China Oral Care Market Size

China Oral Care Market Analysis

The China Oral Care Market size is estimated at USD 7.79 billion in 2024, and is expected to reach USD 9.68 billion by 2029, growing at a CAGR of 4.43% during the forecast period (2024-2029).

Rising awareness about oral hygiene, dental hygiene, and growing incidences of dental caries are fuelling the growth of the oral care products market. Advancements in technology and the development of newer techniques for manufacturing oral care products are boosting the market's growth.

The continuously growing population, coupled with an increase in household income levels, has boosted the consumers' consumption power. Thus, the demand for oral care products is steadily rising in China. Stringent regulations are hindering the growth of the oral care products market. The regulatory compliance process in China involves four main steps, namely formula review, labeling review, functional claiming examination, and customs clearance.

Owing to a vast retail space catering to a wide variety of preferences, supermarkets and hypermarkets are the dominant channels for the sale of oral care products. Supermarkets and hypermarkets have an abundance of choices for various oral care categories. Consumers buying oral care products from supermarkets and hypermarkets can choose from a range of novel packaging options, from pump dispensers to aerosols. Manufacturers have made significant innovations in outer packaging by foil blocking and high color printing as brands bid for attention. Small-format supermarkets are expected to continue to gain popularity in high-tier cities. Many supermarket/hypermarket operators adopted a multi-format strategy and opened small-format stores over the review period. Retailers like Yonghui and Carrefour are opening small-format supermarkets close to the community, which may increase the penetration of oral care products.