市场快照
Study Period: | 2016 - 2026 |
Base Year: | 2021 |
CAGR: | 2.73 % |
Fastest Growing Segment: | Still Water |
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市场概况
摩洛哥瓶装水预计在预测期间(2020-2025 年)的复合年增长率为 2.73%。
- 自 2015 年以来,摩洛哥瓶装水市场正经历着稳定的增长,人们对摩洛哥低质量自来水的认识不断提高。但是,由于 2018 年 4 月 Sidi Ali 等主要品牌的抵制,预计 2018 年市场将见证瓶装水价格下跌。
- 在预测期内,静水部分占有显着的市场份额将继续保持最高的市场份额。由于产品价格较高,在摩洛哥的瓶装水销售中,on-trade 销售渠道发挥着突出的作用。
报告范围
摩洛哥瓶装水按类型分为静水、苏打水、功能水等;通过分销渠道进入贸易、超市/大卖场、在线零售商和便利店。
Type | |
Still Water | |
Sparkling Water | |
Functional Water |
Distribution Channel | |
Supermarkets and Hypermarkets | |
Convenience Stores | |
Online Retailers | |
On-Trade | |
Other Distribution Channels |
主要市场趋势
对静水的需求增加
由于健康意识的提高以及与饮用苏打水有关的相关健康问题,与碳酸水相比,预计摩洛哥人民将消耗更多的静水。由于摩洛哥人口的增长,预计对静水的需求将持续增长。矿泉水既可用于蒸馏水,也可用于苏打水,但由于蒸馏水价格低廉,并且在家庭中的应用越来越多,消费者更喜欢蒸馏水。

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大卖场/超市是增长最快的部分
超市和大卖场瓶装水的供应导致一站式购物,从而推动了对此类产品的需求。摩洛哥的超市是当地购买瓶装水和其他基本食品的方式。随着摩洛哥超市数量的增加,据估计它们将构成最大的瓶装水销售单一市场。在摩洛哥,越来越多的小型杂货店正在转型为独立超市和自助便利店,并向公众提供大量瓶装水。

竞争格局
摩洛哥的瓶装水市场是一个适度分散的市场。摩洛哥的一些著名全球参与者包括 Oulmes、可口可乐、雀巢、斐济水务公司。和达能。Oulmes 拥有显着的市场份额,其次是其他国际公司。尽管瓶装水市场并没有太多的产品创新,但公司正在尝试推出新产品作为加强其市场主导地位的下一个战略,特别是在调味和功能性瓶装水市场。
Table of Contents
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1. INTRODUCTION
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1.1 Research Phases
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1.2 Study Deliverables
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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3.1 Market Overview
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Industry Attractiveness - Porter's Five Force Analysis
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4.3.1 Bargaining Power of Suppliers
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4.3.2 Bargaining Power of Consumers
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4.3.3 Threat of New Entrants
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4.3.4 Threat of Substitute Products
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4.3.5 Degree of Competition
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5. MARKET SEGMENTATION
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5.1 Type
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5.1.1 Still Water
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5.1.2 Sparkling Water
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5.1.3 Functional Water
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5.2 Distribution Channel
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5.2.1 Supermarkets and Hypermarkets
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5.2.2 Convenience Stores
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5.2.3 Online Retailers
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5.2.4 On-Trade
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5.2.5 Other Distribution Channels
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6. COMPETITIVE LANDSCAPE
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6.1 Strategies adopted by Key players
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6.2 Most Active Companies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Oulmes
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6.4.2 THE COCA-COLA COMPANY
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6.4.3 FIJI Water Company LLC.
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6.4.4 Nestle
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6.4.5 Danone
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6.4.6 Voss Water
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6.4.7 Pepsico, Inc.
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6.4.8 Penta Water.
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Morocco Bottled Water Market market is studied from 2016 - 2026.
What is the growth rate of Morocco Bottled Water Market?
The Morocco Bottled Water Market is growing at a CAGR of 2.73% over the next 5 years.
What is Morocco Bottled Water Market size in 2026?
The Morocco Bottled Water Market is valued at Still Water in 2026.
Who are the key players in Morocco Bottled Water Market?
Oulmes, THE COCA-COLA COMPANY, FIJI Water Company LLC., Nestle, Danone are the major companies operating in Morocco Bottled Water Market.