Affective Computing Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Affective Computing Market is segmented by End-User (Healthcare, Automotive, Retail), and Geography.

Market Snapshot

Affective Computing Market Overview
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 35.5 %
Affective Computing Market Key Players

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Market Overview

The Affective Computing Market was valued at USD 1070 million in 2020 and is expected to reach a value of USD 6495.25 million by 2026, registering a CAGR of 35.5% during the forecast period (2021 - 2026). The emergence of affective computing could spur the growth of various applications. The major area in affective computing is the design of computational devices proposed to showcase either natural emotional capabilities or that are capable of convincingly simulating emotions.

  • For people with speech impairments and emotionally handicapped people, Gestele, a prototype, has been developed which adds to the emotions, to gestures or any other forms of communication from the affected people. Affective computing can also be used for personalization such as adjusting light, type of music, and room temperature by detecting a person’s mood, etc.
  • Increasing use of robots provides further incentive for the implementation of this technology. The recent advancement of robotics leads to an immense increase in the demand for robots that are artificially intelligent to behave politely and socially smart.
  • A report on World Robotics by the International Federation of Robotics (IFR) revealed that more than 381,000 industrial robots were shipped globally in 2017. This number is anticipated to reach to 630,000 units by 2021. The feature addition such as affective computing can make these industrial robots more acceptable and have better human-computer interaction.
  • The users of robotic devices equipped with AI, do not want themselves to be bothered with unimportant information. However, that high level of reasoning requires an understanding of the person’s emotional state. With the recent advancement in machine learning, companies are developing new ways to utilize the advancements to their advantage.

Scope of the Report

Affective computing is the study and development of systems and devices that can recognize, interpret, process, and simulate human effects. It is an interdisciplinary field spanning computer science, psychology, and cognitive science.

By End-User Industry
Other End-User Industries
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Rest of the World

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Key Market Trends

Healthcare is Expected to be One of the Primary Recipients of the Technology

  • Healthcare segment has some of the most advanced and commercialized applications for affective computing. Some of the initial developments in affective computing domain are targeted to aid the medical care professionals, primarily with technology that is expected to help them understand the mentally disabled patients.
  • Artificial Intelligence (AI) in medicine has been growing, and significant efforts are being made to increase the contribution to the domain. Companies such as DeepMind, Babylon Health, etc. have been accelerating their efforts towards such goals. 
  • Moreover, there are several companies that are working toward advanced patient monitoring devices, which are making use of facial coding techniques to continuously monitor patients. However, when compared to other end users, post approval procedures in healthcare sector, the products take time to reach the retail market.
  • In the current market scenario, Empatica is one of the very few companies that offer wearable effective computing devices for healthcare applications. The company’s devices are approved by the US Food and Drug Administration (FDA). The company has geographically limited its operations, to serve its customers in the United States and Europe.
Affective Computing Market Key Trends

North America is Expected to Hold the Largest Market Share

  • North America is the largest market for affective computing, globally, led by the United States. The region has some of the most active research organizations that are working toward developing innovative affective computing devices that are capable of serving several end-user applications, especially in the healthcare, market research, and automotive sector.
  • North America was one of the first regions to adopt Artificial intelligence on an extensive scale. With the improved infrastructure for artificial intelligence, the region consists of mature infrastructure required for the deployment of affective computing.
  • Research organizations such as MIT have been concentrated in the region conducting various research projects which include Affective Response to Haptic signals, Automatic Stress Recognition in Real-Life Settings, etc. which is expected to increase the investments in the region for the growth of affective computing.
  • There are huge future prospects of affective computing converging with the robotics in the future, due to the deployment platform that robotics provides. The increased adoption rate of robotics in the United States points toward increased popularity. Thus showcasing increased customer adoption toward more intelligent robots.
Affective Computing Market Growth by Region

Competitive Landscape

The Affective Computing Market is currently dominated by a few players with their technological expertise in AI technology. The global market is expected to be nearly consolidated in nature, and the major players with a prominent share in the market are focusing on expanding their customer base across foreign countries by leveraging on strategic collaborative initiatives to increase their market share and their profitability. Affectiva Inc., CroudEmotion Ltd., Kairos AR, Inc., nViso AI, are some of the major players present in the current market. 

  • January 2019 - Kia Motors in collaboration with Massachusetts Institute of Technology (MIT) Media Lab's Affective Computing Group showcased a significant technological development called Real-time Emotion Adaptive Driving (R.E.A.D.) system at   Consumer Electronics Show 2019. This technology is in the process of development for the post-autonomous driving era and monitors a driver's emotional state using sensors to read their facial expressions, heart rate and electrodermal activity.
  • March 2019 - Empatica began deploying a smart device which can be used to manage stress. The device has been modeled similar to a watch and has received FDA approval. The device analyzes physiological signals to detect an increase in the stress inside the body and prevent seizures due to diseases such as epilepsy etc.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increased Automation In Contact Centers

      2. 4.2.2 Increasing Adoption Of Cloud-based Solutions And Online Solutions

    3. 4.3 Market Restraints

      1. 4.3.1 High Approval Times In Healthcare

      2. 4.3.2 Privacy And Security Concerns

    4. 4.4 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Speech Recognition

    2. 5.2 Gesture Recognition

    3. 5.3 Facial Recognition

    4. 5.4 Other Types


    1. 6.1 By End-User Industry

      1. 6.1.1 Healthcare

      2. 6.1.2 Automotive

      3. 6.1.3 Retail

      4. 6.1.4 Other End-User Industries

    2. 6.2 Geography

      1. 6.2.1 North America

        1. United States

        2. Canada

      2. 6.2.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 6.2.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. Rest of Asia-Pacific

      4. 6.2.4 Rest of the World


    1. 7.1 Company Profiles

      1. 7.1.1 Affectiva Inc.

      2. 7.1.2 CroudEmotion Ltd.

      3. 7.1.3 Kairos AR, Inc.

      4. 7.1.4 Nuance Communications Inc.

      5. 7.1.5 IBM Corporation

      6. 7.1.6 Beyond Verbal Communication, Ltd.

      7. 7.1.7 Nemesysco Ltd.

      8. 7.1.8 Realeyes Data Services Ltd.

      9. 7.1.9 audEERING GmbH

      10. 7.1.10 Eyesight Technologies Ltd.

      11. 7.1.11 Emotibot Technologies Limited

      12. 7.1.12 Amazon Web Services Inc.

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Affective Computing Market market is studied from 2018 - 2026.

The Affective Computing Market is growing at a CAGR of 35.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Affectiva Inc., CroudEmotion Ltd., Kairos AR, Inc., IBM Corporation, Nuance Communications Inc. are the major companies operating in Affective Computing Market.

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