Europe Bed and Bath Linen Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The European Bed and Bath Linen Market is Segmented by Product, by Distribution Channel, by End User, and by Country.

Market Snapshot

Europe Bed and Bath Linen Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 1 %

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Market Overview

The Europe bed and bath linen market are expected to witness strong growth in the forecast period. Some of the major factors attributing to this growth include the growing housing market, increasing expenditure of consumers on home furnishings, and the increasing awareness of the physical and mental health benefits of the good sleeping executions.

Furthermore, factors such as the increasing preference of customers for large beds and mattresses and eco-friendly products, such as organic material and the popularity of various designs and patterns of embroidered covers are also gaining prominence.

The demand for premium and designer bed linen with multiple functional benefits is widely accepted and they are also driving the growth of the industry. There is also an increasing demand for luxury bath linen products, such as hammam towels, especially in the Western European home textile market.

Scope of The Market

A complete background analysis of the European bed and bath linen industry, which includes a qualitative and quantitative assessment of the market, emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report. The report also covers the competitive landscape of the industry, which provides details about the key players present in the market.

By Product
Bed Linen
Duvet Covers
Other Bed Linens
Bath Linen
Other Bath Linens
By Distribution Channel
Speciality Stores
Supermarkets and Hypermarkets
Other Distirubution Channel
By End User
Hospitality and Leisure
Other Commercial End Users
By Country
United Kingdom
Other European Countries

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Key Market Trends

Growth in Disposable Income Among Households

Europe has seen income and consumption growth every quarter, since the beginning of 2013, and the trend has been continuing until now. The Europeans had an average per capita purchasing power of nearly EUR 14,739 per person in 2019, which grew by approximately 3.5% compared to that of 2018. France had the highest purchasing power, followed by Italy, Spain, and other European countries.

With a household consumption of nearly EUR 500 billion, the European Union is the world’s largest market for textile and clothing products. When consumers have more disposable income, their expenditure on home textiles, such as bed and bath linen products, is likely to increase.

Europe bed linen market 1

United Kingdom is one of the Prominent Markets for Bed and Bath Linen Products

The United Kingdom has a strong textile and fashion market with continuous growth. Among the EU countries, the United Kingdom almost consumes 17% of the total region bed linen consumption. Consumers in the United Kingdom prefer organic textiles to reduce their environmental impact and enjoy eco-friendly products. Organic cotton usage on an average in the United Kingdom is estimated to be more than 750 metric ton of fiber.

The market witnessed a continuing trend by manufacturers and retailers to relocate production overseas, and sourcing raw materials and products in low-cost countries, such as China and India. Key suppliers in the bed linen sector include Dorma, Vanguard Textiles, and Arthur Sanderson. Key towel suppliers include Christy and Stott & Smith. Industry surveys revealed that only approximately 5% of home textiles are collected for re-use and recycling.

Europe bed linen market 2

Competitive Landscape

The European bed and bath linen market is highly competitive and fragmented. Small and medium enterprises, with approximately 50 employees, are huge in number in the market. However, big companies, like IKEA, are also prominent in the market in the bed and bath linen segment. Some of the other major players include Tirotex, Yorkshire Linen, Victoria Linen, Essenza Home, and Ralph Lauren.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Drivers

    3. 4.3 Restraints

    4. 4.4 Opportunities

    5. 4.5 Technological Innovations in the Market

    6. 4.6 Consumer Behavior Analysis By Demographics

    7. 4.7 Value Chain Analysis

    8. 4.8 Porters Five Forces Analysis

    9. 4.9 Impact of COVID-19 on the Market

    10. 4.10 Insights into Premium and Designer Bed and Bath Linen in Europe

    11. 4.11 Insights into Imports and Exports of Home Textile Products in Europe

    12. 4.12 Insights into Home Decor and Home Textile Trends in Europe


    1. 5.1 By Product

      1. 5.1.1 Bed Linen

        1. Sheets

        2. PillowCases

        3. Duvet Covers

        4. Other Bed Linens

      2. 5.1.2 Bath Linen

        1. Towels

        2. Bathrobes

        3. Other Bath Linens

    2. 5.2 By Distribution Channel

      1. 5.2.1 Speciality Stores

      2. 5.2.2 Supermarkets and Hypermarkets

      3. 5.2.3 Online

      4. 5.2.4 Other Distirubution Channel

    3. 5.3 By End User

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

        1. Hospitality and Leisure

        2. Hospital

        3. Offices

        4. Other Commercial End Users

    4. 5.4 By Country

      1. 5.4.1 United Kingdom

      2. 5.4.2 France

      3. 5.4.3 Italy

      4. 5.4.4 Germany

      5. 5.4.5 Portugal

      6. 5.4.6 Netherlands

      7. 5.4.7 Spain

      8. 5.4.8 Greece

      9. 5.4.9 Poland

      10. 5.4.10 Romania

      11. 5.4.11 Other European Countries


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Tirotex

      2. 6.2.2 Inter Ikea Group

      3. 6.2.3 Frette

      4. 6.2.4 Hennes & Mauritz AB

      5. 6.2.5 Essenza Home

      6. 6.2.6 Acton & Acton Ltd

      7. 6.2.7 Beaumont & Brown

      8. 6.2.8 Beltrami Linen

      9. 6.2.9 Swiscot

      10. 6.2.10 Yorkshire Linen

      11. 6.2.11 Ralph Lauren Corporation

      12. 6.2.12 Victoria Linen Co. Ltd

      13. 6.2.13 Other Players in the Region*

    3. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Europe Bed and Bath Linen Market market is studied from 2016 - 2026.

The Europe Bed and Bath Linen Market is growing at a CAGR of 1% over the next 5 years.

Tirotex, Inter IKEA group , Hennes & Mauritz AB , ESSENZA home, Ralph Lauren Corporation , Frette SRL are the major companies operating in Europe Bed and Bath Linen Market .

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