Market Overview
| Study Period | 2020 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 175.52 Billion |
| Market Size (2030) | USD 185.36 Billion |
| Growth Rate (2025 - 2030) | 1.10% CAGR |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Asia-Pacific Poultry Meat Market Analysis by Mordor Intelligence
The Asia-Pacific poultry meat market size stands at USD 175.52 billion in 2025 and is forecast to reach USD 185.36 billion by 2030, reflecting a 1.10% CAGR through the period. Despite slowing population growth, the market remains supported by consistent household demand, strong regional supply chains, and favorable food-security policies. Rising urban incomes are driving increased adoption of value-added products, while the ongoing expansion of quick-service restaurants (QSRs) continues to fuel demand for commodity cuts. A growing focus on health and a preference for protein-rich diets are encouraging consumers to choose poultry over red meat. Additionally, heightened awareness of food safety and demand for low-fat, antibiotic-free protein options are attracting health-conscious buyers to poultry products. Integrated production models, covering the entire supply chain from feed to retail, are improving traceability, product safety, and operational efficiency. Investments in cold-chain infrastructure are minimizing spoilage and expanding geographic reach, thereby increasing profit margins for integrated processors. Meanwhile, gradual technological advancements, such as precision feeding and renewable energy integration, are enhancing productivity and ensuring compliance with environmental standards, helping operators mitigate the impact of subdued volume growth.
Key Report Takeaways
- By product type, fresh chilled chicken held 49.28% of poultry meat market share in 2024, whereas processed chicken is projected to grow at a 2.18% CAGR to 2030.
- By distribution channel, on-trade accounted for 59.74% of poultry meat market size in 2024, while off-trade is forecast to expand at a 1.66% CAGR through 2030.
- By geography, China led with a 39.21% share of the poultry meat market in 2024; India records the fastest projected CAGR at 2.95% between 2025 and 2030.
Asia-Pacific Poultry Meat Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Expansion of QSR and food-service chains | +0.3% | Asia-Pacific core, with spillover to urban centers | Medium term (2-4 years) |
| Changing lifestyle and a protein-rich diet shift | +0.2% | Asia-Pacific, with early gains in India, Indonesia, Philippines | Long term (≥ 4 years) |
| Innovations and technological advancements | +0.2% | Asia-Pacific, concentrated in Thailand, China, Japan | Medium term (2-4 years) |
| Precision livestock farming and IoT adoption | +0.1% | Developed Asia-Pacific markets, expanding to emerging economies | Long term (≥ 4 years) |
| Government subsidies for antibiotic-free poultry | +0.1% | National programs in Australia, Japan, selective in China | Short term (≤ 2 years) |
| Expansion of cold chain infrastructure | +0.2% | Asia-Pacific core, critical for India and Southeast Asia | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Understand The Key Trends Shaping This Market
Download PDF
Expansion of QSR and food-service chains
The rapid growth of quick-service restaurants (QSRs) across the Asia-Pacific region is creating stable, high-volume demand channels. In 2024, Japan has 73,070 businesses operating in the restaurant sector, according to the Ministry of Internal Affairs and Communications[1]Source: Ministry of Internal Affairs and Communications, "Annual business survey 2024", soumu.go.jp. This development not only stabilizes producer revenues but also drives production scale optimization. For example, McDonald's expansion into tier-2 cities in India and KFC's aggressive growth in Southeast Asia have resulted in consistent chicken demand, reducing price volatility for producers. Additionally, Jollibee's strategic collaborations, such as its joint venture with Cargill, highlight a growing trend of QSR chains vertically integrating to secure supply chains and capture processing margins. This shift particularly benefits processors that meet standardized specifications and comply with food safety certifications. The industry's shift toward delivery-focused models has increased per-outlet chicken consumption, driven by simplified menus that focus on core protein offerings. However, the expansion of QSRs has also heightened competition among suppliers, intensifying margin pressures and favoring the most efficient operations.
Changing lifestyle and protein-rich diet shift
Urbanization and rising incomes are transforming dietary habits across the Asia-Pacific region, with chicken becoming the preferred protein. Its cost-effectiveness compared to beef and its cultural suitability, unlike pork in certain religious settings, contribute to its growing popularity. As disposable per capita incomes rise, more consumers in the Asia-Pacific can afford modern lifestyles characterized by greater convenience, frequent dining out, and the consumption of processed and ready-to-eat foods. Poultry meat, especially processed formats, aligns with these trends due to its adaptability across fast food, home meals, and ready-meal categories. In 2024, India's GDP per capita stood at USD 2,711.41, according to the IMF[2]Source: International Monetary Fund (IMF), "World Economic Outlook Database April 2025", imf.org. Similar trends are evident in the Philippines and Vietnam, where poultry is expected to account for approximately 60% of the region's meat production growth through 2032. This dietary shift is driving a sustained rise in demand, particularly for processed and convenient products that suit urban lifestyles. Additionally, the growing preference for health-conscious options is fueling demand for premium products such as antibiotic-free and organic chicken. Regional producers who enter these value-added segments early can secure higher margins and establish brand loyalty before the markets fully mature.
Innovations and technological advancements
Poultry production is swiftly moving from traditional automation to advanced, data-driven systems. These innovations not only enhance feed conversion ratios but also aim to lower mortality rates. A case in point is CP Foods, which has adopted 100% renewable energy at its facilities in Thailand. This move underscores a broader trend: technology in poultry isn't just about efficiency anymore; it's also about bolstering sustainability credentials, a factor that's increasingly swaying B2B purchasing choices. In developed markets such as Japan and Australia, larger poultry operations are standardizing smart monitoring systems. These systems, equipped with IoT sensors, oversee environmental controls and health tracking. Furthermore, the use of artificial intelligence for predictive health management and automated feeding is not just streamlining operations but also slashing labor costs and enhancing consistency. Genetic advancements are further propelling faster growth rates and superior feed conversion. These technology advances give early adopters a competitive edge but require significant capital, potentially driving industry consolidation and favoring larger, more capable operators.
Precision livestock farming and IoT adoption
In the Asia-Pacific, increasing poultry meat consumption is fueling the adoption of Precision Livestock Farming (PLF) and IoT technologies in the poultry sector. According to the Organization for Economic Co-operation and Development, Australia's per capita poultry meat consumption reached 31.5 kg in 2024[3]Source: Organization for Economic Co-operation and Development, "Meat consumption", oecd.org. Rapid growth in poultry meat consumption in populous countries such as China, India, and Indonesia is pushing producers to improve production efficiency while maintaining quality. Precision farming technologies signify a major shift from reactive to predictive management, optimizing resource utilization and prioritizing animal welfare. IoT sensors that monitor temperature, humidity, air quality, and bird behavior enable real-time adjustments, helping to prevent disease outbreaks, improve growth conditions, and reduce both mortality rates and antibiotic use. Betagro's recent USD 297 million investment in a facility in Thailand highlights the industry's scale of commitment, with the facility featuring smart machine technology for real-time monitoring and control. These advanced systems generate extensive data, which, when analyzed, identifies opportunities for optimization in feed formulation, environmental control, and health management protocols. \
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Extensive antibiotic use in poultry | -0.2% | Asia-Pacific, with regulatory pressure in developed markets | Medium term (2-4 years) |
| Avian-influenza outbreak cycles | -0.3% | Asia-Pacific, with acute impacts in outbreak regions | Short term (≤ 2 years) |
| Environmental impact concerns | -0.1% | Developed Asia-Pacific markets, expanding regulatory focus | Long term (≥ 4 years) |
| Volatile feed-grain prices | -0.2% | Asia-Pacific, with acute impacts on import-dependent markets | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Avian-influenza outbreak cycles
Outbreaks of highly pathogenic avian influenza result in significant and immediate disruptions to supply chains, triggering trade restrictions, large-scale culling operations, and a decline in consumer confidence. These issues often persist well beyond the containment of the disease. The economic repercussions extend far beyond direct losses, encompassing movement restrictions, increased costs associated with biosecurity measures, and prolonged closures of export markets, which can last for several months after the outbreaks are brought under control. Japan has adopted a regionalization strategy that limits trade restrictions to specific affected municipalities rather than imposing them on entire states. This policy evolution aims to reduce economic disruption while maintaining effective disease control measures. The recurring nature of these outbreaks introduces a high degree of uncertainty, complicating long-term planning and investment decisions for stakeholders. Producers equipped with advanced biosecurity systems and geographically diversified operations are better positioned to sustain their market share during such outbreaks. Conversely, smaller operations face significant existential risks, as infections at a single site can severely impact their viability.
Volatile feed-grain prices
Feed costs, which constitute 60-70% of total production expenses, make grain price volatility a critical factor influencing margins for poultry operations in the region. Import-reliant markets, such as Japan and Southeast Asian countries, are particularly vulnerable to global commodity cycles. Fluctuations in corn and soybean prices directly affect profitability in these markets. DSM-Firmenich notes that feed grain price cycles result in predictable periods of margin compression, disproportionately impacting smaller producers with limited hedging options. The Russia-Ukraine conflict highlights this issue, as its effects on fertilizer and grain markets demonstrate how geopolitical events can create prolonged cost pressures, driving production adjustments and market consolidation. Integrated producers with captive feed mills and commodity trading capabilities maintain a competitive advantage during such volatile periods. Meanwhile, contract growers often face margin pressures that may force them to exit the industry. Although alternative feed ingredients and improved feed conversion technologies offer partial relief, they cannot fully protect operations from the fluctuations of global commodity markets.
Segment Analysis
By Product Type: Fresh Dominance Faces Processed Growth
Fresh chilled products hold a dominant 49.28% market share in 2024, highlighting the strong preference among Asian consumers for quality and freshness. Consumers often view fresh chilled poultry as less chemically treated and more traceable in origin, aligning with the increasing focus on food safety and health. At the same time, the processed chicken segment is growing steadily, with a 2.18% CAGR projected through 2030. This growth reflects a shift towards convenience and value-added products, driven by urbanization and changing household structures. Time-constrained urban consumers favor nuggets, sausages, and marinated products for their longer shelf life, consistent quality, and ease of preparation. Frozen products occupy a middle ground, offering extended storage while retaining sensory attributes closer to fresh items, which processed alternatives often lack.
In developed markets, deli meats and meatballs are emerging as premium processed options, supported by stringent food safety standards and advanced cold chain infrastructure. The growth of processed products highlights successful innovation that meets specific consumer needs while delivering higher margins compared to fresh commodity products. Canned products maintain a stable but limited presence, primarily serving emergency preparedness and long-term storage purposes. These segmentation trends indicate that companies aiming for growth must excel in both fresh product efficiency and processed product innovation to capture opportunities across the market spectrum.
Note: Segment shares of all individual segments available upon report purchase
Get Detailed Market Forecasts at the Most Granular Levels
Download PDF
By Distribution Channel: Foodservice Leads Retail Expansion
On-trade channels hold a 59.74% market share in 2024, emphasizing the region's strong restaurant, hotel, and institutional foodservice sectors that consistently generate high-volume demand. Rapid urbanization and changing dining preferences have led to increased poultry meat consumption in quick-service restaurants, institutional catering, and other on-trade settings. At the same time, off-trade channels are growing at a 1.66% CAGR through 2030, driven by retail modernization and shifting consumer shopping preferences toward supermarkets and online platforms. Hotels and restaurants ensure predictable demand volumes with standardized specifications, enabling producers to streamline operations for consistent quality and timely deliveries. Urbanization and changing lifestyles have made cafes and quick-service restaurants the fastest-growing subsegment in the on-trade category, as more consumers opt for dining away from home.
Supermarkets and hypermarkets drive off-trade growth by leveraging cold chain investments and private label strategies. These approaches not only establish direct relationships with producers but also provide consumers with a broader product range at competitive prices. Online stores have become the most dynamic off-trade channel, experiencing a surge during the COVID-19 pandemic and maintaining growth momentum due to the permanent shift toward digital shopping. Convenience stores cater to urban consumers, often offering premium-priced items for immediate consumption. Additionally, traditional wet markets, while less prominent than modern retail, remain vital in many Asian countries. This evolving market landscape necessitates that producers develop tailored strategies, balancing institutional sales efficiency with strong retail brand building, to capitalize on market opportunities.
Get Detailed Market Forecasts at the Most Granular Levels
Download PDF
Geography Analysis
China holds a 39.21% market share in 2024, highlighting its extensive domestic consumption and integrated production systems. However, the nation's mature market characteristics limit its growth potential compared to emerging regional economies. China's sophisticated cold chain infrastructure and processing capabilities establish competitive benchmarks that influence regional development trends. Meanwhile, Japan and South Korea, as premium market segments, exhibit high per-capita consumption and strict quality standards, enabling compliant producers to secure price premiums. These developed markets also serve as platforms for testing innovative products and production technologies, which later disseminate across the region.
India, with a forecasted 2.95% CAGR through 2030, leads the region in growth rates. This growth is driven by rapid urbanization, increasing incomes, and a dietary shift toward affordable animal proteins. The expanding Indian market creates opportunities for both domestic producers and regional exporters, particularly as improved cold chain connectivity links production hubs with consumption centers. Thailand and Indonesia, supported by significant production bases, cater to both domestic and export markets, benefiting from competitive feed costs and established processing infrastructure. Meanwhile, the Philippines and Vietnam are positioned for strong growth as economic development drives transitions in protein consumption.
Australia and New Zealand occupy specialized roles as premium producers, leveraging advanced animal welfare standards and disease-free status to access high-value export markets. Singapore functions as a regional trading hub and a premium consumption market, while emerging markets like Cambodia and Myanmar, despite their limited production capacity, present untapped opportunities. This geographic diversity offers multiple growth pathways while necessitating tailored market entry and development strategies that align with local consumption patterns, regulatory frameworks, and competitive dynamics.
Competitive Landscape
The Asia-Pacific poultry meat market is fragmented, with multinational integrators and regional specialists competing across various value chain segments and geographic areas. Charoen Pokphand Group's strong presence in Thailand and its expansion across Southeast Asia highlight how regional leaders can utilize local market expertise and government connections to establish sustainable competitive advantages. Cargill's joint ventures and processing investments illustrate how multinational companies combine global expertise with local partnerships to address regulatory requirements and cultural preferences. The major players in the market include Charoen Pokphand Foods, Baiada Poultry, Suguna Foods Private Limited, Inghams Group, and Tyson Foods Inc.
Leading companies are prioritizing the expansion of production capabilities by building new facilities and forming strategic partnerships across the region. Product innovation remains a significant trend, with companies introducing value-added poultry products such as air-fried chicken bites and ready-to-cook options to cater to changing consumer preferences. Investments in automated facilities and modernized processing plants with advanced food safety protocols demonstrate operational agility. Companies are also adopting vertical integration strategies by establishing feed mills, hatcheries, and processing units to gain better control over the supply chain. Geographic expansion, driven by both organic growth and acquisitions in high-potential markets like China and Southeast Asia, continues to influence the competitive landscape. The focus on halal certification and compliance with regional food safety standards underscores the importance of meeting local market requirements.
Technology adoption is shaping competitive differentiation, with leading companies investing in precision farming, renewable energy systems, and data analytics to enhance production efficiency and sustainability. Opportunities exist in processed product innovation, antibiotic-free production systems, and penetrating emerging markets where infrastructure development is creating new demand centers. Smaller regional players can remain competitive by specializing in local markets, targeting premium product segments, or focusing on specific value chain functions such as specialized processing or distribution services.
Asia-Pacific Poultry Meat Industry Leaders
-
Suguna Foods Private Limited
-
Tyson Foods Inc.
-
Charoen Pokphand Foods
-
Baiada Poultry
-
Inghams Group
- *Disclaimer: Major Players sorted in no particular order
Need More Details on Market Players and Competitors?
Download PDF
Recent Industry Developments
- March 2025: Betagro, a prominent player in the agri-food industry, has inaugurated a state-of-the-art processing facility in Lampang province, Thailand, with an investment of USD 297 million. This facility, equipped with advanced smart machine technology, boasts a daily capacity of processing 50,000 birds. Additionally, it features solar power generation and integrated waste management systems, underscoring Betagro's commitment to bolstering the supply chain stability in northern Thailand.
- November 2024: BRF S.A. has signed a binding agreement to acquire a processed foods factory located in China's Henan province for USD 43 million. BRF expects these investments to result in a doubling of the factory's capacity.
- October 2024: Cargill Inc. advanced poultry farming standards in Thailand with its pilot farm. The facility features over 70 pens, along with grain silos and dedicated water lines for each trial.
- October 2024: Sojitz Corporation expanded its poultry operations in Vietnam by increasing production capacity and strengthening cold chain infrastructure to address growing domestic and regional export demands.
Asia-Pacific Poultry Meat Market Report Scope
Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, South Korea are covered as segments by Country.
Product Type
| Canned | |
| Fresh Chilled | |
| Frozen | |
| Processed | Deli Meats |
| Marinated/ Tenders | |
| Meatbolls | |
| Nuggets | |
| Sausages | |
| Other Processed Meat |
Distribution Channel
| Off-Trade | Supermarket/ Hypermarket |
| Convenience Store | |
| Online Store | |
| Other Off-Trade Channels | |
| On-Trade | Hotel |
| Restaurants | |
| Cafes | |
| Other On-Trade Channels |
By Country
| China |
| Japan |
| India |
| Thailand |
| Singapore |
| Indonesia |
| South Korea |
| Australia |
| New Zealand |
| Rest of Asia-Pacific |
| Product Type | Canned | |
| Fresh Chilled | ||
| Frozen | ||
| Processed | Deli Meats | |
| Marinated/ Tenders | ||
| Meatbolls | ||
| Nuggets | ||
| Sausages | ||
| Other Processed Meat | ||
| Distribution Channel | Off-Trade | Supermarket/ Hypermarket |
| Convenience Store | ||
| Online Store | ||
| Other Off-Trade Channels | ||
| On-Trade | Hotel | |
| Restaurants | ||
| Cafes | ||
| Other On-Trade Channels | ||
| By Country | China | |
| Japan | ||
| India | ||
| Thailand | ||
| Singapore | ||
| Indonesia | ||
| South Korea | ||
| Australia | ||
| New Zealand | ||
| Rest of Asia-Pacific | ||
Need A Different Region or Segment?
Customize Now
Market Definition
- Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.).
- Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market.
- Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.
- Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.
| Keyword | Definition |
|---|---|
| A5 | It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score. |
| Abbatoir | It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption. |
| Acute Hepatopancreatic Necrosis Disease (AHPND) | It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds. |
| African Swine Fever (ASF) | It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family. |
| Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
| Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark |
| Bacon | It is salted or smoked meat that comes from the back or sides of a pig |
| Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
| Bologna | It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal. |
| Bovine spongiform encephalopathy (BSE) | It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion. |
| Bratwurst | It refers to a type of German sausage made from pork, beef or veal. |
| BRC | British Retail Consortium |
| Brisket | It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts. |
| Broiler | It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production. |
| Bushel | It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg |
| Carcass | It refers to the dressed body of a meat animal from which butchers trim the meat |
| CFIA | Canadian Food Inspection Agency |
| Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
| Chuck Steak | It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow |
| Corned Beef | It refers to beef brisket cured in brine and boiled, typically served cold. |
| CWT | Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg |
| Drumstick | It refers to a chicken leg without the thigh. |
| EFSA | European Food Safety Authority |
| ERS | Economic Research Service of the USDA |
| Ewe | It is an adult female sheep. |
| FDA | Food and Drug Administration |
| Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
| Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Forage | It refers to animal feed. |
| Foreshank | It is the upper part of the foreleg of cattle |
| Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gizzard | It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird. |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley |
| Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
| Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
| Ham | It refers to the pork meat taken from the leg of a pig. |
| HoReCa | Hotels, Restaurants and Cafes |
| Jerky | It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage. |
| Kobe Beef | It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan. |
| Liverwurst | It is type of German sausage made from beef or pork liver. |
| Loin | It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow. |
| Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
| Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
| Pepperoni | It is an American variety of spicy salami made from cured meat. |
| Plate | It refers to a forequarter cut from the belly of a cow, just below the rib cut. |
| Porcine reproductive and respiratory syndrome (PRRS) | It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs. |
| Primal cuts | It refers to the major sections of the carcass. |
| Quorn | It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten |
| Retort Packaging | It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile. |
| Round Steak | It refers to a beef steak from the the rear leg of the cow. |
| Rump Steak | It refers to a cut of beef derived from the division between the leg and the chine. |
| Salami | It is a cured sausage consisting of fermented and air-dried meat. |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Self-service kios | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
| Sirloin | It is a cut of beef from the bottom and side parts of a cow's back. |
| Surimi | It is a paste made from deboned fish |
| Tenderloin | It refers to a cut of beef consisting of the entire tenderloin muscle of a cow |
| Tiger Shrimp | It refers to a large shrimp variety from the Indian and Pacific oceans |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| Vannamei shrimp | It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds. |
| Wagyu Bee | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
| Zoosanitary | It refers to the cleanliness of animals or animal product |
Need More Details on Market Definition?
Ask a Question
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
Get More Details On Research Methodology
Download PDF
