Europe Cosmetic and Perfumery Glass Bottle Packaging Market - Growth, Trends, Forecasts (2020 - 2025)
The Europe Cosmetic and Perfume Bottle Packaging Market is Segmented By Product (Perfumes, Nail Care, Skin Care) and Country.
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Scope of the report
Key Market Trends
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The European Cosmetics and Perfumery Glass Bottles Packaging Market is expected to reach a CAGR of 3.2% during the forecast period (2020 - 2025). The packaging in the cosmetic industry has gone leaps and bounds in recent years. The cosmetic industry has the most varied packaging requirements of all the other sectors. Glass packaging is helping brands, specifically in the skincare and fragrance segment, to design attractive packages. Moreover, these design attributes and innovation, which are only possible within glass packaging, offer exceptional product differentiation. A beautiful look is given to the glass to make it appealing to the consumers and is widely used in perfume packaging.
Verescence produces cosmetic glass for the perfume segment, with its manufacturing sites in France, Spain, and the United States. The company offers a wide range of stock bottles in various capacities and provides many personalization techniques (colors, shapes, and decoration) that can transform La Collection bottles and jars into customized creations.
For instance in September 2020, L’Oréal called on Verescence’s glass-making expertise to produce the 30ml and 100ml bottles of Valentino Beauty’s new feminine fragrance. The bottle combines flat shoulders and a homogeneous distribution of glass with two inverted studs pointing towards the inside of the bottle on more than 10mm.
The rapid growth of nail care products is significantly contributing to the growth of glass bottles in the cosmetic industry. The growth is supported by the success of gel formulas and artistic manicures, with liquid nail, polishes still on the track for growth. And artistic manicures, with liquid nail, polish still on the track for growth. Premium packaging and branding play a crucial role in their decision-making process while buying a nail care product. Thus, manufacturers of nail polish depending on packaging solutions to win on shelf competition, mainly witnessed through custom-designed bottles.
Europe also presents a potential demand for organic and natural cosmetic products. A survey conducted by Global Web Index on over 2,300 web users from the United Kingdom who buy organic and natural cosmetic products regularly indicated that about 80% did so because they care about the environment and their health. About 64% of the respondents are looking for products with recyclable packaging.
The consumers are indicating a slight preference toward organic makeup products, with around 23% Y-o-Y growth in certified organic beauty and wellbeing products in 2019, as per Soil Association, the United Kingdom’s leading membership charity campaigning for healthy, humane and sustainable food, farming and land use. About 28% of men and 22% of women have been estimated to regularly use organic skincare products.
With retail shops firmly shut across Europe for the past two months, coronavirus's impact on the fragrance industry has yet to be fully understood. Online may eventually become the sole beneficiary, but growth from a low base will do little to stave off losses. However, despite all the gloom and despondency, the European fragrance industry strives to remain upbeat and plan for better times ahead.
Scope of the report
This study characterizes the cosmetic packaging market, based on the type of material, type of product, and country, which includes perfumes, nail care, skincare, and other products. The scope of this study is currently focused on the key regions of Europe such as Germany, the United Kingdom, France, Russia, along with the rest of Europe.
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Key Market Trends
Skin Care is Expected to Witness Significant Growth
The face serums and oils have witnessed demand over the past five years, as they offer hydration, moisturization, anti-aging, blemish clearing benefits, and skin repair, among others. These premium products have been witnessing demand among the aging population. Their increase in demand has increased the growth of dropper and push pump bottles.
Ampoules are used to pack cosmetics that have more condensed active ingredients, and they usually come in smaller sizes. This form of packaging is increasingly becoming popular with cosmetic manufacturers of serums, skincare vitamins, and essences. The type of packaging drives a prominent share of demand from skincare products.
Glass ampoules are used by premium product vendors and come in comparatively smaller sizes; various skincare vendors in the market are utilizing this packaging to offer their premium products. For example, Barcelone-based MartiDerm Skincare is launching smart aging dermatological products, in the United States, which come in topaz glass ampoule format; Currently, the brand sells 180,000 ampoules in this format.
The growing customer propensity toward incorporating skincare vitamins and serums in their skincare routine is increasing, thus, driving the demand for ampoules. Compared to other forms, the current demand for ampoules is low; however, it is expected to grow over the forecasted period with augmented customer interest and cosmetics manufacturers.
More and more vendors in the market are offering cosmetics in ampoule format. For example, JANSSEN Cosmetics offers skincare products for improving moisture of the skin during the cold season. Customers can choose from the company's fluid range, which includes Caviar Extract, Anti-Wrinkle Booster, Hyaluron Fluid, Melafadin Fluid, and others.
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United Kingdom is Expected to Grow Significantly
The major driving factor for the rise in packaging demand is the popularity of vegan cosmetic products in the United Kingdom. According to Switzerland-based Givaudan, launches of vegan beauty products more than doubled globally since 2014, with 25% of British women in the age of 16-24 seeking natural or organic hair care products made from vegan ingredients.
For instance, the Body Shop sold over three million vegan products in the United Kingdom in 2018, which lead to an increase in the packaging industry revenue. Also, Scientists are developing biodegradable packaging for the organic beauty market. BioBeauty project by Heriot-Watt University in Edinburgh is developing bio packaging. The new packaging is made from polylactic acid (PLA), which can be obtained from renewable resources such as corn starch or sugar cane, and it is compostable and biodegradable.
Acquisitions are helping shape the market landscape. For instance, in March 2019, Amelia Knight Cosmetics acquired UK-based Pascalle Cosmetics in order to enter the skin, hair, and body care industry,
In January 2019, L'Occitane acquired UK-based luxury skincare brand Elemis for USD 900 million. This will enable L'Occitane to strengthen its foothold in the premium skincare sector, hence the market is expected to experience a strong demand for dermatology-based products packaging.
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The Europe cosmetic packaging market comprises several global and regional players, vying for attention in a fairly contested market space. Although the market poses moderately high barriers to entry for the new players, several new entrants have been able to gain traction.Although barriers to entry for new players are fairly high, new packaging companies are witnessing value in foraying, especially, into the flexible packaging industry. This market is characterized by growing levels of product differentiation, and high levels of competition. Generally, the products are offered in bulk.
January 2020 - Barcelona glassmaker, Ramon Clemente announced the launch of its new ECO line. The new line has allowed the glassmaker to innovate whilst meeting sustainability objectives as the line utilizes 50% PCR - Post-Consumer Recycled glass for the creation of the containers. Furthermore, the process is 100% auditable. Through the use of a higher percentage of recycled glass in the composition, carbon-dioxide is reduced by approximately 4%, whilst the high-quality standards of the perfume and cosmetic market are maintained.
August 2019 - Croxsons, a glass packaging company in United Kingdom, helped Monmouthshire-based Silver Circle Distillery launch their first product, Wye Valley Gin, with a distinctive bottle and closure.