Asia-Pacific Inflight Entertainment and Connectivity Market - Growth, Trends, and Forecast (2020 - 2025)

The Asia-Pacific Inflight Entertainment and Connectivity Market is segmented by Product Type (Hardware, Content, and Connectivity), Class (First Class, Business Class, and Economy Class), Fit (Linefit and Retrofit), and Country.

Market Snapshot

Study Period:

2016-2024

Base Year:

2019

Major Players:

Fastest Growing Market:

Australia

Largest Market:

China

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Market Overview

The Asia-Pacific inflight entertainment and connectivity market is anticipated to register a CAGR of above 9% during the forecast period.

  • Increasing passenger traffic in the region is generating demand for new generation aircraft, which in turn, is generating demand for inflight entertainment and connectivity systems.
  • The increasing adoption of low-cost carrier business models by the airlines in the Asia-Pacific region and integration of IFEC solutions by the LCCs, to enhance their passenger experience are propelling the growth of the Asia-Pacific inflight catering market.

Scope of the Report

In recent years, IFE has been expanded to include inflight connectivity (IFC) services, such as internet browsing, text messaging, cell phone usage (if permitted), and wireless streaming. Together, they constitute the inflight entertainment and connectivity (IFEC) systems. The market study includes only the analysis of the Asia-Pacific region.

Product Type
Hardware
Content
Connectivity
Fit
Linefit
Retrofit
Class
First Class
Business Class
Economy Class
Country
China
India
Japan
Australia
Rest of Asia-Pacific

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Key Market Trends

The First Class Segment is Expected to Experience the Highest Growth During the Forecast Period

The first class segment of the Asia-Pacific inflight entertainment and connectivity market is expected to register the highest CAGR during the forecast period. This is because the airlines of the region are providing passengers of the first class with the the best entertainment and connectivity options available, with many sophistications and customizations being provided, corresponding to the price of the ticket they pay. For instance, Garuda Indonesia provides its first class passengers with the latest on-demand in-flight entertainment and live streams of choice TV shows on the innovative AVOD system, through the personal 23.5 inch LCD screen, controlled conveniently by touchscreen and premium handset. Telkom Indonesia, along with Panasonic's Global Communication System, offers inflight connectivity services for the airline’s first class passengers. Provision of such advance IFEC solutions by the airlines of this region for improving the passenger experience is expected to generate demand for the market during the forecast period.

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Currently China Holds the Highest Market Share

China currently has the highest market share in the Asia Pacific inflight entertainment and connectivity market. This is majorly due to fleet modernization of airlines with the latest entertainment and connectivity solutions. For instance, FTS Technologies Inc. signed an agreement with Donghai Airlines to equip the airlines’ fleet with XStream-SAT Next Generation Inflight Broadband system. Similarly, Thales Group signed an agreement with China HNA Group to provide AVANT, an android-based in-flight entertainment solution for 42 wide-body A330 and 17 A350 XWB aircraft. In addition to the partnerships of IFEC providers with airlines, the increasing aircraft fleet of airlines to cater to the growing passenger traffic in China is propelling the growth of the market in this region.

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Competitive Landscape

Some of the prominent players in the Asia-Pacific inflight entertainment market are Envee Inflight Entertainment Co. Ltd, Global Eagle Entertainment Inc., Thales Group, Panasonic Corporation, and Vaisat Inc. Currently, Envee Entertainment has officially partnered with more than 80% of the airlines based in China including, Air China, China Southern Airlines, Shenzhen Airlines, Sichuan Airlines, and Tibet Air. Additionally, the airlines are partnering with local content and entertainment providers to provide better services in line with the passengers’ preference, with access to content in different languages.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Buyers/Consumers

      2. 4.4.2 Bargaining Power of Suppliers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Hardware

      2. 5.1.2 Content

      3. 5.1.3 Connectivity

    2. 5.2 Fit

      1. 5.2.1 Linefit

      2. 5.2.2 Retrofit

    3. 5.3 Class

      1. 5.3.1 First Class

      2. 5.3.2 Business Class

      3. 5.3.3 Economy Class

    4. 5.4 Country

      1. 5.4.1 China

      2. 5.4.2 India

      3. 5.4.3 Japan

      4. 5.4.4 Australia

      5. 5.4.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Vendor Market Share

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Collins Aerospace

      2. 6.4.2 Thales Group

      3. 6.4.3 Zodiac Aerospace (Safran)

      4. 6.4.4 Honeywell International Inc.

      5. 6.4.5 Global Eagle Entertainment Inc.

      6. 6.4.6 Viasat Inc.

      7. 6.4.7 Gogo LLC

      8. 6.4.8 Panasonic Corporation

      9. 6.4.9 Envee Inflight Entertainment Co. Ltd

      10. 6.4.10 Kontron AG (S&T AG)

      11. 6.4.11 Inmarsat PLC

      12. 6.4.12 Stellar Entertainment

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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