市场进入 - 俄罗斯宠物保健品市场：增长、趋势和进展分析（2020 - 2025 年）

About the Market

The fastest growing segment in the food sector is the pet food industry, driven by increasing number of people adopting pets and consumer attitudinal change towards pets, with a focus on their nutrition and health. In the US, 52% of the baby boomer generation own small pets. Companies adopting channel specific product development, demand for veterinary use as dietary supplements and for their therapeutic applications including pain relief, weight management, digestive health, immune system, eye care, food allergies etc. are driving the pet food nutraceuticals industry. The developing countries are posting rapid growth as customers from especially, China, Taiwan, and Thailand, with their increasing levels of pet humanization, perceive pet food as a quick and easy solution to provide nutrition to their pets. In the developed countries the pet nutraceuticals market is matured. The leading players in this market are Diana group, DSM, BASF, Merial, Nutraceutical International LLC and Kemin.

About the Geography

Russia is the largest country in terms of area and has a democratic government with a very strong president. Russia has undergone significant changes since the collapse of the Soviet Union, moving from a centrally planned economy towards a more market-based system. The economy, which had averaged 7% growth during 1998-2008 as oil prices rose rapidly, has seen diminishing growth rates since then due to exhaustion of Russia’s commodity-based growth model.

Russia is seeking to develop in an adverse political and economic environment. The government is trying to transition from an economy based on oil and raw material extraction to an economy based on technology. To achieve this, continual improvement of the attractiveness of investment in Russia remains one of the government’s key strategies. As a part of this, they have created special economic zones, ‘advanced development’ territories, and developed tax incentive systems.

The Russian economy is going through a difficult period with international sanctions, drop in oil prices and other limitations. The major challenges for doing business include the vastness of the country, which means different levels of economic and social factors, high levels of corruption and extreme climatic conditions. The Russian economy is trying to get rid of inefficiencies at all levels including government spending and there is an enormous push for localization of production to diversify the economy.

The Market Entry Series

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