November 2016

Edible Meat Market in Oman: Bovine, Poultry, Goat and Sheep - Analysis of Growth, Trends and Forecasts (2016 – 2021)

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Meat is an essential part of the Omani cuisine. The per capita meat consumption in Oman is more than the world average. Meat consists of bovine (beef), poultry (chicken) and goat & sheep (or lamb). Besides being the world’s largest consumers of meat, the GCC countries are also among the world's largest importers of meat. Oman is the smallest consumer in the GCC region, with a share of just 1.43% of the overall GCC consumption. Due to its location and lack of natural resources for livestock production, Oman is unable to meet its domestic demand. This has compelled the country to import meat from other nations. The Oman meat market is expected to reach XXX thousand tons, regarding volume, by 2020. It is forecasted to increase at a CAGR of X% between 2016 and 2021.



Key factors in the growth of the edible meat market of Oman are the inclination of growth towards tourism, robust economic growth, changing consumer trends, and advanced technologies. Growing population is another factor responsible for the increased consumption. Moreover, increased affluence of the local population has led to a shift in the consumption patterns from a carbohydrate-based diet to protein-based diet.  This has increased the demand for meat and meat products. Urbanization and growing popularity of the retail format, together, are enhancing the consumption of processed food, milk and meat.

Restraints and Challenges

The main constraints to livestock production are Oman's limited land and water resources, as well as, climatic conditions.  By the end of 2014, Oman used less than 8% of its cattle, 7% of its sheep, 8% of its poultry and 6% of its fresh liquid milk for domestic consumption. In addition to the already existing constraints, classification of red meat and processed meat as, possibly, carcinogenic foods by the WHO is reducing the consumption of these products in certain sections of the educated population.


The country is looking at developing a comprehensive plan for livestock development, by 2018. This comprises of technological, institutional and policy options towards integrating domestic feed production, feed imports from neighboring countries, and development of modern feed lots. By developing the animal husbandry sector, meat imports can be reduced, with hydroponics being a worthwhile solution for expanding fodder production to feed the growing animal population. Hence, there are a lot of opportunities in Oman’s meat market.

Key Developments

  • Oman had banned raw beef imports from the US (February 2012) and Brazil (December 2012), due to cases of mad cow disease (Bovine spongiform encephalopathy). This has benefitted the Australian and Indian beef export market. Australian beef export has witnessed a high growth, post-2011, thereby, increasing the market share from 4% in 2010 to 9% in 2015. Also, the demand for premium products, like Angus beef from Australia, has increased. However, speculation of a possible lift of the ban on Brazilian meat export this year, along with the lift of the ban on French beef export are forcing Australia to sign a free-trade agreement with various GCC nations, to secure its export.
  • GCC lifted a 15-year ban on beef imports from France, which has provided exporters some relief from the crushing pressure on meat prices, due to the Russian Embargo.

About the Market

  • PESTLE Analysis (Overview): Macro market factors pertinent to this region.
  • Market Definition: Main, as well as, associated/ancillary components constituting the market.
  • Key Findings of the Study: Top headlines about market trends & numbers.
  • Market Dynamics:

o   Drivers: What are the key factors driving growth in the market?

o   Restraints: Most relevant threats and restraints which hinder the growth of the market?

o   Opportunities: Sectors of high return or quick turn around on investment?

o   Market Concentration: Porter’s 5 Forces Analysis quantified by a comprehensive list of parameters.

  • Chain Analysis:
  • Competition:

o   Market Share Analysis: Top players in the market (by value and volume).

o   Company Profiles: Pertinent details about leading, high growth, and innovation-motivated stakeholders with contact, operations, product/service offerings, financials and strategies & insights.


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