南美口腔护理市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

南美口腔护理市场按产品类型细分为口气清新剂、牙线、假牙护理、漱口水和漱口水、牙刷和替代品、牙膏,并通过分销渠道进入超市/大卖场、便利店、药房和药店、在线零售店、和其他分销渠道

市场快照

Snap
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 8.47 %
Fastest Growing Segment: Online Retail Stores
Largest Segment: Toothpaste

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市场概况

到 2025 年,南美口腔护理市场预计将达到 94 亿美元,在预测期内(2020 - 2025 年)以 8.47% 的复合年增长率增长

  • 牙膏仍然是南美口腔护理市场的最大股东,因为可用的变种数量众多,而且人们对天然、有机、纯素和草本牙膏的偏好日益增加。
  • 在该地区,巴西领先市场,这归因于巴西人的高水平卫生习惯。研究发现,66% 的巴西人每天刷牙 3 次,而全球平均水平仅为 9%。此外,巴西人使用的牙膏数量是该国刷子数量的五倍。

报告范围

南美口腔护理市场提供一系列产品,包括口气清新剂、牙线、假牙护理、漱口水和漱口水、牙刷和替代品、牙膏,通过超市/大卖场、便利店、药店和药店、在线零售店和其他分销渠道。该研究还涵盖了阿根廷和巴西等主要国家的市场分析

By Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
Toothpaste
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
South America
Brazil
Argentina
Rest of South America

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主要市场趋势

对敏感性或疼痛缓解的需求增加

南美洲的消费者对口腔健康高度关注。敏感或镇痛牙膏和漱口水市场的主要参与者,例如 GlaxoSmithKline Brasil Ltd,正专注于将新产品推向零售货架,并正在考虑投资于相关市场提供创新的包装选择,并提供有趣的折扣,从而为市场增长。此外,就拉丁美洲其他市场的价值而言,哥伦比亚、尼加拉瓜、秘鲁、乌拉圭、巴拉圭和哥斯达黎加等市场正在显着增长。

Trend 1

巴西主导区域市场

许多制造商被这个盛行的市场所吸引,并正在战略性地规划业务扩展并与小型制造商合作,通过加强在该国的产品分销来提高市场渗透率。2017年,美国巨头宝洁公司通过向该国优质连锁药店Drogaria Iguatemi提供经销权,在巴西市场推出了美国最畅销牙膏Crest的三个版本。此外,主要参与者正在大力投资研发,并正在努力推出技术先进的口腔护理产品,例如电动牙刷。

Trend 2

竞争格局

南美口腔护理市场高度整合,并受到宝洁、高露洁-棕榄公司和联合利华等全球公司的推动。制造商正在投资在该地区推出技术先进的口腔护理产品。例如,2016 年,欧乐 B 在包括巴西在内的选定市场推出了全球首款电动牙刷 Oral-B GENIUS。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Breath Fresheners

      2. 5.1.2 Dental Floss

      3. 5.1.3 Denture Care

      4. 5.1.4 Mouthwashes and Rinses

      5. 5.1.5 Toothbrushes and Replacements

      6. 5.1.6 Toothpaste

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies And Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 South America

        1. 5.3.1.1 Brazil

        2. 5.3.1.2 Argentina

        3. 5.3.1.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble

      2. 6.4.2 Colgate-Palmolive Company

      3. 6.4.3 Unilever

      4. 6.4.4 GlaxoSmithKline plc

      5. 6.4.5 Henkel AG & Co. KGaA

      6. 6.4.6 Sunstar Suisse S.A.

      7. 6.4.7 Johnson & Johnson

      8. 6.4.8 Hain Celestial

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The South America Oral Care Market market is studied from 2016 - 2026.

The South America Oral Care Market is growing at a CAGR of 8.47% over the next 5 years.

The South America Oral Care Market is valued at Online Retail Stores in 2026.

Procter & Gamble, Colgate-Palmolive Company, Unilever, GlaxoSmithKline plc, Henkel AG & Co. KGaA are the major companies operating in South America Oral Care Market.

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