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Asia-Pacific Nutraceuticals Market is segmented by Product Type (Functional Food, Functional Beverages, and Dietary Supplements), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels), and Geography.
The Asia-Pacific Nutraceuticals Market is projected to register a CAGR of 7.5% during the forecast period.
The Asia-Pacific nutraceutical market is segmented into functional food, functional beverages, and dietary supplements. The functional food segment is further categorized as cereals, bakery and confectionery, dairy, snacks, and other functional foods. Functional beverages are sub-segmented as energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages. Dietary supplements are categorized as vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. The market is segmented on distribution channels into specialty stores, supermarkets/hypermarkets, convenience stores, drug stores/pharmacies, online retail stores, and other distribution channels. The study also involves the analysis of regions, such as China, Japan, India, Australia, and Rest of Asia Pacific.
|Online Retail Stores|
|Other Distribution Channels|
|Rest of Asia-Pacific|
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The consumption of dietary supplements and functional products is also expected to increase, with growing fitness consciousness. The dietary supplements market in the region is anticipated to offer major investment opportunities, especially for herbal and Ayurvedic products. There has been an increase in the awareness about nutritional supplements, together with the development of an innovative range of fortified food products. Within the dietary supplements, demand for protein and botanicals is growing among the Indian consumers. Vitamins are the most used in dietary supplements among Australian consumers. Pediatric supplements are the fastest-growing segment due to strong sales in China.
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The market for nutraceuticals in China is likely to showcase favorable growth prospects in the future, on account of growing awareness about health and wellness among the urban population, together with the growing disposable income of the Chinese population. Chinese supplements are using up a high composition of natural plant extracts with proven effectiveness, which are safe to be used. Vitamin-based supplements mainly dominate the market. More than 200 producers of these products are involved in manufacturing calcium supplements. The demand for botanicals is growing in the dietary supplements segment. Food consumption patterns in China have changed significantly, with consumers increasingly preferring protein bars.
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The Asia-Pacific nutraceuticals market is fragmented with the presence of global and local players. Companies are focusing on meeting consumer demands through product innovation, expansion, and mergers and acquisitions. The key players in the market are Kellogg Co., Herbalife International of America Inc., General Mills Inc., PepsiCo, and Nestle SA.
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Functional Food
188.8.131.52 Bakery and Confectionery
184.108.40.206 Other Functional Foods
5.1.2 Functional Beverages
220.127.116.11 Energy Drinks
18.104.22.168 Sports Drinks
22.214.171.124 Fortified Juice
126.96.36.199 Dairy and Dairy Alternative Beverages
188.8.131.52 Functional Beverages
5.1.3 Dietary Supplements
184.108.40.206 Fatty Acids
220.127.116.11 Other Dietary Supplements
5.2 Distribution Channel
5.2.1 Specialty Stores
5.2.3 Convenience Stores
5.2.4 Drug Stores/Pharmacies
5.2.5 Online Retail Stores
5.2.6 Other Distribution Channels
5.3.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Herbalife International of America Inc.
6.3.2 Kellogg Co.
6.3.3 General Mills Inc.
6.3.5 Nature's Bounty Inc.
6.3.6 Nestle SA
6.3.8 Bayer AG
7. MARKET OPPORTUNITIES AND FUTURE TRENDS