China Mattress Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

China Mattress Market Trends and Insights

Rising Disposable Incomes Among Urban Millennials

Higher salaries and stable employment in first- and second-tier cities are fueling premium mattress upgrades across the China mattress market^{[2]Source: JD.com Inc., “Q3 2024 Earnings Release,” jd.com}. Millennials often research online and favor brands that disclose material sources and certification credentials, encouraging product transparency. Certifications such as CertiPUR-US and OEKO-TEX Standard 100 resonate with this demographic, allowing manufacturers to capture premium price points. Housing ownership remains a catalyst, as newly purchased or renovated homes spur mattress replacement cycles. The widening urban middle class, therefore, ensures a steady pipeline of consumers willing to invest in advanced sleep technologies.

Rapid Expansion of E-Commerce and Social-Commerce Bed-in-a-Box Brands

China’s sophisticated logistics networks enable bed-in-a-box vendors to ship compressed mattresses nationwide within days. Digital marketplaces such as Tmall and JD.com reduce reliance on legacy retail, supporting the fastest growth channel in the China mattress market. Social-commerce integrations allow influencer-led content and customer reviews to drive purchasing decisions, further lowering customer acquisition costs. The model’s capital-light store footprint lets new entrants scale quickly across regions. Lower warehousing and transportation expenses generate savings that brands either pass on to consumers or reinvest in R&D, reinforcing a virtuous growth cycle.

Healthy China 2030 Initiative Boosting Sleep-Health Awareness

Government campaigns linking sleep quality to chronic-disease prevention have repositioned mattresses from discretionary items to wellness essentials. Public-sector messaging underscores the benefits of ergonomic support, particularly for aging consumers who experience musculoskeletal issues. Manufacturers leverage this narrative by marketing smart mattresses that monitor sleep stages and adjust firmness in real time. The policy spotlight has also encouraged hospitals and clinics to recommend certified products, elevating brand credibility. Over the long term, regulatory alignment around health-enhancing goods is expected to sustain premium demand.

Growth of Mid-Scale Domestic Hotel Chains Requiring Standardized Bedding

China registered 3,853 hotel projects encompassing 703,312 rooms as of Q3 2024. Upscale and upper-midscale hotels account for 59% of this pipeline, creating sizable procurement opportunities for commercial-grade mattresses. Operators such as H World Group plan to add 9,000 hotels by 2030, underpinning sustained commercial demand. Standardized bedding specifications enable volume contracts, granting suppliers predictable revenue streams. Manufacturers that offer turnkey solutions—including delivery, installation, and lifecycle maintenance—gain competitive edge. Hotel chains also influence consumer preferences, as guests often seek similar comfort levels for home use after positive stays.

Volatile Polyurethane Foam Prices Linked to Crude-Oil Swings

Raw materials constitute up to half of production costs, and price spikes in foam undermine profitability for value-tier models. Plants in Guangdong and Zhejiang, which house the majority of foam processors, experience cost swings that can delay product launches or trigger price revisions. Some manufacturers hedge volatility by vertically integrating or diversifying suppliers across regions. Others experiment with plant-based foams to reduce petroleum dependence and align with sustainability trends. Persistent fluctuations encourage strategic inventory management and selective contract renegotiations with retailers.

Intensifying Anti-Dumping Actions in Key Export Markets

Tariffs as high as 1,731% on Chinese mattresses entering the United States have altered export economics, prompting firms to redirect volumes to domestic channels. Compliance with evolving trade rules raises legal and documentation costs. Large companies mitigate risk by expanding sales into tariff-free regions and establishing overseas assembly points. Domestic players benefit as export-oriented rivals scramble to replace lost overseas revenue, intensifying local competition. Over time, the shift is expected to accelerate consolidation, advantaging brands with diversified geographic exposure and robust balance sheets.

Segment Analysis

By Product Type: Foam Momentum Challenges Innerspring Dominance

Innerspring units retained 66.51% of China mattress market share in 2024 due to cost efficiency and consumer familiarity. Conversely, foam products, including memory foam, are projected to grow at a 9.14% CAGR, outpacing the overall China mattress market. The upside comes from superior pressure relief, motion isolation, and easy compression for e-commerce shipping. Manufacturers innovate with open-cell structures and gel infusions that improve breathability, addressing concerns about heat retention. Hybrid configurations mix foam comfort layers with pocketed coils, offering a balanced value proposition that widens appeal across price points.

Foam innovation also dovetails with smart-bed demand, as embedded sensors integrate more seamlessly into homogeneous foam layers. CertiPUR-US compliance further enhances export viability, especially to markets mandating stringent emissions standards. As more consumers equate premium sleep with foam technology, innerspring suppliers respond by upgrading coil counts, adding pillow-tops, or bundling toppers. Over the long term, competitive parity will depend on proprietary formulations and sustainable inputs such as plant-based polyols. The China mattress market size for foam lines is therefore positioned to capture incremental dollars that shift upward on the value chain.

Note: Segment shares of all individual segments available upon report purchase

By Mattress Size: Queen-Size Gains Amid King-Size Leadership

King-size models commanded 40.43% of revenue in 2024, underscoring their status appeal among high-income households. Nevertheless, queen-size units are forecast to register an 8.96% CAGR, the fastest within the China mattress market. Urban families living in apartments gravitate toward queen-size formats that maximize comfort without overwhelming floor space. Hotels also standardize guest rooms around queen-size bed frames to optimize occupancy and turnover, adding commercial momentum. Single-size and double-size mattresses serve price-conscious segments and smaller living spaces, maintaining steady demand in student housing, rental properties, and budget-conscious households.

Versatility crowns the queen-size as the sweet spot for e-commerce, since compressed packaging is easier to handle for shippers and end consumers. Manufacturers offering multiple firmness options under a single queen-size SKU reduce inventory complexity while catering to varied sleep preferences. King-size growth still benefits from rising disposable incomes and larger home sizes in high-tier cities, but land-use constraints temper its trajectory. Single and double sizes maintain demand in dormitories and rental markets, yet their growth remains slower than the segment average. The compressed packaging advantages of bed-in-a-box models apply particularly well to queen-size mattresses, enabling cost-effective shipping and storage that supports e-commerce expansion.

By End User: Commercial Acceleration Outpaces Residential Core

Residential buyers generated 75.45% of 2024 sales, forming the backbone of the China mattress market. Nevertheless, commercial clients, including hotels, hospitals, and student housing, will expand at a 9.32% CAGR through 2030. The pipeline of 703,312 hotel rooms highlights scale opportunities for bulk procurement. Commercial contracts deliver steady cash flows and foster long-term supplier relationships, albeit at tighter margins. Residential demand remains the market foundation, driven by housing sales, renovation activities, and replacement cycles that create predictable volume requirements.

Product durability and compliance with flammability and hygienic standards dominate purchase criteria in commercial bids. Manufacturers that combine contract manufacturing with private-label programs score additional revenue from brand-agnostic operators. Residential demand remains stout as urbanization drives homeownership and renovation cycles, particularly in mid-tier cities. Replacement cycles typically span seven to nine years, creating a recurring revenue base that supports stable plant utilization. The commercial segment's concentration in specific geographic regions and seasonal patterns requires specialized sales and distribution strategies that differ from residential market approaches.

By Distribution Channel: Omnichannel B2C Drives Growth

B2C retail captured 76.23% of revenue in 2024 and is forecast to log the highest CAGR of 10.28% through 2030, reflecting seamless integration of online and offline experiences. Flagship stores along high-street corridors showcase premium ranges, while e-commerce platforms provide nationwide reach and price transparency. Live-stream sales events and social-commerce campaigns shorten purchase journeys, persuading consumers to order without showroom trials. Online channels within B2C retail drive much of the growth acceleration, with platforms like Tmall and JD.com providing sophisticated logistics and customer service capabilities that overcome traditional mattress purchase hesitations.

Yet physical touchpoints remain vital for brand-building: experience centers allow customers to test firmness levels, validate quality, and arrange white-glove delivery. Bed-in-a-box entrants often open pop-up locations to reinforce digital messaging. B2B channels servicing hotels and medical institutions grow more slowly but offer higher order values per transaction. Other distribution channels include direct-to-consumer brands that bypass traditional retail entirely, creating cost advantages and customer relationship control that enable rapid market penetration. The success of bed-in-a-box models demonstrates consumer acceptance of mattress purchases without physical testing, fundamentally changing distribution requirements and enabling new entrant strategies.

Geography Analysis

East China delivered 28.12% of revenue in 2024, anchored by Shanghai, Jiangsu, and Zhejiang provinces where disposable incomes and retail sophistication are highest. Dense retail networks and advanced logistics let brands launch omnichannel programs that shorten delivery windows and boost repeat purchases. Coastal manufacturing clusters also lower inbound material costs, supporting margin expansion. Nevertheless, saturation heightens competition, encouraging value-added services such as customizable firmness and smart integrations to preserve share. Export-oriented factories in Zhejiang further buttress local supply chains, ensuring product availability during promotional peaks.

Southwestern China, led by Chengdu and Chongqing, will generate a 9.55% CAGR, outstripping all other regions. Lower labor and land costs attract mattress factories that relocate from coastal areas, while infrastructural improvements under China’s Western Development agenda enhance market access. Rising tourism and hotel openings amplify commercial mattress demand, complementing residential uptake in expanding urban centers. Domestic brands with price-competitive offerings and provincial warehouse footprints stand to gain most from this inland surge.

North China, including Beijing and Tianjin, and South Central China, home to Guangdong and Hunan, constitute mature yet stable markets. Government support for tech-enabled eldercare facilities and healthcare reforms stimulates specialized mattress categories in these regions. Northeast China grapples with population outflow and industrial restructuring, weighing on demand, whereas Northwestern provinces receive policy incentives that gradually seed future growth. Climate variances also influence product mixes: firmer, thermal-insulating mattresses sell well in colder northern locales, while breathable, moisture-wicking options resonate in humid southern zones.