Egypt Small Home Appliances Market - Growth, Trends, Covid-19 Impact, And Forecasts (2022 - 2027)

The Egypt Small Home Appliances Market is Segmented by Product (Vacuum Cleaners, Hair Clippers, Irons, Toasters, Hair Dryers, Coffee Machines, Grills and Roasters, and Other Products) and by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Other Distribution Channels).

Market Snapshot

Egypt Small Home Appliances Market
Study Period: 2018-2027
Base Year: 2021
CAGR: >4.2 %

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Market Overview

Although coronavirus (COVID-19) is not deemed as an airborne disease, the WHO (World Health Organization) is under scrutiny for investigating procedures that convert virus particles into harmful aerosols that might stay a little longer in the atmosphere. Hence, individuals are purchasing air purifiers to maintain optimum health levels and protect home environments from any potential particulate matter. During the lockdown period, people were choosing to replace their old appliances with smart and advanced appliances. Thus, the outbreak of COVID-19 has positively affected the overall growth of the small domestic appliances market.

The Egypt Small Home Appliances Market is expected to witness significant growth over the coming years owing to the growing living standards of consumers. The lifestyle of the populace has changed steadily with a tremendous increase in the number of working women. This has led to an increase in household income and improvement in living standards. This has necessitated the use of various equipment to carry out daily household chores. Employment of household appliances helps households to save time for themselves as well as serve effectively in their workplace. Consumers are becoming tech-savvy and using small home appliances to save time. Due to the expansion of the e-commerce industry, the small home appliances market may witness more demand as online platforms offer several benefits such as free home delivery, discounts, product varieties, and easy exchange, which is a major factor that makes online purchases highly attractive.

Scope of the Report

Small appliances are semi-portable or portable machines, basically used on platforms such as counter-tops and tabletops to accomplish a certain household task. Some of the small appliances function equally to major appliances and perform similar tasks as an oven. The Egypt Small Home Appliances Market is Segmented by Product (Vacuum Cleaners, Hair Clippers, Irons, Toasters, Hair Dryers, Coffee Machines, Grills and Roasters, and Other Products) and by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Other Distribution Channels).

By Product Type
Vacuum Cleaners
Hair Clippers
Irons
Toasters
Hair Dryers
Coffee Machines
Grills and Roasters
Other Products
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Stores
Other Distribution Channels

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Key Market Trends

Product Innovations is Driving the Market

The AI technology and connectivity performance go hand-in-hand when it comes to small domestic appliances in the domain of floor care applications. Companies in the small domestic appliances market are innovating in air fryers that eliminate problems of unwanted aroma in fried foods. Its hot air circulation technology needs low to no oil in cooking meals, which helps to resonate with pro-heath customers. On the other hand, manufacturers in the small domestic appliances market are developing air fryers that are capable of cooking multiple dishes at once. The hot air mechanism of air fryers helps to conveniently bake, fry, or grill foods that help consumers to reduce their oil intake. The small domestic appliances market is witnessing a significant change with the introduction of artificial intelligence (AI) in floor care applications. Next-gen autonomous vacuum cleaners are being built with advanced laser technology, which is setting the standard for navigational floor cleaning.

Egypt Small Home Appliances Market

Rise in Per Capita Income of Costumers is Increasing the Demand

People are majorly migrating from rural areas to metro cities in the search of job opportunities and staying there for lifelong. This migration creates huge opportunities for real estate, hotels and restaurants, hospital and clinics, where various small domestic appliances are required. Growing population and increasing population density in metro cities has been majorly driving the small domestic appliances market growth. Various small domestic appliances include kitchen appliances, air treatment, personal care, pet care, cooking baking and heating appliances. Lifestyle of populace has changed steadily with tremendous increase in the number of working women. This has led to increase in household income and improvement in the living standards. Since both the family members (husband & wife) are busy with office work, they get less time to complete household chores by themselves. This has necessitated the use of various equipment to carry out daily household chores. Employment of household appliances helps households to save time for themselves as well as serve effectively in their workplace.

Egypt Small Home Appliances Market

Competitive Landscape

Egypt Small Home Appliances Market is moderatly consolidated in nature. Some of the major players operating currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies is increasing their market presence by securing new contracts and by tapping new markets.

Recent Development

  • On November 2021, Prime Minister of Egypt Dr Moustafa Madbouli confirmed the importance of completing efforts exerted to establish a strong partnership with Germany's technology and parts supplier Robert Bosch Thursday. Bosch offers home appliances such as Kitchen Equipments, Health and Personal care, and Others. The partnership will promote the sale of Bosch Appliances such as Bosch in the country.
  • In 2021, Elaraby Group, a consumer electronics and home appliance enterprise in Egypt which offers products like Kitchen Equipments, Health and Personal care and Others has signed a memorandum of cooperation with Hisense International; leader in manufacturing of consumer electronics and white goods enterprise in Egypt; thereby launching - for the first time in Egypt - the Hisense brand; granted with Elaraby Warranty.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Study Deliverables

    2. 2.2 Study Assumptions

    3. 2.3 Analysis Methodology

    4. 2.4 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Industry Attractiveness- Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargainning Power of Buyers

      3. 4.5.3 Bargainning Power of Suppliers

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competative Rivalry

      6. 4.5.6 Industry Value Chain Analysis

    6. 4.6 Insights into Latest Technological Innovations and Recent Trends in the Industry

    7. 4.7 Consumer Buying Behaviour Analysis

    8. 4.8 Insights on Government Regulations in the Industry

    9. 4.9 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Vacuum Cleaners

      2. 5.1.2 Hair Clippers

      3. 5.1.3 Irons

      4. 5.1.4 Toasters

      5. 5.1.5 Hair Dryers

      6. 5.1.6 Coffee Machines

      7. 5.1.7 Grills and Roasters

      8. 5.1.8 Other Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Electrolux Group

      2. 6.2.2 Fresh Electric

      3. 6.2.3 Elaraby Groupo

      4. 6.2.4 Samsung electronics

      5. 6.2.5 Lord International

      6. 6.2.6 Kiriazi Group

      7. 6.2.7 Universal Group

      8. 6.2.8 Kimbo

      9. 6.2.9 Electrostar Group*

    3. *List Not Exhaustive
  7. 7. FUTURE TRENDS AND MARKET OPPORTUNITIES

  8. 8. APPENDIX

  9. 9. DISCLAIMER

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Frequently Asked Questions

The Egypt Small Home Appliances Market market is studied from 2018 - 2027.

The Egypt Small Home Appliances Market is growing at a CAGR of >4.2% over the next 5 years.

Electrolux Group, Fresh Electric, Elaraby Group, Samsung Electronics, Lord International are the major companies operating in Egypt Small Home Appliances Market.

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