Mapping Real Estate Opportunities in Bali

Client Background
The client is a Russian investor planning to establish a real estate brokerage firm in Bali. Operating on a commission-based model, the business required a comprehensive understanding of the local residential real estate landscape to ensure a strategic market entry. To achieve this, the client sought detailed insights into transaction patterns, pricing trends, and investor participation across Bali’s property market over the previous two years.
Client's Challenge
The client needed a data-driven evaluation of Bali’s residential real estate market to guide investment and expansion decisions. The study required insights into transaction volume, pricing benchmarks, and regional demand variations, as well as a clear understanding of leasehold and freehold ownership structures for foreign investors.
In addition, the client wanted visibility into foreign investment trends shaping Bali’s property dynamics. Without structured intelligence, the brokerage risked allocating capital inefficiently and entering the market without a clear competitive or regulatory strategy.
How Mordor Intelligence Helped
- Primary Research & Expert Validation: Conducted interviews with real estate brokers, developers, and market experts in Bali. Validated transaction data through Mordor-empaneled experts and external research vendors.
- Secondary Data Analysis: Leveraged publicly available sources, including news articles, property listings, and government databases, to establish pricing trends.
- Transaction Volume & Pricing Assessment: Analyzed historical transaction data to determine average unit pricing for apartments and villas, including price-per-square-meter benchmarks.
- Foreign Investment Insights: Examined government data, total foreign investments, and tourist inflows by country to understand foreign investor participation.
- Benchmarking Against Other Regions: Compared Bali’s real estate trends with major Indonesian markets to provide broader investment context.
Key Findings
- Top Investment Regions: Canggu led the market, accounting for 37% of all transactions, followed by Bukit and Ubud.
- Dominant Property Types: Villas and landed houses represented 85% of purchases.
- Leasehold vs. Freehold: Over 70% of transactions in 2022 involved leasehold titles, such as Hak Pakai and HGB.
- Pricing Trends: Market benchmarks for property values were established using listing websites and validated transaction records.
- Foreign Investor Impact: Foreign investment played a significant role in shaping Bali’s market dynamics, requiring an informed approach to ownership structures and regulatory compliance.
Impact Created
- Strategic Market Entry: The client identified the most profitable locations and property types for investment, ensuring a focused and data-driven approach.
- Legal & Regulatory Preparedness: Gained clarity on leasehold structures, ensuring smooth navigation of ownership regulations for foreign investors.
- Expansion Beyond Bali: Encouraged by the success of the Bali study, the client extended their research into other Indonesian regions, including Jakarta, Surabaya, and Lombok.
- Optimized Investment Strategy: The findings enabled the client to refine their business model, ensuring a strong entry into Bali’s competitive real estate market.
Our Industry Coverage
Mordor Intelligence has extensive experience in real estate market research, supporting investors, developers, and brokerage firms with:
- Market Entry Strategy: Identifying optimal investment regions and entry points.
- Opportunity Assessment: Evaluating demand-supply dynamics and regulatory challenges.
- Competitor & Pricing Analysis: Benchmarking against leading market players and establishing pricing strategies.
- Regulatory & Legal Insights: Providing clarity on leasehold, freehold, and foreign ownership structures.
- Investment & Expansion Advisory: Offering data-backed recommendations for sustained growth.
With deep expertise in real estate and investment market analysis, Mordor Intelligence helps investors and developers make informed, data-backed decisions that optimize entry strategies, strengthen market positioning, and unlock sustainable growth opportunities.
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