Automatic Curtains Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Global Automated Curtains Market is Segmented by Product (Ripple Fold, Pinch Pleat, and More), Control Type (Motorized, Smart), End-User (Residential, Commercial), Distribution Channel (B2C/ Retail Channel, B2B/ Directly From Manufacturers), and by Geography (North America, Asia-Pacific, Europe, South America, Middle East, and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Automatic Curtain Market Size and Share

Automatic Curtain Market (2025 - 2030)
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Compare market size and growth of Automatic Curtain Market with other markets in Home and Property Improvement Industry

Automatic Curtain Market Analysis by Mordor Intelligence

The Global automatic curtains market generated USD 3.86 billion in 2025 and is expected to advance at a 5.81% CAGR, achieving USD 5.12 billion by 2030. Smart-home adoption, energy performance mandates, and stricter child-safety rules are the primary growth catalysts. Matter protocol interoperability is removing long-standing device compatibility barriers, allowing window coverings to work with lighting, HVAC, and security platforms[1]Connectivity Standards Alliance, “Matter Standard v1.2,” connectivitystandardsalliance.org . Regulatory agencies such as the U.S. Consumer Product Safety Commission have accelerated the phase-out of manual cords, pushing consumers toward automated solutions. Energy codes that reward dynamic shading are reinforcing demand, while retrofittable battery-powered products are easing installation hurdles in existing homes and commercial retrofits. 

Key Report Takeaways

  • By product type, Ripplefold curtains led with 48.1% revenue share in 2024, whereas Other Automatic Curtain Styles are projected to expand at a 7.2% CAGR to 2030
  • By control type, motorized systems held 72.3% of the automatic curtains market share in 2024, while smart IoT-enabled systems are growing at 8.9% through 2030
  • By end-user, residential applications accounted for 68.6% of the automatic curtains market size in 2024; commercial installations are advancing at 6.3% CAGR to 2030.
  • By distribution channel, B2C retail commanded 72.4% of 2024 revenue, whereas direct B2B sales are set to rise at 6.81% CAGR through 2030.
  • By Geography, North America accounted for 36.0% of the market size in 2024, and Asia-Pacific is advancing at 8.6% CAGR through 2030.

Segment Analysis

By Product: Ripplefold Dominance Faces Style Diversification

Ripplefold systems retained a 48.1% share of the automatic curtains market in 2024, anchored by their minimalist profile and compatibility with long motorized tracks. Architects prefer the uninterrupted fabric wave for wide glazing in hotels, offices, and luxury homes. The automatic curtains market size for Other Automatic Curtain Styles, including wave fold and Euro pleat, is forecast to climb 7.20% CAGR as designers pursue distinctive aesthetics and functional fabrics. 

Style diversification reflects demand for acoustic damping, flame retardancy, and specialty coatings. Energy-harvesting solar rails are appearing first in niche designs, feeding small batteries that support IoT radios. Commercial buyers seek fire-rated or antimicrobial textiles, adding value to non-Ripplefold options. Over the forecast horizon, Ripplefold retains volume leadership, yet its share narrows as new specialty formats proliferate.

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Control Type: Smart Systems Challenge Motorized Incumbents

Traditional motorized units captured 72.30% of 2024 market size, leveraging proven mechanics and lower price points. However, the automatic curtains market size for smart IoT-enabled motors is expanding at an 8.9% CAGR on the back of app control, voice integration, and cloud analytics. Established motor solutions remain dominant in commercial and institutional settings where reliability, durability, and centralized control outweigh smart features. Yet, in the residential segment, especially among tech-savvy users, expectations for automation and remote access are reshaping purchasing criteria. Construction firms still specify hard-wired motors for synchronized movement on large façades, but consumer appetite tilts toward Wi-Fi or Thread-based kits.

The automatic curtains industry is moving toward hybrid architectures that pair hard-wire reliability with upgradeable wireless modules. Matter endorsement reduces app fatigue, while over-the-air updates add features such as sun-tracking algorithms. These hybrid models allow retrofitting in both new and existing buildings without complete rewiring, offering flexibility to contractors and homeowners alike. As ecosystems like Apple HomeKit, Google Home, and Alexa expand, compatibility becomes a key differentiator. Cost, integration support, and perceived security will dictate how fast smart devices erode legacy motor dominance.

By End-User: Commercial Acceleration Challenges Residential Dominance

Residential buyers delivered 68.6% of 2024 sales, yet commercial deployments post a faster 6.3% CAGR. Hotels install centralized curtain control to trim staffing and elevate guest experiences. Offices couple shades with daylight sensors to reduce artificial lighting, aligning with LEED v4.1 credits. Healthcare’s infection-control push favors hands-free drapes that staff can operate remotely. 

The automatic curtains market share of commercial projects increases as larger-scale developments standardize on automated interiors. Facility managers quantify payback via labor savings and energy cuts, offsetting upfront costs. Residential demand continues to grow in unit terms, buoyed by falling motor prices and DIY installation kits.

Automatic Curtain Market: Market Share by End-User
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Direct Sales Gain Ground on Retail Dominance

B2C retail outlets such as multi-brand showrooms, specialty dealers, and e-commerce sites maintained a 72.4% share in 2024. Shoppers value fabric samples and local installation services. Physical retail remains essential for tactile decisions, especially in premium segments where buyers seek coordinated interiors. E-commerce platforms, meanwhile, capture convenience-driven customers with virtual consultations and quick delivery options. Direct B2B orders from manufacturers to builders, integrators, and facility owners are rising at a 6.81% CAGR as project complexity grows.

Commercial buyers prefer direct engagement for custom sizes, project management, and post-installation analytics. Online pure-plays thrive where battery-powered units eliminate electrician visits. These solutions appeal to property managers seeking minimal disruption during retrofit cycles, especially in hospitality and office environments. Integrators often bundle automatic curtains with lighting and HVAC control as part of broader smart-building packages. Expanded warehouse networks let brands ship pre-configured tracks within days to smaller towns, broadening reach without large storefront investments.

Geography Analysis

North America held 36% of global revenue in 2024. High household adoption of smart-home hubs, strict child-safety rules that effectively ban accessible cords, and steady commercial construction all keep demand for automated curtains strong[3]U.S. Consumer Product Safety Commission, “Safety Standard for Operating Cords on Custom Window Coverings,” cpsc.gov . Canada and Mexico add to regional growth through cross-border manufacturing and a rising number of automated offices and hotels. A mature broadband network and widespread familiarity with IoT gear make it easy for installers to integrate curtain motors with popular home-automation platforms. Energy codes, including ASHRAE 90.1-2022 provisions on dynamic glazing and shading, further support uptake by tying window-covering automation to building-performance targets.

Asia-Pacific shows the fastest growth and is forecast to expand at 8.6% CAGR between 2025 and 2030. Urbanization, local manufacturing depth, and policy incentives drive large-volume demand in China, where subsidies for high-efficiency appliances include automated curtain systems. In India, luxury buyers now treat motorised drapes and basic lighting control as standard features, with 80% of new high-end projects specifying these elements. Rapid e-commerce expansion, expected to reach USD 300 billion by 2030, gives suppliers an online route into smaller cities that lack specialist showrooms. Japan, South Korea, and Australia add premium demand for advanced building-automation features, while Southeast Asian markets are starting to adopt affordable retrofit kits.

Europe maintains moderate but stable growth as regulators and consumers prioritise energy efficiency. Building codes across the region credit dynamic shading for lowering heating and cooling loads, and solar-powered track systems align well with national sustainability goals. South America, the Middle East, and Africa remain earlier in the adoption curve. Brazil leads regional uptake thanks to luxury high-rise projects, while the UAE and South Africa invest in smart commercial spaces. Battery-powered curtain motors, which avoid costly electrical work, are opening new opportunities where skilled installers are scarce.

Automatic Curtain Market CAGR (%), Growth Rate by Region
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

The sector remains moderate. Hunter Douglas, Somfy, and Lutron blend global distribution with proprietary control systems, holding a collective mid-double-digit revenue share. Somfy’s 70% stake in Ningbo Dooya expanded its low-cost motor portfolio and deepened reach in China. Hunter Douglas continues to emphasize AERC-certified shades, aligning environmental messaging with consumer incentives. 

Technology-focused entrants such as SwitchBot and Aqara court DIY consumers through app-centric platforms and battery-first designs. SwitchBot’s Curtain 3 Solar combo combines on-board PV with Matter support, carving a niche in retrofit apartments. Aqara concentrates on Zigbee hubs that unify sensors, cameras, and drapery motors. Price competition intensifies, yet differentiation now hinges on firmware features, voice-assistant response times, and cybersecurity assurances aligned with NIST baselines. 

Lutron, Somfy, and Crestron target high-end commercial tenders with PoE motors and cloud dashboards. Somfy’s SDN Connect feeds real-time motor diagnostics to facility managers, shrinking service downtime. Resideo’s Snap One acquisition enhances distribution for mid-market installers seeking a single source for cameras, thermostats, and window gear. Overall, software skills, standards compliance, and energy-management analytics are eclipsing hardware alone as winning factors.

Automatic Curtain Industry Leaders

  1. Somfy

  2. HunterDouglas

  3. Lutron Electronics

  4. Dooya Tubular Motor

  5. Coulisse (Motionblinds)

  6. *Disclaimer: Major Players sorted in no particular order
Automatic Curtain Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • January 2025: Forterro acquired BM Group to deepen software support for automated fenestration workflows.
  • October 2024: NIST released IR 8425A outlining cybersecurity requirements for consumer routers, a key backbone for smart-home curtain deployments.
  • August 2024: Resideo completed its acquisition of Snap One, broadening smart-living product distribution.
  • May 2024: SwitchBot launched Curtain 3 Solar Matter combo enabling months of off-grid operation with simple plug-and-play setup.

Table of Contents for Automatic Curtain Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Adoption Of Smart Home Automation Systems
    • 4.2.2 Rising Demand For Energy-Efficient Window Coverings In Green Buildings
    • 4.2.3 Increasing Hospitality & Commercial Construction Projects Incorporating Automated Interiors
    • 4.2.4 Integration Of Matter & Thread Standards Enabling Interoperability
    • 4.2.5 Regulatory Moves Phasing Out Manual Cords For Child Safety
    • 4.2.6 Emergence Of Retrofittable Battery-Powered Curtain Robots
  • 4.3 Market Restraints
    • 4.3.1 High Upfront Installation And Motor Costs
    • 4.3.2 Lack Of Standardization & Interoperability Among Smart-Home Platforms
    • 4.3.3 Cybersecurity & Privacy Concerns With IoT-Enabled Curtain Systems
    • 4.3.4 Limited Awareness In Price-Sensitive Emerging Markets
  • 4.4 Industry Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power Of Suppliers
    • 4.5.3 Bargaining Power Of Buyers
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Competitive Rivalry
  • 4.6 Insights Into The Latest Trends And Innovations In The Market
  • 4.7 Insights On Recent Developments (New Product Launches, Strategic Initiatives, Investments, Partnerships, JVs, Expansion, M&As, Etc.)

5. Market Size & Growth Forecasts

  • 5.1 By Product
    • 5.1.1 Ripplefold
    • 5.1.2 Pinch Pleat
    • 5.1.3 Other Automatic Curtain Styles
  • 5.2 By Control Type
    • 5.2.1 Motorized
    • 5.2.2 Smart (IoT-enabled)
  • 5.3 By End-User
    • 5.3.1 Residential
    • 5.3.2 Commercial
    • 5.3.2.1 Hospitality
    • 5.3.2.2 Offices
    • 5.3.2.3 Healthcare
    • 5.3.2.4 Other Commercial End-Users
  • 5.4 By Distribution Channel
    • 5.4.1 B2C / Retail Channels
    • 5.4.1.1 Multi-Brand Stores
    • 5.4.1.2 Specialty Stores
    • 5.4.1.3 Online
    • 5.4.1.4 Other Distribution Channels
    • 5.4.2 B2B / Directly From Manufacturers
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 Canada
    • 5.5.1.2 United States
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Peru
    • 5.5.2.3 Chile
    • 5.5.2.4 Argentina
    • 5.5.2.5 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 France
    • 5.5.3.4 Spain
    • 5.5.3.5 Italy
    • 5.5.3.6 BENELUX (Belgium, Netherlands, Luxembourg)
    • 5.5.3.7 NORDICS (Denmark, Finland, Iceland, Norway, Sweden)
    • 5.5.3.8 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 India
    • 5.5.4.2 China
    • 5.5.4.3 Japan
    • 5.5.4.4 Australia
    • 5.5.4.5 South Korea
    • 5.5.4.6 South-East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines)
    • 5.5.4.7 Rest of Asia-Pacific
    • 5.5.5 Middle East And Africa
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 South Africa
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Rest of Middle East And Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products & Services, Recent Developments)
    • 6.4.1 Dooya
    • 6.4.2 Hunter Douglas
    • 6.4.3 Lutron Electronics
    • 6.4.4 Coulisse
    • 6.4.5 Silent Gliss
    • 6.4.6 QMotion
    • 6.4.7 SwitchBot
    • 6.4.8 Hogar Controls
    • 6.4.9 Forest Group
    • 6.4.10 Bandalux
    • 6.4.11 Budget Blinds
    • 6.4.12 AutomaticCurtain.com
    • 6.4.13 Nice Group
    • 6.4.14 Aqara
    • 6.4.15 Dooya Tubular Motor
    • 6.4.16 TOSO Company
    • 6.4.17 Somfy
    • 6.4.18 Yoolax
    • 6.4.19 SmartWings
    • 6.4.20 Quoya
    • 6.4.21 Graywind

7. Market Opportunities & Future Outlook

  • 7.1 Integration with Smart Home Ecosystems
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Global Automatic Curtain Market Report Scope

Motorized or automatic curtains are window coverings that are operated by an electric motor, allowing them to be opened and closed automatically at the push of a button or with the use of a remote control. A complete background analysis of the global automatic curtain market, which includes a qualitative and quantitative assessment of the parent market, market dynamics, emerging trends in the segments and regional markets, and insights into various product and application types. Also, it analyses the key players and the competitive landscape in the global automatic curtain market. 

The global automatic curtain market is segmented by product (ripplefold, pinch pleat), application (residential, commercial), and geography (North America, Asia-Pacific, Europe, Latin America, the Middle East, and Africa).

The report offers market size and forecasts for the automatic curtain market in terms of revenue (USD) for all the above segments.

By Product Ripplefold
Pinch Pleat
Other Automatic Curtain Styles
By Control Type Motorized
Smart (IoT-enabled)
By End-User Residential
Commercial Hospitality
Offices
Healthcare
Other Commercial End-Users
By Distribution Channel B2C / Retail Channels Multi-Brand Stores
Specialty Stores
Online
Other Distribution Channels
B2B / Directly From Manufacturers
By Geography North America Canada
United States
Mexico
South America Brazil
Peru
Chile
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Spain
Italy
BENELUX (Belgium, Netherlands, Luxembourg)
NORDICS (Denmark, Finland, Iceland, Norway, Sweden)
Rest of Europe
Asia-Pacific India
China
Japan
Australia
South Korea
South-East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines)
Rest of Asia-Pacific
Middle East And Africa United Arab Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East And Africa
By Product
Ripplefold
Pinch Pleat
Other Automatic Curtain Styles
By Control Type
Motorized
Smart (IoT-enabled)
By End-User
Residential
Commercial Hospitality
Offices
Healthcare
Other Commercial End-Users
By Distribution Channel
B2C / Retail Channels Multi-Brand Stores
Specialty Stores
Online
Other Distribution Channels
B2B / Directly From Manufacturers
By Geography
North America Canada
United States
Mexico
South America Brazil
Peru
Chile
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Spain
Italy
BENELUX (Belgium, Netherlands, Luxembourg)
NORDICS (Denmark, Finland, Iceland, Norway, Sweden)
Rest of Europe
Asia-Pacific India
China
Japan
Australia
South Korea
South-East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines)
Rest of Asia-Pacific
Middle East And Africa United Arab Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East And Africa
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is the current size of the automatic curtains market?

The market generated USD 3.86 billion in 2025 and is projected to reach USD 5.12 billion by 2030.

Which product style holds the largest share?

Ripplefold curtains led with a 48.1% share in 2024, thanks to their clean aesthetic and compatibility with long motorized tracks.

How fast are smart IoT-enabled curtain systems growing?

Smart systems are expanding at an 8.9% CAGR through 2030, outpacing traditional motorized units as Matter standardizes connectivity.

How are cybersecurity concerns being addressed?

Manufacturers are adopting NIST-aligned encryption, authentication, and update protocols, and devices will soon display the U.S. Cyber Trust Mark for easy consumer reference.

Page last updated on: July 7, 2025

Automatic Curtain Market Report Snapshots