Brazil Ready-to-Drink (RTD) Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Brazil Ready-to-Drink (RTD) Coffee Market is segmented by Packaging (Bottles (Glass & PET) and Cans), and By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retailers, and Other Channels)

Market Snapshot

Brazil Ready to Drink (RTD) Coffee Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.8 %

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Market Overview

Brazil Ready-to-Drink (RTD) Coffee Market is expected to register a CAGR of 2.8% during the forecast period 2020-2025.

  • The instant nature and convenience offered by RTD coffee are important drivers. The nature of the product makes it a highly trend-driven market and as such a certain element of innovation is constantly in demand. Regarding the major access points, iced products with longer shelf life provide major opportunities, along with liquid coffee concentrates and frozen concentrates. 
  • Moreover, with the trend for carbonated drinks declining, several forms of soft drinks flocking the market, and many coffee options entering the hot category, the RTD coffee market is expected to register a significant CAGR during the forecast period.


Scope of the report

Brazil Ready-to-Drink (RTD) Coffee Market is segmented by packaging into Bottles (Glass & PET) and Cans. On the basis of Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retailers, and Other Channels.

By Packaging Type
Bottle (PET/Glass)
By Distribution Channel
Convenience Stores
Online Retail Stores
Specialist Stores
Other Distribution Channels

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Key Market Trends

Growing Demand for Ready-to-Drink Beverages and Coffee

Healthy drinking is a major trend engaging the Brazilian consumers. RTD coffee is also one of the functional drinks that are available with proven health benefits. Various types of RTD coffee are introduced in the market to serve the vast consumer base spread in South America. Marked by health concerns, consumers are increasingly growing aware of the available functional drinks, thus driving the market for RTD coffee in the hot segment. RTD coffee in combination with an energy drink is the most lovable products trending in the Brazilian market. There is an increased demand for on the go, convenience, RTD beverages among consumers.


Supermarket/Hypermarket Holds a Prominent Share in the Market Studied

Convenience stores, supermarkets and mass sellers are the major sales and distribution networks. Considering the volume dependent nature of the market, availability of the products is a major market determinant. This factor is further amplified in the case of emerging countries, which lack a fully developed distribution network. The supermarket shelves and convenience stores gain prominence in this regard. Both these access points make soft drink manufacturers, the ideal distribution partners, and dominant market players. 


Competitive Landscape

Brazil Ready-to-Drink (RTD) Coffee Market is fragmented and competititve. Some of the prominent market participants in the Brazil Ready-to-Drink (RTD) Coffee Market include Starbucks Corporation, Nestle SA, WOW! Nutrition, Natuterra among others.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Packaging Type

      1. 5.1.1 Bottle (PET/Glass)

      2. 5.1.2 Can

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Specialist Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Starbucks Corporation

      2. 6.4.2 Nestle SA

      3. 6.4.3 Dunkin' Brands Group

      4. 6.4.4 Coco-Cola Company

      5. 6.4.5 Natuterra

      6. 6.4.6 WOW! Nutrition

    5. *List Not Exhaustive

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Frequently Asked Questions

The Brazil Ready-to-Drink (RTD) Coffee Market market is studied from 2016 - 2026.

The Brazil Ready-to-Drink (RTD) Coffee Market is growing at a CAGR of 2.8% over the next 5 years.

Starbucks Corporation, Nestle SA, Coco-Cola Company, WOW! Nutrition are the major companies operating in Brazil Ready-to-Drink (RTD) Coffee Market.

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