Asia-Pacific Cosmetic Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Asia-Pacific Cosmetic Packaging Market is Segmented by Material Type (Plastic, Glass, Metal, Paper), Product Type (Plastic, Bottles and Containers, Glass Bottles and Containers, Metal Containers, Folding Cartons, Corrugated Boxes, Tubes and Sticks, Caps and Closures, Pump and Dispenser, Droppers, Ampoules, Flexible Plastic Packaging), Cosmetic Type (Hair Care, Color Cosmetics, Skin Care, Men's Grooming, Deodrants), and Country.

Market Snapshot

Study Period:


Base Year:



5.1 %

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Market Overview

The Asia-Pacific Cosmetic Packaging Market is estimated to grow at a CAGR of about 5.1% over the forecast period 2020 to 2025. The region's cosmetic industry is driven by increasing engaged customer base economies such as China, India, Japan, and Indonesia. Additionally, factors such as growing beauty consciousness in the consumers, cosmetic products based on affordability, and e-retailing are driving the market.

  • Consumer spending on cosmetics in the region continues to grow, facilitates the trend toward adopting processed, packaged, and expensive products. Skincare and decorative cosmetics are growing soundly, with facial care and medical skincare witnessing a robust demand. Moreover, growth potential is also provided by anti-aging products and those intended to protect against environmental pollution. For instance, In China, the diminishing economic growth and a tangible downturn in Chinese consumers' willingness to spend and thereby leverages China's cosmetic sector.
  • According to the Tmall Innovation Center, the young women of the post-90s generation have become the most crucial consumer group driving growth in China's cosmetic sector. The post-90s generation has independent consuming power, and a simultaneous surge of interest in beauty and skincare amongst this demographic has translated into significant growth. This is aiding to the growth of the cosmetic packaging market in the country.
  • Players in the industry are strengthening their manufacturing capabilities in the country to tackle new opportunities. For instance, in 2020, Albéa, a cosmetic packaging company, plans to begin the operations of its new manufacturing facility in China on the lookout to capitalize on the growing e-commerce opportunities.
  • Further, in Japan, to sustain the increasing competition and capture maximum market share, a few players are increasing their production capacities. For instance, Shiseido plans to open two new plants before 2022 in Japan, for which it has the intended investment of JPY 120 billion. Also, the company has an ongoing new plant in Otawara. Such investments are anticipated to augment the growth of cosmetic packaging in the country.
  • The investments in cosmetic manufacturing, coupled with the increase in R & D activities that target enhanced material capabilities, are expected to provide a strong impetus for market growth. For instance, Milott Laboratories Co, the Thai-Japanese contract manufacturer for skincare and haircare products, color cosmetics, is planning to infuse about 500 million baht to cash in on the growing beauty industry Thailand. The investment is being used to build a 30,000-square-metre warehouse in Bang Phli, Samut Prakan province.
  • However, in the wake of the COVID-19 pandemic, the effects caused by rules pertaining to lockdown and self-isolation have resulted in companies moving to source away from China and reconsidering the raw materials that are used in packaging. Simultaneously, companies such as APC Packaging have stated that their manufacturing plant in China is up and running at full capacity and has been receiving shipments regularly.

Scope of the report

This study characterizes the cosmetic packaging market in Asia-Pacific, based on the type of material, type of product, and cosmetic type, which includes oral care, hair care, bath and shower, color cosmetics, skincare, men’s grooming, deodorants, and other cosmetic types.​

Material Type
Product Type
Plastic Bottles and Containers
Glass Bottles and Containers
Metal Containers
Folding Cartons
Corrugated Boxes
Tubes and Sticks
Caps and Closures
Pump and Dispenser
Flexible Plastic Packaging
Cosmetic Type
Hair Care
Color Cosmetics
Skin Care
Men's Grooming
Other Cosmetic Types (Fragrances, Depilatories, Baby and Child Care, and Sun Care)
South Korea
Rest of Asia-Pacific

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Key Market Trends

Plastic Packaging is Expected to Drive the Market Growth

  • Plastic is one of the most used and preferred materials for cosmetics packaging. Numerous cosmetic products in the market come in plastic bottles and containers, owing to the easy molding, structuring, and designing capability of the material and the protection.
  • In the cosmetics industry, plastic bottles, and containers are preferred forms of primary packaging and held an unchallenged prominent share in the market for half a decade. According to a National Geographic study, plastic packaging is used 120 times more currently in cosmetics packaging than in 1960.
  • The most common and least expensive cosmetic bottles produced from HDPE are economical, impact-resistant, and maintain a good moisture barrier. Lotion bottles come in all shapes, sizes, and forms, where some lotions are kept in capped tubes. These tubes are usually made from plastic, depending on their size. However, there are lotion bottles made of plastic, but instead of the capped tops, they have pump dispensers. This helps many people who do not want to have to screw a top on and off, or not want to flip up a cap.
  • Thereby companies growing concerned about the type of materials used for packaging apart from the size and shape of the product in order to curb the packaging cost drives the adoption of plastic packaging. For instance, Yoshida Cosmeworks Co Ltd, based in Japan, started the production of cosmetic containers using 100% recycled plastic materials from January 2020, through five years of research work with raw material manufacturers regarding material safety and molding stability. 
  • To deal with the growing concern of plastic waste in India, 31 companies in the industry have joined forces to jointly launch Asia’s most enormous, producer-led and owned venture for creating a formal plastic circular economy in the country. Together, the participating companies will mobilize and converge assets, resources, and investment upwards of INR 1000 Crore.
  • Such instances over the forecast period will substantially shift the packaging companies' focus toward installing recycling machinery in the cosmetic packaging industries.

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India is Expected to Register Significant Growth

  • India is home to the second-largest population in the world, with 600 million youngsters under 24. The size of the market has propelled its beauty and wellness market, reflecting the growth of the country's cosmetic packaging industry.
  • According to the Associated Chambers of Commerce and Industry of India (ASSOCHAM), India's grooming and cosmetic industry may expand to USD 35 billion by 2035 from USD 6.5 billion in 2017. This manifold rise poses tremendous opportunities for cosmetic packaging in the country
  • The country's interest in skincare products is growing steadily. It is observed that Indian consumers are shifting their focus from the basic cleanse-tone-moisturize routine to more advanced regimes that include serums, night creams, and sheet masks. This has been boosting the growth of droppers, pumps, and containers. According to a study conducted by the Associated Chambers of Commerce and Industry of India, about 68% of young adults using grooming products claimed that it boosts their confidence.
  • In India, many literate parents and transparency in information have created a need for natural products. Furthermore, the government's initiatives in increasing awareness among new parents regarding child hygiene also help in the baby personal care industry's growth. For instance, in January 2019, in Maharashtrian Government had started distributing baby care kits to curb infant deaths. Such initiatives create awareness about infant's health among the new parents and, thus, positively impact baby care products, thereby impacting the market's growth.

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Competitive Landscape

The Asia-Pacific Cosmetic Packaging Market is moderately competitive, accounting for the healthy competition from established players and new entrants. The industry's established players are leveraging their manufacturing capabilities and R & D to drive innovation and sustain their competitive position in the market.

  • March 2020: Libo Cosmetics Company LTD launched the new packaging specific for lipsticks with fresh summer colors. These are high-quality aluminum cases in five texture, matt, shiny, pearl anodization, and brushed aluminum with various decoration options like silk screening, hot stamping, laser engraving, embossing, debossing, etc.
  • November 2019: Cosmopak adopted U Control Packaging’s Squeeze Control technology for mascara products. According to Cosmopak, the new technology means the product is more hygienic as customers do not have to wipe their wand with a tissue or scraping brush to clean it, a process that can result in picking up foreign particles that travel back inside the tube.

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Table Of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Market Drivers

      1. 4.4.1 Increasing Consumption of Cosmetic Products

      2. 4.4.2 Increasing Focus on Innovation and Attractive Packaging

    5. 4.5 Market Restraints

      1. 4.5.1 Growing Sustainability Concerns


    1. 5.1 Material Type

      1. 5.1.1 Plastic

      2. 5.1.2 Glass

      3. 5.1.3 Metal

      4. 5.1.4 Paper

    2. 5.2 Product Type

      1. 5.2.1 Plastic Bottles and Containers

      2. 5.2.2 Glass Bottles and Containers

      3. 5.2.3 Metal Containers

      4. 5.2.4 Folding Cartons

      5. 5.2.5 Corrugated Boxes

      6. 5.2.6 Tubes and Sticks

      7. 5.2.7 Caps and Closures

      8. 5.2.8 Pump and Dispenser

      9. 5.2.9 Droppers

      10. 5.2.10 Ampoules

      11. 5.2.11 Flexible Plastic Packaging

    3. 5.3 Cosmetic Type

      1. 5.3.1 Hair Care

      2. 5.3.2 Color Cosmetics

      3. 5.3.3 Skin Care

      4. 5.3.4 Men's Grooming

      5. 5.3.5 Deodrants

      6. 5.3.6 Other Cosmetic Types (Fragrances, Depilatories, Baby and Child Care, and Sun Care)

    4. 5.4 Country

      1. 5.4.1 China

      2. 5.4.2 India

      3. 5.4.3 Japan

      4. 5.4.4 Australia

      5. 5.4.5 South Korea

      6. 5.4.6 Indonesia

      7. 5.4.7 Thailand

      8. 5.4.8 Rest of Asia-Pacific


    1. 6.1 Company Profiles

      1. 6.1.1 Albea SA

      2. 6.1.2 HCP Packaging Co. Ltd

      3. 6.1.3 RPC Group PLC (Berry Global Group)

      4. 6.1.4 Silgan Holdings Inc.

      5. 6.1.5 DS Smith PLC

      6. 6.1.6 Graham Packaging L.P.

      7. 6.1.7 Libo Cosmetics Company Ltd

      8. 6.1.8 AptarGroup Inc.

      9. 6.1.9 Amcor PLC

      10. 6.1.10 Cosmopak Ltd

      11. 6.1.11 Quadpack Industries SA

      12. 6.1.12 Rieke Corp.

      13. 6.1.13 Gerresheimer AG

      14. 6.1.14 Raepak Ltd


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