Asia-Pacific Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Asia-Pacific Poultry Meat Market Analysis

The Asia-Pacific Poultry Meat Market size is estimated at 175.5 billion USD in 2025, and is expected to reach 187.6 billion USD by 2030, growing at a CAGR of 1.34% during the forecast period (2025-2030).

The Asia-Pacific poultry meat industry is witnessing significant transformation through automation and technological advancement in production processes. Manufacturers are increasingly investing in automated systems for feeding, drinking, and ventilation, with many now expanding into automatic nest systems to address growing labor challenges. The industry's production capabilities have evolved substantially, with approximately 40% of chickens being processed as smaller birds to cater to specific market preferences. This shift towards automation has enabled producers to maintain consistent quality while improving operational efficiency and meeting stringent food safety standards.

The distribution landscape is experiencing a dramatic evolution, particularly in the foodservice sector. China alone hosts over 9.3 million catering outlets as of 2022, representing a 1.2% increase from 2021, demonstrating the robust growth in foodservice infrastructure. In a significant industry development, Tyson Foods announced plans in late 2023 to construct new production facilities in China and Thailand, adding over 100,000 tonnes of fully cooked poultry capacity and creating more than 1,700 jobs across both countries. This expansion reflects the industry's response to growing demand and the need for localized production capabilities.

Consumer preferences are increasingly shifting towards convenient and digitally accessible food options, supported by the region's substantial digital infrastructure serving approximately 2.96 billion internet users. The market has witnessed a surge in online food delivery platforms and digital payment adoption, with major players like BigBasket, Grofers, and Amazon expanding their poultry meat delivery services. Traditional retailers and foodservice establishments are adapting by implementing hybrid business models that incorporate both physical and digital presence, reflecting the evolving consumer purchasing patterns.

The industry's infrastructure is undergoing substantial modernization, particularly in cold chain capabilities and processing facilities. Producers are investing in advanced slaughtering facilities and commercial chick production to expand parent stock inventory. The focus on infrastructure development extends to storage and processing technology, with many facilities now equipped with scientific cutting techniques that help preserve nutrients and freshness while maintaining extended storage life. This infrastructure enhancement is crucial for supporting the industry's growth and meeting the increasing demand for both fresh and processed poultry products across the region.

Asia-Pacific Poultry Meat Market Trends

Producers are focusing on integrated farming with advanced technologies to increase productivity

• Poultry production in the region grew at a moderate rate of 18.66% between 2017 and 2022. With the growing labor problems in the region, manufacturers in the region are investing in automation. While automatic feeding, drinking, and ventilation systems are already common, many have started to invest in automatic nest systems. Manufacturers who already have slaughterhouses are investing in further processing. In 2022, the largest producer of poultry in Asia-Pacific was China, with a share of 48.66%, followed by India and Indonesia with 10.29% and 8.49%, respectively. The production of poultry in China increased by 23.35% in 2022 since 2017. In China, some of the most popular poultry breeds include white broiler, yellow broiler, hybrid, and ex-layer. The share of white feather broilers in chicken production is expected to increase, while yellow feather broiler production is expected to decline.
• India’s poultry sector was the second-largest poultry producer in the region, which grew by 30.08% between 2017 and 2022. The majority of Indian poultry production is accounted for by independent and relatively small-scale producers. The market also has integrated large-scale producers accounting for a growing share of output in some regions of the nation. Southeast Asian countries also play a very important role in boosting the market's growth. The outlook for poultry farming in Southeast Asia is optimistic, although prices have risen. In general, around 50% of the poultry production in the region takes place on intensive medium to large-scale commercial farms, and the remaining are raised in back yards of small farmers who keep a few dozen chickens, geese, ducks, or turkeys.

Segment Analysis: Form

Frozen Segment in Asia-Pacific Poultry Meat Market

The frozen poultry meat segment dominates the Asia-Pacific market, accounting for approximately 52% of the total market value in 2024. This significant market share is primarily driven by the segment's longer shelf life and growing consumer acceptance of frozen poultry products across the region. The expansion of retail outlets, supermarkets, and proper refrigeration facilities has substantially boosted the demand for frozen poultry meat. The cold storage infrastructure development in major markets like China, which exceeded 70.8 million tons capacity in recent years, has been instrumental in supporting this segment's growth. Additionally, restaurants and food businesses increasingly rely on frozen poultry meat to meet their customers' demands while maintaining consistent supply and quality standards.

Processed Segment in Asia-Pacific Poultry Meat Market

The processed poultry meat segment is projected to exhibit the strongest growth trajectory, with an expected CAGR of approximately 2.13% during the forecast period 2024-2029. This growth is primarily driven by the increasing popularity of ready-to-eat and ready-to-cook meat products that align with the fast-paced urban lifestyle in Asia-Pacific. The segment's expansion is further supported by technological advancements in processing facilities and the introduction of innovative products catering to diverse regional tastes. Manufacturers are actively integrating both regional and international flavors into their processed poultry products to appeal to local consumers, enhancing flavor profiles with native spices, seasonings, and marinades. The rising number of working professionals and the growing preference for convenient food options are expected to continue driving this segment's growth in the coming years.

Remaining Segments in Form

The fresh poultry/chilled and canned segments complete the market composition, each serving distinct consumer preferences and needs. The fresh/chilled segment maintains its significance in traditional markets where consumers prefer freshly prepared meals and have strong cultural connections to fresh meat consumption. This segment is particularly strong in wet markets and local retail channels across the region. Meanwhile, the canned segment, while smaller in market share, serves an important role in providing long-shelf-life options and convenience products. These segments are supported by improving cold chain infrastructure and innovative packaging solutions that help maintain product quality and safety throughout the distribution chain.

Segment Analysis: Distribution Channel

On-trade Segment in Asia-Pacific Poultry Meat Market

The on-trade segment dominates the Asia-Pacific poultry meat market, commanding approximately 57% market share in 2024. This significant market position is primarily driven by the extensive network of hotels, restaurants, and institutions (HRI) across the region. China alone accounts for more than 9.3 million catering outlets, demonstrating the segment's robust presence. The segment's strength is further reinforced by the growing popularity of quick-service restaurants and food service establishments that extensively use poultry meat in their menu offerings. Additionally, the expansion of international restaurant chains and the increasing trend of dining out in urban areas have substantially contributed to the segment's market leadership.

Off-trade Segment in Asia-Pacific Poultry Meat Market

The off-trade segment is projected to be the faster-growing distribution channel in the Asia-Pacific poultry meat market during 2024-2029. This growth is primarily driven by the rapid expansion of modern retail formats and the increasing penetration of e-commerce platforms. The segment's growth is particularly notable in emerging economies where supermarket chains are expanding their presence and cold chain infrastructure is improving. The development of online grocery platforms and specialized meat delivery services has created new avenues for market expansion. Additionally, the increasing consumer preference for convenient shopping options and the growing trend of home cooking are expected to further accelerate the segment's growth trajectory.

Asia-Pacific Poultry Meat Market Geography Segment Analysis

Poultry Meat Market in China

China dominates the Asia-Pacific poultry meat market, holding approximately a 40% market share in 2024. The country's poultry sector has undergone significant transformation with a shift toward larger birds, moving from traditional 2.5 kg to almost 3 kg birds in many cases. White-feathered broilers constitute a major portion of production, demonstrating superior growth characteristics by reaching a market weight of about 2.8 kg in just 42 days of breeding. The Chinese Academy of Agricultural Sciences has intensified research efforts in developing domestic white feather broiler breeds, aiming to reduce dependency on imports. The market is characterized by strong integration between production and processing facilities, with major players investing in automated systems and modern processing technologies. Consumer preferences are increasingly shifting toward processed and convenience poultry products, particularly in urban areas where busy lifestyles drive demand for ready-to-cook and ready-to-eat poultry products. The cold chain infrastructure has significantly expanded, with storage capacity exceeding 70.8 million tons, enabling better distribution and storage of frozen poultry products across the country.

Poultry Meat Market in India

India's poultry meat market demonstrates remarkable growth potential, projected to expand at approximately a 3% CAGR from 2024 to 2029. The market's evolution is driven by the implementation of several government initiatives promoting poultry farming and supporting scaling operations. The Department of Animal Husbandry & Dairy has established capital fund programs to assist the poultry industry and provide farmer training to enhance yield quality. The country's poultry sector is characterized by a unique mix of independent small-scale producers and emerging large-scale integrated operations. The distribution landscape is rapidly evolving with the rise of specialized meat delivery companies like TenderCuts, Meatigo, and Licious, which are revolutionizing how consumers access poultry products. The market is witnessing increased adoption of modern retail formats and cold chain infrastructure, supported by government schemes such as Pradhan Mantri Kisan Yojana and Integrated Development of Horticulture. The sector is also experiencing significant technological advancement in breeding practices and processing capabilities, with companies investing in automated systems and quality control measures.

Poultry Meat Market in Indonesia

Indonesia's poultry meat market demonstrates robust development, driven by shifting consumer preferences and modernizing retail infrastructure. The country's poultry industry leads domestic feed demand, consuming approximately 90% of supplies, indicating its dominant position in the agricultural sector. The market is witnessing a significant transformation in consumer behavior, particularly in urban areas where there is growing demand for processed and frozen poultry products. The expansion of retail outlets and supermarkets has played a crucial role in improving access to various poultry products, especially in major cities. The food processing industry has responded to changing consumer preferences by introducing a wide variety of frozen food products. The market is characterized by strong integration between production and distribution channels, with major players investing in modern processing facilities and cold chain infrastructure. The post-pandemic period has accelerated the shift toward convenience foods, with consumers increasingly preferring frozen and processed poultry products over traditional offerings.

Poultry Meat Market in Japan

Japan's poultry meat market exhibits unique characteristics shaped by sophisticated consumer preferences and advanced retail infrastructure. The market has seen particular success with "salad chicken" products, which have gained significant popularity among health-conscious consumers, especially women, middle-aged people, and older adults. The country's retail landscape is highly developed, with supermarkets significantly expanding their ready-to-eat poultry product offerings. The market is characterized by strong quality control measures and food safety standards, with strict regulations governing production and distribution. Japanese consumers show a marked preference for convenience and health-oriented products, driving innovation in product development and packaging. The distribution network is highly efficient, with modern cold chain facilities ensuring product freshness and quality. The market also demonstrates strong integration between producers and retailers, with many supermarket chains developing private label poultry products to meet specific consumer preferences.

Poultry Meat Market in Other Countries

The poultry meat market in other Asia-Pacific countries, including Malaysia, South Korea, Australia, and various Southeast Asian nations, exhibits diverse characteristics and growth patterns. These markets are characterized by varying levels of modernization in production and distribution infrastructure. Malaysia's market shows a strong preference for halal-certified products, while South Korea's market is driven by innovative processed poultry products and strong retail distribution networks. Australia's market is characterized by high food safety standards and advanced processing capabilities. Southeast Asian countries are experiencing rapid modernization of their poultry sectors, with an increasing focus on commercial farming operations. These markets are witnessing growing consumer preference for convenient, processed poultry products, particularly in urban areas. The retail landscape across these countries continues to evolve, with modern retail formats gaining prominence and e-commerce platforms increasingly becoming important distribution channels for poultry products.

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