Asia-Pacific Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Asia-Pacific Nutraceuticals Market is segmented by Product Type (Functional Food, Functional Beverages, and Dietary Supplements), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels), and Geography.

Market Snapshot

asia pacific nutraceutical market summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 7.5 %

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Market Overview

The Asia-Pacific Nutraceuticals Market is projected to register a CAGR of 7.5% during the forecast period.

  • The rapidly aging demographic profiles of various countries in the Asia-Pacific region, including Japan, Australia, and China, have presented a huge opportunity for the nutraceutical sector to develop and gain increasing revenues.
  • The rising demand for nutraceuticals with medical benefits is one of the major factors driving the nutraceuticals market growth. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues, like obesity, CVD, cancer, cholesterol, arthritis, and diabetes.

Scope of the report

The Asia-Pacific nutraceutical market is segmented into functional food, functional beverages, and dietary supplements. The functional food segment is further categorized as cereals, bakery and confectionery, dairy, snacks, and other functional foods. Functional beverages are sub-segmented as energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages. Dietary supplements are categorized as vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. The market is segmented on distribution channels into specialty stores, supermarkets/hypermarkets, convenience stores, drug stores/pharmacies, online retail stores, and other distribution channels. The study also involves the analysis of regions, such as China, Japan, India, Australia, and Rest of Asia Pacific.

Product Type
Functional Food
Bakery and Confectionery
Other Functional Foods
Functional Beverages
Energy Drinks
Sports Drinks
Fortified Juice
Dairy and Dairy Alternative Beverages
Functional Beverages
Dietary Supplements
Fatty Acids
Other Dietary Supplements
Distribution Channel
Specialty Stores
Convenience Stores
Drug Stores/Pharmacies
Online Retail Stores
Other Distribution Channels
Rest of Asia-Pacific

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Key Market Trends

Growing Consumption of Dietary Supplements

The consumption of dietary supplements and functional products is also expected to increase, with growing fitness consciousness. The dietary supplements market in the region is anticipated to offer major investment opportunities, especially for herbal and Ayurvedic products. There has been an increase in the awareness about nutritional supplements, together with the development of an innovative range of fortified food products. Within the dietary supplements, demand for protein and botanicals is growing among the Indian consumers. Vitamins are the most used in dietary supplements among Australian consumers. Pediatric supplements are the fastest-growing segment due to strong sales in China.

Asia Pacific Nutraceutical Market1

China Dominates the Market

The market for nutraceuticals in China is likely to showcase favorable growth prospects in the future, on account of growing awareness about health and wellness among the urban population, together with the growing disposable income of the Chinese population. Chinese supplements are using up a high composition of natural plant extracts with proven effectiveness, which are safe to be used. Vitamin-based supplements mainly dominate the market. More than 200 producers of these products are involved in manufacturing calcium supplements. The demand for botanicals is growing in the dietary supplements segment. Food consumption patterns in China have changed significantly, with consumers increasingly preferring protein bars.

Asia Pacific Nutraceutical Market2

Competitive Landscape

The Asia-Pacific nutraceuticals market is fragmented with the presence of global and local players. Companies are focusing on meeting consumer demands through product innovation, expansion, and mergers and acquisitions. The key players in the market are Kellogg Co., Herbalife International of America Inc., General Mills Inc., PepsiCo, and Nestle SA.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Functional Food

        1. Cereals

        2. Bakery and Confectionery

        3. Dairy

        4. Snacks

        5. Other Functional Foods

      2. 5.1.2 Functional Beverages

        1. Energy Drinks

        2. Sports Drinks

        3. Fortified Juice

        4. Dairy and Dairy Alternative Beverages

        5. Functional Beverages

      3. 5.1.3 Dietary Supplements

        1. Vitamins

        2. Minerals

        3. Botanicals

        4. Enzymes

        5. Fatty Acids

        6. Proteins

        7. Other Dietary Supplements

    2. 5.2 Distribution Channel

      1. 5.2.1 Specialty Stores

      2. 5.2.2 Supermarkets/Hypermarkets,

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Drug Stores/Pharmacies

      5. 5.2.5 Online Retail Stores

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Herbalife International of America Inc.

      2. 6.3.2 Kellogg Co.

      3. 6.3.3 General Mills Inc.

      4. 6.3.4 PepsiCo

      5. 6.3.5 Nature's Bounty Inc.

      6. 6.3.6 Nestle SA

      7. 6.3.7 Amway

      8. 6.3.8 Bayer AG

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Nutraceutical Market market is studied from 2016 - 2026.

The Asia-Pacific Nutraceutical Market is growing at a CAGR of 7.5% over the next 5 years.

Herbalife International of America Inc., Kellogg Co., General Mills Inc., PepsiCo, Nestle SA are the major companies operating in Asia-Pacific Nutraceutical Market.

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