Connected TV Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Report Covers Connected TV Companies Statistics, and It is Segmented by Device (smart TV, Streaming Media Player) and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Connected TV Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Connected TV Market Size

Connected TV Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 10.50 Billion
Market Size (2030) USD 19.53 Billion
CAGR (2025 - 2030) 13.20 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Connected TV Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Connected TV Market with other markets in Technology, Media and Telecom Industry

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Information Technology

Media and Entertainment

Security & Surveillance

Connected TV Market Analysis

The Connected TV Market size is estimated at USD 10.50 billion in 2025, and is expected to reach USD 19.53 billion by 2030, at a CAGR of 13.2% during the forecast period (2025-2030).

As they offer a wide range of innovations that are unavailable with standard CRT TVs via internet services, networked smart televisions will be accountable for transforming the television industry. The TVs are equipped with Wi-Fi or Ethernet ports to allow users to remain connected to the Internet.

  • Streaming media such as Apple TV, Amazon Fire TV, and Google Chromecast is changing consumers' viewing habits. Several manufacturers collaborate with OTT (over-the-top) content and device suppliers to deliver built-in functionality without needing a set-top box. TCL Corporation, for instance, worked with Roku Inc. on the launch of a 4K HDR TV.
  • Moreover, TV manufacturers are competing with each other for the latest advances in user interfaces, content aggregation, and application development. For example, smart TVs come equipped with an operating system that's capable of running applications or widgets for streaming videos and music. A range of advanced computing capabilities and connections with common internet capability is provided by intelligent TVs. It enables consumers to find, talk, explore, share, make updates, and download multimedia content on Smart TVs, driving demand for connected televisions.
  • In addition, the rapid global digitization of media has replaced traditional TV screens with digitized and smarter alternatives that have further stimulated market development. Moreover, demand for smart connected TVs has been increasing in countries such as the United States due to rising consumer per capita incomes and easy availability of products.
  • Furthermore, market growth increases are being fueled by an increase in the importance of Smart TVs to the Internet of Things ecosystem due to features like ambient intelligence, automated user assistance, and increasing consumer disposable income.
  • Due to their resemblance to a computer or a smartphone, linked TVs might crash and freeze. Customers' growing worries about data breaches and unauthorized access to the camera or microphone by internet connectivity may restrain the market expansion for connected TVs during the assessment period.
  • The COVID-19 pandemic drastically affected the lifestyles of all consumers and the way they lived; as a result of sheltered orders and work-at-home mandates, video consumption in households reached an all-time high. As more and more consumers looked to keep consuming streaming content on larger screens in their homes, the increasing number of mobile users in developing countries was a major driver for smart TV.

Connected TV Industry Overview

The connected TV market includes several players. These large firms, holding a significant market share, concentrate on growing their international consumer base. Due to the recent surge in consumer interest, this industry is seen as a viable investment prospect. The businesses invest in emerging technology to develop substantial expertise to provide them with a long-term competitive advantage.

In April 2023, Xiaomi India launched three new 4K smart TVs. The new series includes three variants - 43-inch, 50-inch, and 55-inch. The X Pro models offer improved colors, contrast, saturation, and brightness across a wide color gamut compared to the existing X series.

In January 2023, Roku unveiled its Roku Select and Roku Plus Series TVs, the first to be designed and made by the company. Roku will make 11 models, ranging from 24 to 75 inches, which will feature Roku’s operating system. The sets will be available in the United States starting in spring 2023.

In July 2022, Honor launched the Honor Smart Screen X3 and Smart Screen X3i series of smart TVs in the Chinese market. These Smart TVs are a successor to last year’s Honor Smart Screen X2. The newly announced Honor Smart Screen X3 comes in two different screen sizes, 55-inch and 65-inch. Furthermore, in May 2022, LG launched a new line of OLED-based smart TVs and ultra-premium R Signature TVs with rollable display panels in New Delhi. The company introduced premium variants of smart OLED TVs - G2, C2, Z2, A2, and Signature R OLED series with screen sizes ranging between 42-inch- and 97-inch and slim bezel design language.

Connected TV Market Leaders

  1. Samsung Corporation

  2. LG Electronics

  3. Hisense

  4. TCL

  5. Sony Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Connected TV Market Concentration
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Connected TV Market News

  • May 2023: Blaupunkt and Flipkart announced a partnership to launch the 40-inch Android TV Sigma series. The new Blaupunkt Sigma Series Android TV has a bezel-less design, 512 MB RAM, 4 GB ROM, two bottom-firing built-in speakers with surround sound technology, and 3 HDMI and 2 USB ports.
  • May 2023: Hisense announced the launch of its In the United Arab Emirates, new ULED X and hero U8 TV products have been launched. The company states that Hisense has increased its brand awareness in the UAE market from 48% to 73%, representing an increase of 25 percentage points.
  • November 2022: Samsung launched the Samsung Crystal 55AU7700 55-inch Ultra HD 4K Smart LED TV in India. The Smart TV has a 4K Resolution, 3840 x 2160-pixel average, 60 Hz Refresh Rate, and 178 ° Viewing Angle.

Connected TV Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis (Smart TV Manufacturers, Middleware providers, Streaming Media player vendors, Suppliers/Distributors, End-users)
  • 4.3 Connected TV - Technology Landscape (Smart TVs, Streaming Players, Gaming Consoles (for streaming)) - includes a market estimates and geographical view of the gaming consoles
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitutes
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing internet penetration and anticipated shift from conventional TVs
    • 5.1.2 Industry collaborations and favorable market conditions (shift from internet TV to smart TV)
  • 5.2 Market Challenges
    • 5.2.1 Cost issues and competition from alternative mediums

6. MARKET SEGMENTATION

  • 6.1 By Device
    • 6.1.1 Smart TV
    • 6.1.1.1 Smart TV Market Overview and Estimates (in million units, 2020-2027)
    • 6.1.1.2 Smart TV Market breakdown by key OS (Android, Tizen, WebOS, Roku, Firefox, etc.)
    • 6.1.1.3 Key shifts and trends in Smart TV Resolution - 4K, Ultra, 8K, etc.
    • 6.1.2 Streaming Media Player - Market Overview and Estimates (in million units, 2020-2027)
  • 6.2 ***By Geography
    • 6.2.1 North America
    • 6.2.1.1 United States
    • 6.2.1.2 Canada
    • 6.2.2 Europe
    • 6.2.2.1 United Kingdom
    • 6.2.2.2 Germany
    • 6.2.2.3 France
    • 6.2.3 Asia
    • 6.2.3.1 China
    • 6.2.3.2 India
    • 6.2.3.3 Japan
    • 6.2.3.4 Australia and New Zealand
    • 6.2.4 Latin America
    • 6.2.5 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Samsung Corporation
    • 7.1.2 LG Electronics
    • 7.1.3 Hisense
    • 7.1.4 TCL
    • 7.1.5 Sony Corporation
    • 7.1.6 Skyworth
    • 7.1.7 Vizio Inc.
    • 7.1.8 Haier Group
    • 7.1.9 Sharp Electronics
    • 7.1.10 Panasonic
    • 7.1.11 Xiaomi Corporation
    • 7.1.12 Amazon (streaming media player - Fire TV)
    • 7.1.13 Apple (streaming media player - Apple TV)
    • 7.1.14 Roku (streaming media player - Roku)
    • 7.1.15 Google (Chromecast)
  • *List Not Exhaustive

8. SMART TV - VENDOR MARKET SHARE ANALYSIS

9. STREAMING MEDIA PLAYERS - VENDOR MARKET SHARE ANALYSIS

10. INVESTMENT ANALYSIS & MARKET OUTLOOK

**Subject to Availability
*** In the Final Report Asia, Australia and New Zealand will be Studied Together as 'Asia Pacific', the report will also include 'Rest of Europe', Rest of Asia-Pacific.
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Connected TV Industry Segmentation

A connected TV is any television set connected to the internet, most commonly used for streaming video. A smart TV can be connected via a set-top box, TV stick, or even a game console. Moreover, connected TVs refer to devices connected to the internet and allow viewers to stream videos and music and browse the web.

The connected TV market is segmented by device (smart TV, streaming media player) and geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa).

 The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Device Smart TV Smart TV Market Overview and Estimates (in million units, 2020-2027)
Smart TV Market breakdown by key OS (Android, Tizen, WebOS, Roku, Firefox, etc.)
Key shifts and trends in Smart TV Resolution - 4K, Ultra, 8K, etc.
Streaming Media Player - Market Overview and Estimates (in million units, 2020-2027)
***By Geography North America United States
Canada
Europe United Kingdom
Germany
France
Asia China
India
Japan
Australia and New Zealand
Latin America
Middle East and Africa
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Connected TV Market Research Faqs

How big is the Connected TV Market?

The Connected TV Market size is expected to reach USD 10.50 billion in 2025 and grow at a CAGR of 13.20% to reach USD 19.53 billion by 2030.

What is the current Connected TV Market size?

In 2025, the Connected TV Market size is expected to reach USD 10.50 billion.

Who are the key players in Connected TV Market?

Samsung Corporation, LG Electronics, Hisense, TCL and Sony Corporation are the major companies operating in the Connected TV Market.

Which is the fastest growing region in Connected TV Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Connected TV Market?

In 2025, the Asia Pacific accounts for the largest market share in Connected TV Market.

What years does this Connected TV Market cover, and what was the market size in 2024?

In 2024, the Connected TV Market size was estimated at USD 9.11 billion. The report covers the Connected TV Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Connected TV Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Connected TV Industry Report

The global connected TVs market is set for substantial growth, driven by the adoption of 8K and 4K resolution TV sets from both new and established companies. These advanced TVs offer features such as video streaming, social networking, video-on-demand, and web browsing, which are increasingly popular among consumers. The market is also seeing a rise in consumer preference for OLED and QLED displays, along with the widespread availability of multiple streaming media devices.

However, the market faces challenges related to data breaches and unauthorized access due to internet connectivity. Despite these concerns, the Asia Pacific region is emerging as a key market, fueled by rising disposable income and the popularity of various OTT platforms. North America is also contributing significantly to market growth, driven by the development of engaging content and advancements in the OTT space.

Industry reports provide detailed statistics for the connected TV market share, size, and revenue growth rate, including a market forecast outlook and a historical overview. Market analysis indicates that the industry is poised for continued expansion, with market leaders playing a crucial role in shaping future trends. The market overview highlights the importance of market segmentation and the value of market research in understanding consumer behavior and preferences.

In addition to market statistics, industry analysis offers insights into market trends and growth rate, helping stakeholders make informed decisions. The market forecast predicts sustained growth, supported by industry information and industry outlook. Industry reports and industry research further emphasize the significance of understanding market data and market value.

Overall, the connected TV market is characterized by dynamic market growth and evolving market trends. Industry sales and industry size are expected to rise, driven by the increasing adoption of advanced technologies and the continuous development of engaging content. The market review underscores the importance of staying updated with market predictions and market segmentation to capitalize on emerging opportunities.