Backup-as-a-Service (BaaS) Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 8.34 Billion |
| Market Size (2030) | USD 33.18 Billion |
| CAGR (2025 - 2030) | 31.80% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Backup-as-a-Service (BaaS) Market Analysis
The Backup-as-a-Service Market size is estimated at USD 8.34 billion in 2025, and is expected to reach USD 33.18 billion by 2030, at a CAGR of 31.8% during the forecast period (2025-2030).
- Increasing data volumes heightened cyberattack threats, and growing regulatory pressures underscore the need for reliable, secure, and scalable backup solutions. Global data generation is surging, fueled by the rise of digital devices, social media, IoT, and big data analytics, which drives market growth. Companies grapple with vast datasets that demand efficient management, storage, and protection. As businesses amass increasing volumes of customer, transactional, and operational data, the imperative to back up this information efficiently becomes paramount.
- Traditional on-premises backup solutions often lag behind the pace of growing data, prompting organizations to pivot towards cloud-based solutions like backup-as-a-service (BaaS). These cloud solutions offer rapid scalability and requisite storage resources, alleviating the need for hefty investments in physical infrastructure. Industries such as healthcare, finance, retail, and technology, witnessing data surges, fuel market growth, ensuring they can adeptly store and retrieve their expanding data.
- With the rise of cyber threats, ransomware, malware, and phishing, organizations are reassessing their data protection strategies. This heightened focus on cybersecurity has elevated BaaS to a pivotal role in comprehensive data protection strategies. Businesses keen on safeguarding backup data from both external and internal threats are gravitating towards BaaS providers boasting robust security measures, including end-to-end encryption, stringent access controls, and multi-factor authentication (MFA).
- Stringent data protection regulations, like GDPR, HIPAA, and CCPA, mandate businesses to uphold the security, integrity, and availability of sensitive data. Many BaaS providers come equipped with compliance-ready features, aiding organizations in navigating these regulatory waters.
- Moreover, the momentum towards cloud computing is propelling digital transformation across sectors. As businesses increasingly embrace cloud solutions for IT infrastructure, applications, and data management, the uptake of BaaS has surged, mirroring the overarching trend of cloud adoption.
- The pressing demand for robust disaster recovery strategies is catalyzing the BaaS adoption. BaaS furnishes organizations with a swift, reliable, and cost-effective recovery mechanism, championing business continuity and curtailing downtime. In the realm of disaster recovery (DR), BaaS ensures regular data backups and swift restorations, be it from system failures, natural calamities, or cyber threats.
- Concerns over data privacy and security make many businesses wary of adopting BaaS, particularly when it involves storing sensitive data offsite in third-party data centers. While BaaS providers implement security measures such as encryption, fears of unauthorized access linger. Furthermore, transferring large datasets to the cloud demands substantial internet bandwidth. In areas with spotty or limited internet infrastructure, businesses might encounter sluggish backup speeds or disruptions, undermining the efficacy of BaaS solutions.
Backup-as-a-Service (BaaS) Market Trends
Cloud Backup is Expected to Witness Remarkable Growth
- Cloud backup is set to experience substantial growth within the BaaS market due to several factors, including the widespread adoption of cloud computing, the need for cost-effective and scalable storage, the increasing threat of cyberattacks, and the evolving regulatory landscape. As businesses increasingly rely on cloud-based infrastructure, the demand for secure, scalable, and user-friendly cloud backup solutions will continue to rise. With more organizations embracing digital transformation and remote work, cloud backup will become an integral part of their data protection and disaster recovery strategies.
- The volume of data generated by businesses, driven by factors like IoT devices, big data, and digital transformation, is growing exponentially. As businesses accumulate more data, the demand for efficient and scalable backup solutions increases. Cloud backup services can handle vast amounts of data and provide a flexible storage solution to accommodate this growth.
- The rise of big data and analytics also contributes to the growing need for cloud backup. Organizations are storing increasingly larger datasets in the cloud for analysis, necessitating reliable backup solutions to ensure that this valuable data is not lost.
- Cloud backup provides an effective disaster recovery solution. In the event of hardware failure, cyberattacks (like ransomware), or natural disasters, businesses can rely on cloud backups to quickly restore critical data and maintain business operations. Cloud-based backup solutions often include geo-redundant storage, ensuring that data is replicated across multiple data centers to improve availability and reduce the risk of data loss.
- Cloud backup solutions are designed to offer faster recovery times compared to traditional backup methods. With data stored remotely, organizations can retrieve their data quickly and minimize downtime in case of an emergency, which is crucial for business continuity.
Asia Pacific is Expected to Witness a High Market Growth Rate
- The Asia Pacific (APAC) region is poised for robust growth in the backup-as-a-service (BaaS) market driven by rapid technological advancements, heightened digital transformation, and substantial investments in cloud infrastructure,
- In this digital evolution, nations such as China, India, Japan, South Korea, and Singapore are leading the charge. These countries are not only adopting cloud platforms but are also transitioning to mobile-first strategies. This digital pivot is reshaping key sectors, including finance, retail, manufacturing, and healthcare. As these industries increasingly migrate to the cloud, the demand for efficient, scalable, and secure backup solutions intensifies. BaaS, as a cloud-based backup solution, offers the necessary flexibility and reliability to safeguard the region's burgeoning data volumes.
- Asia Pacific stands as a global data powerhouse, driven by surging internet penetration, mobile usage, and the proliferation of IoT devices. With countries like India and China witnessing a surge in internet users, their industries are amassing vast data troves daily.
- The region grapples with escalating cybersecurity threats, from ransomware attacks to sophisticated phishing campaigns. Such threats are particularly alarming for sectors managing sensitive customer and financial information. Consequently, there's a marked uptick in investments toward robust data protection strategies, underscoring the emphasis on preventing data loss and ensuring seamless business continuity.
- In response to the global tightening of data privacy regulations, APAC nations are stepping up with their own stringent data protection laws. Notable regulations, including China's Cybersecurity Law, India's Personal Data Protection Bill, and Singapore's PDPA (Personal Data Protection Act), underscore the imperative for secure data storage, management, and recovery. This evolving regulatory landscape is steering businesses towards solutions that not only guarantee dependable data backup and recovery but also align with both local and international data protection standards.
Backup-as-a-Service (BaaS) Industry Overview
The backup-as-a-service (BaaS) market is highly fragmented, with global and local conglomerates and specialized players operating across various segments. while several large multinational companies dominate specific high-value segments, numerous regional and niche players contribute to the overall competition, making the market highly diverse. this fragmentation is driven by the demand for backup-as-a-service (BaaS) components across a wide range of end-user verticals, allowing both large and small companies to coexist and thrive in the market.
Leading companies in the backup-as-a-service (BaaS) market include and Others. These companies have established strong brand recognition and extensive global operations, enabling them to command significant market share. Their strengths lie in innovation, broad product portfolios, and strong distribution networks. These leaders often engage in strategic acquisitions and partnerships to maintain their competitive edge and expand their market reach.
BaaS providers continually enhance their offerings, introducing features such as heightened security, expedited recovery times, sophisticated encryption, and AI-driven backups. As businesses increasingly adopt multi-cloud and hybrid cloud architectures, BaaS providers are broadening their services to facilitate backups across diverse cloud environments, including public, private, and hybrid.
Backup-as-a-Service (BaaS) Market Leaders
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Amazon Web Services, Inc.
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Broadcom Inc.
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Cisco Systems, Inc.
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Google LLC
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IBM Corporation
- *Disclaimer: Major Players sorted in no particular order
Backup-as-a-Service (BaaS) Market News
- December 2024: Eon unveiled enhanced automation and retrieval capabilities for cloud backups. Eon's platform streamlines the mapping, classification, and backup processes of cloud resources, guaranteeing not just efficiency but also immediate usability of backups. Utilizing its unique Eon Snapshots, the system empowers users to pinpoint and retrieve individual files or database entries, sidestepping the need to restore entire servers or volumes, thus rectifying the shortcomings of traditional methods.
- October 2023: Veeam Software unveiled two new offerings that merge the trusted backup and restore capabilities of Veeam with the user-friendly approach of Backup-as-a-Service (BaaS). Cirrus by Veeam, accessible to Microsoft 365 and Microsoft Azure customers, presents a straightforward, adaptable, and robust BaaS solution. This empowers companies to streamline their backup management and administration while leveraging the full resilience of Veeam's technology.
Backup-as-a-Service (BaaS) Industry Segmentation
Backup-as-a-Service (BaaS) offers a cloud-based solution, enabling businesses and individuals to securely store their data in the cloud for backup, protection, and recovery. With BaaS, organizations can efficiently back up their critical data in a scalable and cost-effective manner, eliminating the need for on-premises hardware or intricate infrastructure.
The study tracks the revenue accrued through the sale of backup-as-a-service (BaaS) by various players across the globe. It also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.
The backup-as-a-service (BaaS) market is segmented by type (email backup, media storage backup, and others), application (online backup and cloud backup), end-use industry (BFSI, government and public sectors, healthcare, manufacturing, media, and entertainment, it and telecommunication, and others), and geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The market sizes and forecasts regarding value (USD) for all the above segments are provided.
| By Type | Email Backup |
| Media Storage Backup | |
| Others | |
| By Application | Online Backup |
| Cloud Backup | |
| By End-user | BFSI |
| Government and Public Sectors | |
| Healthcare | |
| Manufacturing | |
| Media and Entertainment | |
| IT & Telecommunication | |
| Others | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Middle East and Africa | |
| Latin America |
Backup-as-a-Service (BaaS) Market Research FAQs
How big is the Backup-as-a-Service Market?
The Backup-as-a-Service Market size is expected to reach USD 8.34 billion in 2025 and grow at a CAGR of 31.80% to reach USD 33.18 billion by 2030.
What is the current Backup-as-a-Service Market size?
In 2025, the Backup-as-a-Service Market size is expected to reach USD 8.34 billion.
Who are the key players in Backup-as-a-Service Market?
Amazon Web Services, Inc., Broadcom Inc., Cisco Systems, Inc., Google LLC and IBM Corporation are the major companies operating in the Backup-as-a-Service Market.
Which is the fastest growing region in Backup-as-a-Service Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Backup-as-a-Service Market?
In 2025, the North America accounts for the largest market share in Backup-as-a-Service Market.
What years does this Backup-as-a-Service Market cover, and what was the market size in 2024?
In 2024, the Backup-as-a-Service Market size was estimated at USD 5.69 billion. The report covers the Backup-as-a-Service Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Backup-as-a-Service Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Backup-as-a-Service (BaaS) Industry Report
Statistics for the 2025 Backup-as-a-Service (BaaS) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Backup-as-a-Service (BaaS) analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
