Customer feedback is more than a metric; it’s a direct indicator of unmet needs and service gaps. In today’s competitive market, understanding what drives satisfaction is crucial for improving retention and refining brand experiences. We connect structured feedback with actionable insights to guide strategic improvements.
Partner to multinationals and Fortune 500 companies in strengthening customer experience strategies with credible, data-backed insights.
Transforming complex data into clear, actionable intelligence that supports informed decisions in dynamic markets.
21,000+ reports across 20+ industries provide benchmarks and context to link satisfaction drivers with market realities.
Capture primary feedback from a broad base of respondents across markets, segments, and channels, including customers, employees, partners, and service stakeholders.
In-house CATI, CAPI, IDI, FGD expertise, and mixed-method frameworks for triangulated feedback analysis.
All findings are backed by documented sources and auditable frameworks for reliability.
Compare customer feedback against industry baselines and enrich it with perspectives from analysts, partners, and customer-facing teams.
Customer data evaluated in the context of specific industries and decision environments.
We track customer satisfaction at key moments to identify sentiment drivers and benchmark performance against market leaders.
We use NPS, CSAT, CES, and other relevant indicators to track satisfaction across customer lifecycle moments.
Benchmark performance against industry norms and competitive categories.
Focus on experience-specific patterns using tailored surveys and follow-ups.
Identify variables with the strongest impact on customer sentiment.
We help organizations turn customer feedback into clear, actionable insights that drive change and improve satisfaction.
Understand key objectives, whether focused on churn reduction, product optimization, or customer experience improvement.
Gather data through surveys, interviews, and social listening to capture detailed feedback from customers.
Analyze feedback to identify key pain points, opportunities, and areas of improvement.
Rank findings by impact and feasibility to focus on changes that matter most.
Findings are delivered through reports, datasets, and prioritized action plans that support product, service, and customer experience improvements.
A trusted intelligence partner to global decision-makers across 90+ countries.
Mordor Intelligence delivered high-quality research exactly when we needed it. Their professionalism was much appreciated.
Johanna Franks
Senior Trade Analyst, Italian Trade Agency
Mordor Intelligence understood our requirements and delivered well-structured insights that met our business expectations.
Alberto Pavarin
EOC Management, Asia Pacific
Mordor Intelligence’s team was highly professional and knowledgeable. A great deal of thought went into not just the research, but also the way the information was presented.
Dillion Friday
Associate VP-Food Creation and Application, Symrise Flavors
Turn customer feedback into action.
Drive priority improvements and measurable outcomes with Feedback & Satisfaction Analysis.
