Brazil Household Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Brazil Home Appliances Market Share by Brand is Segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers, and other Small Appliances), and by Distribution Channel (Multi-brand Stores, Exclusive Stores?, Online?, and Other Distribution Channels).

Brazil Home Appliances Market Size

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Brazil Home Appliances Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR > 3.00 %
Market Concentration Medium

Major Players

Brazil Home Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Brazil Home Appliances Market Analysis

The market has generated a revenue of more than USD 20 billion in the current year and is poised to achieve a CAGR of more than 3.0% for the forecast period.

The emerging middle class and an increase in the customer's purchasing power parity are expected to drive the market. Though Brazil's fluctuating economic uncertainty has made customers to be highly selective about their purchasing decisions, the technologically advanced product categories offered by the key manufacturers such as Whirlpool, Electrolux, LG, etc., are attracting customers in a large scale. The demand for multi-functional products than single utility products is on the rise in Brazil along with the growing demand for less energy and water-conserving appliances.

The sales volume of the small appliances is on the rise, owing to their shorter lifespan, and, in most cases, consumers are more willing to exchange their small appliances for a newer model. Even with a moderate internet penetration rate which was more than 70% in current year, the online channel of distribution is low and accounts for approximately more than 10%, owing to the high preference given to physical retail stores by the consumers. The number of customers who prefer to check for different appliances online to decide what they should purchase is high in the country.

Brazil Home Appliances Market Trends

Increasing Kitchen and Small Appliances Sales are Shaping the Market

Increasing concerns of people to cook healthy are driving the market for Kitchen and small appliances. The changing face of the economy is also enabling the customers to spend a little on the products that can ease their daily activity. The market for cooking appliances is increasing. The changing family size, the younger generation moving to urban, increasing interest in health and wellness, and the growing number of single-person households is also driving the market for these cooking and small kitchen appliances.

Brazil Home Appliances Market: Revenue Generated Through the Sales Small Household Appliances in Brazil, In USD Million, 2019 - 2022

E-Commerce Platforms are Driving the Market

There is a great scope for an increase in online-based sales of home appliances. The growth of the e-commerce sector is expected to be supported by rising internet penetration and smartphone use. This increase in E-commerce can drive the electronics sales such as home appliances and other domestic appliances. The rising urbanization and modernization are further driving the growth of e-commerce. 

Brazil Home Appliances Market: E-Commerce as a Percentage of Total Retail Sales In Brazil, 2019-2022

Brazil Home Appliances Industry Overview

The report covers major international players operating in Brazil Home Appliances Market. The home appliances market in Brazil holds a great scope for innovative products, making a difference from the existing ones in terms of quality. The market also holds a great scope for online retailers to penetrate by providing advanced services and additional value-added services. Some key players in the market are Whirlpool Corporation, Electrolux AB, LG Electronics, Samsung Electronics, and Panasonic Corporation.

Brazil Home Appliances Market Leaders

  1. Whirlpool Corporation

  2. Electrolux AB

  3. LG Electronics

  4. Samsung Electronics

  5. Panasonic Corporation

*Disclaimer: Major Players sorted in no particular order

Brazil Home Appliances Market Concentration
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Brazil Home Appliances Market News

  • In May 2023, POSCO Holdings Inc. and LG Electronics Inc. announced that they will collaborate to upgrade POSCO's smart factory technology. The initiative will involve the integration of robotics, artificial intelligence (AI) and wireless communication technologies.
  • In November 2022, Whirlpool Corp. has announced that it is taking steps toward making smart appliances work more harmoniously in home ecosystems by announcing support for Matter, the gold standard of smart home connectivity.

Brazil Home Appliances Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Online Retail is Driving the Market

      2. 4.2.2 Increasing Disposable Income is Driving the Market

    3. 4.3 Market Restraints

      1. 4.3.1 Changing Customer Preferences and Lifestyle

      2. 4.3.2 Saturation in the Market with the Technology Used in the Appliances

    4. 4.4 Market Opportunities

      1. 4.4.1 Multi functional Appliances are a Good Growth Opprtunity in the Market

      2. 4.4.2 Smart Home Technology Is an upcoming Opprtunity in the Market

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porters' Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitutes

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Insights on Technology Innovations in the Market

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 Major Appliances

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers and Ovens

    2. 5.2 Small Appliances

      1. 5.2.1 Vacuum Cleaners

      2. 5.2.2 Small Kitchen Appliances

      3. 5.2.3 Hair Clippers

      4. 5.2.4 Irons

      5. 5.2.5 Toasters

      6. 5.2.6 Grills and Roasters

      7. 5.2.7 Hair Dryers

      8. 5.2.8 Other Small Appliances

    3. 5.3 By Distribution Channel

      1. 5.3.1 Multi-brand Stores

      2. 5.3.2 Exclusive Stores

      3. 5.3.3 Online

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Market Concetration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool Corporation

      2. 6.2.2 Electrolux AB

      3. 6.2.3 LG Electronics

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Panasonic Corporation

      6. 6.2.6 Mallory Ltda

      7. 6.2.7 SEB Groupe

      8. 6.2.8 Esmaltec S/A

      9. 6.2.9 Atlas Electrodomesticos

      10. 6.2.10 Gree Electric Appliances Inc

      11. 6.2.11 Mondial Eletrodomesticos SA

      12. 6.2.12 Mueller Eletrodoméstico

      13. 6.2.13 Arno SA

      14. 6.2.14 Mallory Ltda*

    3. *List Not Exhaustive


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Brazil Home Appliances Industry Segmentation

A home appliance is referred to as a domestic electrical appliance that will assist in household work and ease human efforts. A complete background analysis of the Brazilian home appliances market, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview, is covered in the report. The Brazil Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers and other Small Appliances), and by Distribution Channel (Multi-brand Stores, Exclusive Stores, Online, and Other Distribution Channels). The report offers market size and forecasts for the Blinds Market in value (USD million) for all the above segments.

Major Appliances
Dishwashing Machines
Washing Machines
Cookers and Ovens
Small Appliances
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Grills and Roasters
Hair Dryers
Other Small Appliances
By Distribution Channel
Multi-brand Stores
Exclusive Stores
Other Distribution Channels
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Brazil Home Appliances Market Research FAQs

The Brazil Home Appliances Market is projected to register a CAGR of greater than 3% during the forecast period (2024-2029)

Whirlpool Corporation, Electrolux AB, LG Electronics, Samsung Electronics and Panasonic Corporation are the major companies operating in the Brazil Home Appliances Market.

The report covers the Brazil Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Brazil Household Appliances Industry Report

Statistics for the 2024 Brazil Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Home Appliances analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Brazil Household Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)