意大利能量棒市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

意大利能量棒市场按类型(有机和传统)和分销渠道(超市/大卖场、便利店、专业零售商、在线零售和其他分销渠道)进行细分。

市场快照

Italy Energy Bar Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.6 %

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市场概况

预计意大利能量棒市场在 2020-2025 年的预测期内复合年增长率为 5.6%。

  • 对健康和保健小吃店的偏好增加是市场的主要驱动力。能量棒市场包括运动营养棒和零食棒,旨在满足日常和运动营养需求。
  • 此外,对有机零食、放纵、代餐和随身零食不断增长的需求是推动能量棒市场增长的各种因素。

Scope of the report

The Italian energy bar market is segmented by type and distribution channel. Based on type, the market is segmented into organic and conventional. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channel.

Type
Organic
Conventional
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Retail
Other Distribution Channels

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主要市场趋势

健康零食趋势上升

提高消费者对提供营养益处的更健康成分的认识推动了能量棒市场的发展。消费者更喜欢小吃店中的功能性水果和谷物,例如浆果、大麻、奇亚籽、亚麻籽,以提高产品的营养成分。冲动购买比健康饮食更能推动市场。然而,以健康为导向的产品,如产品上声称的高纤维、低热量、高蛋白和天然成分,却越来越受欢迎。小吃店被认为是比巧克力和糖果更健康的替代品,这也推动了作为一种享受的冲动购买。由于其健康益处,有机小吃店在消费者中越来越受欢迎。忙碌的生活方式,再加上代餐,让小吃店成为绝佳的零食产品。

italy-energy-bar-market

提高有组织零售的渗透率

不断发展的零售业的特点是在大卖场、超级市场和便利店领域出现了许多商店。由于顾客忙碌的生活方式和工作日程,舒适和便利对他们来说变得越来越重要。此外,随着消费者对清洁标签品牌产品的偏好增加,有组织的零售商销售清洁标签能量棒的重要性也增加了。有组织的零售业的渗透也将使消费者能够寻找有关各种品牌的信息、比较价格、营养成分,从而做出更好的购买决定。

italy-energy-bar-market

竞争格局

创新产品发布和清洁标签成分是主要参与者采用的各种策略。自有品牌以其风味产品为现有参与者提供了激烈的竞争。意大利能量棒市场的一些主要参与者包括 Enervit、雅培、Barrette Proteiche Glucidi 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Enervit

      2. 6.3.2 Abbott

      3. 6.3.3 Barrette Proteiche Glucidi

      4. 6.3.4 Inko Italia Srl

      5. 6.3.5 NEW SYFORM S.R.L.

      6. 6.3.6 Nestle S.A.

      7. 6.3.7 Clif Bar & Company

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Italy Energy Bar Market market is studied from 2016 - 2026.

The Italy Energy Bar Market is growing at a CAGR of 5.6% over the next 5 years.

Enervit, Abbott, Inko Italia Srl, NEW SYFORM S.R.L. are the major companies operating in Italy Energy Bar Market.

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