Australia Veterinary Healthcare Market - Growth, Trends, and Forecasts (2020 - 2025)

The Australia Veterinary Healthcare Market is Segmented on the basis of Product (Therapeutics and Diagnostics) and Animal Type (Dogs and Cats, Horses, Ruminants, Swine, Poultry, and Other Animals)

Market Snapshot

Study Period:


Base Year:



11 %

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Market Overview

Australia veterinary healthcare market is projected to lead by advancements in health technology, leading to innovations in animal healthcare and increasing animal adoption in Australia coupled with animal health spending. According to the Animal Medicine Australia 2019 Survey, the Australian households own an estimated total of 5.1 million dogs, 3.8 million cats, 11.3 million fish, 5.6 million birds, 614,000 small mammals, 364,000 reptiles and 1.8 million other pets.

Additionally, growing meat consumption, especially of chicken and pork, the risk of emerging new strains of influenza viruses, and an increase in pet health awareness among the owners are also propelling the growth of the market. Also, there is a shift in the trend toward the use of counterfeit medicines for animal health, which is usually cheap, of low quality, and are produced without adequate testing. These act as restraints for the market's growth.

Furthermore increasing government initiatives on animal health and new product launches projected to propel the growth of the market over the forecast period. For instance, The National animal health surveillance and diagnostics business plan 2016–2019 was established by the Australian government and livestock industries to guide the delivery of surveillance activities, in accordance with nationally agreed objectives and priorities. ​

In October 2019, Australian researchers  at the University of Sydney identified a newly discovered feline virus called as domestic cat hepadnavirus (DCH) might be the cause of liver cancer in cats, and that this link could lead to the development of new anti-cancer therapies. The increase in R&D in animal healthcare coupled with the availability of wide range of solutions are projected to boost the australia veterianry healthcare market over the forecast period.

Scope of the Report

As per the scope of this report, the Australian veterinary healthcare market is growing, and it comprises therapeutic and diagnostic products and solutions for companion and farm animals. Companion animals can be tamed or adopted for companionship or as house/office guards, and farm animals are raised for meat and milk-related products. Companion animals include canines, felines, and equines. Farm animals include bovine, poultry, and porcine.

By Product
By Therapeutics
Medical Feed Additives
Other Therapeutics
By Diagnostics
Immunodiagnostic Tests
Molecular Diagnostics
Diagnostic Imaging
Clinical Chemistry
Other Diagnostics
By Animal Type
Dogs and Cats
Other Animals

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Key Market Trends

Medical Feed Additive holds the Major Share in Australia Veterinary Healthcare Market

  • A wide range of medical feed additives is available, which are used in different quantities and concentrations, depending on the animal type. The nutritional feed additives mainly include amino acids, minerals and vitamins, and non-nutritional feed additives, such as antibiotics, enzymes, and acidifiers.
  • Some of the commonly used medicinal feed additives for companion animals are vitamins, antioxidants, and trace elements. Tocopherols (vitamin E) and ascorbic acid (vitamin C) are the most commonly found natural antioxidants in pet food.
  • These dietary antioxidants play a substantial role in the long-term health of dogs and cats. Some manufacturers add nutritional antioxidants, such as vitamins C and E, to pet foods, in order to promote good health and to combat free radicals. The major market players are launching novel products, which are helping the market grow.
  • Furthermore, promotion of the advanced feed additive to promote animal health and neutralise the carbon emission in the country and authorities believe that high tech livestock feed supplements will be one of the key drivers of a comprehensive strategy to reduce Australia's emissions by 2050. This positively impact the market growth over the forecast period.

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Competitive Landscape

The Australian veterinary healthcare market is majorly dominated by a few players. However, there are a few companies that are currently penetrating the market and are expected to hold substantials shares in the market. The major players are Zoetis Animal Healthcare, Merck Animal Health, Ceva Animal Health Inc., Virbac Corporation, Boehringer Ingelheim, and Elanco among others.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increase In Animal Adoption And Initiatives of Government for Animal Health

      2. 4.2.2 Advanced Technology in Animal Healthcare

    3. 4.3 Market Restraints

      1. 4.3.1 Use of Counterfeit Medicines

      2. 4.3.2 Increasing Costs of Animal Testing and Veterinary Care

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 By Therapeutics

        1. Vaccines

        2. Parasiticides

        3. Anti-infectives

        4. Medical Feed Additives

        5. Other Therapeutics

      2. 5.1.2 By Diagnostics

        1. Immunodiagnostic Tests

        2. Molecular Diagnostics

        3. Diagnostic Imaging

        4. Clinical Chemistry

        5. Other Diagnostics

    2. 5.2 By Animal Type

      1. 5.2.1 Dogs and Cats

      2. 5.2.2 Horses

      3. 5.2.3 Ruminants

      4. 5.2.4 Swine

      5. 5.2.5 Poultry

      6. 5.2.6 Other Animals


    1. 6.1 Company Profiles

      1. 6.1.1 Biomeriux SA

      2. 6.1.2 Boehringer Ingelheim

      3. 6.1.3 Elanco

      4. 6.1.4 Merck Co. Inc.

      5. 6.1.5 Vetoquinol SA

      6. 6.1.6 Virbac

      7. 6.1.7 Zoetis Inc.

      8. 6.1.8 Chemvet Australia Pty Ltd

      9. 6.1.9 Jurox Pty Ltd

      10. 6.1.10 Idexx Laboratories

  7. *List Not Exhaustive

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments

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