亚太美发产品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

亚太美发产品市场按产品类型(发胶、发摩丝、发胶、定型霜和发蜡、定型喷雾和其他定型产品)、分销渠道(超市和大卖场、便利店、药房和药店)进行细分、专业零售商、在线零售和其他),以及按地理位置(中国、印度、日本、澳大利亚和亚太地区其他地区)。

市场快照

Marke1t Snapshot
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.2 %

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市场概况

2020 年至 2025 年的预测期内,亚太地区美发产品市场预计将以 4.2% 的复合年增长率增长

  • 不断发展的时尚产业,以及个人护理和化妆品领域的增长,为美发产品的繁荣铺平了坚实的基础。包含新颖香水的新产品以及以非常普通的价格提供的品牌产品为市场新进入者提供了增长空间。
  • 日本和中国仍然是亚太地区美发产品市场的最大市场。生活方式的改变、可支配收入的增加、产品创新和营销活动是推动该地区美发产品市场的各种因素。

Scope of the report

The Asia-Pacific Hair Styling Products market is segmented by Product type as Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, and Other styling products, by distribution channel as Supermarkets and Hypermarkets, Convenience Stores, Pharmacies & drug stores, Specialist retailers, Online Retail and Others. By Geography the market is studied for China, India, Japan, Australia, and the Rest of the Asia Pacific region.

By Product Type
Hair Gel
Hair Mousse
Hairspray
Styling Creams and Waxes
Styling Spray
Other Hair Styling products
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies & drug stores
Specialist retailers
Online Retailers
Others
By Geography
China
India
Japan
Australia
Rest of Asia Pacific

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主要市场趋势

日本引领美发产品市场

由于消费者对时尚产品的支出增加,日本仍然是美发产品的主要市场。由于企业利润强劲,日本经济复苏,刺激了个人护理产品的消费者支出。日本在化妆品上的人均支出最高,对男士美容产品的需求增加导致美发产品销量显着。在业务扩张方面,许多日本品牌在国内市场取得巨大成功后,纷纷在美国、欧洲和巴西进行投资,以扩大其市场份额。此外,J-beauty 和 K-的突出地位可以作为全球化妆品护理创新的一部分来见证。

近期中国游客在日本的增长推动了日本个人护理市场。与其他地区相比,日本美容在个人护理领域拥有最快、最有效的前沿趋势,可以快速推向市场。日本老年人口增加导致头发稀疏和对抗衰老美发产品的需求是过去几年推动销售的一些因素。韩国是重要的美发产品市场之一,正以健康的速度发展。此外,亚洲人对国际护发品牌的兴趣日益浓厚,也推动了美发产品的进一步升级。

Asia Pacific Hair Styling Products Market1

头发造型霜和蜡可能会以更快的速度增长

发胶和定型霜和蜡见证了市场上最快的增长。由于越来越多地采用西方文化,发胶已成为亚洲人的基本需求。卷曲、卷曲和直发的亚洲头发质地厚实而粗糙,可以承受造型而不会磨损。职业女性人口的增加和暴露于影响头发强度和外观的环境污染推动了女性对发型设计的需求。摩丝是另一个增长最快的部分,在预测期内见证了显着的增长率。

Asia Pacific Hair Styling Products Market2

竞争格局

亚太美发产品市场竞争非常激烈,许多区域品牌不断与国外品牌竞争。成熟的跨国品牌专注于产品创新,而新进入者则瞄准优质和高性能产品。例如,2018 年 6 月,印度斯坦联合利华有限公司的经典男士美容品牌 Brylcreem 在与印度领先的在线购物网站亚马逊合作后,在印度推出了一系列发型霜、凝胶、发蜡、三合一洗发水和胡须美容产品。该公司旨在加强电子商务销售并扩大其在男士美容领域的影响力。

主要参与者包括 - Mandom Corporation、Procter & Gamble Co.、Unilever Plc.、Kao Corporation、L'Oreal SA、Henkel AG & Co KGaA等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definitions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Hair Gel

      2. 5.1.2 Hair Mousse

      3. 5.1.3 Hairspray

      4. 5.1.4 Styling Creams and Waxes

      5. 5.1.5 Styling Spray

      6. 5.1.6 Other Hair Styling products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies & drug stores

      4. 5.2.4 Specialist retailers

      5. 5.2.5 Online Retailers

      6. 5.2.6 Others

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Japan

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L`Oreal S.A.

      2. 6.4.2 Beiersdorf Ag

      3. 6.4.3 Procter & Gamble Co.

      4. 6.4.4 Shiseido Company, Limited

      5. 6.4.5 Henkel AG & Co KGaA

      6. 6.4.6 Kao Corporation

      7. 6.4.7 Kose Corporation

      8. 6.4.8 Unilever

      9. 6.4.9 Mandom Corporation

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Asia Pacific Hair Styling Products Market market is studied from 2016 - 2026.

The Asia Pacific Hair Styling Products Market is growing at a CAGR of 4.2% over the next 5 years.

Unilever, Procter & Gamble Co., Loreal S.A., Beiersdorf AG are the major companies operating in Asia Pacific Hair Styling Products Market .

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