Turning Global Customer Voices into Actionable Intelligence for a Consumer Electronics Giant

Client Background 

The client is a leading global consumer electronics brand that had conducted a large-scale, multilingual user satisfaction survey across key international markets, spanning multiple product categories. 

Client’s Challenge 

Although the client’s technology had strong clinical backing, they struggled to reach the right decision-makers in hospital systems, particularly innovation officers, department heads in radiology, and tech procurement leads. Traditional outreach efforts were met with limited success due to the complex and often fragmented nature of hospital procurement. The client approached Mordor Intelligence to help identify, qualify, and engage the most relevant stakeholders to accelerate market access and pilot opportunities. 

How Mordor Intelligence Helped 

Established High-Fit Lead Criteria  

• Developed prospect criteria based on hospital size, level of digitization, specialty services offered, and innovation funding availability.  

Mapped Key Decision-Makers  

• Identified and validated senior contacts in diagnostic and digital health roles across hospitals in Germany, the Netherlands, and Spain.  
• Screened for innovation champions and early adopters within radiology and clinical tech functions.  

Delivered Contextualized Lead Profiles  

• Provided actionable intelligence on each contact, including institutional procurement cycles, role in tech adoption, and potential for pilot collaboration.  
• Highlighted internal dynamics to enable tailored messaging and warm outreach.  

Supported Sales Alignment  

• Offered strategic input on outreach sequencing and messaging based on each hospital’s digital priorities and readiness indicators. 

Key Findings 

• Hospitals with a designated innovation function showed a higher inclination to engage in AI-driven diagnostics.  
• Spain demonstrated higher openness to pilot collaborations compared to Germany and the Netherlands, which had more rigid evaluation frameworks.  
• Clinical alignment was necessary but not sufficient; budget cycles and digital readiness were key enablers. 

Our Industry Coverage 

Mordor Intelligence supports leading global brands in converting complex, unstructured data into strategic insights across industries including electronics, healthcare, automotive, financial services, and more. Our AI-driven reasoning is especially suited for contexts where traditional tools fall short in capturing nuance and behavioral meaning. 
Our tailored services for consumer-facing brands include: 

• Customer Behavior Analysis: Understand not just what users say, but what drives their preferences and frustrations.
• Feedback and Satisfaction Surveys: Analyze large volumes of open-ended responses across markets to uncover common and divergent themes.
• Product to Market Assessment: Align user feedback with feature development and go-to-market timelines.
• Customer Need Analysis: Distill hidden needs and feature expectations from qualitative feedback.
• Mega Trends Impact on Specific Industry: Integrate customer sentiment into broader consumer trend mapping across regions.