Sharpening Regional Pricing Strategy for a Leading Consumer Electronics Firm

Client Background 

The client is a multinational consumer electronics company preparing to launch a new mid-tier home appliance range in Southeast Asia. Although the brand has a strong global presence, its team needed clear regional pricing intelligence to position the new products correctly across diverse markets. 

Client’s Challenge 

The client’s global pricing guidelines did not reflect Southeast Asia’s varied purchasing power, channel structures, or consumer expectations. Without localized benchmarks, the planned price points risked either undervaluing the product and reducing margins or misaligning with consumer perception. The client partnered with Mordor Intelligence to develop market-specific pricing insights that would support informed adjustments ahead of launch. 

How Mordor Intelligence Helped 

• Comprehensive Price Mapping: Conducted retail audits and ecommerce price scans across five Southeast Asian markets to benchmark competitor price points in the mid-tier home appliance category.
• Price Value Benchmarking: Analyzed competitor features, warranty terms, and financing schemes to understand how pricing aligns with local value perception.
• Channel Insights Through Interviews: Engaged retailers, installers, and service partners to uncover discounting norms, promotion cycles, and after-sales service expectations that shape consumer willingness to pay.
• Customized Regional Pricing Framework: Delivered a flexible pricing framework tailored to market realities, ensuring consistency with the client’s global guidelines while enabling local optimization. 

Key Findings

• Price sensitivity varied significantly across markets, driven by warranty expectations and perceived durability.
• Financing options influenced consumer willingness to pay in select markets.
• Retailers applied different discounting strategies that impacted shelf prices and competitive positioning.
• Extended warranties and strong after-sales service emerged as essential decision drivers across segments. 

Our Industry Coverage

Mordor Intelligence conducts competitive pricing assessments across more than 20 categories including personal care, consumer electronics, OTC health, industrial components, packaging, specialty chemicals, and agri-inputs. 
Our customized research supports: 

• Launch-time price validation and SKU placement
• Pricing workshops and cross-functional alignment
• Regional or global pricing strategy refresh
• Channel-specific pricing evaluations across retail, ecommerce, and wholesale

Each engagement is tailored to your product lifecycle, market context, and pricing levers to help you compete with precision.