe Poultry Meat Market with other markets in Food & Beverage Industry

Europe Poultry Meat Market Analysis

The Europe Poultry Meat Market size is estimated at 56.58 billion USD in 2025, and is expected to reach 59.68 billion USD by 2030, growing at a CAGR of 1.07% during the forecast period (2025-2030).

The European poultry meat industry is experiencing significant transformation driven by evolving consumer preferences and technological advancements in processing capabilities. The sector has witnessed substantial growth in automated processing facilities, with countries like the Netherlands leading the way through continuous expansion of processing infrastructure. As of 2023, the Netherlands alone operated 58 poultry processing plants, marking a 1.8% increase from the previous year. The industry's production landscape is dominated by chicken meat broilers, accounting for 81% of total production, while turkey broilers contribute 14%, reflecting the market's response to consumer demand patterns and processing efficiency requirements.

The distribution landscape is undergoing a notable shift with the emergence of multichannel retail strategies and digital transformation. In 2022, approximately 70-75% of the EU population engaged in online shopping, with 35% specifically ordering meals from restaurants and fast-food chains, highlighting the growing importance of digital channels in poultry meat distribution. Retailers and processors are increasingly investing in cold chain infrastructure and digital platforms to meet this evolving consumer behavior while simultaneously maintaining traditional retail presence through supermarkets and specialty stores.

The foodservice sector has emerged as a crucial growth driver for the poultry meat industry, supported by robust tourism recovery and changing dining habits. This is evidenced by the significant increase in tourist accommodation stays, with European Union establishments recording 426 million nights in the first quarter of 2023, representing a 28% increase compared to the same period in 2022. Foodservice operators are responding by diversifying their poultry products offerings and implementing innovative preparation methods to cater to evolving consumer preferences.

The industry is witnessing a marked shift toward value-added and convenience products, driven by urbanization and changing lifestyle patterns. Processors are investing in research and development to create innovative processed poultry products that align with contemporary consumer preferences for convenience without compromising nutritional value. This trend is particularly evident in the frozen and processed segments, where manufacturers are introducing new product formats and flavor profiles while maintaining focus on quality and food safety standards. The industry's emphasis on innovation is complemented by investments in sustainable production practices and transparent supply chain management systems.

Segment Analysis: Form

Frozen Segment in Europe Poultry Meat Market

The frozen poultry meat segment dominates the European market, holding approximately 39% market share by value in 2024. This significant market position is primarily driven by the increasing preference for frozen poultry foods across European households, with nearly 30% of Europeans consistently preferring frozen foods since 2023. The segment's dominance is further strengthened by the development of cold storage facilities and infrastructure across the region. For instance, major investments in cold storage facilities continue across Europe, with new automated facilities being established to improve storage efficiency and maintain product quality. The easier availability of frozen poultry meat products in various retail outlets, combined with their increased shelf life, makes them particularly popular in the region. Additionally, the demand for specialty niche products, including organic, non-GMO feed, and free-range chicken in frozen form, remains strong throughout Europe, contributing to the segment's market leadership.

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Processed Segment in Europe Poultry Meat Market

The processed poultry meat segment is projected to exhibit the strongest growth trajectory, with an anticipated CAGR of approximately 1.3% during 2024-2029. This growth is primarily attributed to increased consumer acceptance of processed poultry meat products and their convenience in modern lifestyles. The segment's expansion is supported by technological advancements in processing facilities, with the most technologically advanced regions of Europe expected to reach a level of full automation of around 25% by 2025. Innovation in processing equipment and techniques continues to drive efficiency and product quality improvements. The segment's growth is further fueled by the rising demand for ready-to-eat and ready-to-cook products, particularly in urban areas where time-saving meal solutions are highly valued. Additionally, the expansion of distribution networks and cold chain infrastructure is enabling better market penetration for processed poultry products across the region.

Remaining Segments in Form

The fresh poultry/chilled and canned segments complete the market landscape, each serving distinct consumer preferences and needs. The fresh poultry/chilled segment maintains a strong presence in the market, particularly appealing to health-conscious consumers who prefer minimally processed meat products. This segment benefits from the growing trend toward clean-label products and natural food choices. The canned segment, while smaller in market share, serves an important role in providing long-shelf-life poultry products, particularly valuable for emergency food supplies and convenience-oriented consumers. Both segments continue to evolve with innovations in packaging technology and preservation methods, while maintaining their respective positions in the market through differentiated value propositions to consumers.

Segment Analysis: Distribution Channel

Off-Trade Segment in European Poultry Meat Market

The off-trade distribution channel dominates the European poultry meat market, accounting for approximately 50% of the total market value in 2024. This segment encompasses various retail formats, including supermarkets, hypermarkets, convenience stores, and online channels, with supermarkets and hypermarkets being the primary contributors. The segment's dominance is attributed to the growing demand for frozen poultry and processed poultry meat products, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings, which are readily available through retail outlets. Major brands like Tyson Foods, Foster Farms, TGI Fridays, and Avara Foods maintain a strong presence across these channels. The segment's growth is further supported by technological advancements in retail, such as digital signage providing detailed product information, including origins and nutritional qualities of meat products. Additionally, supermarket chains are continuously expanding their presence across Europe, enhancing product accessibility and convenience for consumers.

On-Trade Segment in European Poultry Meat Market

The on-trade distribution channel represents a significant portion of the European poultry meat market, serving as a crucial outlet for cooked poultry products through restaurants, cafeterias, and foodservice establishments. This segment has evolved significantly with changing consumer preferences and dining habits, particularly in response to the growing demand for specialized poultry dishes and innovative preparations. Restaurants and foodservice providers are continually innovating with poultry meat preparations, exploring unique marinades, cooking techniques, and fusion dishes to keep menu offerings fresh and exciting for customers. The segment's growth is supported by the increasing awareness of ethical and sustainable food sourcing, leading many on-trade establishments to prioritize offering poultry meat from responsible and humane sources. Furthermore, the expansion of food delivery platforms has acted as a catalyst in driving poultry product sales, enabling restaurants to reach a broader customer base beyond their physical locations.

Europe Poultry Meat Market Geography Segment Analysis

Poultry Meat Market in Russia

Russia dominates the European poultry meat market, holding approximately 15% market share in 2024. The country's strong position is attributed to its significant production capabilities and well-established poultry farming infrastructure. The domestic consumption of poultry meat accounts for almost 60% of total meat consumption, indicating strong consumer preference. The development of cold storage facilities has been instrumental in maintaining this market leadership, with recent investments in state-of-the-art refrigeration technology enhancing preservation capabilities. The country's poultry sector benefits from vertical integration, where major producers control everything from feed production to processing and distribution. The market is characterized by a strong presence of both frozen poultry and processed poultry segments, with frozen poultry accounting for a significant portion of sales. Supermarket chains and modern retail formats have played a crucial role in maintaining steady demand through efficient distribution networks and consumer accessibility.

Poultry Meat Market in Netherlands

The Netherlands is emerging as the most dynamic market in the European poultry meat sector, projected to grow at approximately 1% CAGR from 2024 to 2029. The country's poultry industry benefits from its advanced food processing infrastructure and strategic location as a major European logistics hub. The Dutch poultry sector is characterized by its strong focus on sustainability and animal welfare practices, which increasingly resonate with conscious consumers. The country's poultry processing industry is highly automated, with significant investments in technology and innovation driving efficiency improvements. The market has seen a notable shift towards processed poultry products, particularly in response to changing consumer preferences for convenience foods. Dutch poultry producers have also been at the forefront of implementing strict quality control measures and traceability systems. The industry's strong export orientation has led to continuous improvements in production standards and processing capabilities, further strengthening its market position.

Poultry Meat Market in France

France maintains a strong position in the European poultry meat market, driven by its sophisticated culinary culture and robust food service industry. The country's poultry sector is characterized by a strong emphasis on quality and origin certification, with a significant portion of production following strict quality labels such as Label Rouge. French consumers show a marked preference for fresh poultry products, particularly in traditional retail channels and local markets. The market has witnessed significant innovation in processed poultry products, catering to evolving consumer preferences for convenience without compromising on quality. The country's poultry industry benefits from strong integration between producers and processors, ensuring consistent supply and quality standards. The foodservice sector plays a crucial role in driving demand, with poultry being a staple in French cuisine across various dining establishments. Local production focuses on meeting specific consumer preferences, including free-range and organic options.

Poultry Meat Market in Germany

Germany's poultry meat market is characterized by its strong focus on efficiency and sustainability in production processes. The country's market structure is marked by a high degree of consolidation among major producers and processors, leading to optimized supply chains and consistent quality standards. German consumers show increasing preference for convenience products, driving innovation in the processed poultry segment. The market has witnessed significant investments in modernizing production facilities and implementing advanced processing technologies. Animal welfare considerations play a crucial role in shaping market dynamics, with producers increasingly adopting higher welfare standards. The distribution network is highly developed, with modern retail formats dominating sales channels. The market also shows strong integration of digital technologies in supply chain management and consumer engagement. Local producers focus on meeting specific consumer preferences for quality and transparency in production methods.

Poultry Meat Market in Other Countries

The poultry meat market in other European countries, including Italy, Spain, and the United Kingdom, exhibits diverse characteristics shaped by local preferences and consumption patterns. These markets are characterized by varying levels of market maturity and consumer preferences, from Italy's strong focus on traditional poultry dishes to Spain's growing demand for processed poultry products. The United Kingdom's market is marked by a strong emphasis on food safety and traceability, while Eastern European countries show increasing modernization in production methods. Consumer preferences vary significantly across these markets, from the Mediterranean preference for fresh poultry products to Northern European demand for convenience foods. The retail landscape across these countries continues to evolve, with modern retail formats gaining prominence alongside traditional channels. These markets also show increasing attention to sustainability and animal welfare concerns, though implementation varies by region. The development of local production capabilities and processing infrastructure continues to shape market dynamics in these countries.

Europe Poultry Meat Industry Overview

Top Companies in European Poultry Meat Market

The leading companies in the European poultry meat market are actively pursuing growth through multiple strategic initiatives. Product innovation remains a key focus area, with companies launching new processed poultry products, expanding existing product lines, and introducing healthier variants to meet evolving consumer preferences. Operational excellence is being achieved through investments in advanced processing facilities, automation technologies, and improved supply chain capabilities. Companies are also pursuing geographic expansion through both organic growth and strategic acquisitions, particularly in high-potential markets. The implementation of sustainable practices, development of specialized product offerings like Plukon Food Group halal meat, and enhancement of distribution networks demonstrate the industry's commitment to comprehensive growth strategies.

Consolidated Market Led By Regional Leaders

The European poultry meat market exhibits a moderately fragmented structure with a mix of global conglomerates and regional specialists. While global players like Cargill and Tyson Foods leverage their extensive resources and international networks, regional leaders such as LDC Group and Plukon Food Group maintain strong local market positions through their deep understanding of regional preferences and established distribution networks. The market is characterized by the presence of vertically integrated players who control multiple aspects of the value chain, from breeding and feed production to processing and distribution.

The industry has witnessed significant consolidation through mergers and acquisitions, particularly among mid-sized players seeking to achieve economies of scale and expand their geographic footprint. Companies are increasingly focusing on acquiring specialized processors and innovative brands to diversify their product portfolios and strengthen their market positions. Strategic partnerships and joint ventures are becoming common, especially for accessing new markets and sharing technological expertise. The trend towards consolidation is expected to continue as companies seek to enhance their competitive positions and respond to increasing market pressures.

Innovation and Sustainability Drive Future Success

For established players to maintain and expand their market share, focusing on product innovation and operational efficiency will be crucial. Companies need to invest in research and development to create value-added products that align with changing consumer preferences for convenience and health. Developing strong brand identities, expanding distribution networks, and implementing advanced technologies for processing and packaging will be essential. Additionally, establishing sustainable and transparent supply chains while maintaining strong relationships with farmers and distributors will help incumbents strengthen their market positions.

New entrants and smaller players can gain ground by focusing on specialized market segments and innovative product offerings. Developing niche products for specific consumer groups, such as organic or premium industrial poultry products, can help establish market presence. Building a strong regional presence before expanding geographically, investing in efficient production facilities, and forming strategic partnerships with established players can provide competitive advantages. Companies must also prepare for potential regulatory changes, particularly regarding animal welfare and environmental standards, while maintaining flexibility to adapt to market dynamics and consumer preferences.

Europe Poultry Meat Market Leaders

  1. Cargill Inc.

  2. Lambert Dodard Chancereul (LDC) Group

  3. MKHP, PRAT

  4. Plukon Food Group

  5. Tyson Foods Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Europe Poultry Meat Market Concentration
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Europe Poultry Meat Market News

  • August 2023: Cherkizovo Group expanded their line of products under the brands of Cherkizovo and Cherkizovo Premium by adding over 200 products including cooked and smoked sausages, dry sausages and a variety of deli meats.
  • June 2023: Cherkizovo group announced the partnership with Gastreet festival in Sochi for the third consecutive time, and they presented dishes prepared by the company's chefs in the festival.
  • April 2023: Cherkizovo Group expanded their range of halal products under Latifa brand. Apart from chicken, it now includes turkey meat produced on the Company’s own farms. The launch of new products is driven by the growing demand for halal meat among both Muslim and non-Muslim people in Russia.

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Europe Poultry Meat Market
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Europe Poultry Meat Market
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Europe Poultry Meat Market
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Europe Poultry Meat Market
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Europe Poultry Meat Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Poultry
  • 3.2 Production Trends
    • 3.2.1 Poultry
  • 3.3 Regulatory Framework
    • 3.3.1 France
    • 3.3.2 Germany
    • 3.3.3 Italy
    • 3.3.4 United Kingdom
  • 3.4 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Form
    • 4.1.1 Canned
    • 4.1.2 Fresh / Chilled
    • 4.1.3 Frozen
    • 4.1.4 Processed
    • 4.1.4.1 By Processed Types
    • 4.1.4.1.1 Deli Meats
    • 4.1.4.1.2 Marinated/ Tenders
    • 4.1.4.1.3 Meatballs
    • 4.1.4.1.4 Nuggets
    • 4.1.4.1.5 Sausages
    • 4.1.4.1.6 Other Processed Poultry
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
    • 4.2.1.1 Convenience Stores
    • 4.2.1.2 Online Channel
    • 4.2.1.3 Supermarkets and Hypermarkets
    • 4.2.1.4 Others
    • 4.2.2 On-Trade
  • 4.3 Country
    • 4.3.1 France
    • 4.3.2 Germany
    • 4.3.3 Italy
    • 4.3.4 Netherlands
    • 4.3.5 Russia
    • 4.3.6 Spain
    • 4.3.7 United Kingdom
    • 4.3.8 Rest of Europe

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 2 Sisters Food Group
    • 5.4.2 Cargill Inc.
    • 5.4.3 Gruppa Cherkizovo, PAO
    • 5.4.4 JBS SA
    • 5.4.5 Lambert Dodard Chancereul (LDC) Group
    • 5.4.6 MKHP, PRAT
    • 5.4.7 PHW Group
    • 5.4.8 Plukon Food Group
    • 5.4.9 Rothkötter Group
    • 5.4.10 Société Bretonne de Volaille
    • 5.4.11 Tyson Foods Inc.
    • 5.4.12 Veronesi Holding S.p.A.

6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. POULTRY PRICE PER METRIC TON, USD, EUROPE, 2017 - 2023
  1. Figure 2:  
  2. POULTRY PRODUCTION, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 3:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF POULTRY MEAT MARKET BY FORM, USD, EUROPE, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF CANNED POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 12:  
  2. VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 13:  
  2. VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 14:  
  2. VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 15:  
  2. VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF FROZEN POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 18:  
  2. VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 19:  
  2. VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, EUROPE, 2017 - 2029
  1. Figure 20:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 22:  
  2. VOLUME OF DELI MEATS MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF DELI MEATS MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 25:  
  2. VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF MARINATED/ TENDERS MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF MEATBALLS MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF MEATBALLS MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF NUGGETS MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF NUGGETS MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 34:  
  2. VOLUME OF SAUSAGES MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF SAUSAGES MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 37:  
  2. VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OTHER PROCESSED POULTRY MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 40:  
  2. VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 42:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 43:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2017 - 2029
  1. Figure 46:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, EUROPE, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, EUROPE, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, EUROPE, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, EUROPE, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, EUROPE, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, EUROPE, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, EUROPE, 2017 - 2029
  1. Figure 62:  
  2. VOLUME OF POULTRY MEAT MARKET BY COUNTRY, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 63:  
  2. VALUE OF POULTRY MEAT MARKET BY COUNTRY, USD, EUROPE, 2017 - 2029
  1. Figure 64:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 65:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 66:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, FRANCE, 2017 - 2029
  1. Figure 67:  
  2. VALUE OF POULTRY MEAT MARKET, USD, FRANCE, 2017 - 2029
  1. Figure 68:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, FRANCE, 2022 VS 2029
  1. Figure 69:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 70:  
  2. VALUE OF POULTRY MEAT MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 71:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 72:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, ITALY, 2017 - 2029
  1. Figure 73:  
  2. VALUE OF POULTRY MEAT MARKET, USD, ITALY, 2017 - 2029
  1. Figure 74:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ITALY, 2022 VS 2029
  1. Figure 75:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, NETHERLANDS, 2017 - 2029
  1. Figure 76:  
  2. VALUE OF POULTRY MEAT MARKET, USD, NETHERLANDS, 2017 - 2029
  1. Figure 77:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 VS 2029
  1. Figure 78:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, RUSSIA, 2017 - 2029
  1. Figure 79:  
  2. VALUE OF POULTRY MEAT MARKET, USD, RUSSIA, 2017 - 2029
  1. Figure 80:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, RUSSIA, 2022 VS 2029
  1. Figure 81:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, SPAIN, 2017 - 2029
  1. Figure 82:  
  2. VALUE OF POULTRY MEAT MARKET, USD, SPAIN, 2017 - 2029
  1. Figure 83:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SPAIN, 2022 VS 2029
  1. Figure 84:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 85:  
  2. VALUE OF POULTRY MEAT MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 86:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 87:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, REST OF EUROPE, 2017 - 2029
  1. Figure 88:  
  2. VALUE OF POULTRY MEAT MARKET, USD, REST OF EUROPE, 2017 - 2029
  1. Figure 89:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2022 VS 2029
  1. Figure 90:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
  1. Figure 91:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
  1. Figure 92:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE

Europe Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom are covered as segments by Country.
Form Canned
Fresh / Chilled
Frozen
Processed By Processed Types Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Country France
Germany
Italy
Netherlands
Russia
Spain
United Kingdom
Rest of Europe
Form
Canned
Fresh / Chilled
Frozen
Processed By Processed Types Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Country
France
Germany
Italy
Netherlands
Russia
Spain
United Kingdom
Rest of Europe
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Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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Europe Poultry Meat Market Research FAQs

How big is the Europe Poultry Meat Market?

The Europe Poultry Meat Market size is expected to reach USD 56.58 billion in 2025 and grow at a CAGR of 1.07% to reach USD 59.68 billion by 2030.

What is the current Europe Poultry Meat Market size?

In 2025, the Europe Poultry Meat Market size is expected to reach USD 56.58 billion.

Who are the key players in Europe Poultry Meat Market?

Cargill Inc., Lambert Dodard Chancereul (LDC) Group, MKHP, PRAT, Plukon Food Group and Tyson Foods Inc. are the major companies operating in the Europe Poultry Meat Market.

Which segment has the biggest share in the Europe Poultry Meat Market?

In the Europe Poultry Meat Market, the Off-Trade segment accounts for the largest share by distribution channel.

Which country has the biggest share in the Europe Poultry Meat Market?

In 2025, Russia accounts for the largest share by country in the Europe Poultry Meat Market.

What years does this Europe Poultry Meat Market cover, and what was the market size in 2025?

In 2025, the Europe Poultry Meat Market size was estimated at 56.58 billion. The report covers the Europe Poultry Meat Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Poultry Meat Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on: January 2, 2025