Strategic Market Entry: Cement-Based Plaster in the UAE
Client Background
One of the leading manufacturers of construction materials wanted to enter the UAE market with cement-based plaster. Having operations across several regions, the client sought to increase their product portfolio and advance its position in the Middle East's growing construction industry.
Client’s Challenge
The client needed a full market analysis before entering the UAE with their cement-based plaster. They required value chain, purchase patterns of consumers, and what was fueling that. They also needed competitive benchmarking to ascertain whether they had a chance in the market. Without all this, the client stood at the risk of misalignment with consumer needs, inefficient supply chains and poorly positioned products.
How Mordor Intelligence Helped
- Value Chain Analysis: Carried out in-depth interviews with distributors, material providers, and sales representatives of the company to identify the operational flow and key stakeholders in the supply chain.
- Consumer Behavior Assessment: Surveyed 50 respondents from various consumer segments regarding how they make purchases, the relative importance of price vs. quality, the distribution role, etc.
- Expert Validation: Consulted industry experts and Mordor Intelligence’s panel of experts to verify insights and fine-tune recommendations.
- Competitive Benchmarking: Performed comparisons with similar international markets based on demand characteristics to compare adoption trends and prices.
Key Findings
- Supply Chain Insights: Identified inefficiencies in logistics and pricing differences that impacted market competitiveness.
- Consumer Preferences: Product quality and price were key drivers for buying, with a high dependence on recommendations from distributors.
- Market Comparisons: Benchmarked UAE market behavior against similar international markets, identifying opportunities for differentiation.
Impact Created
- Optimized Market Entry Strategy: The client subsequently synchronized their strategy to match consumer buying behavior, pricing models, and competitive positioning.
- Strategic Partnerships: Identified key raw material suppliers and distributors for efficient supply chain management and market penetration.
- Targeted Sales and Marketing Efforts: Established B2B engagement strategies, product demonstrations, and promotions.
- Regulatory and Operational Preparedness: Handled import regulations, material certifications, and compliance requirements for easy market entry.
Our Industry Coverage
Mordor Intelligence has conducted a thorough study in the construction materials sector, generating strategic insights for manufacturers, suppliers, and distributors. Our research services catering to this industry include:
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Market Entry Strategy: Determining feasibility, potential demand, and competitive positioning for product launches.
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Supply Chain Analysis: Identifying key players, bottlenecks, and logistics optimization.
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Competitor Analysis: Determining market positioning, pricing, and product differentiation.
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Customer Behavior Analysis: In-depth understanding of buying behavior, preferences, and buying decision factors.
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Regulatory and Compliance Assessment: Insights into industry regulations, certification needs, and best practices in operations.
With data-driven insights and customized research solutions, Mordor Intelligence empowers companies to make strategic decisions across the construction materials industry.
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