Expanding Market Presence in the Asia-Pacific Beer Travel Retail Sector

Client Background

The client is one of the world’s leading alcoholic beverage companies with a strong and diversified presence across the Asia-Pacific region. Its portfolio includes premium and mainstream beer brands, and the company continues to explore new avenues to deepen consumer engagement within the region’s fast-evolving travel retail landscape.

Client's Challenge

The client sought a comprehensive understanding of the alcohol market, with a particular focus on the beer category across multiple Asia-Pacific countries. They aimed to assess shifting distribution channels, changing shopper behavior, and the market implications of recent competitor exits. A key area of focus was Hainan Duty Free Island, an emerging hub in the regional travel retail ecosystem. In addition to market analysis, the client required strategic guidance on optimizing sales and distribution networks and identifying new growth opportunities linked to beer tourism and experiential travel.

How Mordor Intelligence Helped 

Customized Market Research Approach 

• Conducted a mixed-methods approach integrating quantitative data analysis with qualitative insights. 

• Tailored the report to provide an in-depth analysis of alcohol retail, specifically focusing on beer across various Asia-Pacific countries. 

Identifying Market Opportunities 

• Analyzed the impact of competitor exits, revealing emerging gaps in the beer travel retail market. 

• Identified opportunities for market expansion through partnerships with local breweries and curated travel experiences. 

Product and Experience Expansion 

• Provided insights on leveraging beer tourism trends, including craft brewery tours, beer festivals, and exclusive tasting experiences. 

• Positioned new offerings to capture the market share left by exiting competitors. 

Data-Driven Market Forecasting and Growth Planning 

• Delivered projections to establish realistic growth targets for the beer tourism sector. 

• Advised on aligning future services with anticipated consumer demand for specialty beer experiences. 

Optimizing Distribution and Sales Channels 

• Evaluated sales and distribution trends across online booking platforms, travel agencies, and retail outlets. 

• Recommended a balanced online and offline sales strategy to maximize consumer engagement. 

Competitive Positioning and Market Adaptation 

• Developed strategies to align offerings with evolving consumer preferences and industry forecasts. 

• Strengthened market positioning by capitalizing on beer tourism trends and experience-driven travel. 

Key Findings 

Impact Created 

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