Employer Value Proposition Analysis
November 21, 2025

Tackling Mid-Career Turnover in Southeast Asia’s Financial Sector

EVP Analysis for a Regional Financial Services Firm in Southeast Asia - Case Study

Client Background 

The client is a regional financial services firm headquartered in Southeast Asia, employing mid-career professionals across retail banking, wealth management, and operations. The organization was experiencing elevated churn within this talent segment, creating operational and continuity risks. 

Client’s Challenge 

The client suspected that their career development promises were not resonating with employees, especially mid-career talent, but lacked objective data to confirm this. Senior leadership required a clear, evidence-based understanding of the causes behind disengagement to mitigate turnover risks. Without such insights, they risked ongoing loss of experienced staff, impacting operational stability and growth. They tasked Mordor Intelligence with conducting a rigorous EVP analysis focused on internal perceptions and benchmarking against sector peers to guide targeted interventions. 

How Mordor Intelligence Helped 

  • Perception Gap Analysis: Conducted comprehensive internal surveys including eNPS and targeted feedback tools to measure employee sentiment. 
  • Peer Benchmarking: Benchmarked EVP delivery against peer financial organizations to identify relative strengths and weaknesses. 
  • EVP Theme Evaluation: Identified critical EVP elements such as growth pathways and autonomy that were inconsistently communicated and unevenly executed across regional offices. 
  • Collaborative Strategy Refinement: Facilitated workshops with HR leaders in Southeast Asia to translate findings into actionable changes, focusing on refining role narratives and benefits emphasis tailored to mid-career professionals. 

Key Findings 

  • Growth opportunities and autonomy were undervalued or poorly communicated in key operational hubs.
  • Employees expressed a disconnect between leadership’s stated development promises and their actual experience.
  • Peer benchmarking showed the client lagged in EVP clarity and delivery compared to regional competitors. 

Impact Created 

  • Enhanced Internal Communication: Updated talent communication strategies emphasizing real employee priorities identified in the research. 
  • Targeted EVP Messaging: Launched a pilot EVP campaign specifically crafted for mid-career employees to address identified gaps. 
  • Measurable Turnover Reduction: Achieved a 13% decrease in turnover in targeted roles within two quarters, improving workforce stability. 

    Our Industry Coverage 

    Mordor Intelligence supports firms globally with tailored EVP research and strategic insights. Our customized research services include: 

    • EVP Mapping and Diagnostics: Comprehensive audits leveraging employee feedback, eNPS, and sector benchmarking.
    • Employee Segmentation and Behavior Analysis: Understanding churn signals and cultural friction across diverse markets.
    • Market Perception and Messaging Testing: Candidate surveys and EVP message simulation to optimize recruitment impact.
    • Competitor and Peer Benchmarking: Contextualizing EVP performance relative to key market players.
    • Feedback and Satisfaction Surveys: Continuous measurement of talent engagement and retention drivers. 

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