Asia-Pacific Gluten-Free Food And Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Asia-Pacific Gluten-free Food and Beverages Market is segmented by Product Type (Bakery Products, Meat/Meat Substitute, Dairy/Dairy Substitute, Sauces, Dressing and Seasonings, Frozen Desserts, Beverages, and Other Product Types), Distribution type (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (India, China, Japan, Australia, and Rest of Asia-Pacific). The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

Study Period: 2016 -2027
Base Year: 2021
CAGR: 9.34 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Asia-Pacific gluten-free food and beverages market is projected to register a CAGR of 9.34% during the forecast period (2022-2027).

During COVID-19, in Australia, sales of general mills declined by 3%. Food products such as gluten-free or other free-from dairy products, drinks, condiments, and sauces have taken a back seat as stores stock up on more priority and fundamental necessities, resulting in a significant drop in sales. Consumers with celiac disease or gluten sensitivity are more likely to purchase survival-based items rather than gluten-containing ones.

The market studied has undergone a radical change from specialty niche products to mainstream products. A current trend toward gluten-free product consumption has given further impetus to the gluten-free food and beverages segment. The easy availability of products in almost all grocery stores is expected to have a significant impact on market growth. Higher disposable incomes and the shifting trend toward processed foods in countries such as India and China are the factors that drive the growth of gluten-free products in Asia-Pacific.

The Asian-Pacific gluten-free foods and beverages market has undergone a radical change, from specialty niche products to mainstream products. The current trend toward gluten-free product consumption and increasing cases of celiac diseases have given further impetus to the gluten-free food and beverage segment in the region.

Scope of the Report

Gluten is a group of proteins often found in foods like wheat, barley, rye, and other cereals. It is responsible for the soft, chewy texture characteristic of most gluten-containing cereal-based products. For the purpose of this study, the Asia-Pacific gluten-free food and beverages market is segmented by product type, distribution type, and country. The product type-based is segmented into bakery, meat/meat substitute, dairy/dairy substitute, sauces, dressings and seasonings, frozen desserts, beverages, and other product types. By distribution type, it is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. By geography, the report is segmented into India, China, Japan, Australia, and Rest of Asia-pacific. The report offers market size and forecast in value terms in USD million for all the above segments.

By Product Type
Bakery Products
Meat/Meat Substitutes
Dairy/Dairy Substitutes
Sauces, Dressing, and Seasonings
Frozen Desserts
Other Product Types
By Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
Rest of Asia-Pacific

Report scope can be customized per your requirements. Click here.

Key Market Trends

Rising Demand for Free-from Food

The free-from food market is also thriving in the light of medical advancements that have analyzed and provided a solid understanding of different responses from the immune system, enabling consumers to make conscious decisions in purchasing their food products. Consumer awareness regarding the labeling of allergen-free and dairy-free products claims is driving the demand for free-from food products. High levels of new product development, coupled with growing availability and accessibility of free-from foods in mainstream retail, such as mass merchandisers, are regularizing its utility among the consumers. This trend is expected to provide a greater push in driving the future sales of free-from foods.

Gluten free food and beverages market 1

Australia Dominates the Gluten-free Food and Beverages Market

Australia is the largest gluten-free market in the Asia-Pacific region and is a significant exporter to the United States and Western Europe. An increasing number of Australians choosing to eliminate some particular food components from their diets, such as gluten, dairy, or meat, and rising consumer awareness are driving IT-based packaging innovations on gluten-free products. The Australian market for gluten-free food and beverages is undergoing a major change from being considered specialty products to becoming mainstream products. Consumers are taking gluten-free products not only to prevent adverse symptoms, such as gastrointestinal in nature (bloating, wind, and abdominal cramps) and fatigue/tiredness but also because of a general perception of maintaining better health.

Gluten free food and market 2

Competitive Landscape

The gluten-free product market in Asia-Pacific is highly competitive and comprises numerous regional and international competitors. Some of the major players operating in the APAC gluten-free food and beverages market are The Kraft Heinz Company, Amy's Kitchen Inc., Conagra Brands (Pinnacle Foods), and General Mills. The leading players in the gluten-free product market enjoy a dominant presence across the region. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolio so that they can cater to the requirements of various product categories. The key players in the market are focusing on introducing new products catering to the interests of target consumers. Innovation or new product development is the most adopted strategy among key players, like Kellogg's and Passage Foods, among other players operating in the market studied.

Major Players

  1. Conagra Brands Inc.

  2. General Mills Inc

  3. Nestle

  4. PepsiCo Inc.

  5. Kellogg's


Recent Developments

  • In 2021, Kellogg's Australia launched a gluten-free version of the iconic breakfast cereal Coco Pops. The new cereal had been introduced on supermarket shelves, featuring gluten-free grains of puffed rice with cocoa without compromising taste.
  • In 2021, Passage Foods launched a new range of Passage to India curry pastes. These curry pastes are made using the perfect blend of authentic ingredients, and they’re gluten-free and made with no artificial colors or flavors too.
  • In 2021, Kellogg’s Australia launched a gluten-free version of Sultana Bran. This product was made available in Woolworths. The pack is 350g and roughly 26% more expensive than the original.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Framework

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products and Services

      5. 4.3.5 Degree of Competition


    1. 5.1 By Product Type

      1. 5.1.1 Bakery Products

      2. 5.1.2 Meat/Meat Substitutes

      3. 5.1.3 Dairy/Dairy Substitutes

      4. 5.1.4 Sauces, Dressing, and Seasonings

      5. 5.1.5 Frozen Desserts

      6. 5.1.6 Beverages

      7. 5.1.7 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific

  6. 6. Competitive Landscape

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Conagra Brands Inc.

      2. 6.3.2 General Mills Inc.

      3. 6.3.3 Nestle SA

      4. 6.3.4 PepsiCo Inc.

      5. 6.3.5 Hain Celestial Group

      6. 6.3.6 Mondelez International

      7. 6.3.7 The Kellogg Company

      8. 6.3.8 Danone SA

      9. 6.3.9 The Kraft Heinz Company

      10. 6.3.10 Dr. Schar AG/SPA

      11. 6.3.11 Bobs Red Mill Natural Foods Inc.

      12. 6.3.12 Amy's Kitchen Inc.

    4. *List Not Exhaustive


**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Asia-Pacific Gluten-Free Food And Beverages Market market is studied from 2016 - 2027.

The Asia-Pacific Gluten-Free Food And Beverages Market is growing at a CAGR of 9.34% over the next 5 years.

Conagra Brands Inc., General Mills Inc, Nestle, PepsiCo Inc., Kellogg's are the major companies operating in Asia-Pacific Gluten-Free Food And Beverages Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!