Australia Endoscopy Devices Market Size and Share

Australia Endoscopy Devices Market (2025 - 2030)
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Australia Endoscopy Devices Market Analysis by Mordor Intelligence

Australia endoscopy devices market size is valued at USD 741.64 million in 2025 and is forecast to advance to USD 970.68 million by 2030, expanding at a 5.53% CAGR. The trajectory reflects a mature yet innovative field where reimbursement security, state capital spending, and private-sector competition intersect. Demand is anchored by the National Bowel Cancer Screening Program, which draws more than 2.5 million participants each year. Hospitals accelerate replacement cycles for high-definition endoscopes, while AI-ready visualization platforms gain traction as providers chase higher adenoma detection rates. Reprocessing cost inflation tilts some buyers toward single-use scopes, even as sustainability goals temper disposable adoption. Regulatory complexity rises after the Therapeutic Goods Administration (TGA) activated its Unique Device Identification (UDI) system in March 2025, elevating compliance hurdles for late entrants.

Key Report Takeaways

  • By device type, endoscopes captured 42.55% of Australia endoscopy devices market share in 2024. Visualization equipment is projected to grow at a 9.25% CAGR through 2030. 
  • By application, gastroenterology commanded 49.53% share of the Australia endoscopy devices market size in 2024 and is poised for steady 5.1% growth through 2030. Pulmonology is forecast to expand at a 9.85% CAGR to 2030. 
  • By end user, hospitals held 60.63% revenue share in 2024, while ambulatory surgery centers are set to advance at a 10.17% CAGR through 2030.

Segment Analysis

By Device Type: Endoscopes Hold the Line while Visualization Surges

Endoscopes generated 42.55% of Australia endoscopy devices market revenue in 2024, cementing their status as procedural bedrock across GI, respiratory, and urologic specialties. Flexible designs dominate because they serve multiple lumens, whereas rigid scopes retain value for ENT and orthopedic work. Hospitals refresh flagship models to gain 4K imaging chips and narrow-band filters that elevate mucosal detail. The Australia endoscopy devices market size for endoscopes is projected to reach USD 414 million by 2030, sustaining 4.7% growth. Capsule scopes gain momentum under remote-screening initiatives; Queensland shipped hundreds to remote patients in 2024, sidestepping the need for in-clinic staffing. Robot-assisted prototypes from Endogene tease future demand for self-advancing systems that shorten procedure time and lower patient discomfort.

Visualization equipment grows fastest at 9.25% CAGR because AI modules, big-data archiving, and streaming capability revolutionize image workflows. Hospitals link towers to PACS cloud archives, letting surgeons replay clips for morbidity meetings and insurance documentation. The Australia endoscopy devices market now values a console not merely as a video source but as a data node, which intensifies refresh cycles whenever new chipsets or AI licenses debut. Operative accessories such as irrigation pumps and insufflators remain stable earners because volume growth offsets price compression. The TGA’s UDI mandate from 2025 forces barcode scanners onto workstations, nudging hospitals to pick vendors that integrate tracking software natively.

Australia Endoscopy Devices Market: Market Share by Device Type
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By Application: Gastroenterology Rules but Pulmonology Accelerates

Gastroenterology accounted for 49.53% of Australia endoscopy devices market sales in 2024 on the back of compulsory bowel-cancer surveillance. Colonoscopy reimbursement at USD 285.70 per case safeguards margins, while therapeutic mucosal resection at USD 584.60 incentivizes advanced kit upgrades. The segment’s maturity invites premium pricing for AI-aided polyp detection, which providers market as quality differentiators. Tasmania processed 13,394 GI procedures in FY 2023–24, up 3% on plan, showing latent demand met by capacity expansion. The Australia endoscopy devices market share for gastroenterology is predicted to edge down slightly as other specialties grow faster, yet absolute spending climbs on equipment sophistication.

Pulmonology leads growth with a 9.85% CAGR because lung-cancer screening protocols widened eligibility after pandemic-linked respiratory awareness surged. Navigation bronchoscopy platforms fuse CT data with real-time scope tracking, raising diagnostic yield for small nodules. Public campaigns on COPD management encourage earlier bronchoscopic interventions such as valve placement, spurring demand for specialty catheters. ENT and orthopedic procedures hold modest shares but benefit from 3D rigid scopes that cut operating-theater time. Gynecology emerges as a suburban clinic service line where office hysteroscopy kits enable one-stop diagnosis and therapy, a model aligned with ASC expansion.

By End User: Hospitals Command yet ASCs Emerge

Hospitals controlled 60.63% of Australia endoscopy devices market turnover in 2024, supported by NSW’s AUD 12.4 billion capital program that funds tower replacements and sterile reprocessing rooms. Major systems such as Austin Health are constructing purpose-built suites within the Harold Stokes redevelopment, embedding unidirectional instrument flow to cut infection risk. Private hospitals dominate throughput—70% of national procedures—leveraging brand reputation and 24/7 ICU backup for complex cases. The Australia endoscopy devices market size for hospital end users will exceed USD 550 million by 2030, yet growth decelerates as outpatient models siphon routine volume.

Ambulatory surgery centers ride a 10.17% CAGR wave because insurers push site-neutral payments and patients value same-day discharge. Single-use scopes dovetail with ASC economics by removing sterilizer capital and staff, freeing floor space for revenue-producing rooms. The TGA’s classification framework ensures ASCs maintain compliance without the documentation burden hospitals shoulder. Office-based clinics take smaller slices, driven by capsule endoscopy and cystoscopy services that fit within primary-care workflows. As rural tele-endoscopy gains momentum, community hospitals may leapfrog to portable towers rather than mimicking metro megacenters, creating a niche for scaled-down consoles.

Australia Endoscopy Devices Market: Market Share by End User
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Note: Segment shares of all individual segments available upon report purchase

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Geography Analysis

Sydney, Melbourne, and Brisbane host most high-volume endoscopy suites, generating more than 60% of Australia endoscopy devices market revenue. Urban density yields patient volumes that justify 4K towers, AI subscriptions, and in-house sterilization hubs. Olympus chose Melbourne for its “Sapphire” reprocessing facility, affirming the city’s biomedical cluster and matching hospitals’ infection-control focus. The plant complies with AS 5369 and ISO 13485, ensuring guaranteed sterility that public tenders increasingly demand.

Rural and remote regions grapple with specialist shortages. Queensland Health’s remote capsule pipeline illustrates a technology fix that sidesteps workforce scarcity, but advanced therapeutic cases still transfer to metro centers. Telehealth infrastructure—6,000+ videoconference endpoints—enables supervised procedures, yet bandwidth and medico-legal frameworks limit adoption for complex interventions. South West Healthcare’s protracted specialist vacancies signal persistent maldistribution despite incentive packages.

State funding disparities influence equipment cycles. NSW’s AUD 12.4 billion infrastructure outlay finances next-generation towers, whereas smaller states rely more on federal grants and private philanthropy. The National Clinical Quality Registry program injects AUD 40 million to collect outcome data, nudging rural hospitals to install scopes that integrate with registry APIs. Private-insurance penetration peaks in urban areas, fostering premium service adoption; public-reliant regions gravitate to cost-efficient, reusable devices with extended life spans.

Competitive Landscape

The Australia endoscopy devices market shows moderate concentration. Olympus, Fujifilm, and Stryker Corporation jointly hold significant revenue share, leveraging bundled scope-tower-service contracts and nationwide field engineering teams. Hospitals prefer one-stop procurement to minimize multi-vendor compatibility headaches, giving incumbents leverage. Olympus’ Sapphire center vertically integrates reprocessing, locking customers into long-term scope exchanges and reducing third-party washer reliance.

Challengers deploy AI and single-use narratives. Medtronic and Pentax Medical promote plug-and-play disposables for duodenoscopy, pitching infection-risk elimination. Optiscan positions its confocal endomicroscope as a leap toward optical biopsies, supported by CRC-P funding. TGA’s UDI rule raises registration overhead, squeezing startups that lack regulatory muscle, which could spark consolidation or OEM partnerships.

Strategic moves continue. Pentax Medical registered an automated flushing sink in June 2025, broadening its consumables ecosystem. Boston Scientific pilots subscription models bundling AI licenses with capital gear, easing hospitals’ cash-flow concerns. Rural service gaps attract tele-endoscopy platform vendors who integrate cloud PACS, satellite links, and ruggedized scopes, yet reimbursement ambiguity hinders scale.

Australia Endoscopy Devices Industry Leaders

  1. Stryker Corporation

  2. FUJIFILM Holdings Corporation

  3. Olympus Corporation

  4. Medtronic Plc.

  5. Hoya Group (PENTAX Medical)

  6. *Disclaimer: Major Players sorted in no particular order
Australia Endoscopy Devices Market Concentration
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Recent Industry Developments

  • June 2025: Pentax Medical Singapore registered an endoscope flushing/rinsing sink system with the TGA, enhancing Australian reprocessing workflows.
  • September 2024: Olympus Australia inaugurated “Sapphire,” its first flexible endoscope sterilization facility in Melbourne, offering turnkey sterile scope supply.

Table of Contents for Australia Endoscopy Devices Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Adoption of Minimally-Invasive Surgery
    • 4.2.2 Growing GI-Cancer Screening Programs
    • 4.2.3 Shift To Single-Use Endoscopes for Infection Control
    • 4.2.4 AI-Assisted Real-Time Lesion Detection
    • 4.2.5 Public-Private Funding for Rural Tele-Endoscopy
  • 4.3 Market Restraints
    • 4.3.1 High Capital & Reprocessing Costs
    • 4.3.2 Shortage of Advanced-Endoscopy Specialists
    • 4.3.3 Stringent TGA Device-Approval Timelines
    • 4.3.4 Sustainability Push Curbing Single-Use Plastics
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry

5. Market Size & Growth Forecasts (Value, USD)

  • 5.1 By Device Type
    • 5.1.1 Endoscopes
    • 5.1.1.1 Rigid Endoscopes
    • 5.1.1.2 Flexible Endoscopes
    • 5.1.1.3 Capsule Endoscopes
    • 5.1.1.4 Robot-assisted Endoscopes
    • 5.1.2 Endoscopic Operative Devices
    • 5.1.2.1 Irrigation / Suction Systems
    • 5.1.2.2 Access Devices
    • 5.1.2.3 Wound Protectors
    • 5.1.2.4 Insufflation Devices
    • 5.1.2.5 Operative Manual Instruments
    • 5.1.2.6 Other Operative Devices
    • 5.1.3 Visualization Equipment
  • 5.2 By Application
    • 5.2.1 Gastroenterology
    • 5.2.2 Pulmonology
    • 5.2.3 Orthopedic Surgery
    • 5.2.4 Cardiology
    • 5.2.5 ENT Surgery
    • 5.2.6 Gynecology
    • 5.2.7 Other Applications
  • 5.3 By End User
    • 5.3.1 Hospitals
    • 5.3.2 Ambulatory Surgery Centres
    • 5.3.3 Office-based / Out-patient Clinics

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 6.3.1 Ambu A/S
    • 6.3.2 Arthrex Inc.
    • 6.3.3 B. Braun Melsungen AG
    • 6.3.4 Boston Scientific Corp.
    • 6.3.5 Conmed Corp.
    • 6.3.6 Cook Medical LLC
    • 6.3.7 EndoMed Systems GmbH
    • 6.3.8 FUJIFILM Holdings Corp.
    • 6.3.9 Hoya Corp (Pentax Medical)
    • 6.3.10 Johnson & Johnson (Ethicon)
    • 6.3.11 Karl Storz GmbH & Co. KG
    • 6.3.12 Medtronic plc
    • 6.3.13 Olympus Corporation
    • 6.3.14 Richard Wolf GmbH
    • 6.3.15 Smith & Nephew plc
    • 6.3.16 STERIS plc
    • 6.3.17 Stryker Corporation

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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Australia Endoscopy Devices Market Report Scope

As per the scope of the report, endoscopic devices are minimally invasive that can be inserted into natural openings of the human body, to observe an internal organ or a tissue in detail. Endoscopic surgeries are performed for imaging procedures and minor surgeries. The Australia endoscopy devices market is segmented by type of device (endoscopes (rigid endoscope, flexible endoscope, capsule endoscope, robot-assisted endoscope), endoscopic operative devices (irrigation/suction system, access device, wound protector, insufflation device, operative manual instrument, other endoscopic operative devices), and visualization equipment), and application (gastroenterology, pulmonology, orthopedic surgery, cardiology, ENT surgery, gynecology, and other applications). The report offers the value (in USD million) for the above segments.

By Device Type
Endoscopes Rigid Endoscopes
Flexible Endoscopes
Capsule Endoscopes
Robot-assisted Endoscopes
Endoscopic Operative Devices Irrigation / Suction Systems
Access Devices
Wound Protectors
Insufflation Devices
Operative Manual Instruments
Other Operative Devices
Visualization Equipment
By Application
Gastroenterology
Pulmonology
Orthopedic Surgery
Cardiology
ENT Surgery
Gynecology
Other Applications
By End User
Hospitals
Ambulatory Surgery Centres
Office-based / Out-patient Clinics
By Device Type Endoscopes Rigid Endoscopes
Flexible Endoscopes
Capsule Endoscopes
Robot-assisted Endoscopes
Endoscopic Operative Devices Irrigation / Suction Systems
Access Devices
Wound Protectors
Insufflation Devices
Operative Manual Instruments
Other Operative Devices
Visualization Equipment
By Application Gastroenterology
Pulmonology
Orthopedic Surgery
Cardiology
ENT Surgery
Gynecology
Other Applications
By End User Hospitals
Ambulatory Surgery Centres
Office-based / Out-patient Clinics
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Key Questions Answered in the Report

What is the current value of the Australia endoscopy devices market?

The market stands at USD 741.64 million in 2025 and is on course to reach USD 970.68 million by 2030.

Which device category leads sales?

Endoscopes remain the top category, accounting for 42.55% of 2024 revenue.

Why are single-use endoscopes gaining interest?

They remove reprocessing-related infection risks and can be cost-competitive in low-volume or high-risk settings, although sustainability concerns persist.

How fast are ambulatory surgery centers expanding their endoscopy volumes?

Procedures performed in ASCs are projected to grow at a 10.17% CAGR through 2030.

Which application segment is growing the quickest?

Pulmonology shows the fastest rise, with a 9.85% CAGR expected through 2030, driven by lung-cancer screening and COPD management.

What impact does the TGA's UDI rule have on suppliers?

It raises compliance costs and documentation requirements, favoring manufacturers with established quality systems and potentially accelerating market consolidation.

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