Asia-Pacific Gluten-Free Food And Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

Asia-Pacific gluten-free food and beverages market (hereafter, referred to as the market studied) is projected to register a CAGR of 9.34%, over the forecast period (2020-2025).

• The market studied has undergone a radical change from specialty niche products to mainstream products. A current trend toward gluten-free product consumption has given further impetus to the gluten-free food and beverages segment.
• The easy availability of products in almost all grocery stores is expected to have a significant impact on market growth. Higher disposable incomes and the shifting trend toward processed foods in countries, such as India and China, are the factors that drive the growth of the gluten-free products in Asia-Pacific.

Scope of the Report

For the purpose of this study, the Asia-Pacific gluten-free food and beverages market is segmented by product type and by country. The product type-based segmentation is dealt in greater detail in the regional funding patterns section.

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Key Market Trends

Clean Labels and Lifestyle-based Dietary Preferences

Clean labeling has been an underlying base, on which specialty products, such as gluten-free food and beverages are witnessing greater demands. The market studied is projected to witness robust growth emerging from labeling-induced purchase. The present demand for gluten-free food and beverages has its bearing on the consumer’s inclinations toward clean labels. The ease of digestion, the need or desire to avoid allergens, compatibility with vegetarian and vegan lifestyles and concerns about sustainability are some of the associated factors stimulating the purchase of such foods. Gluten-free products are also increasingly viewed as specialty products that can offer an ideal substitute for wheat-, barley- or rye-based products. The sales growth in gluten-free food and beverages sector in Asia-Pacific, is thus, emerging from indulgence buying behaviors, wherein, the purchase is stimulated from the fad or non-medical reasons. The ingredient-level innovation addressing celiac disease, gluten sensitivity, as well as the gluten-induced GI distress is also impacting the sales of gluten-free foods. Consumers have also shown high interest in fortified flours and mixes with gluten-free label claims.

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