Europe Hand Sanitizer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Industrial Hand Sanitizer Market Revenue in Europe and is Segmented by Product Type (Gel, Liquid, Spray, Foam, and Sanitizing Wipes), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmaceutical/Drug Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United Kingdom, Germany, Spain, France, Italy, Russia, and Rest of Europe).

Europe Hand Sanitizer Market Size

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Europe Hand Sanitizer Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.60 %
Market Concentration Low

Major Players

Europe Hand Sanitizer Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Hand Sanitizer Market Analysis

The European hand sanitizer market is projected to record a CAGR of 4.6% during the forecast period.

Over the medium term, the major factors fueling the growth of the European hand sanitizer market are the surging demand for health and wellness products, such as hand sanitizers, due to the sudden outbreak of coronavirus disease and the ever-changing preferences of consumers toward the usage of convenient hygiene products.

With Covid-19, consumers are becoming more aware of the importance of cleanliness and hygiene. As a result, consumers seek the disinfection products like hand sanitizers, which help prevent the spread of infection. Additionally, the ease of use served by sanitizers compared to hand washes has drawn a substantial consumer base recently, majorly augmenting the sales of gel-type sanitizers.

The adoption of hand sanitizers is gaining popularity due to the ease of cleaning hands without using water. The availability of a wide range of products in a variety of form factors, such as gels, lotions, dispensers, including portable bottles and sprays, and fixed manual and touch-free dispensers, have also driven the market's growth.

To avoid getting rashes from alcoholic hygiene products, customers are switching to personal hygiene products composed of natural and sustainable substances like aloe vera, essential oil, and other disinfectants. There is growing demand for skin rub accessories in the organic sector due to consumers' desire for natural personal care products, including washers and cleansers. Major companies operating in the market are adopting various practices, such as promotional campaigns and media coverage, to increase their market shares. Some of the leading players in the market are GOJO Industries Inc., Reckitt Benckiser Group PLC, Unilever PLC, and Henkel Group.

Europe Hand Sanitizer Market Trends

Increased Attention Toward Hand Hygiene Due to the COVID-19 Pandemic

The COVID-19 pandemic has impacted consumer behavior and led consumers to take more preventive measures regarding personal hygiene, especially hand hygiene. According to Worldometer, as of February 2023, the coronavirus had infected more than 264 million people in the region, and the number of deaths had reached almost 2.01 million. The most severely affected countries include France, Germany, and Italy, with over 103 million total cases of coronavirus. Thus, the increasing number of deaths caused by the virus triggered an alarming response from consumers to use hand sanitizers. To increase awareness about the importance of infection control, some schools in the European region have implemented educational programs on the topic.

Most infectious disease outbreaks result from inappropriate or subpar personal and communal hygiene habits. Scientific evidence suggests that, when combined with other critical measures, appropriate hand hygiene is the single most effective action to stop the spread of infection, which might boost hand sanitizer sales in the region. Expanding production and product innovations are also posing more opportunities for prospective market entrants and existing market players to meet the exponentially increasing the sales of hand sanitizers.

Europe Hand Sanitizer Market: Hand Sanitizer Market: Number of COVID-19 Cases & Deaths (in million), By Country, Europe, February 2023

Germany Holds a Significant Share in the Market

The demand for hand sanitizers is increasing in Germany, owing to the growing concerns related to health and hygiene. Consequently, the country holds the largest share of the European hand sanitizer market. Increased government spending on the healthcare system, improving lifestyles, and rising awareness followed by the coronavirus outbreak are some of the other factors expected to boost the demand in the German hand sanitizer market during the forecast period.

In the commercial sector, stringent regulations govern cleanliness and food safety. As a result, the commercial sector is increasing the use of hand sanitizers and urging personnel, including those in the food industry, chefs, servers, barbers, and others, to regularly use hand sanitizers, which might drive the market in the country.

The government authorities' approval of bioethanol as a major ingredient for the production of hand sanitizers helped the country increase its production capacity without any upsurge in price, as bioethanol is a cheaper alternative to isopropanol. The recent COVID-19 outbreak has created havoc in the country, resulting in the implementation of strict measures to fight against the pandemic. There has been a sudden surge in demand for health and safety products, especially hand sanitizers, in the country. For instance, in 2020, the VCI - German Chemicals Industry Association started offering bioethanol-based hand sanitizers free of charge via the VCI online platform across the country to reduce the gap between supply and demand.

Europe Hand Sanitizer Market: Export Value of Hand Sanitizer, by Germany and European Union, in USD '000, 2017-2021

Europe Hand Sanitizer Industry Overview

Europe's hand sanitizer market is highly competitive with the majority shares held by companies like Reckitt Benckiser Group, GOJO Industries Inc., 3M Company, Ecolab Inc., and Unilever PLC, owing to their high household penetration with brands such as Dettol and Lifebuoy. These well-established international brands in the market are highly reputed for supplying premium quality products with advanced features at low prices. Moreover, due to robust demand amid the COVID-19 outbreak, small players and private-label brands accounted for a significant market share. The consumer shift toward hand sanitizers formulated using natural substances is resulting in the expansion of product lines by major companies.

Europe Hand Sanitizer Market Leaders

  1. Reckitt Benckiser Group PLC

  2. 3M Company

  3. Unilever PLC

  4. Ecolab Inc

  5. GOJO Industries Inc.

*Disclaimer: Major Players sorted in no particular order

Europe Hand Sanitizer Market Concentration
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Europe Hand Sanitizer Market News

  • In November 2022, Reckitt Benckiser Group PLC and Essity AB launched a range of co-branded disinfection products for professional hygiene customers. The range includes hand sanitizer, antimicrobial foam soap, and antibacterial multipurpose cleaner spray. The company plans to make available its range across Ireland, the United Kingdom, Germany, and Austria.
  • In July 2021, Unibail-Rodamco-Westfield launched a five-year partnership with Unilever PLC to provide the hygiene soap brand Lifebuoy to all 66 Westfield centers in the United Kingdom and European property portfolio.
  • In January 2021, Carex, a brand of PZ Cussons, launched a hand and surface sanitizer spray. The company claims that its product is safe for both hands and surfaces. The company offers the antibacterial hand and surface sanitizer spray at GBP 2.50.

Europe Hand Sanitizer Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Gel

      2. 5.1.2 Liquid

      3. 5.1.3 Spray

      4. 5.1.4 Foam

      5. 5.1.5 Sanitizing Wipes

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacy/Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 Spain

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Reckitt Benckiser Group PLC

      2. 6.3.2 3M Company

      3. 6.3.3 Unilever PLC

      4. 6.3.4 Ecolab Inc.

      5. 6.3.5 GOJO Industries Inc.

      6. 6.3.6 Ineos Group Ltd

      7. 6.3.7 PZ Cussons PLC

      8. 6.3.8 EcoHydra Technologies Limited

      9. 6.3.9 Ocean Free

      10. 6.3.10 Clarisans

      11. 6.3.11 Colgate-Palmolive Company

      12. 6.3.12 Henkel AG & Co. KGaA

    4. *List Not Exhaustive

**Subject to Availability
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Europe Hand Sanitizer Industry Segmentation

Hand sanitizer is a type of gel or liquid that is used to decrease infectious agents present on the hands and palms.

The European hand sanitizer market is segmented by product type, distribution channel, and geography. By type, the market studied is segmented into gel, liquid, spray, foam, and sanitizing wipes. By distribution channel, the market studied is segmented by hypermarkets/supermarkets, convenience stores, pharmacy/drug stores, online retail stores, and other distribution channels. By geography, the market covers the country-level analysis of developed and emerging economies like the United Kingdom, France, Germany, Spain, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

Product Type
Sanitizing Wipes
Distribution Channel
Convenience Stores
Pharmacy/Drug Stores
Online Retail Stores
Other Distribution Channels
United Kingdom
Rest of Europe
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Europe Hand Sanitizer Market Research FAQs

The Europe Hand Sanitizer Market is projected to register a CAGR of 4.60% during the forecast period (2024-2029)

Reckitt Benckiser Group PLC, 3M Company, Unilever PLC, Ecolab Inc and GOJO Industries Inc. are the major companies operating in the Europe Hand Sanitizer Market.

The report covers the Europe Hand Sanitizer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Hand Sanitizer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Hand Sanitizer Industry Report

Statistics for the 2024 Europe Hand Sanitizer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Hand Sanitizer analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Europe Hand Sanitizer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)