Animal Pregnancy Test Kit Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Animal Pregnancy Test Kit Market Report is Segmented by Product Type (Pregnancy Test Cassette Kits, Pregnancy Test Strip/Dipstick Kits, ELISA-Based Kits), Animal Type (Companion Animals, Livestock), Sample Type (Serum/Plasma/Whole Blood, Milk, Urine), Distribution Channel (Veterinary Hospitals and Clinics, and More), and Geography (North America, Europe, and More. The Market Forecasts are Provided in Terms of Value (USD).

Animal Pregnancy Test Kit Market Size and Share

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Compare market size and growth of Animal Pregnancy Test Kit Market with other markets in Healthcare Industry

Animal Pregnancy Test Kit Market Analysis by Mordor Intelligence

The Animal Pregnancy Test Kit Market size is estimated at USD 61.83 million in 2025, and is expected to reach USD 77.61 million by 2030, at a CAGR of 4.65% during the forecast period (2025-2030). Steady expansion reflects mounting pet-humanisation, broader precision-livestock practices and technology that compresses result turnaround times. Growth remains resilient because producers view early pregnancy detection as a proven cost saver, while pet owners perceive rapid in-home testing as an extension of routine preventive care. Technological gains in lateral-flow and ELISA formats drive migration from lab-centric work-flows to point-of-care use, supporting clinical decision-making in minutes. Regulatory tightening, especially in the United States, raises entry barriers and nudges competitors toward differentiated sensor platforms that promise higher analytical sensitivity. Despite macro-economic caution, regional demand pockets emerge wherever veterinary insurance penetration improves and tele-health channels widen product access.

Key Report Takeaways

  • By product type, pregnancy test cassette kits commanded 40.86% of animal pregnancy test kit market share in 2024, while ELISA-based kits are projected to compound at 6.57% CAGR through 2030.
  • By animal type, livestock applications held 69.16% share of the animal pregnancy test kit market size in 2024 and companion animals are advancing at a 5.39% CAGR through 2030.
  • By sample type, serum / plasma / whole-blood methods accounted for 51.16% share in 2024, whereas urine testing is on track for a 6.14% CAGR to 2030.
  • By distribution channel, veterinary hospitals and clinics captured 45.32% revenue share in 2024, while e-commerce leads growth at 5.91% CAGR through 2030.
  • By geography, North America led with 36.56% share in 2024; Asia-Pacific records the highest projected CAGR at 6.31% to 2030.

Segment Analysis

By Product Type: ELISA technology drives premium segment growth

The animal pregnancy test kit market size allocated to product types shows pregnancy test cassette kits retained 40.86% revenue share in 2024, but ELISA kits are projected to advance fastest at 6.57% CAGR. Livestock operators often reach for cassette formats because they are rugged, cost-efficient and offer herd-level economies. Conversely, equine breeders and companion-animal clinics pay premiums for ELISA’s quantitative read-outs that support precise gestation staging, a capability lateral-flow strips lack. Hybrid microfluidic cartridges now blend rapid flow paths with ELISA capture chemistry, trimming assay time to under 15 minutes without sacrificing analytical power. As regulatory scrutiny strengthens, professional buyers favour formats that provide electronic audit trails, an emerging competitive differentiator.  

While cassette kits remain ubiquitous on dairy farms, ELISA penetration rises wherever insurers reimburse test costs, tilting purchasing toward accuracy over price. The animal pregnancy test kit market sees manufacturers reposition strip-/dipstick products as mid-tier options that cater to mixed-practice clinics needing balanced cost and reliability. With nanomaterial-enhanced sensors entering late-stage validation, incumbent formats face future substitution risk, yet price elasticity in commodity-focused livestock segments suggests cassettes will defend baseline volumes through 2030.

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Note: Segment shares of all individual segments available upon report purchase

By Animal Type: Companion animals outpace livestock growth

Livestock held 69.16% of animal pregnancy test kit market share in 2024, largely due to the sheer scale of global cattle inventories. Companion-animal testing, however, clocks a 5.39% CAGR, reflecting owners’ readiness to emulate human prenatal care protocols. Bovine testing enjoys entrenched protocols that tie pregnancy confirmation to feed rationing and genetic selection, making kits a predictable input expense. Swine producers now integrate whole-blood rapid assays into automated farrowing-management systems, enhancing litter planning accuracy.  

In household pets, direct-to-consumer formats such as canine saliva and urine cassettes drive incremental volume with minimal veterinary intervention, mirroring human home pregnancy testing. Feline testing, historically limited to veterinary labs, benefits from newer progesterone chemistries that allow chair-side screening. These shifts anchor the animal pregnancy test kit industry’s move toward diversified portfolios that cater simultaneously to farm bio-economics and boutique pet-care preferences.

By Sample Type: Urine testing gains momentum

Serum, plasma and whole-blood samples controlled 51.16% revenue in 2024, a testament to veterinarians’ familiarity with venipuncture and established biomarker correlation ranges. Urine testing accelerates at 6.14% CAGR as owners value needle-free collection and reduced animal stress. Chemical stabilisers extend urine sample shelf life to 48 hours, permitting shipment from remote barns to reference labs without cold chains. Milk testing occupies a functional niche in dairy herds, where routine sampling dovetails with fat-protein analysis and mastitis surveillance.  

For canine and feline owners, urine-based kits mean testing can occur at home, with smartphone apps that colour-match strip results for higher reliability. Livestock urine tests continue to improve accuracy through nano-structured electrodes that amplify hormonal signal strength. The animal pregnancy test kit market size generated from urine formats is expected to multiply as regulatory clearance for direct-to-consumer distribution widens.

Animal Pregnancy Test Kit Market: Market Share by Sample Type
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Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: E-commerce disrupts traditional models

Veterinary hospitals and clinics retained 45.32% revenue share in 2024, anchored by trust, professional guidance and bundled reproductive-health services. Nevertheless, online platforms are expanding fastest at a 5.91% CAGR because they offer price transparency, doorstep delivery and educational content that demystifies usage. Retail farm stores maintain relevance for smallholders seeking immediate supply replenishment, yet they lack the depth of product selection found online.  

In the companion segment, influencers and breeder networks promote specific e-commerce brands, triggering viral demand spikes and recurring subscription orders. For livestock operations, cloud-based dashboards now integrate with supplier APIs, auto-reordering kits when pregnancy testing events are scheduled, thus embedding e-commerce into herd-management routines. Regulatory oversight grows stricter for online sales, compelling platforms to verify product licences and ensure post-sale customer support.

Geography Analysis

North America generated 36.56% of 2024 revenue, propelled by advanced veterinary infrastructure, insurance uptake and strict reproductive management norms. The United States spearheads adoption of AI-supported reference labs that report pregnancy status within hours, allowing same-day rebreeding decisions. Canada benefits from dairy supply-management incentives that reimburse pregnancy testing, while Mexico’s export-oriented beef sector adopts kits to meet traceability mandates.  

Asia-Pacific records a 6.31% CAGR, the fastest worldwide, as expanding commercial dairies in China and India turn to low-cost cassette kits to boost calving intervals. Urban pet ownership in Tokyo, Seoul and Shanghai fuels direct-to-consumer sales, especially urine-based formats. Veterinary associations in Thailand and Vietnam partner with manufacturers to subsidise training, narrowing the practitioner awareness gap. Price sensitivity remains pronounced in rural smallholder communities, yet cooperative bulk-buying schemes begin to dilute cost barriers.  

Europe represents a mature but innovation-centric terrain. Dairy producers in France and Germany integrate milk pregnancy assays into robotic milking systems, securing consistent herd-level data streams. The European Food Safety Authority’s push for validated diagnostic performance standards benefits ELISA suppliers with established clinical dossiers. Eastern European markets witness rapid catch-up growth as EU rural-development funds back reproductive efficiency projects. Collectively, these patterns affirm the animal pregnancy test kit market’s regional mosaic, where domestic regulatory stance and economic structure dictate adoption velocity.

Animal Pregnancy Test Kit Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The animal pregnancy test kit market balances moderate fragmentation with pockets of concentration. IDEXX Laboratories anchors its position through the Alertys suite that spans blood, milk and on-farm lateral-flow formats, providing an end-to-end ecosystem that discourages brand switching. Zoetis deepens service breadth via its 2025 Louisville reference lab, shortening turnaround times and offering integrated analytics that flag reproductive disorders before they erode productivity. Neogen leverages its sizable distribution footprint to place cassette kits in retail farm outlets, widening reach among smallholders.  

Regulatory change operates as a competitive moat. The FDA’s Laboratory Developed Tests rule obliges new entrants to align with medical-device quality systems, elevating compliance costs and favouring incumbents with prior documentation. Simultaneously, breakthrough R&D in nanomaterial sensors tempts venture-backed disruptors who propose femtomolar detection at commodity prices, though few have yet met full regulatory readiness.  

Strategic partnerships proliferate. Software vendors integrate kit data into breeding-management dashboards, and tele-health platforms co-brand pregnancy tests to drive consultation revenue. Mergers and acquisitions continue, exemplified by Mars Inc.’s talks to acquire Cerba Vet and ANTAGENE, hinting at cross-pollination between pet-food giants and diagnostic specialists. Market participants now view technology scalability—rather than raw manufacturing volume—as the decisive lever for sustainable share gains within the animal pregnancy test kit market.

Animal Pregnancy Test Kit Industry Leaders

  1. IDEXX laboratories

  2. Fassisi

  3. Bio Tracking

  4. BioNote Incorporation

  5. J and G Biotech Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Animal Pregnancy Test Kit Market Concentration
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Recent Industry Developments

  • November 2023: A simple progesterone test kit for gilts developed at Chulalongkorn University entered multi-country pilot deployment, promising faster on-farm decisions.
  • July 2023: Ring Biotechnology Co. Ltd. introduced a whole-blood rapid cow pregnancy test that targets pregnancy-associated glycoproteins for early detection.

Table of Contents for Animal Pregnancy Test Kit Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Global Pet Ownership and “Humanisation” of Companion Animals
    • 4.2.2 Increasing Herd-Fertility Economics for Dairy & Beef Producers
    • 4.2.3 Advances in Rapid Lateral-Flow & ELISA Diagnostic Formats
    • 4.2.4 Growing Veterinary Healthcare Spend & Insurance Penetration
    • 4.2.5 Nanomaterial-Enabled Ultra-Early Biosensor Kits
    • 4.2.6 Tele-Veterinary Platforms Bundling At-Home Pregnancy Testing
  • 4.3 Market Restraints
    • 4.3.1 High Price Point of Advanced Kits for Smallholders
    • 4.3.2 Sub-Optimal Sensitivity / Specificity Causing False Results
    • 4.3.3 Low Practitioner Awareness in Emerging Markets
    • 4.3.4 Regulatory Grey-Zones for DTC Animal Diagnostics
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter’s Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers/Consumers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry

5. Market Size & Growth Forecasts (Value)

  • 5.1 By Product Type
    • 5.1.1 Pregnancy Test Cassette Kits
    • 5.1.2 Pregnancy Test Strip/Dipstick Kits
    • 5.1.3 ELISA-based Kits
  • 5.2 By Animal Type
    • 5.2.1 Companion Animals
    • 5.2.1.1 Dogs
    • 5.2.1.2 Cats
    • 5.2.1.3 Other Companion Animals
    • 5.2.2 Livestock
    • 5.2.2.1 Bovine
    • 5.2.2.2 Equine
    • 5.2.2.3 Swine
    • 5.2.2.4 Small Ruminants
  • 5.3 By Sample Type
    • 5.3.1 Serum / Plasma / Whole Blood
    • 5.3.2 Milk
    • 5.3.3 Urine
  • 5.4 By Distribution Channel
    • 5.4.1 Veterinary Hospitals and Clinics
    • 5.4.2 Retail Stores
    • 5.4.3 E-commerce
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Spain
    • 5.5.2.6 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 Australia
    • 5.5.3.5 South Korea
    • 5.5.3.6 Rest of Asia-Pacific
    • 5.5.4 Rest of the World

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.3.1 IDEXX Laboratories
    • 6.3.2 Neogen Corporation
    • 6.3.3 BioNote Inc.
    • 6.3.4 BioTracking
    • 6.3.5 Zoetis Inc.
    • 6.3.6 Fassisi GmbH
    • 6.3.7 Randox Laboratories Ltd
    • 6.3.8 Heska Corporation
    • 6.3.9 Teco Diagnostics
    • 6.3.10 Bellylabs Oy
    • 6.3.11 Bioeasy Biotechnology
    • 6.3.12 J & G Biotech Ltd
    • 6.3.13 Agdia Inc.
    • 6.3.14 Corteva Agriscience (Geneseek)
    • 6.3.15 Arbor Assays
    • 6.3.16 ScintiVet

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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Global Animal Pregnancy Test Kit Market Report Scope

As per the scope of the report, animal pregnancy test kits are rapid-response kits used to determine the pregnancy status of an animal. These are commonly used in animal husbandry units to determine whether induced or artificial insemination was successful. The animal pregnancy test market is segmented by Product Type (Pregnancy Test Kit Cassettes, Pregnancy Test Kit Strips, and Enzymes-Linked Immunoassay Test Kits), Distribution Channel (Veterinary Hospitals and Clinics, Retail Stores, and E-commerce), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The report offers the value (in USD million) for the above segments.

By Product Type Pregnancy Test Cassette Kits
Pregnancy Test Strip/Dipstick Kits
ELISA-based Kits
By Animal Type Companion Animals Dogs
Cats
Other Companion Animals
Livestock Bovine
Equine
Swine
Small Ruminants
By Sample Type Serum / Plasma / Whole Blood
Milk
Urine
By Distribution Channel Veterinary Hospitals and Clinics
Retail Stores
E-commerce
By Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Rest of the World
By Product Type
Pregnancy Test Cassette Kits
Pregnancy Test Strip/Dipstick Kits
ELISA-based Kits
By Animal Type
Companion Animals Dogs
Cats
Other Companion Animals
Livestock Bovine
Equine
Swine
Small Ruminants
By Sample Type
Serum / Plasma / Whole Blood
Milk
Urine
By Distribution Channel
Veterinary Hospitals and Clinics
Retail Stores
E-commerce
By Geography
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Rest of the World
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Key Questions Answered in the Report

Which product category is growing fastest?

ELISA-based kits register the highest projected growth at 6.57% CAGR due to laboratory-grade sensitivity and quantitative results.

Why are companion-animal pregnancy tests gaining traction?

Pet humanisation and expanding insurance coverage drive owners to seek the same preventive diagnostics used in human healthcare, pushing a 5.39% CAGR in the companion segment.

How will new U.S. regulations affect market entry?

The FDA’s Laboratory Developed Tests rule mandates stringent device-quality systems, increasing compliance costs and raising entry barriers for start-ups.

Which region offers the fastest growth potential?

Asia-Pacific leads with a forecast 6.31% CAGR, supported by commercial dairy expansion and rising urban pet ownership.

Are urine-based tests reliable for early detection?

Recent nano-enhanced urine assays achieve accuracy rates that rival blood-based methods, making them a viable, needle-free option for home and farm use.

Page last updated on: March 5, 2025

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