Market Snapshot

Study Period:

2016-2024

Base Year:

2018

CAGR (2019-2024):

11.19%

Largest Market:

China

Key Players:

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Asia-Pacific Processed Meat Market

Asia-Pacific Processed Meat Market is anticipated to register a CAGR of 11.19%, during the forecast period, 2019-2024.

Increasingly busy urban lifestyles in Asia-Pacific have resulted in consumers opting for convenient food that does not expend time for cooking or preparation. The rising preference for ready-to-eat meals is fuelling the processed meat products market.
The major attributes that consumers look for in convenience foods are ease of use, packaging, nutritional value, safety, variety, and product appeal. Processed meat products are prepared by adding various preservatives at specific conditions and few of them need an efficient supply chain and storage to retain their properties.

Scope of the Report

Asia-Pacific processed meat market is segmented on the basis of product type, and geography. On the basis of product type, the market is classified as poultry, beef, pork, and others. In the Asia-Pacific region, poultry meat comprises the majority of the demand.

By Product Type
		Poultry
		Beef
		Pork
		Mutton
		Others

Geography

Asia Pacific
	India
	China
	Japan
	Australia
	Rest of Asia-Pacific

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Key Market Trends

Growing Demand for Convenience Foods

The reason for the growth of processed meat in Asia-Pacific can be attributed to shifting consumer trends and the emergence of ‘snacking’. Consumers who work far from home, or have other obligations, tend to opt for a quick and easy snack, as opposed to a larger meal that takes time to prepare. 8 in 10 metro Thais and 7 in 10 Indonesians snack at least once a day. The major attributes that consumers look for in convenience foods are ease of use, packaging, nutritional value, safety, variety and product appeal. Processed meat products are prepared by adding various preservatives at specific conditions and few of them need an efficient supply chain and storage to retain their properties.

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China Holds the Largest Share in Processed Meat Market

Innovation within the chilled meat categories has increased over the years, and Asia-Pacific has the highest growth potential in this category, globally. Asia-Pacific was the second most active region, globally, in terms of chilled and frozen processed meat categories. The major companies are promoting the health benefits of animal proteins in countries, like India to increase the growth of the market. The rising demand for organic livestock is an opportunity for vendors to increase their market share.Moreover, new product development accounts for 24% share of the total processed meat product innovations, led by China, Thailand, South Korea, Vietnam, and Philippines.

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Competitive Landscape

Asia-Pacific processed meat market is fragmented, with a considerable number of regional small-medium scale players and also key global players. Some of the major key players in the processed meat market are BRF S.A., Cargill Inc., Cherkizovo Group, Foster Farms, Hormel Foods, Marfrig Group, National Beef, Nippon Meat Packers Inc., Perdue Farms, Pilgrim’s Pride, Sadia S.A., Sanderson Farms Inc., Shuanghui International, Smithfield Foods Inc., and Tyson Foods Inc., among others.

Major Players

* Complete list of players covered available in the table of contents below

1. INTRODUCTION
1. 1.1 Study Deliverables
2. 1.2 Study Assumptions
3. 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
1. 3.1 Market Overview
4. MARKET DYNAMICS
1. 4.1 Market Drivers
2. 4.2 Market Restraints
3. 4.3 Porter's Five Force Analysis
  1. 4.3.1 Threat of New Entrants
  2. 4.3.2 Bargaining Power of Buyers/Consumers
  3. 4.3.3 Bargaining Power of Suppliers
  4. 4.3.4 Threat of Substitute Products
  5. 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
1. 5.1 By Product Type
  1. 5.1.1 Poultry
  2. 5.1.2 Beef
  3. 5.1.3 Pork
  4. 5.1.4 Mutton
  5. 5.1.5 Others
2. 5.2 Geography
  1. 5.2.1 Asia Pacific
    1. 5.2.1.1 India
    2. 5.2.1.2 China
    3. 5.2.1.3 Japan
    4. 5.2.1.4 Australia
    5. 5.2.1.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
1. 6.1 Most Active Companies
2. 6.2 Most Adopted Strategies
3. 6.3 Market Share Analysis
4. 6.4 Company Profiles
  1. 6.4.1 BRF S.A.
  2. 6.4.2 Cargill Inc.
  3. 6.4.3 Cherkizovo Group
  4. 6.4.4 Foster Farms
  5. 6.4.5 Hormel Foods
  6. 6.4.6 Marfrig Group
  7. 6.4.7 National Beef
  8. 6.4.8 Pilgrim's Pride
  9. 6.4.9 Sadia S.A.
  10. 6.4.10 Sanderson Farms Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS