ASEAN Online Accommodation Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The ASEAN Online Accommodation Market is segmented by Platform type (Mobile application and Website), Mode of Booking Type (Third Party online portals and Direct/Captive portals), and Country (Singapore, Malaysia, Indonesia, Thailand and Rest of ASEAN).

ASEAN Online Accommodation Market Size

asean online accommodation market
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR > 5.00 %
Market Concentration Medium

Major Players


*Disclaimer: Major Players sorted in no particular order


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ASEAN Online Accommodation Market Analysis

Southeast Asia's internet travel market is intriguing and exciting; it is a rapidly rising region with a digitally engaged and highly aspirational middle class currently underserved.

COVID-19 caused Cross- border travel restrictions in ASEAN countries, and the accommodation sector experienced multiple challenges in 2020 and 2021. However, it benefitted online accommodation bookings, and more people started using it.

The growing interest of tourists in more travel has been the major driver. Inbound tourism has been offering a major share to the market owing to the growing number of youngsters and middle-aged people in the country who are highly interested in travel and tourist activities. Inbound tourism helped the market expand further in 2020 when the world was under lockdown during the COVID-19 pandemic. Travel & Tourism, a driver for Online accommodation booking, is about to cross USD 20 billion in 2022, and 70% of total revenue will be generated through online sales by 2026.

ASEAN Online Accommodation Market Trends

This section covers the major market trends shaping the ASEAN Online Accommodation Market according to our research experts:

Rise in Usage of Online Travel Agencies Driving the Market

Usage of online travel agencies increasing in many ASEAN countries especially in Singapore and Malaysia. According to a survey by Rakuten Insight on the usage of online travel agencies in Singapore conducted in November 2020, 81% of the respondents stated that their main reason for using an online travel agency is to book accommodation. 73% of Malaysian respondents stated that they had used an online travel agency in 2020. This is because of convenience, offers, and discounts. 52% of Indonesian respondents stated that they had used an online travel agency called Traveloka. 51% of the Thai respondents stated that they have used an online travel agency, and 69% of these used Agoda.

asean online accommodation market growth

Increasing Internet Users in ASEAN Region Boosting the Market

Technology has been critical in helping Southeast Asians get through the COVID-19 pandemic. 10 years ago, 4 in 5 Southeast Asians had only limited access to the internet. Today, Southeast Asians are the most engaged Internet users worldwide, with 90% of them connecting to the internet primarily through their mobile phones. Brunei had the highest internet penetration rate within the Southeast Asian region, at 104.5 % in 2021, followed by Malaysia with 89%. Timor-Leste had the least internet penetration rate of 38.3 %.

asean online accommodation market trends

ASEAN Online Accommodation Industry Overview

The report covers major players operating in ASEAN online accommodation. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and service innovation, domestic to international companies are increasing their market presence by securing new contracts and tapping new markets. It has major players, including Agoda, Traveloka, Expedia,, and

ASEAN Online Accommodation Market Leaders


  2. TripAdvisor

  3. Expedia


  5. Agoda

*Disclaimer: Major Players sorted in no particular order

Agoda, Traveloka,,,, Expedia, Trivago, Hotel combined, Trip advisor, Goibibo, Hotelbeds

ASEAN Online Accommodation Market News

On June 8, 2022, Agoda partnered with WWF-Singapore (World Wide Fund for Nature Singapore) and launched its Eco-deal programs to provide funds for and to raise awareness of marine habitat restoration initiatives in Southeast Asia.

On April 4, 2022, Traveloka partnered with Accor. This strategic partnership with Accor will continue to cement Traveloka's commitment to providing the best, seamless travel experience for customers and accelerate stronger business growth in Southeast Asia.

ASEAN Online Accommodation Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitutes

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Insights on impact of technology and innovation in the market

    6. 4.6 Impact of COVID-19 on the Market


    1. 5.1 By Platform

      1. 5.1.1 Mobile application

      2. 5.1.2 Website

    2. 5.2 By Mode of Booking

      1. 5.2.1 Third party online portals

      2. 5.2.2 Direct/captive portals

    3. 5.3 By Country

      1. 5.3.1 Singapore

      2. 5.3.2 Malaysia

      3. 5.3.3 Indonesia

      4. 5.3.4 Thailand

      5. 5.3.5 Rest of ASEAN


    1. 6.1 Market Concetration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Agoda

      2. 6.2.2 Traveloka

      3. 6.2.3

      4. 6.2.4

      5. 6.2.5

      6. 6.2.6 Expedia

      7. 6.2.7 Trivago

      8. 6.2.8 Hotel combined

      9. 6.2.9 Trip advisor

      10. 6.2.10 Goibibo

      11. 6.2.11 Hotelbeds*

    3. *List Not Exhaustive


ASEAN Online Accommodation Industry Segmentation

Online accommodation refers to the lodging booked online by travellers for the purpose of stay. Travelers can choose from the various types of accommodations available such as hotels, hostels, resorts, vacation rentals, and others. Accommodation can be booked through various sources, which include online travel agencies, hotel websites, booking through agents, and direct bookings. ASEAN Online Accommodation Market is segmented by Platform type (Mobile application and Website), by Mode of Booking Type (Third Party online portals and Direct/Captive portals), and by Country (Singapore, Malaysia, Indonesia, Thailand, and Rest of ASEAN).

By Platform
Mobile application
By Mode of Booking
Third party online portals
Direct/captive portals
By Country
Rest of ASEAN

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ASEAN Online Accommodation Market Research FAQs

The ASEAN Online Accommodation Market is projected to register a CAGR of greater than 5% during the forecast period (2023-2028)., TripAdvisor, Expedia, and Agoda are the major companies operating in the ASEAN Online Accommodation Market.

ASEAN Online Accommodation Industry Report

Statistics for the 2023 ASEAN Online Accommodation market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. ASEAN Online Accommodation analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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