Africa Wellness Tourism Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Africa Wellness Tourism Market is segmented By Travel Type (Domestic and International), By Activity (In-country Transport, Lodging, Food and Beverage, Shopping, Activities and Excursions, and Other Services), By Purpose (Primary and Secondary), By Geography (Tunisia, Morocco, Kenya, Egypt, Tanzania, Mauritius, Ethiopia, South Africa, and Other Countries).

Market Snapshot

Africa Wellness Tourism Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 1 %

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Market Overview

Wellness tourism is a type of tourism where people travel to places for the betterment of their physical or mental state. The growing interests of the tourists towards the sectors such as health, travel, and foods are the factors driving the growth of the market over the forecast period. The factors such as rising disposable income have increased the customers' expenditures towards different services of social and healthy wellbeing, thereby anticipating the market growth. The wellness tourism market is driven by the rising hectic lifestyles characterized by work-related stress which will, in turn, favor the services such as spa, yoga programs, lodging, and boarding, among others. Vendors in the market are focusing on providing quality services to gain a competitive edge. The rising number of market players are concentrating on offering lucrative and customized service packages targeting various classes of the consumers has increased the competition in the market, thereby favoring the interests of the consumers to opt for experiential travels. This, in turn, will augment the market growth.

Scope of the Report

A complete background analysis of the Africa Wellness Tourism Market, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report.

Travel Type
In-country Transport​
Food and Beverage​
Activities and Excursions​
Other Services​
Mauritius ​
South Africa​
Other Countries​

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Key Market Trends

Increasing Number of Tourists in South Africa

South Africa’s rich cultural and natural resources are the primary offerings of the country’s tourism sector. Developing wellness tourism in South Africa will boost the economy and provide the country with a competitive edge as a tourism destination. The rising number of tourist destinations in South Africa has attracted more customers from the international market. An increasing number of tourists from various developed and developing countries prefer spending on wellness traveling plans to maintain their well-being and health. As maintaining health and well-being is becoming important, the leading players in the hospitality sector are increasingly capitalizing on health-conscious customers. A sedentary lifestyle and surge in disposable income are expected to boost the demand for wellness tourism due to the rise in the number of health-conscious people.

Africa Wellness Tourism Market 1

Domestic Travel Type Segment Hold the Largest Market Share

The domestic segment among the travel type segments is projected to continue to account for the highest revenue share owing to increasing expenditure for domestic wellness activities. The growing preference for affordable facilities in proximity rather than long-distance retreats in a different country is driving the growth prospects for the health and wellness tourism market in the domestic wellness tourism segment. Majority of these travellers comprises primary wellness travellers who look for spa treatments or beauty enhancement treatments. The volume of domestic wellness travellers will continue to increase throughout the forecasted period due to the inclusion of these treatments within domestic regions.

Africa Wellness Tourism Market 2

Competitive Landscape

The report covers major international players operating in the Africa Wellness Tourism Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets. 

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of COVID-19 on the Market


    1. 5.1 Travel Type

      1. 5.1.1 Domestic​

      2. 5.1.2 International​

    2. 5.2 Activity

      1. 5.2.1 In-country Transport​

      2. 5.2.2 Lodging​

      3. 5.2.3 Food and Beverage​

      4. 5.2.4 Shopping​

      5. 5.2.5 Activities and Excursions​

      6. 5.2.6 Other Services​

    3. 5.3 Purpose

      1. 5.3.1 Primary​

      2. 5.3.2 Secondary​

    4. 5.4 Geography

      1. 5.4.1 Tunisia​

      2. 5.4.2 Morocco​

      3. 5.4.3 Kenya​

      4. 5.4.4 Egypt​

      5. 5.4.5 Tanzania​

      6. 5.4.6 Mauritius ​

      7. 5.4.7 Ethiopia​

      8. 5.4.8 South Africa​

      9. 5.4.9 Other Countries​


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Villa Rosa Kempinski​

      2. 6.2.2 Singita​

      3. 6.2.3 Healing Earth​

      4. 6.2.4 Allure Africa Ltd​

      5. 6.2.5 Tribe Hotel​

      6. 6.2.6 Mazagan Beach and Golf Resort​

      7. 6.2.7 Hotel Diar Lemdina​

      8. 6.2.8 Winnie Wellness Spa​

      9. 6.2.9 Hilton Mauritius Resort & Spa​

      10. 6.2.10 Limalimo Lodge

    3. *List Not Exhaustive

  8. 8. APPENDIX


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Frequently Asked Questions

The Africa Wellness Tourism Market market is studied from 2016 - 2026.

The Africa Wellness Tourism Market is growing at a CAGR of 1% over the next 5 years.

Villa Rosa Kempinski​, Singita, Healing Earth​, Tribe Hotel​, Mazagan Beach and Golf Resort​ are the major companies operating in Africa Wellness Tourism Market.

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