Egypt Major Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Egypt Major Home Appliances Market is segmented by Product (Refrigerators and Freezers, Washing Machines, Air Conditioners, Microwave Ovens, Cooking Appliances (Ranges/Hobs), Dishwashers, and Others), and by Distribution Channel (Offline, Online).

Market Snapshot

Market summary
Study Period: 2018-2027
Base Year: 2021
CAGR: >3 %

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Market Overview

The rate of growth in retail constant value sales of major home appliances in Egypt continued to accelerate during 2021, as COVID-19 restrictions were significantly eased. The consumer appliances market took a hit during the first half of 2020, especially during the partial lockdown between March and June.

Manufacturing of major home appliances is considered a new industry in Egypt, but well backed by the government within its policy to promote the Egyptian exports. During the last 20 years many companies have started to exist strongly in the market such as Bahgat Group and Kiriazi. Also the military factories have been established to enhance such exorbitant industry that small investors can’t afford. Most of the factories are located in the new cities such as El Obour City, 10th of Ramadan City, 6 th of October City and Sadat City in order to take the advantage of the privileges that government grant for investors who launch project on the lands of such cities, such as taxes exemption for 10 years and other privileges related to the subsidy of materials and others.

As all of the factories that work in the field of home appliances manufacturing need raw materials for the product processing, so they seek the foreign exporters to supply them with raw materials and spare parts. Within the framework of the Egyptian government to minimize the cost as much as possible so that they can guarantee reasonable price for the final products, especially in the wake of the latest soaring increase in the US Dollar, they direct to the countries that is characterized with reasonable prices and good quality such as far east countries. Raw materials are mostly supplied by some European countries such as Germany, Italy and Turkey. Moreover, the new trend is to obtain such materials from Japan, Taiwan, China and Hong Kong. Some factories are currently trying to establish business relationship with Thailand in such field such as Kiriazi and Fresh. Recently some components have been started to be manufactured locally and distributed to the other beneficiaries from the neighboring, but still marginal production.

Scope of the Report

A complete background analysis of the Egypt Major Home Appliances Market, which includes an assessment of the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report.

By Product
Refrigerators and Freezers
Washing Machines
Air Conditioners
Microwave Ovens
Cooking Appliances (Ranges/Hobs)
Dishwashers
Others
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online
Other Distribution Channels

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Key Market Trends

Rising Exports is Driving the Market

Egypt's exports of home appliances increase to USD 1.5 billion during first five months of 2022. Located at the crossroads of Asia, Africa and Europe and blessed with significant marine routes, Egypt’s strategic location serves as an ideal gateway for exporting and trading with the world. The monthly report of the Export Council stated that engineering exports increased by 25% in May 2022 compared to the same month in 2021, reaching US 264.7 million in May 2022 compared to USD 211.7 million in May 2021. the most important sectors whose exports increased during the period from January to the end of May 2022 compared to the same period in 2021 are, electrical appliances recorded an increase of 52%, cables achieved 81% growth, car components recorded an increase of 6.1%, household appliances achieved 14%, and transportation achieved an increase of 5% and metals recorded 72%.

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Refrigeration Appliances Account for Significant Market Share

Amongst the major appliances, refrigeration appliances segment account for a significant market share in terms of revenue. Companies like Samsung, and LG have paved their way into the smart connected refrigerator space, and are offering products with special features such as touchscreen and flexible user-controlled cooling options. Refrigerators are used to preserve edible items at a range of different temperatures and the introduction of advanced refrigerators provided with smart technologies is expected to drive the market in the future.The refrigerator has become an essential part of a household and is one of the first appliances that is purchased once the household income reaches an adequate level.

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Competitive Landscape

The report covers major international players operating in the major home appliances market in Egypt. Some of the major players are LG Electronics, Bosch, Bahgat Group, Carrier Corporation, Samsung. The regions hold a great scope for newcomers to enter by providing higher qualitative appliances, with multi-functional features and products with connectivity features. The region holds a great scope for online distributors as well.

Recent Development

  • July 2022 - Raya Electronics, a subsidiary of Raya for Trade and Distribution, one of the companies of Raya Holding, aims to add 10 new branches with EGP 200 million investments during 2022, bringing the number of Raya branches to more than 70. The company aims to expand in the Nigerian market, especially since the Nigerian market is very large, capturing a market share estimated at 6%. Raya is studying manufacturing operations with major brands such as Samsung, expecting to start manufacturing operations inside Egypt.
  • August 2021 - Hisense, a leader in manufacturing of consumer electronics and white goods, has signed a Memorandum of Cooperation with Elaraby Group; the largest home appliance enterprise in Egypt; thereby launching - for the first time in Egypt - the Hisense brand; granted with Elaraby Warranty.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Supply Chain/Value Chain Analysis

    5. 4.5 Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights into Technological Advancements in the Industry

    7. 4.7 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 Refrigerators and Freezers

      2. 5.1.2 Washing Machines

      3. 5.1.3 Air Conditioners

      4. 5.1.4 Microwave Ovens

      5. 5.1.5 Cooking Appliances (Ranges/Hobs)

      6. 5.1.6 Dishwashers

      7. 5.1.7 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Bosch

      2. 6.2.2 LG Electronics

      3. 6.2.3 Samsung

      4. 6.2.4 Bahgat Group

      5. 6.2.5 Carrier Corportation

      6. 6.2.6 Kitchen Line

      7. 6.2.7 Electrolux

      8. 6.2.8 Toshiba

      9. 6.2.9 Kiriazi

      10. 6.2.10 Ariston*

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER AND ABOUT US

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Frequently Asked Questions

The Egypt Major Home Appliances Market market is studied from 2018 - 2027.

The Egypt Major Home Appliances Market is growing at a CAGR of >3% over the next 5 years.

Bahgat Group, Bosch, Kitchen Line, Samsung, LG Electronics are the major companies operating in Egypt Major Home Appliances Market.

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