Asia-Pacific Jeans Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Asia-Pacific Jeans Market is segmented by End User (Men, Women, and Children), Category (Mass and Premium), Distribution Channel (Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores, and Other Distribution Channels), and Country (China, Japan, India, Australia, and Rest of Asia-Pacific). The report offers market size and forecasts in value (USD million) for the above segments.

Asia-Pacific Jeans Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

APAC Jeans Market Size

View Global Report
MarketSnapshot1
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 9.60 %
Market Concentration High

Major Players

Asia-Pacific Jeans Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Asia-Pacific Jeans Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

APAC Jeans Market Analysis

The Asia-Pacific Jeans Market is expected to register a CAGR of 9.6% during the forecast period.

The COVID-19 outbreak significantly impacted supply channels for clothing. Many countries enforced restrictions on travel and gatherings, and brands and retailers frequently canceled orders from their supplier factories. Customers were compelled to remain indoors because of the COVID-19 epidemic and the required lockdowns, which resulted in a change in their purchase patterns. Jeans are typically perceived as uncomfortable and not preferred as a part of go-to attire while at home. Hence, during COVID-19, when people were barely allowed to go out, the sales of jeans witnessed a slump in the pandemic as there was no necessity to buy them. Due to the pandemic, customers reported to purchasing their jeans from online retailers that provided a variety of styles at reasonable costs, doorstep delivery, and easy return policies. Additionally, the growing use of smartphones, the internet, and social media contributed significantly to reaching the target market of young, modest customers, further boosting garments sales through e-commerce platforms. 

Over the medium term, the rise in spending capacity, per capita consumption of jeans, and awareness regarding the clothes suitable for the body types, are likely to aid the growth of the jeans market. In addition, the increase in disposable income in the developing countries of Asia-Pacific, such as India and China, has increased the expenditure on personal grooming and clothing, further driving the jeans market share growth.

The rising urban population, a new definition of executive wear, and the increasing impact of western wear are some of the main reasons for the growing popularity of Jeans wear in the Asia-Pacific region. Nowadays, jeans are accepted as business casual for both men and women; hence, more preference is shifting towards wearing jeans. A remarkably increasing number of female employees in the Asia-Pacific region has emerged as a significant factor in the growth of the Jeans market.

APAC Jeans Industry Overview

The Asia-Pacific jeans market studied is highly competitive, with a considerable number of regional and global players operating in the market studied. The key players in the market are Uniqlo Co., Ltd., Edwin Co., Ltd., Gap Inc., Diesel S.p.A., and VF Corporation.

Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, in December 2021, Indian brand Mensa Brands acquired the home-grown denim brand High Star for an undisclosed amount. The company sells a wide range of denim apparel, including Jeans, on e-commerce platforms such as Myntra, Ajio, and Flipkart.

APAC Jeans Market Leaders

  1. VF Corporation

  2. Edwin Co., Ltd.

  3. Uniqlo Co., Ltd.

  4. Diesel S.p.A.

  5. Gap Inc.

  6. *Disclaimer: Major Players sorted in no particular order
5.png
Need More Details on Market Players and Competiters?
Download PDF

APAC Jeans Market News

  • In July 2022, Wrangler, a US-based jeans giant, expanded its retail network in India by adding the 39thstore for the denim bigwig in the country. The company's CEO announced that they plan to expand the offline retail footprint by adding 100 more stores of Lee & Wrangler in the current fiscal year.
  • In February 2022, Kontoor Brands (Jeans brands - Wrangler and Lee) announced a strategic alliance with Arvind Limited and Cone denim to roll out the updated Higg MSI (Higg Material Sustainability Index) tool for all apparel brands. As a part of these efforts, Arvind Limited, India's leading lifestyle and fashion conglomerate, and Cone Denim, a global leader in denim authenticity and sustainable innovation, will share key data from the denim dyeing process that is currently not factored into the Higg MSI.
  • In December 2021, Tasuka Jeans, a Bangladesh-based brand, announced a significant investment in eco-friendly machines for its washing facility. The company bought waterless washing machines, each costing around EUR 105,000. Furthermore, the company is undertaking steps to decrease water consumption for washing per pair of jeans by around 40%.

APAC Jeans Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By End User
    • 5.1.1 Men
    • 5.1.2 Women
    • 5.1.3 Children
  • 5.2 By Category
    • 5.2.1 Mass
    • 5.2.2 Premium
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialist Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 By Country
    • 5.4.1 China
    • 5.4.2 Japan
    • 5.4.3 India
    • 5.4.4 Australia
    • 5.4.5 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Gap Inc.
    • 6.3.2 PVH Corp.
    • 6.3.3 Levi Strauss & Co.
    • 6.3.4 U.S. Polo Assn.
    • 6.3.5 Uniqlo Co., Ltd.
    • 6.3.6 Edwin Co., Ltd.
    • 6.3.7 H&M Group
    • 6.3.8 Diesel S.p.A.
    • 6.3.9 True Religion Brand Jeans
    • 6.3.10 VF Corporation
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

9. DISCLAIMER

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

APAC Jeans Industry Segmentation

Jeans are trousers or pants that are made from denim or dungaree cloth. The scope of the report includes the different types of jeans offered in the market for men, women, and kids. Asia-Pacific Jeans Market is segmented based on end-user, category, distribution channel, and country. Asia-Pacific Jeans Market is segmented by end-user into men, women, and children. By Distribution channels, the market studied is segmented into supermarkets/hypermarkets, specialist stores, online retail stores, and other distribution channels, and by country into China, Japan, India, Australia, and the Rest of Asia-Pacific. The report offers market size and forecasts in value (USD million) for the above segments.

By End User Men
Women
Children
By Category Mass
Premium
By Distribution Channel Supermarkets/Hypermarkets
Specialist Stores
Online Retail Stores
Other Distribution Channels
By Country China
Japan
India
Australia
Rest of Asia-Pacific
Need A Different Region or Segment?
Customize Now

APAC Jeans Market Research FAQs

What is the current Asia-Pacific Jeans Market size?

The Asia-Pacific Jeans Market is projected to register a CAGR of 9.6% during the forecast period (2025-2030)

Who are the key players in Asia-Pacific Jeans Market?

VF Corporation, Edwin Co., Ltd., Uniqlo Co., Ltd., Diesel S.p.A. and Gap Inc. are the major companies operating in the Asia-Pacific Jeans Market.

What years does this Asia-Pacific Jeans Market cover?

The report covers the Asia-Pacific Jeans Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Jeans Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Asia-Pacific Jeans Industry Report

Statistics for the 2025 Asia-Pacific Jeans market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Jeans analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.