Markets rarely move as one. Growth lies in understanding where demand lives, how it shifts, and what defines its boundaries. From sizing total opportunity to breaking it into actionable segments, we support research that reflects the complexity of real-world markets. With deep sector coverage and access to both global and ground-level insights, we help teams move beyond assumptions and into opportunity that’s mapped to their reality .
Partner to high-growth firms and Fortune 500 companies for sizing new opportunities and segmenting demand.
21,000+ reports across industries, markets, and segments provide sector-level insights for accurate market analysis.
Every engagement is backed by traceable data sources and auditable frameworks.
In-house capabilities in CATI, CAPI, IDI, FGDs, and surveys capture sector-specific dynamics.
Direct engagement with buyers, sellers, distributors, and operators to validate estimates.
Every research project is shaped around the client’s planning cycles, product categories, and internal benchmarks.
Macro indicators, historical sales data, and on-ground insights combined to generate precise market sizing.
Structures built to mirror true industry dynamics and decision contexts.
Reports, models, and databases formatted for seamless integration into planning workflows.
We build Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) models using a blend of data sources and validation methods, calibrated to your product and market.
Market estimates are tailored based on product lifecycle, geography, and use case.
Top-down sizing is developed through macro trends, trade data, and company filings.
Bottom-up validation incorporates pricing, penetration, and channel-level insights.
Sensitivity modeling evaluates the impact of innovation, regulation, and competition.
We bring structure, clarity, and realism to every market sizing engagement.
Define the exact market boundaries, time horizon, segmentation, and strategic questions to be addressed.
Combine industry datasets, trade flows, and financial disclosures with interviews and stakeholder inputs to ground the numbers in real activity.
Cross-check assumptions with primary research, reconcile top-down and bottom-up views, and stress-test segment drivers for accuracy.
Build transparent models that break the market into addressable and serviceable opportunities, with clear logic for overlaps and exclusions.
Deliver reports and segment dashboards designed to plug directly into strategy, investment, and planning processes.
A trusted intelligence partner to global decision-makers across 90+ countries.
The study delivered by Mordor Intelligence was clear, well-structured, and aligned with what we needed.
Sarah Al Salem
Strategy & Planning Manager, Al-Safi Danone
The engagement was efficient from start to finish, with research that met expectations and timelines.
Mark Repsher
PA’s Management Group
Mordor Intelligence consistently provides relevant data when we need it, structured in a way that’s easy to apply.
Lawrence Roberts
Senior Global Manager-Strategic GTM, TD SYNNEX
From sizing markets to segmenting growth opportunities, our experts can help you turn data into direction.
