Competitive Product Pricing Assessment

In competitive markets, pricing communicates more than value. It signals positioning, intent, and market understanding. Yet in many cases, pricing strategies rest more on assumptions than on validated insights. We benchmark prices across competitors and channels using a combination of syndicated data and on-ground validation, providing a reliable basis for pricing and positioning decisions.

Competitive Pricing Research & Product Pricing Intelligence Services - Custom Research
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Featured Article

US Pharma Tariff 2025
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2025 US Pharma Tariffs: Reshaping Global Supply Chains

Explore how 2025 US pharma tariffs are influencing global manufacturing strategies, trade flows, and regulatory responses.

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Mohd Shakaeb Osman

Healthcare Research

8 Mins Read

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Our Approach

We combine hard data with real-world logic to deliver pricing insights that are both strategic and usable.

Discovery & Alignment

Identification of product scope, competitor set, and pricing triggers, with attention to global-to-local price alignment and product-specific context.

Research & Data Capture

Pricing gathered from ecommerce scans, shelf audits, distributor quotes, and trade partner inputs across markets.

Validation & Analysis

Benchmarking of prices across regions and channels, with qualitative context from promotions, positioning, and margin structures.

Tracking and Monitoring

Set up one-off validations or recurring trackers to support pricing reviews and revenue strategies.

Planning and Delivery

Provide outputs in the form of dashboards, and reports that feed directly into revenue, marketing, and channel strategies.

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Recognized by Experts. Trusted by Leaders.

A trusted intelligence partner to global decision-makers across 90+ countries.

Mordor Intelligence Great Place to Work Award 2023-2024Mordor Intelligence Great Place to Work Award 2024-2025Mordor Intelligence Great Place to Work Award 2025-2026
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Clear, Actionable Insights Tailored to Our Needs

Mordor Intelligence’s team was professional and knowledgeable. They delivered a customized study that aligned perfectly with our needs.

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Dr. Hazel Mufhandu and Dr. Kabamba Alexandre

Council for Scientific and Industrial Research (CSIR)

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Mordor Intelligence uncovered key gaps we hadn’t identified internally. The findings shaped more targeted, customer-centric decisions for our hair care division.

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Haircare Brand Manager, Mentholatum SA

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The team understood our requirements and delivered research that was relevant, focused, and easy to use.

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Jeanne Hakizamana

Ausnutria Nutrition B.V.

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Make informed pricing decisions.

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