Australia Veterinary Healthcare Market - Growth, Trends, and Forecast (2020 - 2025)

The Market is Segmented on the basis of Product (Therapeutics and Diagnostics) and Animal Type (Dogs and Cats, Horses, Ruminants, Swine, Poultry, and Other Animals)

Market Snapshot

Study Period:


Base Year:


Major Players:

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Market Overview

Advanced technology, leading to innovations in animal healthcare, is the major factor responsible for the growth of the Australian veterinary healthcare market. iHerd is an app designed by a company in Australia, to simplify the herd management process for station owners and managers. This app allows a producer to track and monitor mobs of cattle, as they move around the farm, effectively enabling the farmer to track management interventions, such as animal health issues. Additionally, growing meat consumption, especially of chicken and pork, the risk of emerging new strains of influenza viruses, and an increase in pet health awareness among the owners are also propelling the growth of the market. There is a shifting trend toward the use of counterfeit medicines for animal health, which are usually cheap, of low quality, and are produced without adequate testing. These act as restraints for the market's growth. Australian Customs and Border Protection Service (ACBPS), the Therapeutic Goods Administration (TGA), and the Australian Pesticides and Veterinary Medicines Authority (APVMA) frequently take part in international crackdowns on fake and illegal medicines purchased through the internet.

Scope of the Report

As per the scope of this report, the Australian veterinary healthcare market is growing, and it comprises therapeutic products and solutions for companion and farm animals. Companion animals can be tamed or adopted for companionship or as house/office guards, and farm animals are raised for meat and milk-related products. Companion animals include canines, felines, and equines. Farm animals include bovine, poultry, and porcine.

By Product
By Therapeutics
Medical Feed Additives
Other Therapeutics
By Diagnostics
Immunodiagnostic Tests
Molecular Diagnostics
Diagnostic Imaging
Clinical Chemistry
Other Diagnostics
By Animal Type
Dogs and Cats
Other Animals

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Key Market Trends

Medical Feed Additive holds the Major Share in Australia Veterinary Healthcare Market

A variety of medical feed additives are available, which are used in different quantities and concentrations, depending on the animal type. The nutritional feed additives mainly include amino acids, minerals and vitamins, and non-nutritional feed additives, such as antibiotics, enzymes, and acidifiers. Some of the commonly used medicinal feed additives for companion animals are vitamins, antioxidants, and trace elements. Tocopherols (vitamin E) and ascorbic acid (vitamin C) are the most commonly found natural antioxidants in pet food. These dietary antioxidants play a substantial role in the long-term health of dogs and cats. Some manufacturers add nutritional antioxidants, such as vitamins C and E, to pet foods, in order to promote good health and to combat free radicals. The major market players are launching novel products, which are helping the market grow. In October 2015, BEC Feed Solutions launched a new feed additive in the Australian market. The product, Hilyses, is obtained from Saccharomyces cerevisiae yeast fermentation, which originates from ethanol production in Brazil.

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Competitive Landscape

The Australian veterinary healthcare market is majorly dominated by a few players. However, there are a few companies that are currently penetrating the market and are expected to hold substantials shares in the market. The major players are Zoetis Animal Healthcare, Merck Animal Health, Bayer Animal Health, Ceva Animal Health Inc., Virbac Corporation, Boehringer Ingelheim, Elanco Animal Health, and Apiam Animal Health, among others.

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increase in Pet Adoption

      2. 4.2.2 Advanced Technology in Animal Healthcare

      3. 4.2.3 Rise in the number of Initiatives by Governments and Animal Welfare Associations

    3. 4.3 Market Restraints

      1. 4.3.1 Use of Counterfeit Medicines

      2. 4.3.2 Increasing Costs of Animal Testing and Veterinary Care

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 By Therapeutics

        1. Vaccines

        2. Parasiticides

        3. Anti-infectives

        4. Medical Feed Additives

        5. Other Therapeutics

      2. 5.1.2 By Diagnostics

        1. Immunodiagnostic Tests

        2. Molecular Diagnostics

        3. Diagnostic Imaging

        4. Clinical Chemistry

        5. Other Diagnostics

    2. 5.2 By Animal Type

      1. 5.2.1 Dogs and Cats

      2. 5.2.2 Horses

      3. 5.2.3 Ruminants

      4. 5.2.4 Swine

      5. 5.2.5 Poultry

      6. 5.2.6 Other Animals


    1. 6.1 Company Profiles

      1. 6.1.1 Bayer AG

      2. 6.1.2 Boehringer Ingelheim International GmbH

      3. 6.1.3 Elanco

      4. 6.1.4 MSD Animal Health

      5. 6.1.5 Vetoquinol SA

      6. 6.1.6 Virbac

      7. 6.1.7 Zoetis Inc.

    2. *List Not Exhaustive

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments

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