Brazil Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Brazil Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers and other Small Appliances), and by Distribution Channel (Multi-brand Stores, Exclusive Stores​, Online​, and Other Distribution Channels).

Market Snapshot

Brazil Home Appliances Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: >2.9 %

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Market Overview

The emerging middle class and an increase in the customer's purchasing power parity are expected to drive the market. Though Brazil's fluctuating economic uncertainty has made customers to be highly selective about their purchasing decisions, the technologically advanced product categories offered by the key manufacturers such as Whirlpool, Electrolux, LG, etc., are attracting customers in a large scale. The demand for multi-functional products than single utility products is on the rise in Brazil along with the growing demand for less energy and water-conserving appliances. The sales volume of the small appliances is on the rise, owing to their shorter lifespan, and, in most cases, consumers are more willing to exchange their small appliances for a newer model. Even with a moderate internet penetration rate which was around 65% in 2019, the online channel of distribution is low and accounts for approximately 6%, owing to the high preference given to physical retail stores by the consumers. The number of customers who prefer to check for different appliances online to decide what they should purchase is high in the country.

Scope of the Report

A complete background analysis of the Brazilian home appliances market, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview, is covered in the report.

Major Appliances
Dishwashing Machines
Washing Machines
Cookers and Ovens
Small Appliances
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Grills and Roasters
Hair Dryers
Other Small Appliances
By Distribution Channel
Multi-brand Stores​
Exclusive Stores​
Other Distribution Channels

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Key Market Trends

Increasing Cooking and Small Kitchen Appliances Sales are Shaping the Market

Increasing concerns of people to cook healthy are driving the market for cooking and small kitchen appliances. The changing face of the economy is also enabling the customers to spend a little on the products that can ease their daily activity. The market for cooking appliances, especially for cookers, is increasing. The changing family size, the younger generation moving to urban, increasing interest in health and wellness, and the growing number of single-person households is also driving the market for these cooking and small kitchen appliances.

Brazil Market 1

Store Based Sales are Dominating the Market over E-commerce Platforms

Multi-brand stores have grabbed major sales revenue during the study period. Consumer preference can mostly be seen giving to Multi-brand stores rather than the mono-brand or dedicated brand store as they allow them to compare across the brands that are available for their estimated budget. Most of the customers dedicated themselves to certain brands when purchasing a major home appliance. This is more common in the customers that belong to the 40+ age group, whereas it is recorded that millennials are more interested in experimenting with brands. There may be a great scope for an increase in online-based sales when the concerns of the customers are addressed, and this will also widely depend upon the performance of the economy.

Brazil Home Appliances Market 2

Competitive Landscape

The report covers major international players operating in Brazil Home Appliances Market. The home appliances market in Brazil holds a great scope for innovative products, making a difference from the existing ones in terms of quality. The market also holds a great scope for online retailers to penetrate by providing advanced services and additional value-added services.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Supply Chain/ Value Chain Analysis

    6. 4.6 Porter’s Five Forces Analysis

    7. 4.7 Technology Innovations in the Industry

    8. 4.8 Insights on Consumer Expenditure on Household Goods and White Goods

    9. 4.9 Impact of COVID-19 on the Market


    1. 5.1 Major Appliances

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers and Ovens

    2. 5.2 Small Appliances

      1. 5.2.1 Vacuum Cleaners

      2. 5.2.2 Small Kitchen Appliances

      3. 5.2.3 Hair Clippers

      4. 5.2.4 Irons

      5. 5.2.5 Toasters

      6. 5.2.6 Grills and Roasters

      7. 5.2.7 Hair Dryers

      8. 5.2.8 Other Small Appliances

    3. 5.3 By Distribution Channel

      1. 5.3.1 Multi-brand Stores​

      2. 5.3.2 Exclusive Stores​

      3. 5.3.3 Online​

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Company Profiles

      1. 6.1.1 Whirlpool Corporation

      2. 6.1.2 Electrolux AB

      3. 6.1.3 LG Electronics

      4. 6.1.4 Samsung Electronics

      5. 6.1.5 Panasonic Corporation

      6. 6.1.6 Mallory Ltda

      7. 6.1.7 SEB Groupe

      8. 6.1.8 Esmaltec S/A

      9. 6.1.9 Atlas Electrodomesticos

      10. 6.1.10 Other Companies (Gree Electric Appliances Inc, Mondial Eletrodomesticos SA, Mueller Eletrodoméstico, Arno SA, Mallory Ltda)*

    2. *List Not Exhaustive

  8. 8. APPENDIX

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Frequently Asked Questions

The Brazil Home Appliances Market market is studied from 2016 - 2026.

The Brazil Home Appliances Market is growing at a CAGR of >2.9% over the next 5 years.

Whirlpool Corporation, Electrolux AB, LG Electronics, Samsung Electronics, Panasonic Corporation are the major companies operating in Brazil Home Appliances Market.

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