Fruits & Vegetables Market in Mexico Market Size

Mexican Fruits and Vegetables Market Analysis

The Mexican fruits and vegetable market is projected to register a CAGR of 2.3% during the forecast period.

• Tomatoes, bananas, chili peppers, oranges, lemons, limes, mangos, and avocados are commonly grown fruits and vegetables in Mexico. The growth of the fruit market in Mexico is driven by various public and private initiatives to increase agricultural production.
• For instance, in 2021, Fortune Growers, a fresh produce company based in Elgin, Illinois, partnered with the Mexican government to strengthen the growth of Mexican produce. With its latest initiative, the company is working closely with small and medium-sized growers across Mexico by creating logistical methods that would increase trade and facilitate growth.
• Mexico is a key exporter of these commodities to the United States due to the Free-trade agreement under USMCA (U.S. - Mexico - Canada Agreement), which helps the United States and Mexico to move goods free of tax.
• Further, orange was the most consumed fruit in Mexico in 2022, with an average per capita consumption of 37.2 kg. Lime ranked second with a per capita consumption of 15.1 kg, followed by banana and mango. Among vegetables, green chili was the most consumed legume or vegetable in 2021, with an average per capita consumption of 16.9 kg, followed by potatoes and tomatoes.
• Fruit and vegetable consumption in the country had declined over the years as fruit, and vegetable-based foods were being replaced with modern self-service stores boosting consumption of instant soups. Hence, there is a need for better marketing campaigns to boost the consumption of fresh and locally produced fruits and vegetables, which are cheaper, and help local growers increase their business.
• The climatic advantages that allow the country to produce fruits and vegetables year-round and increased demand from the United States are the prime drivers of the market studied.