Unveiling Market Potential for Advanced Labeling Technologies in Beverage Packaging

Client Background 

The client is a major international packaging machinery manufacturer recognized for innovation in labeling and printing technologies. Serving global markets with advanced engineering solutions, the company specializes in premium beverage packaging systems that combine precision, durability, and efficiency.

Client's Challenge

The client sought to evaluate the market potential for emerging labeling technologies within the premium beverage segment, particularly comparing laser printing solutions against conventional inkjet systems.  

Key objectives included analyzing adoption trends and customer preferences, assessing performance and cost differences between the two technologies, and identifying barriers and enablers affecting adoption in a rapidly evolving market.  

Mordor Intelligence was commissioned to deliver a comprehensive market opportunity assessment to guide strategic positioning and investment decisions in the European labeling technology landscape. 

How Mordor Intelligence Helped 

Mordor Intelligence adopted a targeted primary and secondary research to solve the client’s objectives. 

• Targeted Interviews: Conducted in-depth interviews with premium beverage manufacturers to understand their preferences and requirements for labeling technologies. 

• Technology Comparison: Assessed the comparative advantages of laser printing versus inkjet systems, considering both technical performance and total cost of ownership. 

• Market Opportunity Analysis: Provided insights into market demand for advanced labeling technologies, highlighting emerging trends and opportunities. 

• Adoption Barriers & Enablers: Identified key barriers to adoption and potential enablers to accelerate the uptake of laser printing technologies. 

• Go-to-Market Strategy: Developed a tailored go-to-market strategy framework to assist the client in positioning their product in the competitive landscape. 

This integrated research design helped the client make strategic decisions regarding product development and market entry strategies. 

Key Findings 

• Technology Preferences: Premium beverage manufacturers are increasingly interested in more efficient, durable, and eco-friendly labeling technologies like laser printing. 

• Cost and Performance: Laser printing solutions showed significant advantages in terms of durability and lower long-term cost compared to inkjet solutions. 

• Adoption Drivers: Significant adoption drivers were the ability to brand and operate more efficiently and sustainably.

• Market Opportunity: Excellent growth prospects exist for laser printing technologies in the premium beverage market, specifically for high-end, premium product packaging. 

• Challenges: High initial capital investment and complexity in technology integration were identified as key barriers to laser printing adoption. 

Impact Created 

• Strategic Decision-Making: The client was able to refine their product development roadmap, focusing on the strategic positioning of laser printing solutions for the premium beverage packaging market.

• Business Development Initiatives: Armed with actionable insights, the client optimized their marketing and sales strategies, targeting key growth opportunities in the European market.

• Market Positioning: The findings helped the client position their products more effectively in the market, enhancing their competitive edge and supporting new business development initiatives. 

Our Industry Coverage 

Mordor Intelligence has supported several clients in the packaging technology industry by providing custom research services including:

• Market Opportunity Assessment: Assessing market potential and identifying growth opportunities in emerging technologies. 

• Technology Scouting: Identifying and evaluating new technologies that could provide a competitive advantage. 

• Go-to-Market Strategies: Developing tailored go-to-market strategies to ensure successful product launches and market penetration. 

• Competitive Landscape Analysis: Giving a view into competitors’ strategies, strengths and where they’re positioned in the market. 

• Product Valuation & Market Segmentation: Analyzing the value proposition of new products and identifying the most lucrative market segments. 

With deep expertise in packaging technologies and market intelligence, Mordor Intelligence enables manufacturers to make data-driven decisions that accelerate innovation, optimize product positioning, and capture emerging opportunities in the global packaging industry.