Clean labeling has been an underlying base, on which specialty products, such as gluten-free food and beverages are witnessing greater demands. The market studied is projected to witness robust growth emerging from labeling-induced purchase. The present demand for gluten-free food and beverages has its bearing on the consumer’s inclinations toward clean labels. The ease of digestion, the need or desire to avoid allergens, compatibility with vegetarian and vegan lifestyles and concerns about sustainability are some of the associated factors stimulating the purchase of such foods. Gluten-free products are also increasingly viewed as specialty products that can offer an ideal substitute for wheat-, barley- or rye-based products. The sales growth in gluten-free food and beverages sector in Asia-Pacific, is thus, emerging from indulgence buying behaviors, wherein, the purchase is stimulated from the fad or non-medical reasons. The ingredient-level innovation addressing celiac disease, gluten sensitivity, as well as the gluten-induced GI distress is also impacting the sales of gluten-free foods. Consumers have also shown high interest in fortified flours and mixes with gluten-free label claims.