Backup-as-a-Service Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Backup-As-A-Service Market is Segmented by Backup Type (Email, Media Storage, Database, Saas Application, System-State), Delivery Model (Public Cloud, MSP Hosted, Private Cloud), Application Workload (File/Folder, Cloud-Native, VM, Container/K8s, Endpoint/Mobile), End-User Industry (BFSI, Government, Healthcare, and More), Organization Size (Large Enterprises, Smes), and by Geography. Market Forecasts in Value (USD).

Backup-as-a-Service (BaaS) Market Size and Share

Backup-as-a-Service (BaaS) Market (2025 - 2030)
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Backup-as-a-Service (BaaS) Market Analysis by Mordor Intelligence

The Backup-as-a-Service market stands at USD 8.34 billion in 2025 and is forecast to reach USD 33.18 billion by 2030, advancing at a 31.8% CAGR. Demand accelerates as ransomware attempts now probe the integrity of 94% of corporate backup environments, leading enterprises to mandate cloud-native, immutable protection architectures. Convergence of backup and disaster-recovery functions is reshaping buying criteria, with 88% of organizations planning DRaaS adoption inside 24 months. Public-cloud deployments still dominate, yet sovereignty requirements and rising egress fees are pushing more workloads toward private-cloud BaaS platforms. Financial-services, retail, and manufacturing firms are scaling edge-to-core protection to cover operational data sets, while AI-driven optimization increasingly differentiates vendors that can cut storage footprint and speed up recovery analytics. Competitive intensity has risen sharply after Cohesity closed its Veritas data-protection acquisition, creating a USD 1.7 billion-revenue leader ready to challenge incumbents. 

Key Report Takeaways

  • By backup type, Media Storage Backup led with 29.48% revenue share in 2024; SaaS Application Backup is projected to expand at a 35.21% CAGR through 2030.
  • By delivery model, Public Cloud held 53.55% of the Backup-as-a-Service market share in 2024, while Private Cloud is forecast to grow at 33.41% CAGR to 2030.
  • By application workload, Cloud-native Workloads accounted for 38.76% of the Backup-as-a-Service market size in 2024; Container and Kubernetes Backup shows the fastest momentum at 36.11% CAGR.
  • By end-user industry, BFSI dominated with 28.45% share in 2024; Retail and E-commerce is on course for a 38.74% CAGR to 2030.
  • By organization size, Large Enterprises controlled 63.44% share in 2024, yet SMEs are poised for the strongest 34.30% CAGR through 2030.
  • Geographically, North America led with 37.67% share in 2024, while Asia-Pacific is expected to grow at 37.80% CAGR through 2030. 

Segment Analysis

By Backup Type: SaaS Applications Drive Next-Generation Protection

Media Storage Backup retained the largest 29.48% share of the Backup-as-a-Service market in 2024, supported by steady requirements to protect unstructured file repositories and rich-media archives across enterprise NAS arrays. Yet the SaaS Application Backup segment, buoyed by rapid Microsoft 365 and Salesforce adoption, is projected to post the fastest 35.21% CAGR through 2030. The granular restore of individual mails, SharePoint items, or CRM records has become a governance mandate for regulated sectors. Vendors are embedding AI models that scan snapshots for ransomware indicators before commit, ensuring downstream copies stay uncompromised. At the same time, Database Backup maintains healthy momentum because cloud-native relational services now often lack built-in point-in-time retention beyond seven days, prompting customers to offload protection to external BaaS vaults.

The shift toward SaaS-first architectures underscores a reality: software-as-a-service providers operate under a “shared responsibility” model that excludes customer-centric backup. High-profile incidents where administrative errors purged production data have sharpened board oversight, accelerating deals for SaaS-specific protection. The Backup-as-a-Service market size for SaaS Backup is expected to expand even faster where compliance audits require item-level retrieval proof. Meanwhile, System-State Backup gains traction in sectors migrating legacy on-premises workloads to virtual machines because full-server images reduce mean-time-to-recover after ransomware encryption events. 

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Note: Segment shares of all individual segments available upon report purchase

By Delivery Model: Private Cloud Gains Momentum Amid Sovereignty Concerns

Public-cloud subscription models commanded 53.55% of the Backup-as-a-Service market share in 2024 and remain the primary on-ramp for small organizations seeking elastic capacity. However, geopolitical data-residency mandates and increasing egress costs catalyze a pronounced shift toward provider-managed private-cloud vaults, forecast to rise at 33.41% CAGR. Enterprises relying on single-tenant private BaaS benefit from dedicated cryptographic key isolation, custom network segmentation, and predictable bandwidth budgeting. Furthermore, hybrid architectures combining on-premises cache nodes with cloud object storage deliver near-instant local restores and long-term archive economics, a balance that resonates with risk-averse verticals such as healthcare.

Managed-service-provider-hosted models occupy a valuable middle ground by pairing certified personnel with pre-built, multi-tenant infrastructure. Many MSPs now bundle advisory services that optimize snapshot cadences and automate policy compliance, essential for mid-market customers without full-time data-protection staff. As hyperscalers broaden region count and introduce lower-cost “archival infrequent access” tiers, public-cloud BaaS still holds a cost advantage for bulk storage. Nonetheless, concerns around cross-border subpoenas spur multinationals to diversify repositories, reinforcing multi-model orchestration capabilities within the Backup-as-a-Service market.

By Application Workload: Container Backup Emerges as Critical Capability

Cloud-native workloads represented 38.76% of protection spend in 2024, powered by widespread microservices adoption. Conventional image-level backup cannot capture distributed pod configurations, secrets, and persistent volumes, prompting specialized Kubernetes-aware engines. Container and Kubernetes Backup is expected to grow at 36.11% CAGR as DevOps pipelines integrate automated snapshot triggers in Helm charts and GitOps workflows. Vendors now enable namespace-level restores so developers can roll back only impacted microservices rather than entire clusters, saving time during incident response.

Virtual-machine Backup remains foundational because hybrid IT stacks retain core business apps on VMware and Hyper-V even while new services launch in containers. Endpoint and Mobile Backup growth aligns with continued remote-work models, extending enterprise policy control to employee devices and mitigating data loss when laptops succumb to theft or malware. Online File/Folder Backup persists as the entry-level gateway product for the Backup-as-a-Service market, providing rapid onboarding of departmental shares before organizations advance toward full-stack workload coverage.

By End-user Industry: Financial Services Lead While Retail Accelerates

The banking, financial-services, and insurance sector accounted for 28.45% of the 2024 Backup-as-a-Service market size, reflecting stringent audit requirements, daily transactional volumes, and board-level cyber-risk oversight. Institutions demand immutable vaults, continuous-data-protection journaling, and automated reporting that aligns with FFIEC and Basel guidelines. Conversely, retail and e-commerce operators are forecast to expand backup spending at a 38.74% CAGR as omnichannel platforms drive customer data into distributed microservices. Flash-sale traffic spikes require restore performance that supports sub-minute recovery of shopping-cart databases, pushing vendors to optimize snapshot granularity and deduplication for highly transactional NoSQL stores.

Healthcare and life-sciences organizations continue steady adoption as electronic health-record mandates and HIPAA obligations intersect with rising ransomware attacks against hospital networks. Manufacturing firms prioritize protection of operational-technology data from PLCs and SCADA systems; downtime directly halts production, granting OT-aware BaaS propositions strategic value. Finally, government agencies accelerate sovereign-cloud procurement to comply with national cyber-security frameworks, thereby channeling incremental demand into region-specific Backup-as-a-Service market offerings.

Backup-as-a-Service (BaaS) Market: Market Share by End User Industry
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Note: Segment shares of all individual segments available upon report purchase

By Organization Size: SMEs Embrace Cloud-First Backup Strategies

Large enterprises retained 63.44% share in 2024 by virtue of expansive data estates spanning on-premises, multi-cloud, and edge scenarios. These firms often pursue vendor diversification, leveraging two or more BaaS platforms to avoid concentrated supplier risk. They are early adopters of AI-assisted policy tuning, predictive capacity planning, and cross-platform analytics pipelines that surface dark-data value from backup sets. 

Small and medium enterprises continue to post the fastest 34.30% CAGR through 2030 as subscription pricing, zero-hardware deployment, and wizard-driven policy templates remove historical entry barriers. Incidents in which SMEs paid high ransoms because backups were either absent or corrupted have heightened executive awareness. Cloud marketplaces now bundle Backup-as-a-Service plans with SaaS bundles, enabling “click-to-protect” provisioning. As a result, the Backup-as-a-Service industry sees broader geographic dispersion, with channel partners localizing service-level agreements and compliance reporting to meet regional norms.

Geography Analysis

North America generated 37.67% of 2024 revenue, underpinned by mature cloud infrastructure and aggressive cyber-insurance requirements that prescribe immutable backups. AWS posted USD 29.3 billion in Q1 2025 cloud revenue, while Microsoft’s Intelligent Cloud segment delivered USD 26.8 billion, providing a robust base for integrated BaaS marketplaces. Heightened ransomware frequency drives enterprises to implement air-gapped object storage across multiple availability zones, stimulating cross-region backup replication services inside the Backup-as-a-Service market. 

Asia-Pacific is projected to be the fastest-growing region, set for 37.80% CAGR through 2030 as governments champion digital-hospital, fintech, and smart-manufacturing initiatives. Hyperscalers continue multi-billion-dollar capital programs across India, Indonesia, and Thailand that include sovereign-cloud partitions designed for local data residency. The region’s manufacturing base fuels demand for edge-aware BaaS that can snapshot industrial IoT feeds without disrupting deterministic control-loop traffic. Regional service providers bundle connectivity, managed security, and BaaS into single contracts, appealing to mid-market firms that prefer one-stop procurement.

Europe advances steadily as GDPR enforcement actions underscore the financial risk of non-compliance. Local providers differentiate through in-country data centers and Schrems-II-compliant contractual clauses that keep encryption keys domiciled within the EU. Adoption also rises in South America and the Middle East and Africa, where improved undersea and terrestrial fiber links reduce latency penalties for cross-border replication. Governments there often launch national cyber-resilience frameworks that budget for off-site backups of critical public-sector databases, injecting new volume into the global Backup-as-a-Service market.

Backup-as-a-Service (BaaS) Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The market’s structure shifted decisively when Cohesity finalized its Veritas data-protection business acquisition in December 2024, forming the largest pure-play vendor with USD 1.7 billion revenue and more than 12,000 customers. Veeam remains the individual market-share leader at 15.1%, buoyed by USD 1.5 billion revenue and a USD 15 billion valuation after a strategic secondary round. Both companies leverage AI engines—Cohesity’s DataHawk and Veeam’s Autonomics—to profile anomalous backup behavior, rank restore candidates, and cut egress costs via intelligent tiering.

Hyperscale clouds intensify competition by expanding native protection features: AWS Backup now supports cross-account vault locking, while Microsoft restores automatically validate integrity in Azure Backup Safe-Vault. Specialized challengers carve niches: Rubrik emphasizes cyber-recovery dashboards that integrate with Palo Alto Networks firewalls; Commvault’s acquisition of Clumio augments its Metallic SaaS line with cloud-native snapshot orchestration; Druva offers a fully managed, agentless model that resonates with resource-constrained mid-market firms. 

Backup-as-a-Service (BaaS) Industry Leaders

  1. Amazon Web Services (AWS)

  2. Microsoft Corporation

  3. Google LLC

  4. IBM Corporation

  5. Dell Technologies

  6. *Disclaimer: Major Players sorted in no particular order
Backup-As-A-Service (BaaS) Market Concentration
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Recent Industry Developments

  • February 2025: OVHcloud, a global and European cloud provider, and HYCU, Inc., a rapidly growing player specializing in modern data protection across on-premises, cloud services, and SaaS, unveiled a strategic partnership. This collaboration empowers channel partners to resell HYCU's R-Cloud Hybrid Cloud Edition licenses, now hosted on OVHcloud's robust infrastructure.
  • February 2025: In a recent announcement, Rewind revealed its collaboration with Monday.com to create a robust backup solution. This tool aims to assist enterprise teams in securely backing up and recovering their business data, safeguarding against accidental deletions, cyber threats, and data corruption. Furthermore, the solution adheres to stringent security compliance standards, including SOC 2 and ISO 27001. Rewind also mentioned that this integrated backup solution is set to debut on the Monday.com marketplace in Q2 2025, with an associated fee for customers opting for installation.
  • February 2025: Veeam expanded its partnership with Microsoft to co-develop AI-powered resiliency features that shorten Microsoft 365 and Azure recovery time.
  • December 2024: Cohesity completed its combination with Veritas’ Enterprise Data Protection business, creating a USD 1.7 billion revenue leader focused on AI-driven data security.

Table of Contents for Backup-as-a-Service (BaaS) Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Accelerated cloud adoption and multicloud strategies
    • 4.2.2 Escalating ransomware and cyber-threat landscape
    • 4.2.3 Stricter data-retention / sovereignty regulations
    • 4.2.4 BaaS-DRaaS convergence for seamless resiliency
    • 4.2.5 AI-driven backup optimization and egress-cost control
    • 4.2.6 Edge-to-core micro-backup demand (IoT/OT datasets)
  • 4.3 Market Restraints
    • 4.3.1 Data privacy and sovereignty hurdles
    • 4.3.2 Legacy-system migration complexity
    • 4.3.3 Rising cloud egress fees and vendor lock-in risks
    • 4.3.4 Shortage of data-resilience engineering talent
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Investment Analysis

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Backup Type
    • 5.1.1 Email Backup
    • 5.1.2 Media Storage Backup
    • 5.1.3 Database Backup
    • 5.1.4 SaaS Application Backup
    • 5.1.5 System-State Backup
  • 5.2 By Delivery Model
    • 5.2.1 Public Cloud (SaaS)
    • 5.2.2 Managed-Service-Provider Hosted
    • 5.2.3 Private Cloud
  • 5.3 By Application Workload
    • 5.3.1 Online File/Folder Backup
    • 5.3.2 Cloud-native Workloads
    • 5.3.3 Virtual-Machine Backup
    • 5.3.4 Container and Kubernetes Backup
    • 5.3.5 Endpoint and Mobile Backup
  • 5.4 By End-user Industry
    • 5.4.1 BFSI
    • 5.4.2 Government and Public Sector
    • 5.4.3 Healthcare and Life Sciences
    • 5.4.4 Manufacturing
    • 5.4.5 Media and Entertainment
    • 5.4.6 IT and Telecommunications
    • 5.4.7 Retail and E-commerce
  • 5.5 By Organization Size
    • 5.5.1 Large Enterprises
    • 5.5.2 Small and Medium Enterprises (SMEs)
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
    • 5.6.3.1 United Kingdom
    • 5.6.3.2 Germany
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
    • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Australia and New Zealand
    • 5.6.4.6 Rest of Asia-Pacific
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
    • 5.6.5.1.1 Saudi Arabia
    • 5.6.5.1.2 UAE
    • 5.6.5.1.3 Turkey
    • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
    • 5.6.5.2.1 South Africa
    • 5.6.5.2.2 Nigeria
    • 5.6.5.2.3 Kenya
    • 5.6.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Amazon Web Services (AWS)
    • 6.4.2 Microsoft Corporation
    • 6.4.3 Google LLC
    • 6.4.4 IBM Corporation
    • 6.4.5 Dell Technologies
    • 6.4.6 Cisco Systems Inc.
    • 6.4.7 NetApp Inc.
    • 6.4.8 Veeam Software
    • 6.4.9 Commvault Systems Inc.
    • 6.4.10 Rubrik Inc.
    • 6.4.11 Cohesity Inc.
    • 6.4.12 Druva Inc.
    • 6.4.13 Acronis International GmbH
    • 6.4.14 Backblaze Inc.
    • 6.4.15 Wasabi Technologies Inc.
    • 6.4.16 Veritas Technologies LLC
    • 6.4.17 Arcserve LLC
    • 6.4.18 Metallic (Commvault)
    • 6.4.19 Datto Inc.
    • 6.4.20 Keepit A/S
    • 6.4.21 HYCU Inc.
    • 6.4.22 Alibaba Cloud
    • 6.4.23 Oracle Corporation
    • 6.4.24 Broadcom Inc. (Symantec)

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
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Global Backup-as-a-Service (BaaS) Market Report Scope

Backup-as-a-Service (BaaS) offers a cloud-based solution, enabling businesses and individuals to securely store their data in the cloud for backup, protection, and recovery. With BaaS, organizations can efficiently back up their critical data in a scalable and cost-effective manner, eliminating the need for on-premises hardware or intricate infrastructure.

The study tracks the revenue accrued through the sale of backup-as-a-service (BaaS) by various players across the globe. It also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.

The backup-as-a-service (BaaS) market is segmented by type (email backup, media storage backup, and others), application (online backup and cloud backup), end-use industry (BFSI, government and public sectors, healthcare, manufacturing, media, and entertainment, it and telecommunication, and others), and geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The market sizes and forecasts regarding value (USD) for all the above segments are provided.

By Backup Type Email Backup
Media Storage Backup
Database Backup
SaaS Application Backup
System-State Backup
By Delivery Model Public Cloud (SaaS)
Managed-Service-Provider Hosted
Private Cloud
By Application Workload Online File/Folder Backup
Cloud-native Workloads
Virtual-Machine Backup
Container and Kubernetes Backup
Endpoint and Mobile Backup
By End-user Industry BFSI
Government and Public Sector
Healthcare and Life Sciences
Manufacturing
Media and Entertainment
IT and Telecommunications
Retail and E-commerce
By Organization Size Large Enterprises
Small and Medium Enterprises (SMEs)
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
UAE
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Kenya
Rest of Africa
By Backup Type
Email Backup
Media Storage Backup
Database Backup
SaaS Application Backup
System-State Backup
By Delivery Model
Public Cloud (SaaS)
Managed-Service-Provider Hosted
Private Cloud
By Application Workload
Online File/Folder Backup
Cloud-native Workloads
Virtual-Machine Backup
Container and Kubernetes Backup
Endpoint and Mobile Backup
By End-user Industry
BFSI
Government and Public Sector
Healthcare and Life Sciences
Manufacturing
Media and Entertainment
IT and Telecommunications
Retail and E-commerce
By Organization Size
Large Enterprises
Small and Medium Enterprises (SMEs)
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
UAE
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Kenya
Rest of Africa
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Key Questions Answered in the Report

What is the current size of the Backup-as-a-Service market?

The market is valued at USD 8.34 billion in 2025 and is projected to hit USD 33.18 billion by 2030.

Which segment of the Backup-as-a-Service market is growing the fastest?

SaaS Application Backup shows the highest forecast growth at a 35.21% CAGR through 2030.

Why are immutable backups important for ransomware defense?

Immutable storage prevents attackers from altering or deleting backup copies, ensuring clean restore points even if production systems are encrypted.

How does data-sovereignty regulation influence Backup-as-a-Service adoption?

Laws requiring in-country data storage push organizations toward providers offering region-specific vaults and jurisdictional control features.

Page last updated on: July 3, 2025