Asia-Pacific Jeans Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Asia-Pacific Jeans Market is segmented by End User (Men, Women, and Children), Category (Mass and Premium), Distribution Channel (Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores, and Other Distribution Channels), and Country (China, Japan, India, Australia, and Rest of Asia-Pacific). The report offers market size and forecasts in value (USD million) for the above segments.

APAC Jeans Market Size

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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.60 %
Market Concentration High

Major Players

Asia-Pacific Jeans Market

*Disclaimer: Major Players sorted in no particular order


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APAC Jeans Market Analysis

The Asia-Pacific jeans market is projected to register a CAGR of 9.6% during the forecast period, 2022 - 2027.

The COVID-19 outbreak significantly impacted supply channels for clothing. Many countries enforced restrictions on travel and gatherings, and brands and retailers frequently canceled orders from their supplier factories. Customers were compelled to remain indoors because of the COVID-19 epidemic and the required lockdowns, which resulted in a change in their purchase patterns. Jeans are typically perceived as uncomfortable and not preferred as a part of go-to attire while at home. Hence, during COVID-19, when people were barely allowed to go out, the sales of jeans witnessed a slump in the pandemic as there was no necessity to buy them. Due to the pandemic, customers reported to purchasing their jeans from online retailers that provided a variety of styles at reasonable costs, doorstep delivery, and easy return policies. Additionally, the growing use of smartphones, the internet, and social media contributed significantly to reaching the target market of young, modest customers, further boosting garments sales through e-commerce platforms. 

Over the medium term, the rise in spending capacity, per capita consumption of jeans, and awareness regarding the clothes suitable for the body types, are likely to aid the growth of the jeans market. In addition, the increase in disposable income in the developing countries of Asia-Pacific, such as India and China, has increased the expenditure on personal grooming and clothing, further driving the jeans market share growth.

The rising urban population, a new definition of executive wear, and the increasing impact of western wear are some of the main reasons for the growing popularity of Jeans wear in the Asia-Pacific region. Nowadays, jeans are accepted as business casual for both men and women; hence, more preference is shifting towards wearing jeans. A remarkably increasing number of female employees in the Asia-Pacific region has emerged as a significant factor in the growth of the Jeans market.

APAC Jeans Market Trends

This section covers the major market trends shaping the APAC Jeans Market according to our research experts:

Rising Inclination of Customers Towards Fashionable Clothing

Customers, especially millennials and Generation Z, are increasingly open to fashionable clothing and are willing to experiment with varied apparel owing to evolving fashion perceptions accompanied by increased disposable income and rising exposure to global fashion trends. According to a survey by UN Comtrade in 2021, China was the leading exporter of denim in the Asia-Pacific, with exports totaling a value of over 2174.21 million U.S. dollars.

The increase in socialization and growing exposure to branded apparel across various retail channels have influenced consumers buying decisions, and they are tempted to spend more on branded clothing, including jeans. In developing economies, the lifestyle of the customers substantially changed over the last decade with the impact of urbanization and digitalization. The middle-class population is now more open to spending on fashion wear and personal grooming. This trend is anticipated to drive the market's growth across key regions such as the Asia Pacific. Jeans are widely accepted casual wear, especially in combination with T-shirts among young adults and working professionals across major parts of the world. In response to consumer demand, major fashion brands are expanding their product offerings via differentiation in terms of the aesthetic features of jeans, such as color, size, fabric, and design.

Value-conscious customers seek quality and designs at economical prices, driving the development of new products in the market. Moreover, the constant increase in the working women population and redefinition of styling preferences to suit the evolving lifestyles are fostering the adoption of stretchable and comfortable fit jeans designs among working women. For instance, Levi Strauss & Co. reported that Levi's had major share in company's net sales which was 85.3% in 2021.

Asia-Pacific Jeans Market

Online Retail Stores Holds A Prominent Share in the Market

With increasing digital adoption, e-commerce platforms and company websites have become the essential means of shopping. These online retail channels pave the way for new customer interactions while providing new growth opportunities for both single brand as well as multi-brand stores across the globe via the use of the internet.

The presence of numerous brand options, along with the convenience of purchase, is driving the growth of online retail stores in the global jeans market. Moreover, the benefit of the trial at home, followed by return and refund for apparel, including jeans, has enhanced the growth of this channel further, owing to the improved convenience associated with it. In addition, special offers and discounts like the Black Friday sale on Amazon, End of Reason Sale on Myntra, and other discounts offered by specific e-commerce websites of the brands increase the demand from customers, thereby driving the market further.

Some of the prominent players in the market include Marks & Spencer, Pepe Jeans, Van Heusen, and Rare Rabbit, among others. These players have their online platform, offering different varieties of jeans. These companies also have their product offerings listed on different e-commerce platforms like Amazon, Myntra, Shoppers Stop, Next Retail Ltd, Etsy Inc., and many others. The market witnesses different players partnering with third-party e-commerce platforms to expand their reach in the market. For instance, in March 2020, Flipkart's multi-brand online fashion retailer Myntra launched Italian motorbike manufacturer Ducati's clothing line on its e-commerce store. This strategy helped the company expand its menswear offering in India. The collection comprised of casual wear, denim, and eyewear for men.

Asia-Pacific Jeans Market

APAC Jeans Industry Overview

The Asia-Pacific jeans market studied is highly competitive, with a considerable number of regional and global players operating in the market studied. The key players in the market are Uniqlo Co., Ltd., Edwin Co., Ltd., Gap Inc., Diesel S.p.A., and VF Corporation.

Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, in December 2021, Indian brand Mensa Brands acquired the home-grown denim brand High Star for an undisclosed amount. The company sells a wide range of denim apparel, including Jeans, on e-commerce platforms such as Myntra, Ajio, and Flipkart.

APAC Jeans Market Leaders

  1. VF Corporation

  2. Edwin Co., Ltd.

  3. Uniqlo Co., Ltd.

  4. Diesel S.p.A.

  5. Gap Inc.

*Disclaimer: Major Players sorted in no particular order

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APAC Jeans Market News

  • In July 2022, Wrangler, a US-based jeans giant, expanded its retail network in India by adding the 39thstore for the denim bigwig in the country. The company's CEO announced that they plan to expand the offline retail footprint by adding 100 more stores of Lee & Wrangler in the current fiscal year.
  • In February 2022, Kontoor Brands (Jeans brands - Wrangler and Lee) announced a strategic alliance with Arvind Limited and Cone denim to roll out the updated Higg MSI (Higg Material Sustainability Index) tool for all apparel brands. As a part of these efforts, Arvind Limited, India's leading lifestyle and fashion conglomerate, and Cone Denim, a global leader in denim authenticity and sustainable innovation, will share key data from the denim dyeing process that is currently not factored into the Higg MSI.
  • In December 2021, Tasuka Jeans, a Bangladesh-based brand, announced a significant investment in eco-friendly machines for its washing facility. The company bought waterless washing machines, each costing around EUR 105,000. Furthermore, the company is undertaking steps to decrease water consumption for washing per pair of jeans by around 40%.

APAC Jeans Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By End User

      1. 5.1.1 Men

      2. 5.1.2 Women

      3. 5.1.3 Children

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialist Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Country

      1. 5.4.1 China

      2. 5.4.2 Japan

      3. 5.4.3 India

      4. 5.4.4 Australia

      5. 5.4.5 Rest of Asia-Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Gap Inc.

      2. 6.3.2 PVH Corp.

      3. 6.3.3 Levi Strauss & Co.

      4. 6.3.4 U.S. Polo Assn.

      5. 6.3.5 Uniqlo Co., Ltd.

      6. 6.3.6 Edwin Co., Ltd.

      7. 6.3.7 H&M Group

      8. 6.3.8 Diesel S.p.A.

      9. 6.3.9 True Religion Brand Jeans

      10. 6.3.10 VF Corporation

    4. *List Not Exhaustive



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APAC Jeans Industry Segmentation

Jeans are trousers or pants that are made from denim or dungaree cloth. The scope of the report includes the different types of jeans offered in the market for men, women, and kids. Asia-Pacific Jeans Market is segmented based on end-user, category, distribution channel, and country. Asia-Pacific Jeans Market is segmented by end-user into men, women, and children. By Distribution channels, the market studied is segmented into supermarkets/hypermarkets, specialist stores, online retail stores, and other distribution channels, and by country into China, Japan, India, Australia, and the Rest of Asia-Pacific. The report offers market size and forecasts in value (USD million) for the above segments.

By End User
By Category
By Distribution Channel
Specialist Stores
Online Retail Stores
Other Distribution Channels
By Country
Rest of Asia-Pacific
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APAC Jeans Market Research FAQs

The Asia-Pacific Jeans Market is projected to register a CAGR of 9.60% during the forecast period (2024-2029)

VF Corporation, Edwin Co., Ltd., Uniqlo Co., Ltd., Diesel S.p.A. and Gap Inc. are the major companies operating in the Asia-Pacific Jeans Market.

The report covers the Asia-Pacific Jeans Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Jeans Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Asia-Pacific Jeans Industry Report

Statistics for the 2024 Asia-Pacific Jeans market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Jeans analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia-Pacific Jeans Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)