北美染发剂市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

北美染发剂市场按产品类型(漂白剂、荧光笔、永久性着色剂、半永久性着色剂等)进行细分;按分销渠道(超市/大卖场、便利店、专业零售商、在线商店等)和地理位置。

市场快照

North America Hair Colorants Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.87 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

市场概况

在 2020-2025 年的预测期内,北美染发剂市场预计将以 2.87% 的复合年增长率增长。

  • 人口老龄化的增加、对天然和有机染发剂的需求增加以及年轻消费者流行的染发趋势推动了染发剂市场的增长。
  • 合成染发剂提供持久的颜色效果,并提供迷人的颜色范围,这是天然染发剂的限制。然而,化妆品公司加大了研发力度,在市场上推出具有长期效果的天然染发剂。

Scope of the report

North America hair colorants market segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Others. On the basis of the distribution channels, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others. Based on geography, the report provides a regional analysis, which includes the United States, Canada, Mexico, and the Rest of North America.

By Product Type
Bleachers
Highlighters
Permanent Colorants
Semi-Permanent Colorants
Others
By Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Stores
Convenience Stores
Other Distribution Channels
Geography
United States
Canada
Mexico
Rest of North America

Report scope can be customized per your requirements. Click here.

主要市场趋势

年轻消费者中的新造型趋势

在北美地区,女性居民染发的比例最高。客户使用染发剂,不仅用于遮盖白发,还用于打造风格宣言。希望看起来时尚的人是推动该地区染发剂市场的结果。各公司代言名人和美容专家进行跨地区的产品推广和广告,以增加客户群。主要收入流来自中产阶级群体。

north-america-hair-colorants-market

美国持有最大份额

在美国,消费者在化妆品和其他个人护理产品上的支出有所增加。由于广告和促销活动的增加,美国的消费者仍在购买这些染发剂产品。此外,广告通常侧重于特定年龄组,例如青少年或老年女性,以努力影响和定位特定人群。 

由于市场上频繁的产品创新,消费者被引入并尝试新类型的产品。消费者通常希望确保他们购买适合自己皮肤或头发类型的产品,因此,产品试用在化妆品市场中很重要。因此,近年来,汉高和欧莱雅等公司一直在增加对此类活动的营销支出。

north-america-hair-colorants-market

竞争格局

北美染发剂市场竞争激烈,主要参与者都在努力满足消费者在颜色选择方面的需求,同时提供更安全的产品供使用。随着文化交流和时尚在该地区的传播,对时髦和霓虹色的需求也在增加。研究市场中的一些主要参与者包括 Henkel AG & Co. KGaA、COTY INC.、L'Oreal SA、Kao Corporation 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Henkel AG & Co. KGaA

      2. 6.3.2 Revlon

      3. 6.3.3 COTY INC.

      4. 6.3.4 L'Oreal S.A

      5. 6.3.5 Kao Corporation

      6. 6.3.6 Mandom corp.

      7. 6.3.7 Aveda Corp.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The North America Hair Colorants Market market is studied from 2016 - 2026.

The North America Hair Colorants Market is growing at a CAGR of 2.87% over the next 5 years.

Henkel AG & Co. KGaA, Revlon, COTY INC., L'Oreal S.A, Mandom corp. are the major companies operating in North America Hair Colorants Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!