亚太酸奶饮料市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

亚太酸奶饮料市场按类别(乳制品和非乳制品)细分;按类型(开菲尔、酪乳、可饮用酸奶等);以及按分销渠道(超市/大卖场、便利店、专卖店、在线渠道等);和地理。

市场快照

asia-pacific sour milk drinks market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.82 %

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市场概况

亚太酸奶饮料市场预计将增长,在预测期间(2020 - 2025 年)的复合年增长率为 5.82%。

  • 酸乳饮料是亚太地区传统的发酵乳饮料,家庭经常饮用。与吸引消费者需求的软饮料相比,它被认为是更健康的饮料选择。
  • 消费者偏爱多种口味,例如混合酸牛奶的水果口味,在该地区非常受欢迎。生物活性成分、风味、营养价值和便利性是加速亚太地区对酸奶饮料需求的各种因素。
  • 酸奶市场包括包装的发酵奶制品,例如 Kefir、Lassi、Ayran、Doogh、Laban、酪乳和乳清饮料。值得注意的是,由于酪乳和 chaas/lassi 在该国非常受欢迎,印度在该地区占据了合适的市场份额。

Scope of the report

Asia-Pacific sour milk drinks market has been segmented by category into dairy-based and non-dairy based; by type into kefir, buttermilk, drinkable yogurt, and others; and by distribution channel into supermarket/hypermarket, convenience stores, specialty stores, online channel, and others. Also, the study provides an analysis of the sour milk drinks market in the emerging and established markets across the region which includes China, Japan, India, Australia, and the Rest of Asia-Pacific.

By Category
Dairy Based
Non-Dairy Based
By Type
Buttermilk
Kefir
Drinkable yogurt
Others
By Distribution Channel
Hypermarket/Supermarket
Convenience Stores
Specialist Stores
Online Retail
Others
By Geography
China
Japan
India
Australia
Rest of Asia-Pacific

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主要市场趋势

酸奶饮料的创新和包装激增

与小包装相比,散装包装通常难以获得利润并且不方便。通过灵活、更小的包装为功能性乳制品饮料增加便利性,为公司提供了可观的利润空间。例如,印度乳业巨头 Amul 推出了 200 毫升的 Amul Masti 酪乳多包装(五合一包装),以方便其消费者并为公司带来更高的利润率。此外,在审查期间,益生菌饮用酸奶呈小瓶装趋势,未来几年可能会扩大。自有品牌推出的新产品不断增加,为现有玩家带来了激烈的竞争。

asia-pacific-sour-milk-drinks-market

印度在市场上占有重要份额

随着健康和保健继续渗透到零食类别中,对儿童营养的关注继续在印度更加突出。这在健康饮料领域尤其卓有成效。由于在印度北部很受欢迎,Lassi 的需求持续强劲,主要在夏季消费。Lassi 是一种很好的防晒霜,并具有多种健康益处,例如帮助消化系统、改善骨骼健康等。卡纳塔克邦合作牛奶生产者联合会和古吉拉特邦合作牛奶营销联合会是印度酸奶饮料市场的两个主要参与者。

asia-pacific-sour-milk-drinks-market

竞争格局

亚太酸奶市场竞争激烈,国内各品牌争夺市场份额。具有异国风味和方便包装的新产品是主要参与者采用的主要策略。主要参与者包括 伊利集团、Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)、雀巢公司、明治控股有限公司、达能公司、Mother Dairy Fruit & Vegetable Pvt Ltd. 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Category

      1. 5.1.1 Dairy Based

      2. 5.1.2 Non-Dairy Based

    2. 5.2 By Type

      1. 5.2.1 Buttermilk

      2. 5.2.2 Kefir

      3. 5.2.3 Drinkable yogurt

      4. 5.2.4 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarket/Supermarket

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Retail

      5. 5.3.5 Others

    4. 5.4 By Geography

      1. 5.4.1 China

      2. 5.4.2 Japan

      3. 5.4.3 India

      4. 5.4.4 Australia

      5. 5.4.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Yili Group

      2. 6.3.2 Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)

      3. 6.3.3 Nestle SA

      4. 6.3.4 Meiji Holdings Co., Ltd.

      5. 6.3.5 Danone S.A.

      6. 6.3.6 Mother Dairy Fruit & Vegetable Pvt Ltd

      7. 6.3.7 Lion Dairy & Drinks

      8. 6.3.8 Karnataka Co-operative Milk Producers Federation Ltd.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Sour Milk Drinks Market market is studied from 2016 - 2026.

The Asia-Pacific Sour Milk Drinks Market is growing at a CAGR of 5.82% over the next 5 years.

Yili Group, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Nestle SA, Mother Dairy Fruit & Vegetable Pvt Ltd, Karnataka Co-operative Milk Producers’ Federation Ltd. are the major companies operating in Asia-Pacific Sour Milk Drinks Market.

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