北美保健品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

北美营养保健品市场按类型细分为功能性食品、功能性饮料和膳食补充剂,按分销渠道细分为专卖店、超市/大卖场、便利店和在线零售店,以及按地理位置划分。

市场快照

North America Nutraceutical Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 6.4 %

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市场概况

在 2020 - 2025 年的预测期内,北美营养保健品市场的复合年增长率预计为 6.4%。

  • 对具有医疗益处的保健品的需求不断增长是推动保健品市场增长的主要因素之一。它们含有抗氧化剂、益生菌和多不饱和脂肪酸,有助于管理健康问题,如肥胖、心血管疾病、癌症、胆固醇、关节炎和糖尿病。此外,对个性化营养的日益偏好是另一个关键的营养保健品市场趋势,这可能会进一步刺激市场增长。个性化营养的趋势正在增长,特别是在患有肠道相关疾病的个体中,一般治疗无效。
  • 然而,在北美国家经营的保健品公司面临的最大问题是遵守严格的卫生国家规定。与世界上许多国家不同,这些国家对膳食补充剂的销售有非常严格的规定。

Scope of the report

The North American nutraceuticals market is segmented by type into functional food, functional beverages, and dietary supplements. the functional food segment is further sub-segmented into cereals, bakery and confectionary, dairy, snacks, and other functional foods. The functional beverages segment is sub-segmented into energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages. the dietary supplements segment is sub-segmented into vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. by distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, convenience stores, and online retail stores. Also, the study provides an analysis of the nutraceuticals market in the emerging and established markets across North America, including the United States, Canada, Mexico, and Rest of North America.

Type
Functional Food
Cereal
Bakery and Confectionery
Dairy
Snack
Other Functional Foods
Functional Beverages
Energy Drinks
Sports Drinks
Fortified Juice
Dairy and Dairy Alternative Beverages
Other Functional Beverages
Dietary Supplements
Vitamins
Minerals
Botanicals
Enzymes
Fatty Acids
Proteins
Other Dietary Supplements
Distribution Channel
Specialty Stores
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Geography
United States
Canada
Mexico
Rest of North America

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主要市场趋势

功能性食品及其植物活性成分的功效不断提高

随着加拿大人的老龄化和医疗保健费用的上涨,许多人正在考虑健康与饮食之间的联系。功能性食品(保健品)行业正以产品创新和市场拓展为契机。预计加拿大功能性食品的增长将集中在反式脂肪替代品、钠替代品、糖替代品、无过敏原(特别是无麸质食品)、清洁标签、全食品、天然来源的生物活性、营养基因组学、蛋白质助推器和新技术。日益增长的纯素饮食趋势也推动了对功能性食品和饮料中使用的植物功能性成分的需求。制造商还在膳食补充剂中分离和浓缩了这些植物活性成分。

North America Nutraceutical Market1

婴儿潮一代、千禧一代和女性的需求增加

推动营养保健品市场的三个重要消费者群体是——千禧一代、婴儿潮一代和女性。千禧一代关心优化他们目前的健康状况并防止未来健康状况恶化。他们食用通常含有钙、纤维、维生素和矿物质的食品,并且还负责推动更规律和更健康的零食趋势。婴儿潮一代需要有助于预防或减轻与衰老相关的疾病的产品。他们更喜欢通常富含纤维、抗氧化剂、有益心脏健康的成分、维生素和矿物质、omega-3 脂肪酸、维生素 D、钙和全谷物的营养产品。由于健康从业者的建议,女性在其饮食部分中使用补充剂和功能性食品。女性保健品的销售在人口部门中占很大比例。此外,针对女性的维生素和补充剂产品的广告通常侧重于健身和生活方式。

North America Nutraceutical Market2

竞争格局

北美营养保健品市场本质上是竞争激烈的,有大量国内和跨国公司争夺市场份额。重点是公司的合并、扩张、收购和合作伙伴关系,以及新产品开发作为领先公司为提高其在消费者中的品牌知名度而采用的战略方法。主导北美地区的主要参与者包括百事可乐公司、通用磨坊公司、雀巢公司、凯洛格公司和美国康宝莱国际公司。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Functional Food

        1. 5.1.1.1 Cereal

        2. 5.1.1.2 Bakery and Confectionery

        3. 5.1.1.3 Dairy

        4. 5.1.1.4 Snack

        5. 5.1.1.5 Other Functional Foods

      2. 5.1.2 Functional Beverages

        1. 5.1.2.1 Energy Drinks

        2. 5.1.2.2 Sports Drinks

        3. 5.1.2.3 Fortified Juice

        4. 5.1.2.4 Dairy and Dairy Alternative Beverages

        5. 5.1.2.5 Other Functional Beverages

      3. 5.1.3 Dietary Supplements

        1. 5.1.3.1 Vitamins

        2. 5.1.3.2 Minerals

        3. 5.1.3.3 Botanicals

        4. 5.1.3.4 Enzymes

        5. 5.1.3.5 Fatty Acids

        6. 5.1.3.6 Proteins

        7. 5.1.3.7 Other Dietary Supplements

    2. 5.2 Distribution Channel

      1. 5.2.1 Specialty Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo Inc.

      2. 6.3.2 General Mills Inc.

      3. 6.3.3 Nestle SA

      4. 6.3.4 The Kellogg Company

      5. 6.3.5 Herbalife International of America Inc.

      6. 6.3.6 Nature's Bounty Inc.

      7. 6.3.7 Pfizer Inc.

      8. 6.3.8 Amway Corp.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The North America Nutraceuticals Market market is studied from 2016 - 2026.

The North America Nutraceuticals Market is growing at a CAGR of 6.4% over the next 5 years.

PepsiCo Inc., General Mills Inc. , Nestle SA , The Kellogg Company, Herbalife International of America Inc. are the major companies operating in North America Nutraceuticals Market.

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