Market Overview
| Study Period | 2020 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 2.46 Billion |
| Market Size (2030) | USD 5.97 Billion |
| Growth Rate (2025 - 2030) | 9.36% CAGR |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Asia-Pacific Meat Substitutes Market Analysis by Mordor Intelligence
The Asia-Pacific meat substitutes market reached USD 2.46 billion in 2025 and is projected to reach USD 5.97 billion by 2030, at a CAGR of 9.36% during the forecast period. The market growth is driven by increasing consumer awareness of health and wellness, environmental concerns, and ethical considerations regarding meat consumption. The region's consumer base, which includes traditional vegetarian populations and growing urban flexitarian and vegan communities, supports the demand for diverse meat substitute products. Technological advancements in food processing and improved product formulations have enhanced the taste, texture, and nutritional content of meat alternatives, increasing their market acceptance. The Asia-Pacific region represents a dynamic market where international and regional companies compete through innovation and market expansion. Companies are developing products adapted to local preferences and dietary practices, enabling broader market penetration beyond specialized consumer segments.
Key Report Takeaways
- By product category, textured vegetable protein led with a 51.34% revenue share of the Asia-Pacific meat substitutes market in 2024, whereas tempeh is projected to advance at a 10.65% CAGR through 2030.
- By source, soy accounted for 42.21% of the Asia-Pacific meat substitutes market size in 2024, while mycoprotein is forecast to grow at a 9.77% CAGR between 2025 and 2030.
- By form, frozen products held 46.56% share of the Asia-Pacific meat substitutes market in 2024, and refrigerated offerings are set to expand at a 10.42% CAGR to 2030.
- By distribution channel, off-trade commanded 68.37% of the Asia-Pacific meat substitutes market size in 2024; on-trade foodservice is projected to post a 9.58% CAGR through 2030.
- By geography, China captured 22.48% revenue share in 2024, whereas India is expected to register the region’s fastest 11.09% CAGR to 2030.
Asia-Pacific Meat Substitutes Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Increasing consumer focus on health and wellness | +2.8% | Global, with strongest adoption in urban China, Japan, Singapore | Medium term (2-4 years) |
| Ethical/Animal welfare issues | +1.9% | Australia, Singapore, urban India, South Korea | Long term (≥ 4 years) |
| Innovation in product formulation | +2.1% | Singapore, China, Australia (Research and Development hubs) | Short term (≤ 2 years) |
| Rising prevalence of allergies to animal proteins | +1.5% | Japan, South Korea, urban Asia-Pacific centers | Medium term (2-4 years) |
| Celebrity and social media influence | +1.2% | South Korea, urban China, Thailand, Singapore | Short term (≤ 2 years) |
| Cultural and local food preferences/fusion | +2.3% | India, Thailand, Indonesia, Malaysia | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
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Increasing Consumer Focus on Health and Wellness
The growth of the Asia Pacific Meat Substitutes Market is primarily driven by increasing consumer focus on health and wellness. The rising prevalence of lifestyle-related health issues, including heart disease, obesity, and diabetes, has led consumers to seek nutritious dietary alternatives. Plant-based meat alternatives provide high-protein, low-cholesterol, and fiber-rich options that support healthier eating habits. Consumer awareness about the relationship between diet and health outcomes, including gut health and chronic disease prevention, has increased demand for clean-label and minimally processed meat substitutes. This shift is particularly evident among urban populations, younger consumers, and flexitarians who aim to reduce meat consumption while maintaining taste and convenience. Market developments reflect these consumer preferences through new product launches. For example, Singapore-based Green Rebel offers certified plant-based chicken karaage using natural plant ingredients, addressing both health considerations and local taste preferences.
Ethical/Animal Welfare Issues
Consumer concerns about ethical practices and animal welfare are fundamentally reshaping the Asia Pacific Meat Substitutes Market. Growing awareness about industrial animal farming practices and their implications has prompted consumers to actively seek alternative protein sources. This transition is particularly pronounced among urban populations and younger generations, who demonstrate a deep understanding of the environmental footprint and ethical consequences of traditional meat consumption. Plant-based meat substitutes have emerged as a compelling solution, offering consumers both nutritional benefits and ethical alignment. According to the Plant-Based Foods Industry Association (PBFIA) in 2023, 67% of Indian consumers indicated that animal welfare concerns influenced their decision to choose plant-based products [1]Source: Plant-Based Foods Industry Association (PBFIA), "Noticeable Increase in Plant-Based Eating in India", https://pbfia.org. This significant percentage demonstrates the profound impact of ethical considerations in one of the world's largest meat substitute markets. In response, companies have strategically developed and positioned their products, emphasizing cruelty-free practices and sustainable sourcing methods to resonate with evolving consumer values and expectations.
Innovation in Product Formulation
Product formulation innovation drives growth in the Asia Pacific Meat Substitutes Market. Advances in food technology and ingredient sourcing help manufacturers address challenges in taste, texture, and nutritional content compared to conventional meat. Companies are developing new plant proteins, implementing precision fermentation techniques, and creating hybrid formulations that combine plant-based ingredients with cultured cells to improve product quality. The integration of regional culinary traditions with biotechnology enables companies to create products that align with local taste preferences while meeting health and sustainability requirements. Continuous improvements in taste and nutritional value attract a diverse consumer base, from vegans to flexitarians. For example, in September 2025, Japanese organic food brand Clearspring introduced its Organic Japanese Silken Tofu 200g, combining traditional culinary methods with organic and plant-based food trends to meet consumer demand for natural, high-quality alternatives.
Rising Prevalence of Allergies to Animal Proteins
The increasing prevalence of animal protein allergies significantly drives growth in the Asia Pacific Meat Substitutes Market. Consumers affected by allergies to dairy, eggs, and shellfish are actively seeking safer, hypoallergenic protein alternatives, transforming their dietary preferences. This trend is particularly prominent among children and urban populations, who demonstrate higher susceptibility to dietary allergens and maintain greater awareness of food-related health risks. The intensifying combination of rapid urbanization, Western dietary influences, and environmental pollution in the region has led to substantially higher rates of allergic disorders, compelling consumers to choose plant-based proteins as viable alternatives. Comprehensive medical research findings and widespread health awareness campaigns highlighting the potential risks of animal-based allergens continue to strengthen consumer demand for meat substitutes, establishing them as essential dietary options in the regional market landscape.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High production costs | -1.8% | Regional manufacturing centers, import-dependent markets | Medium term (2-4 years) |
| Persistent taste/texture gap | -1.4% | Consumer markets across Asia-Pacific, particularly price-sensitive segments | Long term (≥ 4 years) |
| Labelling rules for hybrid and cultivated blends are still unclear | -1.1% | Singapore, Australia, China regulatory frameworks, emerging markets | Short term (≤ 2 years) |
| Infrastructure and distribution challenges | -1.6% | Rural Asia-Pacific markets, emerging economies with limited cold-chain | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
High Production Costs
Production costs significantly constrain the Asia Pacific meat substitutes market growth. Manufacturing plant-based and alternative protein products requires advanced processing technologies, including extrusion, fermentation, and texturization, which increase production expenses compared to traditional meat processing. The market faces additional cost pressures from raw material price volatility, particularly for soybeans, peas, and specialty ingredients, due to supply chain disruptions. For example, tempeh manufacturers in the region have reduced production volumes to manage costs amid rising imported soybean prices. The presence of multiple intermediaries in distribution channels further increases the final product costs for consumers. These elevated prices limit market penetration, particularly in price-sensitive Asian markets, despite growing consumer interest in health and sustainability benefits. Industry participants are focusing on technological innovation and production scale optimization to reduce costs and improve market accessibility.
Persistent Taste/Texture Gap
The Asia Pacific meat substitutes market faces significant challenges due to persistent taste and texture limitations. Despite substantial technological progress in food development, plant-based meat alternatives consistently struggle to replicate the authentic sensory characteristics of conventional meat. Consumers frequently report critical issues with pronounced aftertaste, inadequate moisture content, inconsistent texture, and unsatisfactory mouthfeel, particularly in markets where specific culinary attributes define food preferences. These limitations are especially prominent in products like sausages, nuggets, and seafood alternatives, where consumers maintain strict expectations for texture profiles and moisture retention. The widespread perception of meat substitutes as heavily processed products containing artificial additives further conflicts with the increasing consumer demand for natural, clean-label ingredients. To achieve broader market acceptance and penetration, manufacturers must comprehensively address these fundamental sensory challenges through innovative product development that effectively aligns with the diverse taste preferences and deep-rooted culinary traditions across the Asia Pacific region.
Segment Analysis
By Product Type: Tempeh Drives Innovation Despite TVP Dominance
Textured Vegetable Protein (TVP) dominates the Asia Pacific Meat Substitutes Market with a 51.34% share in 2024. This dominance stems from its versatility and ability to replicate the texture and sensory experience of traditional meat, appealing to health-conscious and flexitarian consumers in the region. Textured Vegetable Protein offers high protein content while remaining low in fat and carbohydrates, meeting the demand for healthier dietary options to address lifestyle-related health concerns. Recent technological advancements in extrusion and texturization have enhanced Textured Vegetable Protein's quality, taste, and nutritional profile, expanding its applications beyond traditional vegetarian dishes.
Tempeh represents the fastest-growing segment in the Asia Pacific Meat Substitutes Market, with a projected CAGR of 10.65% through 2030. This growth results from increasing consumer interest in fermented and minimally processed plant-based foods that provide enhanced nutritional benefits, including better digestibility and probiotic content. Tempeh's established presence in several Asia Pacific countries provides a cultural advantage that supports its expansion into neighboring markets. The segment's growth is further supported by increasing awareness of sustainable protein sources and plant-based diets. Product innovations and new applications beyond traditional forms continue to drive consumer adoption, contributing to tempeh's rapid market expansion compared to other meat substitute segments.
Note: Segment shares of all individual segments available upon report purchase
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By Source: Mycoprotein Innovation Challenges Soy Supremacy
Soy-based products hold a dominant 42.21% share of the Asia Pacific Meat Substitutes Market in 2024. This leadership position stems from soy's comprehensive nutritional profile, particularly its complete protein content with essential amino acids, making it an optimal choice for meat substitute manufacturing. The widespread acceptance of soy products in the Asia Pacific stems from their deep-rooted presence in traditional cuisines. China's substantial soybean production capacity, reaching 20.65 million metric tons in the 2024/2025 marketing year as reported by the United States Department of Agriculture, ensures a stable raw material supply and enables manufacturers to maintain competitive pricing [2]Source: United States Department of Agriculture, "2024/2025 Soybeans Production", www.usda.gov/.
Mycoprotein is experiencing the highest growth rate in the Asia Pacific Meat Substitutes Market, with a CAGR of 9.77% through 2030. This growth results from increasing demand for nutritious and sustainable protein alternatives. Mycoprotein offers significant protein and fiber content while maintaining low fat and cholesterol levels. Its production requires minimal land, water, and energy resources compared to conventional livestock farming. Improvements in taste and texture have increased consumer acceptance, establishing mycoprotein as a viable alternative in mainstream markets. These factors, combined with its environmental benefits, drive mycoprotein's rapid market expansion.
By Form: Refrigerated Segment Captures Premium Positioning
Frozen products hold a dominant 46.56% share of the Asia Pacific Meat Substitutes Market in 2024. This leadership position stems from their convenience and extended shelf life capabilities. Frozen meat substitutes maintain their texture, flavor, and nutritional value through advanced freezing technologies while providing consumers with easy meal preparation options. The extended storage capability reduces food waste, benefiting both consumers and retailers. The frozen format also enables efficient distribution across vast geographic areas with minimal quality loss, allowing manufacturers to serve diverse markets throughout the region. These benefits align with consumer demands for convenient, healthy, and sustainable meal options.
The refrigerated meat substitute segment in the Asia Pacific market demonstrates exceptional growth momentum, projecting a substantial CAGR of 10.42% through 2030. This remarkable expansion reflects increasing consumer preferences for fresh, minimally processed plant-based options that deliver superior texture, enhanced flavor profiles, and optimal nutritional benefits. The continuous advancement of cold chain infrastructure and refrigeration capabilities across the region strengthens product accessibility and freshness preservation standards. Refrigerated products particularly resonate with consumers seeking alternatives with minimal preservatives, effectively addressing both health consciousness and environmental sustainability concerns.
Note: Segment shares of all individual segments available upon report purchase
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By Distribution Channel: On-Trade Momentum Drives Market Education
Off-trade distribution channels hold a 68.37% market share in the Asia Pacific Meat Substitutes Market in 2024, as consumers primarily purchase plant-based meat alternatives through supermarkets, hypermarkets, convenience stores, and online retail platforms. The expansion of off-trade channels benefits from increasing digital adoption in the region. According to the International Telecommunication Union (ITU), 66% of the Asia Pacific population uses the internet, facilitating the growth of e-commerce and online grocery shopping [3]Source: International Telecommunication Union (ITU), "Individuals Using the Internet", www.itu.int . This digital accessibility enables consumers to purchase plant-based products conveniently from their homes, addressing limitations of physical store availability. Off-trade channels also offer broader product selection, competitive prices, and promotional opportunities, reinforcing their dominant market position.
On-trade foodservice channels are emerging as the fastest-growing segment in the Asia Pacific Meat Substitutes Market, with a projected CAGR of 9.58% through 2030. This growth results from increased incorporation of plant-based meat alternatives in restaurant menus, quick service restaurants (QSRs), cafes, and hotels, meeting the demand for sustainable and health-conscious dining options. Foodservice providers include meat substitutes to attract flexitarian and vegan consumers, along with those reducing meat consumption for environmental reasons. Food delivery and meal subscription services in urban areas create additional distribution channels for plant-based meat products. Partnerships between meat substitute manufacturers and foodservice businesses to develop specialized products that meet culinary and operational needs further support this channel's expansion.
Geography Analysis
China holds a 22.48% market share in the Asia Pacific Meat Substitutes Market in 2024. The market growth stems from environmental sustainability concerns and increasing animal welfare awareness, particularly among younger consumers. The expansion of plant-based brands across major cities like Beijing, Shanghai, and Shenzhen demonstrates the market's development. China's government policies support reduced meat consumption and sustainable food alternatives, which encourages innovation in plant-based products. Manufacturers focus on developing products that match local taste preferences, including pork-flavored alternatives that align with traditional Chinese cuisine.
India's meat substitutes market projects a CAGR of 11.09% through 2030, supported by its large vegetarian population and increasing health awareness. The expansion of modern retail and e-commerce channels improves product accessibility, while manufacturers develop products suited to Indian taste preferences. Government support for food processing infrastructure strengthens market development, making India the fastest-growing major market in the Asia Pacific region.
Indonesia, Thailand, and Singapore each present unique market opportunities. Indonesia utilizes its tempeh production expertise to meet local demand and drive product innovation. Thailand's growth comes from its modern retail infrastructure and increasing plant-based diet adoption. Singapore's regulatory framework for novel food approvals creates market opportunities for innovative meat substitute products, benefiting both domestic and regional markets.
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Competitive Landscape
The Asia Pacific meat substitutes market shows moderate concentration, with established international companies operating alongside emerging local players. Global companies like Beyond Meat Inc., Impossible Foods Inc., Conagra Brands Inc., Nestlé S.A., and Soyarich Foods maintain strong market positions through product innovation, distribution networks, and brand recognition. Regional companies compete effectively by utilizing their knowledge of local preferences, cultural factors, and regulations. This market structure creates an environment where both global and local companies maintain viable market positions.
Technology differentiation has become essential for competitive advantage in the market. Companies use advanced food technologies, including extrusion methods, precision fermentation, and hybrid cultured meat techniques, to develop products that closely resemble conventional meat in taste, texture, and nutrition. Investment in Research and Development (R&D) enables companies to meet consumer preferences, address texture challenges, and enhance production efficiency. These technological capabilities help companies comply with regulations and sustainability requirements, distinguishing market leaders from competitors.
The Asia Pacific meat substitutes market presents opportunities in precision fermentation ingredients, hybrid cultured meat products, and region-specific formulations that combine Asian protein processing methods with modern biotechnology. International technology companies increasingly form partnerships with local market experts to facilitate market entry and product adaptation. These collaborations enable efficient scaling of innovations while maintaining alignment with regional food preferences, creating growth opportunities in the market.
Asia-Pacific Meat Substitutes Industry Leaders
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Beyond Meat Inc.
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Impossible Foods Inc.
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Conagra Brands Inc. (Gardein)
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Nestlé S.A. (Harvest Gourmet)
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Soyarich Foods
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- September 2025: Japanese food company Calbee acquired a 58% majority stake in Hodo, a tofu and plant-based food products manufacturer. This acquisition aligns with Calbee's strategy to expand its international health and food business segments.
- September 2025: Shandi Global has entered the Indian market by launching its flagship plant-based protein product, Chanza. The company's portfolio includes plant-based meats, protein drinks, and soups under the brands Forever, Sprouty, and Proty.
- November 2024: Vezlay showcased its products at the India International Trade Fair (IITF) in Pragati Maidan, New Delhi. The company introduced two new products at the event: Crispy Veg Chicken and Tofu Fries.
- September 2024: vEEF introduced Plant-Based Beef Mince and Sausages in Australia. The products feature redesigned packaging that reduces plastic usage by 50% compared to previous vEEF products and includes a Carbon Neutral certification.
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We offer a comprehensive and exhaustive set of data pointers. These cover global, regional, and country-level metrics that illustrate the fundamentals of the meat and meat substitutes industry. Clients can access in-depth market analysis through 45+ free charts. This analysis is based on the production of various meat and seafood types, as well as the prices of meat, meat substitutes, and different seafood types. We provide granular-level segmental information, supported by a repository of market data, trends, and expert analysis. Data and analysis on meat types, seafood types, meat substitute types, forms, distribution channels, and more are available. These are provided in the form of comprehensive reports as well as Excel-based data worksheets.
List of Tables & Figures
- Figure 1:
- TEMPEH PRICE PER METRIC TON, USD, ASIA-PACIFIC, 2017 - 2023
- Figure 2:
- TEXTURED VEGETABLE PROTEIN PRICE PER METRIC TON, USD, ASIA-PACIFIC, 2017 - 2023
- Figure 3:
- TOFU PRICE PER METRIC TON, USD, ASIA-PACIFIC, 2017 - 2023
- Figure 4:
- VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 5:
- VALUE OF MEAT SUBSTITUTES MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 6:
- VOLUME OF MEAT SUBSTITUTES MARKET BY TYPE, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 7:
- VALUE OF MEAT SUBSTITUTES MARKET BY TYPE, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 8:
- VOLUME SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY TYPE, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 9:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY TYPE, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 10:
- VOLUME OF TEMPEH MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 11:
- VALUE OF TEMPEH MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 12:
- VALUE SHARE OF TEMPEH MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 13:
- VOLUME OF TEXTURED VEGETABLE PROTEIN MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 14:
- VALUE OF TEXTURED VEGETABLE PROTEIN MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 15:
- VALUE SHARE OF TEXTURED VEGETABLE PROTEIN MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 16:
- VOLUME OF TOFU MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 17:
- VALUE OF TOFU MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 18:
- VALUE SHARE OF TOFU MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 19:
- VOLUME OF OTHER MEAT SUBSTITUTES MARKET, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 20:
- VALUE OF OTHER MEAT SUBSTITUTES MARKET, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 21:
- VALUE SHARE OF OTHER MEAT SUBSTITUTES MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 22:
- VOLUME OF MEAT SUBSTITUTES MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 23:
- VALUE OF MEAT SUBSTITUTES MARKET BY DISTRIBUTION CHANNEL, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 24:
- VOLUME SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 25:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 26:
- VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 27:
- VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 28:
- VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 29:
- VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 30:
- VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 31:
- VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA CONVENIENCE STORES, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 32:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA CONVENIENCE STORES SPLIT BY TYPE, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 33:
- VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 34:
- VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA ONLINE CHANNEL, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 35:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA ONLINE CHANNEL SPLIT BY TYPE, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 36:
- VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 37:
- VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 38:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY TYPE, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 39:
- VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA OTHERS, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 40:
- VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA OTHERS, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 41:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA OTHERS SPLIT BY TYPE, %, ASIA-PACIFIC, 2022 VS 2029
- Figure 42:
- VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA ON-TRADE, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 43:
- VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA ON-TRADE, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 44:
- VOLUME OF MEAT SUBSTITUTES MARKET BY COUNTRY, METRIC TONS, ASIA-PACIFIC, 2017 - 2029
- Figure 45:
- VALUE OF MEAT SUBSTITUTES MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 46:
- VOLUME SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, AUSTRALIA, 2017 - 2029
- Figure 49:
- VALUE OF MEAT SUBSTITUTES MARKET, USD, AUSTRALIA, 2017 - 2029
- Figure 50:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, AUSTRALIA, 2022 VS 2029
- Figure 51:
- VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, CHINA, 2017 - 2029
- Figure 52:
- VALUE OF MEAT SUBSTITUTES MARKET, USD, CHINA, 2017 - 2029
- Figure 53:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, CHINA, 2022 VS 2029
- Figure 54:
- VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, INDIA, 2017 - 2029
- Figure 55:
- VALUE OF MEAT SUBSTITUTES MARKET, USD, INDIA, 2017 - 2029
- Figure 56:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2022 VS 2029
- Figure 57:
- VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, INDONESIA, 2017 - 2029
- Figure 58:
- VALUE OF MEAT SUBSTITUTES MARKET, USD, INDONESIA, 2017 - 2029
- Figure 59:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 VS 2029
- Figure 60:
- VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, JAPAN, 2017 - 2029
- Figure 61:
- VALUE OF MEAT SUBSTITUTES MARKET, USD, JAPAN, 2017 - 2029
- Figure 62:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, JAPAN, 2022 VS 2029
- Figure 63:
- VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, MALAYSIA, 2017 - 2029
- Figure 64:
- VALUE OF MEAT SUBSTITUTES MARKET, USD, MALAYSIA, 2017 - 2029
- Figure 65:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MALAYSIA, 2022 VS 2029
- Figure 66:
- VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, SOUTH KOREA, 2017 - 2029
- Figure 67:
- VALUE OF MEAT SUBSTITUTES MARKET, USD, SOUTH KOREA, 2017 - 2029
- Figure 68:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2022 VS 2029
- Figure 69:
- VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 70:
- VALUE OF MEAT SUBSTITUTES MARKET, USD, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 71:
- VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2022 VS 2029
- Figure 72:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2020 - 2023
- Figure 73:
- MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2020 - 2023
- Figure 74:
- VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC
Asia-Pacific Meat Substitutes Market Report Scope
Tempeh, Textured Vegetable Protein, Tofu are covered as segments by Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, South Korea are covered as segments by Country.
By Product Type
| Tofu |
| Tempeh |
| Textured Vegetable Protein |
| Seitan |
| Other Meat Substitutes |
By Source
| Soy |
| Wheat |
| Mycoprotein |
| Others |
By Form
| Frozen |
| Refrigerated |
| Shelf-Stable |
By Distribution Channel
| On-trade | |
| Off-trade | Supermarkets/Hypermarkets |
| Convenience/ Grocery Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
By Geography
| China |
| India |
| Japan |
| Australia |
| Indonesia |
| South Korea |
| Thailand |
| Singapore |
| Rest of Asia-Pacific |
| By Product Type | Tofu | |
| Tempeh | ||
| Textured Vegetable Protein | ||
| Seitan | ||
| Other Meat Substitutes | ||
| By Source | Soy | |
| Wheat | ||
| Mycoprotein | ||
| Others | ||
| By Form | Frozen | |
| Refrigerated | ||
| Shelf-Stable | ||
| By Distribution Channel | On-trade | |
| Off-trade | Supermarkets/Hypermarkets | |
| Convenience/ Grocery Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| By Geography | China | |
| India | ||
| Japan | ||
| Australia | ||
| Indonesia | ||
| South Korea | ||
| Thailand | ||
| Singapore | ||
| Rest of Asia-Pacific | ||
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Market Definition
- Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.
- Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.
- Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.
- Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.
| Keyword | Definition |
|---|---|
| A5 | It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score. |
| Abbatoir | It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption. |
| Acute Hepatopancreatic Necrosis Disease (AHPND) | It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds. |
| African Swine Fever (ASF) | It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family. |
| Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
| Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark |
| Bacon | It is salted or smoked meat that comes from the back or sides of a pig |
| Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
| Bologna | It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal. |
| Bovine spongiform encephalopathy (BSE) | It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion. |
| Bratwurst | It refers to a type of German sausage made from pork, beef or veal. |
| BRC | British Retail Consortium |
| Brisket | It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts. |
| Broiler | It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production. |
| Bushel | It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg |
| Carcass | It refers to the dressed body of a meat animal from which butchers trim the meat |
| CFIA | Canadian Food Inspection Agency |
| Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
| Chuck Steak | It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow |
| Corned Beef | It refers to beef brisket cured in brine and boiled, typically served cold. |
| CWT | Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg |
| Drumstick | It refers to a chicken leg without the thigh. |
| EFSA | European Food Safety Authority |
| ERS | Economic Research Service of the USDA |
| Ewe | It is an adult female sheep. |
| FDA | Food and Drug Administration |
| Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
| Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Forage | It refers to animal feed. |
| Foreshank | It is the upper part of the foreleg of cattle |
| Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gizzard | It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird. |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley |
| Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
| Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
| Ham | It refers to the pork meat taken from the leg of a pig. |
| HoReCa | Hotels, Restaurants and Cafes |
| Jerky | It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage. |
| Kobe Beef | It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan. |
| Liverwurst | It is type of German sausage made from beef or pork liver. |
| Loin | It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow. |
| Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
| Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
| Pepperoni | It is an American variety of spicy salami made from cured meat. |
| Plate | It refers to a forequarter cut from the belly of a cow, just below the rib cut. |
| Porcine reproductive and respiratory syndrome (PRRS) | It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs. |
| Primal cuts | It refers to the major sections of the carcass. |
| Quorn | It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten |
| Retort Packaging | It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile. |
| Round Steak | It refers to a beef steak from the the rear leg of the cow. |
| Rump Steak | It refers to a cut of beef derived from the division between the leg and the chine. |
| Salami | It is a cured sausage consisting of fermented and air-dried meat. |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Self-service kios | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
| Sirloin | It is a cut of beef from the bottom and side parts of a cow's back. |
| Surimi | It is a paste made from deboned fish |
| Tenderloin | It refers to a cut of beef consisting of the entire tenderloin muscle of a cow |
| Tiger Shrimp | It refers to a large shrimp variety from the Indian and Pacific oceans |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| Vannamei shrimp | It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds. |
| Wagyu Bee | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
| Zoosanitary | It refers to the cleanliness of animals or animal product |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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